Social Media Wall For Events – A Complete Guide 101

Social Media Wall is the next big step to take your event to the next level! But what is it? Let’s find out.

Event marketers worldwide need help generating engagement and interaction for their events. Creating a buzz and attracting people to an event is difficult, but it’s just step 1 of the journey. Making the event memorable for the attendees is even more essential.

The Social Media Wall emerges within all these struggles to keep the participants engaged, which can exponentially increase interaction at your event.

It is an excellent marketing tool to elevate the experience people have at your events. 

Social media produces 2x more leads than telemarketing, direct mail, or PPC. Therefore, incorporating a social media wall into your strategy can significantly boost your sales. 

Here is a comprehensive guide to incorporating a social media wall for events into your marketing campaign. Let’s get right into it. 

What is A Social Media Wall?

Social media wall is a tool designed to aggregate and display social media content from various platforms, such as Instagram, Twitter, Facebook, YouTube, and more. 

In the context of event marketing, you can collect the content posted by event attendees on social media and display it on large screens to make them feel more included. 

This can bring life to your event, allowing attendees to express their experience and get featured, providing more social proof for you.

How To Create a Social Media Wall For Event

Adding a social wall to your event screen is as easy as breathing. Taggbox is the best social wall tool for collecting and showcasing interactive content at events and engage more attendees. and Check out the steps below to create a Free Social Media Wall for events. 

Step 1: Go to SocialWalls.com and take a free trial if you are a new user. If you are registered, log in to your Social Walls account.

Step 2: Select Your Source. Let’s take the example of Instagram in this case. 

Step 3: Select from the options—hashtags, handles, stories, and more. Let us take Hashtags, for example. 

Step 4: Provide your hashtags, then click on the Next button. 

Customize your feed as per your requirement using the Moderate and Personalize button. 

Step 5: Once you are done with the customization, Click on the Display button to showcase your social media wall on a digital platform ( whether signage or projector) 

Benefits Of Using Social Media Wall In Your Event

Adding a social wall can be a compelling event engagement idea as it has many benefits. Here are some of the most prominent advantages it offers that can make any event memorable:

1. Showcase Digital Impression

Social Media Walls display user-generated content during the event to increase the visual footprint of the audience. This makes the event more appealing and inviting. 

It makes the audience more desirous of posting new photos, experiences, and fun moments using the specified hashtag. People love to get featured on this social wall to get more attention. This makes the event more engaging and interactive.

2. Enhanced audience engagement

By getting displayed on the social media wall, the audience feels more connected with the event. A social wall is the aggregation of all fun experiences that the audience had with the product and during the event.

Showcasing user-generated content encourages the audience to participate in the event with eagerness and craze. This touches the emotions of the audience and makes them feel as if they are special for the brand.

3. Initiate the spark for the event

By engaging the audience of the events through social media wall displaying their content and online feeds, marketers create the buzz around the event. 

It also displays all the event-related information on the digital signage screen which invokes attendees’ desire to engage in the event and also to participate in future events i.e. it creates the list of audience count for the upcoming events as well.

4. Escalate growth and generate revenue

By displaying a social wall in the event, brands earn attention and love from the audience, which is the primary element for the event’s success. This provokes interest in the audience for future events.

With more crowds during the event, brands grow their audience reach and popularity. This in turn helps in the brand’s growth and generates revenue.

5. Collect Feedback 

The top social wall tools allow users to incorporate live polls. Brands can use live polls during open talks to grab the attention of their customers and target audience. Using live polls on social walls is not all about fun. For brands, it is challenging to generate genuine and immediate feedback.

In such a scenario, live polling on social walls can get live opinions of the attendees while they are still in the room. If you compare, you will find its response rate will be much higher than the mail sent the next day of the event. 

6. Real-Time Engagement 

One main advantage of event social walls is the real-time engagement they provide. When brands display live Twitter feeds, instagram reels, or Facebook posts at their event, it helps them create a sense of community.

It also encourages the event attendees to share their experiences via social media. This is what SnapUp is for. Event attendees using the SnapUp feature by Social Wall can directly upload their content related to the event. 

7. Amplify Marketing With UGC 

User-generated content is a goldmine for brands around the world. Using event social wall, brands can seamlessly aggregate content from various sources like Instagram, Facebook, and more, showcasing the brand’s reach on multiple social media platforms. Brands can also allow customers and visitors to react to their posts directly on the wall. 

