Learn how to repost on Instagram ! Not less than word-of-mouth marketing, reposting on Instagram help brands showcase their humanized attributes, authenticity, reliability, and trustworthiness with user generated content. 

Instagram is the most popular destination for Influencers, brands & marketers for social marketing; its striking interface keeps the audience engaged and foolproof to grab their attention.

Have you ever scrolled through Instagram and stumbled upon a photo that perfectly captures the essence of your brand? Maybe it’s a customer rocking your latest outfit or a stunning travel pic featuring your product. This is the magic of User-Generated Content (UGC) – authentic content created by your audience. And guess what? You can leverage this power by strategically reposting UGC on your Instagram profile.

Did you know there are over 9.2K searches every month for “Instagram repost“? Reposting UGC (User-Generated Content) is a powerful way to leverage your audience’s authenticity and reach on Instagram. This blog post will guide you through everything you need to know, from understanding the legalities to exploring creative reposting methods.

So, let’s dive in. 

What is Reposting On Instagram?  

Resharing Instagram posts of yours or other people on your own Instagram account is termed  Reposting on Instagram.

Instagram is an important platform for marketers and a hub of user-generated content, which again is a key element for brands and marketers to leverage their social media marketing.

So, to deploy UGC in Instagram marketing, brands can curate valuable user-generated content and repost it on their business account. This is what we call Instagram UGC Reposting.

Brands like National Geographic, River Island, GoPro, IKEA, and Samsung have been reposting user-generated content for a long time.

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Photo by @michaelchristopherbrown Light filters through clouds above the Stronghold District of Badlands National Park, located in South Dakota. Co-managed by the National Park Service and the Oglala Lakota Tribe, this 133,300-acre (54,000 ha) area is home to the earliest plains hunters, the Paleo-Indians, as well as the present-day Lakota Nation. For 11,000 years Native Americans have used this area as their hunting grounds. Follow @michaelchristopherbrown for more stories from around the world.

A post shared by National Geographic (@natgeo) on Sep 6, 2020 at 3:38am PDT

The process is simple; users share creative content on their publicly accessible Instagram account using branded hashtags, mentions, or tags.

Brands then curate this content and repost it on their Instagram profile account to share with their followers. 

But the question here is, how to repost on Instagram and Is it legal to Repost on Instagram?  And, if not, what rules and regulations should one follow to repost on Instagram?  

How to Repost On Instagram?

Reposting someone else’s content on Instagram can be a great way to showcase user-generated content while giving credit to the original creator. Here are two primary methods you can use to repost content on Instagram:

There are 3 ways to do Reposting on Instagram: manual reposting and employing a third-party rights management tool.

Method 1. Reposting on Instagram (Manually)

Here are 4 simple steps to manually repost on Instagram.

Step 1: Take a screenshot of the image you want to repost via the default mobile function.

Step 2: The screenshot you take is saved to your mobile phone’s camera roll. Use the upload (camera) button to upload the screenshot to Instagram.

Step 3: Crop the image and resize it using the Instagram upload editor. Remember not to edit the image; instead, use it in its original form to maintain the authenticity of the profile.

Step 4: Add an eye-catching caption, crediting the content creator and tagging them using (@) mentions. Finally, click on share to repost on Instagram.

Method 2. Reposting on Instagram (Using a Third-Party Tool)

Many third-party tools like Buffer, Hootsuite, Repost on Instagram (Red Cactus), etc. help you repost on Instagram with a few simple steps.

Step 1: Determine the photo that you want to repost. Tap on the (…) icon and click “Copy link.”

Step 2: Open the third-party app. It will automatically recognize the copied URL and will curate the image.

Step 3: Open Instagram and Edit the caption by giving credits to the content creator using @mention.

Step 4: Share the image as a normal post.

Method 3. Remix with the Original Content 

Another innovative approach to reposting content involves using Instagram’s built-in Remix feature, available for Reels and video posts. This feature allows you to create a side-by-side collaboration with the original creator’s content, adding your unique touch to it.

• Step 1: Find the Post to Remix:

Locate the post you wish to remix. Ensure that the original post is a Reel or video format, as the Remix feature specifically applies to these content types.

• Step 2: Open the Remix Option:

Tap the three dots (…) on the top right corner of the post and select “Remix This Reel” or “Remix This Video” from the menu options.

• Step 3: Create Your Remix:

Once you’ve selected the Remix option, the original video will appear on the left side of your screen, while your camera view will be on the right.

Start recording your video on the right while the original content plays simultaneously on the left.

• Step 4: Add Personalization:

Get creative! As your side of the remix, you can react, add commentary, incorporate gestures, or provide additional context to the original content.

• Step 5: Review and Publish:

After recording your remix, review it to ensure it aligns with your intent. Add captions, stickers, or other elements if needed.

When satisfied, proceed to publish your Remix to your Instagram profile, giving both the original content and your contribution equal visibility.

All these methods provide ways to repost content while ensuring that due credit is given to the original content creator. Remember, acknowledging and crediting the creator is crucial for maintaining ethical practices and fostering positive relationships within the Instagram community.

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Explore Also – How To Repost A Story On Instagram

Is Reposting On Instagram Legal?

You might be thinking about how safe or legal it is to repost or reshare others’ Instagram content on your account. Ambiguous rules and reposting tools have made reposting on Instagram painless, neglecting the users’ copyrights. 

That said, until and unless you earn explicit permission from the content owner, you cannot reshare or repost others’ Instagram posts on your account. 

Explicit consent requires written permission from the original content owner; it can either be “yes” in the comment section or DM or direct communication with the content owner to acquire their consent.

Many times, users claim their copyrights on their posts if they reshare without their permission and ask for all the monetary compensation brands earn with their content. 

Moreover, reposting on Instagram is considered a violation of intellectual property if practiced by avoiding compliance from the content owner.  

Hence, make sure every time you repost on Instagram, you get approval from the user, and only after that, repost it on your Instagram account. 

We have understood the importance of legalities to reposting on Instagram; now it’s time to delve into the world of Instagram reposting and how to do it rightfully. 

Types Of Content That Can Be Reposted On Instagram

According to statistics, posts featuring UGC have a 4.5% higher conversion rate as compared to non-UGC posts. But, the brand needs to understand what type of user-generated content can be reused and reposted to dignify its market image and improve its social performance.

Here are the few ideas of content that brands can repost to enhance their brand value.

• Content that complements your marketing strategy.
• Scheduled Instagram posts that are directly related to your brand.
• User-generated content posted by your real customers.
• Images that reflect your brand’s aesthetic and align with your brand’s ideology.
• Hashtag campaign photos and videos.
• These are worthy and encouraging posts.
• Tagged posts by the customers.

It is important to maintain the consistency of the feed while reposting the content, like color-blocking themes, eye-catching captions, etc.

The Rules of Reposting on Instagram

Before you jump into the exciting world of reposting UGC (User-Generated Content) on Instagram, it’s crucial to understand the legal aspects and respect copyright. Reposting content without permission can lead to copyright infringement issues, so let’s ensure your regramming strategy is built on a strong foundation.

Here’s what you need to know about legally reposting on Instagram:

1. Always Obtain Permission: This is the golden rule. Before sharing any content that wasn’t originally created by you, reach out to the creator and ask for their permission to repost.  A simple direct message or comment requesting permission with proper credit goes a long way.

2. Respect Copyright: Copyright laws protect the creative works of others, including photos, videos, and text. Reposting without permission is a violation of these laws and could result in your content being removed or even legal action being taken.

3. Stay Informed About Instagram’s Guidelines:  Instagram’s policies and guidelines may evolve over time. It’s a good practice to stay updated on their official guidelines regarding reposting to ensure your practices are compliant. You can find these guidelines on the Instagram Help Center.

By following these simple rules, you can confidently leverage the power of UGC while respecting creators’ rights and avoiding any legal complications.

In the next section, we’ll explore how to approach creators for permission and properly credit them when reposting their content on Instagram.

Instagram’s Rules For Reposting Others Content

Given all benefits and everything, some rules exist for using content created by other users or UGC creators.

Similarly, Instagram has listed the reposting on Instagram rules, which guide on how to repost someone else’s content rightfully.

The question that arises is, Does reposting on Instagram require permission?

The first and foremost doubt that arises when it comes to reposting is, “Can I use someone else’s Instagram images to repost?”

The answer is undoubtedly YES, but with terms and conditions.

It isn’t clearly a violation of any law or regulations on Instagram, but that does not mean that you can use anyone’s content without their permission. 

Instagram’s terms of service state that account owners are responsible for the content they share and for “collecting information from others’ accounts without their  permission.”

