Harnessing Social Media for Event Marketing: A 3-Step Process
Remember the record-breaking #IceBucketChallenge? This viral social media campaign, in which people dumped ice water on themselves to raise ALS awareness, raised over $115 million in donations. That’s the power of event marketing on social media. In fact, a recent study found that 83% of event planners consider social media marketing crucial for event success. […]
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