What Makes Taggbox the Best Social Media Wall for Events

Taggbox is an amazing tool that offers a wide range of features and helps brands create engaging social media walls for events. Here are some of its most intriguing features.

1. Reaction 

With social media wall’ Reaction feature, users can now show appreciation for the content by clicking on the Like button. This simple yet effective feature enhances user engagement and provides feedback to brands. 

2. AI Recommendation

The AI recommendation feature in Social Walls identifies and recommends the most engaging posts for the wall. This includes unique captures perfect for showcasing on social media and keeping visitors engaged.

The AI feature tells the users about potential posts and keeps them in the ‘considerable’ category, helping them quickly spot quality content. Another feature of this AI event social wall is the ability to filter out irrelevant and inappropriate content, maintaining brand value and narration that best serves them. 

3. Personalize Themes

Social Walls offers themes and layouts that users can seamlessly incorporate into their branding and aesthetics. Whether you are a modern or a vintage brand, the AI-powered Social Walls have something in store for the brand, creating a visually appealing experience. Using this feature of social media walls, brands can amplify their brand narrative.

4. Auto Pilot

Auto-pilot is a feature of Social Walls that is part of their moderation tool. Using this, brands can select the trigger they want to perform their action, such as collection, network, hashtags, and more. Brands can also apply their pre-written rule list to their social wall. 

5. Display Studio

Display exciting and creative content, such as images and videos, along with your social media walls to make them look more attractive and exquisite. Add components like a countdown timer, calendar, Logo, etc. This will make your social wall look consistent.

6. SnapUp

Let your attendees directly upload UGC on your social wall with the SnapUp features. Provide them with the QR created through SnapUp, eliminating the need to upload content to social media first. Make the user experience more accessible to encourage more Generated Content. 

7. Customization and Themes

Tagbox allows you to choose from various themes, fonts, background images, layouts, styles, banners, promotional messages, etc., and customize your wall according to your audience sphere. Choose the best theme according to your event aesthetics to give your event social wall the best look.

Social Media Wall Examples to Show the Excellence of Taggbox

Tagbox has been the leading tool for creating a social media wall for events and has repeatedly proven itself. Here are some instances where Tagbox showed why it is the best: 

1. Kansas University Celebrated Commencement with Social Media Wall 

Kansas University hosted a unique commencement ceremony for its recent graduates. The university also focused on a hybrid format, allowing remote students to participate with family and friends. They hosted a hashtag #KCUGrad2022 to display real-time content from various social media platforms, inviting students to upload their happy graduate pictures.

2. Etihad Arena Boosted Engagement With Social Walls 

In October 2021, Etihad Arena hosted an Ultimate Fight Challenge. The brand wanted to amplify its social media presence and overall visibility, so Etihad used Social Walls to capture its attendees’ excitement and zeal.

Social media walls pulled in the social media content designated hashtags #UFC267 and #EtihadArena. They displayed this content on large digital screens and pillar wraps, resulting in 84000 social media interactions and over a thousand UGCs.

3. All About Music

A music industry networking and knowledge sharing conference presented by Youtube in August 2019 in Mumbai. Taggbox Instagram Wall for Events for Youtube MusicTaggbox was used to set up a social media wall at the conference that displayed live hashtag feed using #AllAboutMusic2019.

The social wall displayed user-generated content with unique and fresh real-time updates to gain extended exposure and awareness.

4. Epic Events NY

Epic Events is an event management company that provides visual experiences to enhance social events. It deployed Taggbox Display to boost engagement in the event organized by a corporate company at Times Square, New York.

Taggbox curated all the images taken at the photo booth and displayed it over 12 screens to make the event more exciting.

5. Sunburn Music Festival

Sunburn is the biggest EDM (Electronic Dance Music) festival that takes place in Asia every year.Taggbox provided the social wall for the attendees to connect using social media platforms. The experience was shared by all the attendees using “Share your pics with #SunburnArena” on social media channels.

Taggbox displayed all these experiences on the big screen using live hashtag display and customized the feed to make it look more attractive.

Conclusion

Using an event’s social media walls is one of the best ways to increase the attendees’ interaction at your events. A social media wall with the right features can help the brand increase its conversion rate and visibility. This would also require clever placement throughout the event.

We have mentioned how brands can sign up for Social Walls and utilize them for their events. So, what are you waiting for? Use the tool mentioned, use your social media wall for events you organize in the future, and watch your business grow.