Even if the law does not clearly define the boundaries for using users’ content, it is your responsibility as a brand to legally repost Instagram UGC to avoid legal trouble.

No matter how overwhelmed your customers will feel when you will repost their content, it is important to get their consent before doing so.

So, here are some best practices and rules for rightfully and legally reposting Instagram user-generated content. 

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Permission to Repost: Building Trust

Obtaining permission to repost UGC (User-Generated Content) on Instagram isn’t just about following copyright laws; it’s also about building trust with creators and your audience. Here’s how to approach permission in a way that fosters positive relationships:

1. Be Respectful and Approachable 

When reaching out to a creator for permission to repost their content,  maintain a polite and respectful tone.  A simple direct message (DM) or comment like “Hi [creator username], we love your photo featuring our [product]! Would we have your permission to repost it on our profile with credit?” works wonders.

2. Acknowledge Their Work

Express your appreciation for their creativity and the effort they put into creating the content.  This shows genuine interest and fosters a sense of value for their work.

3. Offer Proper Credit

Always ensure the creator receives proper credit when their content is reposted. This can be done by tagging their username in the caption of your post.

Benefits of Proper Crediting

By properly crediting creators, you achieve several things:

1. Show Respect: It acknowledges their ownership of the content and demonstrates respect for their creative work.
2. Build Relationships: Proper crediting fosters positive relationships with creators, potentially leading to future collaborations.
3. Encourage Engagement: Credited creators might share your repost with their audience, expanding your reach and engagement.

Additional Tips:

1. Respond to Comments: If the original creator comments on your repost, be sure to respond and express your gratitude. Building a conversation strengthens the connection.
2. Consider Incentives (Optional): While not mandatory, some brands offer small incentives like shoutouts or discounts in exchange for permission to repost. Explore this option if it aligns with your brand strategy.

Remember: Permission to repost is the foundation for a successful UGC strategy. By following these steps and building trust with creators, you can leverage the power of UGC while fostering positive relationships within the Instagram community.

In the next section, we’ll delve into the various methods for reposting content on Instagram!

Different Reposting Methods: Sharing UGC on Your Instagram

Now that you understand the legalities and the importance of building trust with creators let’s explore the different ways you can actually repost UGC (User-Generated Content) on your Instagram profile.

Here are some popular methods for reposting content:

1. Manual Reposting with Screenshot

This is a simple solution, but it’s important to credit the original creator in the caption. This helps build trust and fosters a positive relationship within the Instagram community. Here’s how it works:

• Take a Screenshot: Locate the desired UGC post on Instagram. Capture a screenshot of the content you want to repost.
  
• Crop and Edit (Optional): You can use your phone’s editing tools or a third-party editing app to crop the screenshot and remove any unwanted elements like usernames or timestamps.
  
• Upload and Caption: Open the Instagram app and navigate to the “Create New Post” section. Select your edited screenshot and craft a compelling caption.
  
• Credit the Creator: This is crucial! Be sure to tag the username of the original creator in the caption and express your appreciation for their work.

2. Reposting on Instagram Stories

Sharing UGC in Stories is a dynamic and engaging way to connect with your audience.  While there’s no built-in “repost Instagram story” feature, you can easily achieve this by taking a screenshot (with credit!) or using a third-party app (optional).

• For Tagged Posts: If you’re tagged in a story, reposting is incredibly easy. Simply tap on the “Add post to your story” option that appears when you view the tagged story.

• For Untagged Stories: For stories you’re not tagged in, you can still share them (with permission!) by taking a screenshot and crediting the creator in your caption.

Important Note: While screenshots work for Stories, it’s generally not recommended for feed posts due to potential quality loss. Consider alternative methods for feed reposting.

3. Reposting Photos

Unfortunately, Instagram doesn’t offer a built-in repost function for feed posts. You can explore the screenshot method (with proper credit) or consider Instagram repost app for a more streamlined process.

There are two main scenarios for reposting photos on Instagram:

• Feed to Feed: Unfortunately, Instagram doesn’t offer a built-in repost feature for feed posts. You can use the screenshot method mentioned earlier or explore third-party reposting apps (optional) that offer a more streamlined process.

• Feed to Story: Similar to untagged stories, you can use the screenshot method (with credit) to repost photos from the feed to your story. Additionally, some third-party apps might offer functionalities specifically designed for story reposting.

4. Reposting Videos and Reels

Similar to photos, reposting videos and Reels requires different approaches depending on the location. Screen recording (with credit) is an option for feed reposting, but the quality trade-off should be considered. Explore reposting on Instagram apps that might offer functionalities for feed reposting without screen recording.

• Story Reposting: For videos or Reels, you can use the screenshot method with proper credit when reposting your story.

• Story to Story (Tagged): If you’re tagged in a video story, you can directly share it to your own story.

• Feed Reposting (with Screen Recording): While not ideal due to potential quality loss, screen recording the video and uploading it with credit is an option for feed reposting. However, consider the trade-off between convenience and video quality.

• Feed Reposting (without Screen Recording): Explore third-party reposting apps that might offer functionalities to repost videos to your feed without screen recording. This can be a more convenient option if you choose to go this route.

Choosing the Right Reposting Method:

The best method for reposting depends on your specific needs and preferences. Consider factors like:

1. Content Type (photo, video, Reel): Different methods might be suitable for different content types.
   
2. Quality Considerations: Screenshots can affect quality, so consider alternative methods for feed posts if maintaining quality is important.
   
3. Convenience: Third-party apps might offer a more streamlined experience for frequent reposting.

We’ll explore creative reposting options and the benefits of UGC integration in the next sections!

Creative Reposting Options: Beyond the Basics

While screenshots and basic reposts are effective, Instagram offers creative options to elevate your UGC (User-Generated Content) strategy. Here’s how you can go beyond the ordinary:

Remixing Reels and Videos

Instagram’s Remix feature allows you to create a side-by-side collaboration with the original UGC. You can add your own commentary, reactions, or creative elements to the original content. This adds a fun and interactive twist to your repost, potentially sparking further engagement.

Here’s how to Remix a Reel

1. Open the desired Reel and tap the three dots (…) below the creator’s username.
   
2. Select “Remix this Reel.”
   
3. You’ll see the original Reel on the left side of your screen. Use the editing tools to record your video response or add creative elements.
   
4. Edit your Remix with captions, stickers, or music to enhance your response.
   
5. Share your finished Remix to your feed or story.

Benefits of Remixing UGC

• Boosts Engagement: Remixing encourages interaction with the original creator and your audience, leading to increased engagement.
  
• Showcases Brand Personality: Adding your creative spin to UGC allows you to showcase your brand personality and connect with your audience on a deeper level.
  
• Increases Reach: Remixes can be seen by both your followers and the followers of the original creator, potentially expanding your reach.

Additional Creative Ideas

1. Curate User-Generated Galleries: Showcase a collection of UGC photos or videos related to a specific theme or campaign on your profile.
   
2. Host UGC Contests: Encourage user participation by running contests where users submit content with a specific hashtag. Repost the winning entries and showcase your community.

By exploring these creative reposting options, you can breathe new life into UGC and create engaging content that resonates with your audience.

In the next section, we’ll delve into the reasons why reposting UGC is a valuable strategy for brands on Instagram.

Why Should You Repost UGC? Building Your Brand with User-Generated Content

Reposting UGC (User-Generated Content) on Instagram isn’t just a trend; it’s a strategic approach that offers a wealth of benefits for brands. Here’s why integrating reposting into your Instagram strategy can be a game-changer:

1. Increased Trust & Authenticity

Sharing real-world experiences from your customers through UGC fosters trust and authenticity with your audience.  People connect better with genuine content created by other users rather than solely polished brand-created content.

2. Stronger Brand Community

Reposting UGC builds a sense of community by acknowledging and celebrating your customers. It shows that you value their opinions and experiences, strengthening the bond between your brand and your audience.

3. Enhanced Reach & Engagement

UGC often resonates more with audiences than brand-created content. People are more likely to trust recommendations and experiences shared by their peers. Reposting UGC can significantly increase your reach and engagement rate on Instagram, as followers of both you and the original creator might see the content.

4. Valuable Customer Insights 

UGC provides valuable insights into customer behavior and preferences. By analyzing the type of content users create and share about your brand, you can gain a deeper understanding of their interests and tailor your content strategy accordingly.

5. Reduced Content Creation Burden 

Constantly creating fresh content can be resource-intensive. Reposting UGC alleviates some of this pressure by leveraging the creativity of your audience. It allows you to maintain a consistent presence on Instagram without having to create everything from scratch.

Look at how some leading brands are using reposting to their advantage! We’ve explored some examples in our previous blog post, “Successful UGC Campaigns: [link to UGC campaign examples blog].”  This post dives deeper into various successful UGC campaigns and the strategies behind them, offering valuable insights you can implement.

By incorporating reposting into your Instagram strategy, you can unlock these benefits and build a stronger connection with your audience.

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5 Rules To Repost UGC On Instagram

1. Define What Content To Repost & Educate Team

The first learning begins internally, where you should create an outline of what content you will post on Instagram. There are many options to choose content from on Instagram.

It could be from your brand hashtag, mentions, tagging, or generally relevant content. You should also educate your team that manages your Instagram profile to always stay within the legal boundaries.

These boundaries could include sharing socially acceptable content, not reposting profane content, and many more rules that we have listed further.

2. Curate Content From Diverse Sources

Not really a rule but a best practice that will save you a lot of time & resources. Primarily, you should focus on curating relevant user-generated content from Instagram. 

Once you curate content, you can better filter the best and most valuable content. As you funnel down to the UGC you want to repost, it will become easier for you to proceed with legal reposting.

3. Ask For Permission From Users

It is the most important rule for reposting user-generated content. If you don’t have users’ consent or permission to repost their content, you should not repost UGC.

Getting permission is easier than it sounds, as there are different ways to do so. The most common way is to directly message the user and ask for explicit permission to repost their content.

Then comes the most secure and perfect way to obtain users’ permission: user-generated content rights management.

Once you get permission from the users, it will become easier for you to repost on Instagram legally without any hassle or implication.

4. Implied Permission With Brand Hashtag

Many brands have their own Instagram hashtag, which is the perfect platform to use hashtags to get users’ permission to use their content.

Ask your users to submit valuable user-generated content using the brand hashtags and mention that if selected, the content will be reposted on your profile.

This is an implied form of asking permission from the users, as the users are aware that if they use the hashtag, the content might be reposted by the brand (as stated).

Brands like NatGeo, Airbnb, etc., are already doing so, along with protection from their terms of use for UGC.

5. Follow Finance’s “Credit The Giver” Rule

Even if you have taken all the permission, be it implied or explicit, you must credit the content owner that you are reposting. This has different advantages for your brand.

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Photo of the Day: Get out there + get after it @andras_editor ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Show us your Sunday sends by submitting your best captures to GoPro.com/awards for the opportunity to earn social features + cash prizes ⠀⠀⠀⠀⠀⠀⠀⠀⠀ @GoProCZ #GoProCZ #Climbing #GetOutside

A post shared by GoPro (@gopro) on Aug 30, 2020 at 12:26pm PDT

Firstly, it helps you secure yourself with an extra layer of protection as you are crediting the original source of content.

The added advantage is that you, as a brand, acknowledge the users and give a shoutout that will help them get exposure and showcase their ideas.

For brands, this helps build a diverse brand community with a loyal following and consistent and enhanced user engagement with brand campaigns and social posts.

Giving credit is easy with Instagram, as you can tag users and mention them in the post captions.

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Get Content Rights with Taggbox Rights Management

Tagbox, the best UGC platform, offers complete and legal solutions for collecting, curating, and reposting Instagram UGC for brands.

With Tagbox – UGC rights management– you can collect and curate content from Instagram using hashtags and mentions. Then, you can generate personalized “rights requests” for users and get approval.

Users can approve your “Rights Request” by just replying to the comment. Then, you can freely repurpose that content for reposting and creating marketing campaigns, Ad campaigns, and other commercial purposes (Depending on the rights T&C).

How to get rights using the Tagbox UGC rights management tool:

• Aggregate your social media UGC into a widget. 
• In the moderation panel, select the posts you wish to get rights for and click “get rights”.
• Download the Google Chrome “Get Rights” extension to choose multiple posts in one go. 
• On the UGC requests page, connect your Instagram. Choose the account from which you wish to post the comment. 
• Add all required branded hashtags, personalize the comment or use the pre-written content. This message will be uploaded as a comment on the user’s post.
• Get rights as quickly as it is approved and repurpose the UGC to uplift your marketing campaigns. 
• Download the approved content and reap the desired results with UGC

How to Repost a Picture on Instagram?

Reposting pictures on Instagram is a common practice and can be done in several ways:

Method 1. Manual Reposting:

You can take a screenshot on your device for static images. Ensure the image is clear and free of any interface elements (like captions or comments) that might obstruct it.

Once you have the screenshot, create a new post on Instagram and upload the image. Remember to credit the original creator in your caption by mentioning their username and acknowledging them for the content.

Method 2. Using Third-Party Apps:

Various third-party apps, such as “Repost for Instagram,” are designed specifically for reposting content. These apps allow you to easily share pictures while giving proper credit to the original creator.

Install the app, find the picture you want to repost and follow its instructions to repost it to your profile. These apps often offer direct sharing options or save the image to your device for posting.

How to Repost On Instagram Story?

Reposting on Instagram stories is almost similar to what we have mentioned above. You can follow most of these rules to repost Instagram UGC legally.

You should ask for permission to share UGC in stories, tag the users, share the brand hashtag, etc.

The key part here though is that you should focus on sharing the original content post instead of reshaping or repurposing it.

As we now know the importance of acquiring users’ rights to repost on Instagram, let us explore how to get permission using Taggbox, the authentic rights management tool.

How to Repost Reels on Instagram?

Reposting videos or reels on Instagram involves a few methods. Here’s a guide on how to repost these types of content:

Method 1. Manual Reposting:

For static content or short videos, taking screenshots is an option. For longer videos or reels, you can use screen recording (available on most smartphones) to capture the content.

After capturing, you can repost the screenshot or screen recording by creating a new post and uploading the captured content. Remember to give credit to the original creator in your caption.

Method 2. Using Third-Party Apps:

Several third-party apps, such as “Repost for Instagram,” “InShot,” or “Repost Story on Instagram, ” allow you to repost videos or reels. These apps enable you to share content while properly crediting the original creator.

After installing the app, open it, find the video or reel you want to repost, and follow the instructions provided by the app to repost it to your profile or story.

These methods can help you repost videos or reels on Instagram while respecting the original creator’s content and providing proper credit. Always ensure you have permission to repost the content, especially if it’s not your own, and give due credit to your reposted content.

How to Repost a Story on Instagram that You’re Not Tagged in?

Reposting an Instagram story that you’re not tagged in directly from the app can be a bit tricky as Instagram doesn’t offer a built-in feature for this. However, there are a few methods you can explore to achieve this:

1. Ask for Direct Sharing:

Reach out to the person who posted the story and politely ask them if they could share it with you directly. Instagram allows users to send their stories to specific individuals or groups. They can send you the story via direct message, enabling you to repost it.

2. Screen Recording:

Use the screen recording feature on your mobile device to capture the story. This method involves recording the story while viewing it on your device. Once recorded, you can repost the video as you would with any other content, ensuring credit to the original creator.

3. Third-Party Apps:

Consider using third-party apps designed for downloading or reposting Instagram stories. Some apps allow users to download stories even if you’re not tagged in them. Apps like “Repost Story for Instagram” or “Story Saver” might allow saving and reposting stories.

4. Take a Screenshot:

Capture screenshots of individual frames from the story. Though not the most elegant method, it allows you to capture images from the story. You can compile these images into a carousel post or create a new story with those screenshots, ensuring credit to the original creator.

5. Request for Sharing Permission:

Politely ask the person who posted the story if they’re comfortable with you reposting it. You can do this through direct messaging or by commenting on one of their posts. If they permit you, you can save and repost the story while giving credit.

Remember, it is essential to respect the original creator’s content and seek their permission before reposting their stories. Additionally, always credit the creator when reposting content, whether it’s a story or a post, to maintain ethical practices and foster positive relationships within the Instagram community.

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Making Instagram Story Reposts a Part of Your Social Media Strategy

Instagram Stories offer a dynamic and engaging way to connect with your audience in real time. Reposting UGC (User-Generated Content) in your stories can be a powerful tool for boosting engagement and building a stronger brand community. Here’s how to strategically integrate story reposts into your social media strategy:

1. Run Contests and Giveaways: Encourage user participation and generate excitement by running contests and giveaways centered around UGC.  Create a branded hashtag and ask users to submit content related to a specific theme or challenge.  Repost the most creative or engaging entries to your story, highlighting the winners and generating buzz around your brand.

2. Host Q&A Sessions: Leverage story reposts to conduct interactive Q&A sessions with your audience. Encourage users to submit questions via direct messages or story replies.  Repost these questions in your story and answer them directly, fostering a sense of connection and transparency.

3. Showcase Behind-the-Scenes Glimpses: Offer a peek into your brand’s personality and connect with your audience on a deeper level by reposting UGC that provides a behind-the-scenes look. This could include user-captured content from events you host, glimpses into your design process, or employee testimonials.

4. Promote User-Generated Events: Encourage user-generated events by reposting stories where your brand is featured in a positive light. This could be people using your products at events, sporting your merchandise, or attending brand-sponsored activities. Reposting such content shows user enthusiasm and builds brand loyalty.

Additional Tips for Engaging Story Reposts:

1. Add Polls and Questions: Spark conversation with your audience by adding interactive elements like polls and questions to your story reposts. This encourages user engagement and provides valuable insights into audience preferences.

2. Use Stickers and GIFs: Enhance your story reposts by incorporating fun and engaging stickers and GIFs. This can add personality, highlight key points, and make your story reposts more visually appealing.

3. Tag the Original Creator: Always tag the original creator in your story reposts and express your appreciation for their contribution. This builds relationships with your audience and encourages further user-generated content.

By incorporating these strategies, you can transform story reposts from a simple sharing tactic into a powerful tool for driving engagement and fostering a thriving brand community on Instagram.

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Generate Engagement with Instagram Story Reposts: Take it to the Next Level

We’ve established the value of reposting UGC (User-Generated Content) in your Instagram Stories. Now, let’s delve into some advanced strategies to maximize engagement and truly captivate your audience:

1. Create a Compelling Narrative

Don’t just repost random UGC; curate a story with a clear narrative or theme.  For example, if you’re a travel brand, you could showcase a series of user-captured travel experiences around a specific location.  This creates a cohesive and engaging viewing experience.

2. Utilize Story Highlights 

Story Highlights are a fantastic way to extend the life of your best story reposts. Group-related reposts into themed highlights, such as “Customer Love” or “Behind the Scenes.” This allows viewers to easily discover past content and provides valuable insights into your brand.

3. Host Takeovers

Partner with relevant influencers or brand advocates and allow them to take over your story for a designated period. This can generate fresh content, attract a new audience, and provide a unique perspective through user-generated storytelling.

4. Respond to Comments and Direct Messages 

Actively engage with your audience by responding to comments and direct messages sparked by your story reposts. This personal touch fosters a sense of community and encourages further interaction.

5. Run Live Sessions:  

Leverage the power of live sessions to build anticipation around your story reposts.  Announce upcoming reposts during a live session and encourage viewers to submit their own UGC related to the theme. This creates a two-way conversation and drives excitement for your content.

6. Offer Incentives (Optional): 

Consider offering small incentives like shoutouts or discounts in exchange for user-generated content that you might repost in your stories. This can motivate users to create and share content, potentially increasing your pool of UGC.

By implementing these advanced strategies, you can transform your story reposts from a basic sharing tactic into an interactive and engaging experience. This not only increases engagement but also fosters a sense of community and loyalty around your brand on Instagram.

Let’s Conclude!

Lots of Instagram users ask “how to repost on Instagram“?

By incorporating strategic UGC reposting into your Instagram strategy, you can unlock a wealth of benefits:

1. Increased Trust and Authenticity: Sharing real-world experiences from your customers fosters trust and authenticity, a key factor considering the high search volume for “how to repost on Instagram.”

2. Stronger Brand Community: Reposting UGC builds a sense of community, something many users look for when exploring “how to share a post on Instagram“. Acknowledging and celebrating your customers strengthens the bond between your brand and your audience.

3. Enhanced Reach and Engagement:  UGC often resonates more with audiences than brand-created content, potentially leading to increased reach and engagement. This is why terms like “repost Instagram post” (2.2K monthly searches) and “repost on Instagram” (2.6K monthly searches) are so popular.

By following the tips in this blog post and leveraging the power of reposting, you can establish a thriving Instagram community built on genuine connections and user-generated content.

Frequently Asked Questions:-

The post How to Repost on Instagram : Step-By-Step Guide for 2024 appeared first on Taggbox Blog.

In this era, community marketing is not a mere strategy; it’s a strategic imperative. 

Consider the rise of Airbnb, a prime example of a brand woven into the fabric of community-driven experiences. The platform transformed how people travel, fostering a global community of hosts and travelers.

Did you know that 88% of consumers trust ratings and reviews as much as personal recommendations? The influence of authentic community interactions is undeniable. 

So, buckle up as we dive into the 

• Importance of community marketing, 
• Crack its benefits and 
• Equip yourself with actionable insights to elevate your brand’s connection game. 

Get ready for a journey where community is not just a buzzword but a cornerstone of brand success in the digital age.

Understand Your Community

First things first – let’s get to know your tribe! In this section, we’re pulling back the curtain on finding your people, exploring the different flavors of communities, and taking inspiration from the playgrounds already out there. 

Identifying Your Target Audience

Here’s how you can navigate the terrain effectively:

1. Dive into Their Interests

Conduct surveys, analyze social media interactions, and study market trends to uncover what resonates with your audience. 

What are their hobbies, passions, and preferences? Understanding these aspects helps you craft content and initiatives that genuinely captivate your community.

2. Uncover Their Preferences

Preferences shape how your audience interacts with content and engages with your brand. Explore the preferred communication channels, content formats, and interaction styles. 

Whether they prefer visually appealing infographics or in-depth blog posts, aligning with their preferences ensures your community feels tailored to their needs.

3. Address Their Pain Points

Every community is formed around shared experiences and challenges. Identify the pain points your audience faces within your niche. By addressing these challenges, you not only offer valuable solutions but also position your community as a haven for like-minded individuals seeking support and solutions.

Exploring Different Community Types

When choosing the right platform for your community, consider the varied landscape of community types:

1. Online Forums

Forums provide a structured space for in-depth discussions and information exchange. Ideal for communities seeking detailed conversations and expertise sharing, forums offer a platform for users to connect based on specific topics.

2. Social Media Groups

The world of social media groups thrives on real-time interactions and immediate engagement. From Facebook groups to LinkedIn communities, these platforms offer a more casual and accessible space for community members to connect and share.

3. Dedicated Apps

In the era of mobile connectivity, dedicated apps bring communities to users’ fingertips. These platforms provide a seamless, personalized experience, making it easier for members to stay engaged and connected on the go.

Choosing the right community type depends on your brand’s goals and the preferences of your target audience. Assess where your audience is most active and which platform aligns best with your community’s purpose.

Researching and Understanding Existing Communities

Learning from the successes and challenges of established communities is like having a seasoned guide for your journey. Here’s how to navigate this crucial step:

1. Learn from Success Stories

What strategies have they employed to create an engaged and loyal following? Analyze their content, interaction methods, and community guidelines to discover what resonates with their members.

2. Recognize Challenges and Gaps

Identify the pain points and gaps within existing communities. Is there a need for personalized engagement, relevant content, or specific features? Recognizing these gaps lets you position your community as a unique and valuable alternative.

3. Tailor Your Unique Offering

What unique value proposition can you bring to the table? Whether it’s a fresh perspective, innovative features, or a more personalized approach, crafting a unique selling point helps your community attract members seeking something different.

As you embark on your community marketing journey, remember that each member contributes to the rich fabric of your community, making it a unique and thriving ecosystem.

Building Your Community

In this section, we’ll discuss the details of choosing the perfect platform, setting ground rules, sparking engagement hotter than your morning coffee, and, of course, growing your digital tribe. 

Let’s roll up our sleeves and build a community that’s not just a gathering but a buzzing hub of brand enthusiasts. 

Ideas to Build Your Brand Community

Choosing the Right Platform

Selecting the optimal platform for your community is pivotal to its success. Consider the following options based on your goals and audience preferences:

• Online Forums: Ideal for in-depth discussions and knowledge exchange.

• Social Media Groups: Offers real-time interactions, broader reach, and immediate engagement.

• Dedicated Apps: Provides a seamless, personalized experience for enhanced connectivity.

Each platform has its strengths, so choose one that aligns with your brand identity and the preferences of your target audience.

Setting Clear Guidelines and Expectations

Establishing a solid foundation is crucial for a thriving community. Clearly define:

• Community Values: Outline the core principles that define the identity and culture of your community.

• Rules: Communicate guidelines to ensure a positive and inclusive environment for all members.

• Moderation Strategies: Implement effective moderation techniques to maintain a safe and respectful space.

Encouraging Engagement

An engaged community is a vibrant community. Foster active participation through:

• Interactive Content: Create content encouraging discussions, polls, and user-generated content.

• Events: Host online and offline events to bring members together, fostering a sense of community.

• Discussions: Encourage open dialogues and diverse perspectives on relevant topics.

• Rewards: Recognize and reward active community members for their contributions, creating a positive feedback loop.

Growing Your Community

Expand your community strategically by combining

• Organic Strategies: Utilize content marketing, SEO, and social media to attract members naturally.

• Paid Strategies: Explore advertising, partnerships, and promotions to accelerate growth.

Remember, a thriving community is not just about numbers but about creating a space where members genuinely connect, contribute, and find value. Choose wisely, set clear expectations, foster engagement, and watch your community thrive.

Engaging Your Community

We’re turning up the dial on trust-building, empowering your community MVPs, cooking up some valuable content recipes, and throwing a party with events that’ll make your community sparkle. 

Get ready to kick the engagement game up a notch – because in this community corner, it’s all about genuine connections, sizzling content, and events that leave a lasting vibe. Let’s dive into the art of engaging your community like never before!

Building Trust and Fostering Genuine Connections

Authentic Communication

• Transparency is Key: Be open and honest with your community. Share updates, successes, and even challenges transparently.

• Humanize Your Brand: Speak in a human, relatable voice. Avoid overly formal language, making your brand more approachable.

• Prompt and Personal Responses: Respond promptly to inquiries or feedback. Personalize your responses to show genuine interest in individual members.

• Admit Mistakes: If a mistake occurs, own up to it. Transparency in admitting and rectifying mistakes builds credibility.

Active Listening

• Create Feedback Channels: Establish clear avenues for feedback, whether through surveys, polls, or community forums.

• Regularly Monitor Conversations: Keep an eye on community discussions. Understand member sentiments and adapt your strategies accordingly.

• Implement Suggestions: Act on valuable feedback. When community members see their input making a difference, it enhances their sense of belonging.

• Host Feedback Sessions: Regularly host sessions to gather insights. Make your community feel heard and valued.

Empowering Community Leaders

Identifying and supporting influential community members is crucial for sustained growth.

• Recognize and Highlight Leaders: Publicly acknowledge and celebrate the contributions of community leaders. This recognition encourages others to participate actively.

• Provide Leadership Opportunities: Offer roles like moderators or contributors to engaged members, empowering them to shape the community.

• Facilitate Leadership Training: Provide resources or training sessions for community leaders to enhance their skills and impact.

• Encourage Mentorship: Foster a culture of mentorship within your community, where experienced members guide newcomers.

Creating Valuable Content:

Diversify your content to keep the community engaged.

• Articles: Share informative articles relevant to your community’s interests or industry trends.

• Videos: Create engaging video content, whether tutorials, behind-the-scenes looks, or member spotlights.

• Q&As: Host question-and-answer sessions with industry experts or community leaders.

• User-Generated Content: Encourage members to share their experiences, creations, and stories. This not only adds diversity but also strengthens the sense of community.

Hosting Events and Activities

• Online Meetups: Organize virtual meetups to facilitate real-time interactions and networking.

• Contests: Engage your community with fun and challenging contests. This will spark creativity and foster healthy competition.

• Workshops: Offer educational workshops or webinars on topics of interest to your community.

• Ask-Me-Anything (AMA) Sessions: Invite industry experts or influential community members for interactive Q&A sessions.

Remember, engagement is a two-way street. By building trust, empowering leaders, creating valuable content, and hosting diverse events, you’re not just managing a community; you’re cultivating a vibrant, interactive ecosystem where members feel valued and connected.

Leveraging Your Community

Now let’s crack the code on collecting feedback, spotlighting user-generated content like your brand’s biggest fan, turning the wheels on sales and conversions, and nurturing a tribe that not only loves your brand but shouts it from the rooftops.!

Collecting Feedback and Insights

• Diverse Perspectives: Your community comprises individuals with diverse backgrounds and experiences. Gather insights that reflect a wide range of perspectives on your products or services.

• Real-Time Feedback: Community interactions provide real-time feedback on new features, products, or marketing strategies, helping you adapt quickly to changing preferences.

• Identifying Trends: Engage in conversations to identify emerging trends within your niche. Community members often serve as early trend indicators.

• Product Improvement: Directly involve your community in product development. Understand their needs and pain points to enhance your offerings.

Promoting User-Generated Content

• Testimonials and Reviews: Share authentic reviews and ratings from community members to build credibility and trust with potential customers.

• Member Creations: Showcase user-generated content such as photos, videos, or art community members create. This not only adds a personal touch but also demonstrates the diversity within your community.

• Spotlight Features: Highlight exceptional community contributions in newsletters, on your website, or through social media. This not only recognizes members but also encourages others to contribute.

• Interactive Campaigns: Create creative campaigns that encourage user participation, such as photo contests or challenges, amplifying the reach of your brand through user-generated content.

Driving Sales and Conversions

• Exclusive Deals: Reward community members with exclusive discounts or promotions, fostering a sense of privilege and appreciation.

• Early Access: Provide community members with early access to new products or features. This will not only excite them but also incentivize others to join the community.

• Limited-Time Promotions: Introduce time-limited promotions exclusively for the community, creating a sense of urgency and driving conversions.

• Referral Programs: Encourage community members to refer friends with community-specific incentives, expanding your customer base organically.

Building Brand Loyalty and Advocacy

• Exclusive Content: Share exclusive content or behind-the-scenes glimpses with your community, making them feel like insiders.

• Acknowledgment and Recognition: Publicly acknowledge community members for their contributions, building a sense of pride and belonging.

• Personalized Interactions: Tailor your communications to individual community members, showing that you value them as individuals.

• Encourage Community Initiatives: Support community-driven initiatives or projects, fostering a collaborative and supportive environment.

Leveraging your community goes beyond marketing—it’s about creating a symbiotic relationship where both the brand and its members benefit. 

By actively involving your community in feedback, promoting their content, offering exclusive deals, and cultivating a sense of belonging, you’re not just driving sales but building a loyal and passionate community that advocates for your brand.

Measuring Success

Now, let’s dissect the metrics, peek into the analytical toolkit, and understand why adapting your strategy based on data and feedback is the secret sauce to perpetual success. Ready to gauge your community’s success? 

Let’s dive in.

Identifying Key Metrics

Community Growth

• Member Acquisition Rate: Track the number of new members joining your community over time.

• Community Size: Measure the overall size of your community to understand its reach.

• Conversion Rate: Analyze the percentage of website visitors or social media followers who become community members.

Engagement

• Active Member Rate: Monitor the percentage of community members actively participating in discussions, events, or other activities.

• Content Engagement: Measure likes, comments, and shares on community-generated content to gauge overall engagement.

• Response Time: Assess how quickly the community responds to member inquiries or discussions.

Impact

• Influence on Brand Perception: Use surveys or sentiment analysis to understand how community interactions influence perceptions of your brand.

• Product Feedback Impact: Track how community feedback and suggestions impact product improvements or developments.

• Sales and Conversions: Measure the direct impact of the community on driving sales, conversions, or referrals.

Analyzing Community Performance

Tools and Methods

• Google Analytics: Utilize Google Analytics to track website traffic, referral sources, and user behavior within your community.

• Social Media Analytics: Platforms like Facebook or Twitter have built social media analytics to provide data on engagement, reach, and member demographics.

• Community Management Platforms: Tools like Lithium, Vanilla Forums, or Discourse offer in-depth community analytics, tracking engagement metrics and member behavior.

• Surveys and Feedback Forms: Implement regular surveys to gather qualitative insights and feedback from community members.

• Sentiment Analysis Tools: Tools like Brandwatch or Hootsuite can help analyze community sentiment through social media mentions and discussions.

Importance of Adapting Strategies

• Continuous Improvement: Regularly analyze data to identify trends, successes, and areas for improvement within your community.

• Member Satisfaction: Assess community satisfaction through feedback and adjust your strategy to enhance the member experience.

• Relevance: Adapt your content and engagement strategies based on what resonates most with your community members.

• Changing Dynamics: Be flexible in response to changes in your community’s demographics, preferences, or external factors.

• Achieving Goals: Align your strategy with overarching business goals, adapting as needed to ensure your community contributes effectively.

By identifying key metrics, utilizing analytics tools, and adapting strategies based on data and feedback, you ensure that your community remains dynamic, relevant, and a valuable asset to both your brand and its members. 

Remember, a thriving community evolves in sync with the needs and aspirations of its members.

Conclusion

A thriving community marketing strategy involves understanding, engaging, and leveraging your community. It starts with choosing the right platform, setting clear guidelines, and encouraging active participation. 

By building trust, promoting user-generated content, and offering exclusive deals, your community becomes a dynamic force.

Measuring success through critical metrics and adapting data-based strategies ensures continuous growth and relevance. Ultimately, a thriving community goes beyond numbers – it’s about fostering genuine connections, amplifying brand impact, and creating a shared space where both brand and members flourish.

The post Boost Your Community Marketing Efforts with These Tips appeared first on Taggbox Blog.

This is where content moderation sweeps in to save the day. Now that you are already convinced why your campaign requires content moderation let’s dig deeper and see what else it can do for you.

The Role of Content Moderation

We all know that the Internet has no borders, and here, ideas roam free, But with this freedom comes challenges. Conversations can turn messy, and diverse views sometimes lead to confusion. 

This is where content moderation steps in – like a digital guardian. 

It’s not just about saying yes or no; it’s about keeping things safe, letting voices be heard, and stopping harmful effects. 

Ensuring User Safety and Online Community Health:

Content moderation is essential to create a safe and welcoming environment for users and to address the potential risks posed by generative AI. By actively identifying and filtering out content generated by AI that may include harmful, misleading, or manipulated information, online platforms can mitigate the spread of misinformation and prevent potential harm to users.

This helps build users’ trust, encourage active participation, and foster a healthy brand community.

Balancing Freedom of Expression and Responsible Content Curation:

Online platforms value the principle of freedom of expression, allowing users to voice their opinions and share their thoughts. However, this freedom must be balanced with responsible content curation to maintain a respectful and inclusive environment. 

Content moderation ensures that while users can express themselves, it’s done within the bounds of acceptable behavior and respectful communication.

Protecting Against Harmful, Illegal, or Inappropriate Content:

Content moderation protects against content that can cause harm, spread misinformation, or violate laws and regulations. It prevents the dissemination of illegal materials, such as copyrighted content, pirated software, and prohibited substances. 

Additionally, it helps safeguard users from exposure to explicit or graphic content that might be inappropriate for specific audiences.

Effective content moderation involves a combination of human moderators and automated systems working together to strike the right balance between these three roles. It’s a delicate task that requires careful consideration of context, cultural norms, and the evolving nature of online interactions.

Types of Content Moderation

Okay, let’s get into the gears of content moderation! Think of it as a multi-layered process, like a security system for your favorite online hangouts. Here are the four primary flavors of content moderation:

Pre-moderation: Reviewing Content Before It’s Published

Just like a bouncer checking IDs at a club entrance, pre-moderation is about scanning content before it hits the spotlight. 

This way, the not-so-cool stuff never even sees the light of day. It’s like a virtual velvet rope for your online spaces.

Post-moderation: Monitoring and Removing Content After Publication

Post-moderation is like cleaning up after a big party. Content gets published first, and then the moderation crew swoops in to see if anything needs tidying up. 

If something’s off, it’s swiftly taken down. It’s like having an eagle-eyed janitor for the online world.

Reactive Moderation: Responding to User Reports and Feedback

Imagine you’re at a picnic, and someone spots a wasp nest. You’d tell the organizer, right? Similarly, reactive moderation depends on users sounding the alarm when they see problematic content. The moderation team then takes action, much like getting rid of those pesky wasps.

Proactive Moderation: Using AI and Algorithms to Detect Problematic Content

Here’s where the tech wizards step in. AI and smart algorithms scan through heaps of content, looking for red flags. 

They’re like virtual bloodhounds sniffing out anything that doesn’t belong. It’s like having super-powered glasses that can spot trouble from a mile away.

So, as we dig deeper into content moderation, keep these flavors in mind. They’re the secret sauce that keeps the online party rocking while keeping the trolls and troublemakers at bay.

Challenges in Content Moderation

Let’s talk challenges – the hurdles that content moderation teams tackle like digital superheroes. Imagine trying to keep a massive concert crowd in check – it’s a bit like that, just in the online world. 

Here are the four biggies:

Scale: Dealing with Massive Amounts of User-Generated Content

Think about how much stuff people share online every second. Now imagine sifting through all of it to spot any unruly behavior. That’s the scale challenge. 

Content moderation teams must handle a never-ending stream of posts, comments, videos, and more. On this premise, using AI could be beneficial to support human editors. There are multiple generative AI examples of moderating posts, threads, and even images on scale.

Subjectivity: Navigating Cultural Differences and Diverse Perspectives

Ever had a friendly debate where you realized someone else saw things totally differently? Now picture that on a global scale. 

Content can be interpreted in many ways, depending on culture, background, and personal views. Moderators need to walk a tightrope, ensuring that the same rules apply fairly to everyone, no matter where they’re from.

Context: Understanding the Intent Behind Content for Accurate Moderation

Words can be tricky. “Cool” can mean excellent or chilly, depending on context. Similarly, understanding if a post is meant to be funny, informative, or offensive can be tough. 

Content moderation teams play detective, trying to figure out what’s meant as harmless banter and what’s crossing the line.

Emerging Trends: Addressing New Forms of Content (e.g., Deepfakes)

Remember how your favorite superhero keeps adapting to new villains? Well, content moderators face their own evolving nemesis: new types of content. 

Deepfakes, for instance, are like digital shape-shifting, making it hard to tell real from fake. Content moderation must keep up with these trends to stay one step ahead.

As we dive into the world of content moderation, keep these challenges in mind. They’re the puzzles moderators solve daily to keep our online spaces safe, respectful, and enjoyable. To make this task easier for you, let me introduce you to Tagbox - A tool that not only helps you in content moderation but also in collecting, managing, and showing off your user-generated content on all your marketing touchpoints. 

Content Moderation Strategies

Alright, let’s break it down. Imagine content moderation like teamwork – humans and tech joining forces to keep the online world awesome. Here’s the scoop on how they do it:

Human Moderation

It’s like having watchful buddies looking out for you in the digital neighborhood. Check out what they’re up to:

• Importance of Well-Trained and Diverse Moderation Teams:

Different people on the team mean different perspectives. This helps catch tricky stuff that machines might not get. Like having friends from all over the world to keep things balanced.

• Establishing Clear Guidelines and Protocols:

Think of these as rules to make sure everyone plays fair. Moderators follow these rules to decide whether the content is good to go. It’s like having game rules for the online playground.

• Dealing with the Psychological Toll on Moderators:

Watching not-so-nice stuff all day can be tough. Moderators need support to stay cool. They’re the heroes keeping things clean and safe, after all.

AI and Automation

Now, meet the digital sidekicks that help out:

1. Role of Machine Learning in Content Detection:

Machines learn patterns, like your pet learning where treats are. They spot things that might not belong by crunching tons of info. Great for handling loads of content.

2. Benefits and Limitations of Automated Moderation:

Machines are clever, but they’re not perfect. Sometimes they miss tricky stuff or raise a flag by mistake. They’re like trusty pals who sometimes need a hand.

3. The Ongoing Need for Human Oversight:

Humans have secret power machines that lack – understanding of feelings and tricky situations. They double-check what machines find to make sure everything’s spot on.

As you dig into content moderation, remember this team effort. Humans and tech ensure the online world stays friendly, fun, and respectful.

Future of Content Moderation

Ready to gaze into the crystal ball of content moderation? The future holds exciting possibilities that’ll shape how we hang out online. Check out what’s on the horizon:

1. Advancements in AI and Technology:

Imagine tech getting even smarter like your pet learning new tricks. AI will become better at spotting tricky content, making the online world safer. We’re talking about super-smart algorithms that can read emotions and understand context like real pros.

2. Collaboration Between Platforms, Policymakers, and Users:

Picture a superhero squad coming together. Online platforms, the folks making the rules, and us – the users – will work hand in hand. This means rules that make sense and an online playground everyone helps keep clean.

3. User Education and Responsibility in Contributing to a Safe Digital Environment:

Imagine all of us becoming digital superheroes. As users, we’ll learn about what’s cool and not in the online world. Just like learning to recycle, we’ll contribute to a cleaner, kinder digital space by being responsible netizens.

So, get ready for a future where technology gets wiser, platforms and people team up for a better online experience, and everyone chips in to make sure the digital realm stays fun, respectful, and rad for everyone.

Conclusion

Phew, that was quite the exploration! Let’s sum up everything about content moderation and what lies ahead:

Remember those unsung heroes working behind the scenes? Content moderation keeps our digital hangouts clean, safe, and filled with positive vibes. It’s like having invisible hands ensuring everyone’s having a good time.

Change is a constant, and the online world is no exception. Content moderation will keep evolving as new trends and challenges arise. Stay curious and open-minded, as the journey is far from over.

As we sign off, let’s raise a virtual toast to the digital superheroes – the moderators, the tech wizards, and the responsible users – who make the online realm a welcoming haven for diverse voices, creative expression, and respectful interactions. 

Here’s to a future where the online world reflects the best of humanity – kindness, understanding, and unity. Keep exploring, keep learning, and keep spreading the digital love!

The post Content Moderation for Your UGC Campaigns: All You Need To Know appeared first on Taggbox Blog.

It holds the capacity to single-handedly influence consumers’ lifestyle decisions, boosting marketing outcomes for brands at the max. 

Feeling overwhelmed? Well, it’s just the tip of the iceberg. When you break down UGC marketing, many things are involved. Not to mention how brands often skip an essential element- UGC Rights Management.

UGC Rights Management enables brands to legally repurpose user-generated content in their marketing strategies to avoid legal consequences.

Best Practices To Legally Incorporate User-Generated Content

You must be wondering how one goes about with the legal incorporation of user-generated content that enables brands to repurpose UGC more confidently. Here is how we simplify it for you.

1. Ask Directly On Social Media

Social media has allowed brands to interact directly with their target audience and customers, without the intervention of a mediator. Now customers can send direct messages to brands for any queries, and brands can do the same to connect with the spectators. Why not use this social media boon to acquire UGC rights? It can be the most simplified way. 

All you need is to identify the relevant posts of your customers. You can comment on the posts or send a direct message to the customers asking permission to repurpose their content. It encourages interactional activities between brands and customers and brings them closer by bridging the communication gap.

2. Give Credits To Content Owner

It is crucial to give customers their due credits as they consent to repurpose their content on your various marketing channels. You can mention the user or tag them on the post. You can add the users’ handle right below the post to ensure that you are rightfully crediting the user.

It will not only encourage the user to create more UGC for you, but it will also authorize your marketing campaigns as authentic, building trust among the spectators. Not only that but it will also instill social proof among your customers and encourage more people to create UGC for you.

3. Be More Transparent With What You Seek

When seeking UGC rights, you need to be upfront with your customer about why you want to repurpose their content, where you will leverage the content, and how you will showcase it across different marketing channels. It adds more transparency to the content-seeking process, making users voluntarily grant UGC rights.

The best way to make it happen is by offering a terms & conditions page that comes with a UGC rights policy section that showcases how you responsibly manage users’ content.

4. Implicit v/s Explicit Consent

When it comes to acquiring the UGC rights, keep in mind how you will repurpose the content and how well the customers know about it. That depicts what kind of consent acquiring you follow among the two types- explicit & implicit. 

In cases like hashtag campaigns, users directly give their permission to use their content as they willingly participate in the hashtag campaign, allowing brands to use the content to increase their social media presence. This phenomenon becomes implicit consent. But when you want to take UGC beyond social media and use it across other marketing touchpoints, you have to acquire explicit consent from the users to use UGC legally.

5. Choose A UGC Rights Management Platform

Choosing a UGC rights management software should be the most important thing to enter the world of UGC marketing. That’s because it makes things seamless for you to acquire quick content rights from multiple customers. 

Many UGC rights management platforms like Taggbox help brands gain complete UGC rights legally with users’ consent, timestamp, region, IP address, and more to ensure that you have acquired the creator’s full consent. The goal is for brands to confidently repurpose UGC in their marketing strategies to avoid legal hassles.

Why Acquire UGC Rights?

It’s not just about “you gotta do, what you gotta do,” acquiring UGC rights for marketing has more significance to it. Here is our take on why obtaining UGC rights has to be step one for brands.

1. Maintain Brand-Customer Relationships

Maintaining the brand and customer relationship becomes an essential ingredient in any brand growth path. If user-generated content helps brands to create a strong bond with customers, acquiring UGC rights authenticates this bond and builds brand trust among users. 

When you take your customers’ permission before using their content, it instills reliability for your brand, making them your loyal customers- always ready to create more UGC for you.

2. Protects User Rights

Protecting user rights is the most ethical practice for brands to acquire users’ trust. As per the social media law, every brand and marketer must attain users’ rights while leveraging their content into any branded activity. 

When you take time to seek users’ permission and repurpose their content once they give their permission, rather than forcing your marketing methods on them without their will, it enhances your brand image.

3. Avoid Legal Consequences

While social media has an abundance of free content, its usage is not unrestrained. Many brands face legal trouble when they don’t rightfully acquire consent from users, as people have the right to file a lawsuit against anyone who uses their social media content without their permission. 

Getting UGC rights permission is crucial to saving your brand from legal consequences or, in simple terms, getting sued by the content creator.

Taggbox: The Absolute UGC Rights Management Software

Taggbox offers flawless UGC rights management software to brands to gain legal rights on user-generated content created by experienced brand users. All you need is to follow an easy 3 step process by quickly sending UGC rights requests to the content owner, gaining approval, and leveraging it into multiple UGC marketing campaigns.

Here are some key highlights offered by Taggbox UGC Rights Management Software:

• Rightful UGC curation to fetch UGC and gain creators’ consent all within one platform
• Simplified UGC management and bulk requesting to take permission from multiple users 
• A legal log to nurture all the user-generated content from one dashboard
• Personalized brand-user communication to build trust, offer valuable user experience, maintain brand reputation and brand-user relationships

Why UGC Has Become Brands & Marketers’ Top Pick?

If social media is the gold mine for marketers, user-generated content has become the new gold. User-generated content comes from real people sharing their authentic experiences with a brand. 90% of consumers believe that user-generated content has helped them make better decisions while investing in a brand or a product online. 

Brands treasure user-generated content as it saves their time and capital in content creation and helps them to offer a diverse range of vibrant content to their audiences. Gone are the days when businesses would go outbound while promoting their brand. It’s time to turn consumers into brand advocates to create stand-out and awe-inspiring marketing campaigns.

Well, it all seems compelling in theory, but when you have to get into UGC marketing, taking content rights from the creator is the soundest thing to do. It saves you from a lot of legal trouble. Besides, your goal is to create a better relationship with your customers, and what’s a more appropriate way than taking their permission before using their content?

The post How To Legally Use User-Generated Content: A Marketers’ Guide appeared first on Taggbox Blog.

Brands, not much far behind the race, buckled up their belts to capitalize on this highly valuable content generated by their users for their promotions and advertisement.

Be it Starbucks or Coca-Cola, almost every brand, big or small, managed to win the marketing game and campaigns that benefitted from user-generated content, as it provides the extensive endorsement of the branded products.

But sometimes, the brands fail to keep a balance between the User’s social content and its usage. This invites chaos for the brands as with time, users are getting much sophisticated and aware of their content rights. 

This blog will help you with a better understanding of these social media content rights, why are they important, and how to fairly deal with them.

Social Media Content Rights- The Explanatory Words

Social media platforms such as Facebook, Instagram, etc., are the big pools of User-Generated Content, i.e. the content created by the users worldwide. It plays a crucial role in the rise of marketing strategies of the brands. 

Brands have started leveraging this unique UGC for authentic and valuable advertising. But the point is, “Is it OK to use the user’s content?”

And, that’s where social media content rights come into play.   

Rights possessed by the users for their social media content, which allow users to have legal copyright on the content created by them, are known as social media content rights. 

According to social media content rights, brands/companies cannot use the content created by the users without their prior consent.

They give users the power to safeguard their content from any infringement issues and to protect their rights of content privacy.

Why Is It Important To Focus On User’s Social Media Content Rights

User-generated content is free, but it is crucial to know that it cannot be used freely.

Certain laws safeguard the rights of the content creators according to some specific terms and policies.

Using the content for the purpose of generating profit, makes the brands fall into the pool of legal troubles such as content infringement, copyright issues, privacy issues, and much more.

For this reason, brands and marketers should consider seeking user’s consent before reusing their content for their own promotions and advertisements. 

Acquiring user’s permissions will help the brands to maintain their dignified image in the market, build a trustworthy relationship with their users and keep their legal team away from any such troubles that might ruin their work.

We now know that as a user, you always hold the copyright of the items/content that you post on various social networks such as Instagram and Facebook, and no one can use it without your permission.

However, there exist some exceptions to copyright which come into play when it falls under the category of fair dealings. 

Exceptions To Copyright

There are certain exceptions to copyright that allows anyone to use your generated content without your permission.

These exceptional laws in the US are known as the Fair Use Doctrine. 

It includes 4 main factors that should be considered to determine the case of copyright issues.

1. The purpose for which the content is used. For instance, any content which is reused for educational purposes is exempted from copyright issues.

2. The nature of the content that you want to copyright. For instance, it is considered to be fair use if you copy any inspirational or educational quote from any textbook and share it with the group.

3. The percentage of the work that is used concerning the entire length or quantity of the content.

4. The impact it holds on the market value of the original content. For example, if reposting the entire content on your feed makes it tough for the content creator to resell it or has a degrading impact on the number of clicks on the original content, then this situation is nowhere to fall under the exceptions of copyright.

Like the concept of Fair Use Doctrine that prevails in the US, many other countries such as India, Australia, UK, Singapore use a similar concept known as Fair Dealing.

It is important, especially at the times when you are working with copyrighted UGC that has originated in another country.

The concept of fair dealing plays a vital role when it comes to reusing the content that is bound by the copyright laws of different countries.

How Marketers Can Fairly Deal With Social Media Content – 4 Easy & Legit Ways

The primary mistake that marketers often commit is that they reuse and repost the user’s content without permission, which drags them to legal troubles. 

To stay free from such chaotic situations, marketers need to follow the proper guidelines and ask for permission from the users in a rightful way.

There are certain solutions to deal with social media content rights fairly and legitimately.

Also Read: A Guide to User-Generated Content Rights Management

#1. Determine When To Ask For The Rights

To use the content created by the users on social platforms like Facebook, Instagram, Youtube, Twitter, etc., brands need to ask for permission from their users.

But as stated above, the exceptions of copyrights, there occur certain situations which give rise to doubts and confusions.

Social networks have terms and conditions we all agree upon while creating our account. Most of the networks give permission to the platforms to use the content that is posted on their network.

But it does not mean that the brand can use the pictures posted on social media for the purpose of advertisement.

It needs to ask for proper permission from the photographer or content creator to reuse it for profitable reasons.

#2. Introduce Your Terms & Conditions Clearly

Make sure to introduce all the points of your terms and conditions to the customers, users, and followers before initiating your UGC campaign.

This acts as a proof against any legal troubles that might come your way while repurposing the content generated from the UGC or Hashtag campaign.

You can check how Airbnb Terms of Use for User-Generated Content clearly mentioned their policy for using UGC and how users are giving them permission to use their created content with their particular Hashtag.

#3. Seek Active Permission On Individual Posts Via Comments

Ask for approval from the content creators by commenting on the desired post. You can ask them to add a specific #hashtag once they agree with the terms on the same post. This is known as hashtag consent.

Once the permission is granted, you can reuse the content according to your purpose. But do not forget to give credits to the original composer of the content. 

Also, you can send a direct message to the user whose content you want to repost. The message should include the intent of reposting the content and the platform where you want to publish it.

#4. Get Well Documented Permission Using Rights Management Tool

The most legitimate way to get permission is by using a rights management tool. Known as checkbox consent, you provide the users with an authentic and trustworthy platform and acquire their rights legally and rightfully.

With this tool, you can ask for direct consent by explaining to them the reason you want to repost the content along with the terms and conditions.

Once approved, you can repurpose the content. This is by far the best way to ask for explicit permission.

Taggbox, the ultimate rights management tool, helps you acquire user’s rights legally. Using Taggbox Rights Management, you can get the legal proof of the acquired consent and can archive it for future requirements.

Final Thoughts

UGC is the key to creating a buzz around your brand on social media. It is the mover and shaker of your marketing campaigns.

But sometimes, this results in a bundle of legal issues such as Copyright Infringement, offensive content, degraded image, user’s privacy issues, etc.

To get off from such issues, brands need to understand legal obligations around user-generated content and follow ways to deal fairly with these social media content rights.

The post How To Fairly Deal With UGC or Social Media Content appeared first on Taggbox Blog.

Instead of creating branded content, collecting and displaying user-generated content from diverse social media platforms is the primary content strategy for new-age competitive marketers.

But do you know sharing users’ content without their permission imposes legal actions on you? 

To maintain a brand’s image and loyalty, understanding users’ content legal rights should be an extensive approach to every marketer.

So without making any further due, let’s dive into the legal rights of content created by your social media community. 

Why Is It Even Important To Focus On Legal Rights When UGC Is Free

Thinking user generated content has no legal validity is the first mistake marketers usually make while acquiring content from social media platforms. 

User-generated content contains intellectual property rights of the content creator; repurposing it for own benefits or any profits making activity without the consent of the creator is an infringement of copyrights. 

Content available on social media is free, but it doesn’t mean that you can use it freely. Laws are binding social media copyrights that protect the intellectual property of the content creator. 

As per the Terms and Policies of social media networks, one can share the content of the other people on their social media account; however, using it for any profit creation purposes unknowingly to the content owner, increasing the risk of legal actions on them. 

For marketers and brands to utilize their users’ created content, seeking content rights from the owner is crucial. It will maintain the brand’s reputation and keeps marketers away from any legal troubles. 

Being the potent reason,  obtaining legal rights from content creators is vital for every marketer before making the UGC part of a promotional strategy.

How Acquiring Social Content Legal Rights Foster Marketing Campaign

User-generated content is a great way to build a highly influential and effective marketing campaign – but it is only successful when UGC is incorporated rightfully. 

There is no doubt that UGC is an essential part of marketing strategies in this growing competitive landscape, but to ensure zero legal troubles, getting users’ legal rights is significant for maintaining a strong brand image in the market. 

Thus, it increases UGC’s role in social media legal rights before repurposing it for the marketing campaign. Here below are the benefits of focusing on UGC legal rights for the brands. 

1. Revamp Brand’s Image

Brands asking permission from content owners to use their social media content for advertising and marketing purposes enhance the brand image among social media communities. 

As the social media content is the users’ intellectual property, approaching customers personally to get the right of their content for branding purposes ensures creators the fair use of their content, which in turn deepens the reputation of the brand among social media content creators. 

2. Nay To Legal Troubles 

Many brands come under lawsuits due to user-generated content as they do not follow the right practice to utilize other people’s social media content. In order to keep your brand away from courts, obtaining legal rights is the only and best solution. 

Also brands will save tons of money which they may lose while fighting for the illegal practice of users’ created content.

Don’t assume that if customers are sharing their content on social media they are permitting you to use it freely, if used without their permission, they can sue you anytime. 

3. Building Trust With Audience

Integrating customer-generated content in marketing campaigns with their consent and defining its purpose builds trust in the customers. 

Acquiring legal rights is the fair practice to let the content creator know before repurposing its profit-generating motives. 

4. Ethical Practice

In the eyes of the law, getting legal rights of UGC is the right practice, and every brand and marketers should follow when they are incorporating user-generated content in their marketing campaign. 

All former points mentioned can be obtained if the right UGC practice is followed, and getting users’ legal rights is subsequent to righteous social media content practice. In this way, you can build trust, authenticity, and enhance the prestige of the brand. 

Best Practice of Obtaining Users’ Social Content With Legal Rights

As of now, you have come to know the significance of legal rights while utilizing user-generated content in marketing strategies. 

Procuring users created social media content is the foremost action that marketers should incorporate for creating their UGC marketing campaign.

To create a high performing and profitable UGC marketing campaign, marketers are required to follow relevant guidelines to obtain permission from users and run promotions legally. 

To use UGC, marketers first need to determine the intent of using their user-generated content and define it in the Terms and Conditions of using UGC to share it with their social content creator community. 

That said, getting UGC rights depends on what purposes you are using and how much your customers are aware of it. Based on that, your user-generated content rights follow the two types of acquiring consent. 

1. Implicit Consent
2. Explicit Consent

Implicit Consent

If you are running a hashtag campaign and asking your customers to share content on social media using your hashtag, they are already authorizing you the rights to use their content. 

You can use this content on your official social media account, website, and creating social walls. 

With implicit consent, you are clear that users are permitting you to use their content, and they are creating it with their own will giving the brand’s right to use it in their social building content.  

However, if your purpose to user-generated content changes, for instance, to use it in creating banner ads, advertisements, magazine cover pages, news, journals, etc. then Implicit consent is of no use. In such a case, you have to take a step further and ask for explicit consent.

Explicit Consent

In order to make user-generated content as part of core marketing activities, you are required to get complete legal rights of your customers’ created content.

As user-generated content is the intellectual property of your customers, using it in profit-making or brand’s promotional activity, obligates you to ask for explicit consent from the content creator.   

Explicit consent is the process of asking permission from the content owner directly and earning their approval to use it legally. 

You can practice explicit consent in two ways, either using hashtag consent or checkbox consent method, depending on the purpose of your marketing purpose.

With hashtag consent, you can ask permission from the content owner by asking to approve with #hashtag in their comment section below that particular post.  

If the content owner replies with the given hashtag, it means content owner giving their rights to use their content. However, the problem with hashtag consent is that it is not restricted by any law and has any strong legal proof with it. 

Thus, to get the full rights of users’ content, you are required to focus on checkbox consent. 

With checkbox consent, you give users a professional and legitimate platform to allow you to use their created content. 

In this type of consent, owner has to go through a deliberate process of permitting marketers with their rights to use their images or any other type of content for marketing purposes.

This is the most professional, valid, and compelling way of gaining users’ rights to their social media content and integrate users’ social media content for marketing campaigns without worrying of any legal troubles. 

Wield Rights Management Software To Procure Users’ Social Content Legitimately

You can use Taggbox Rights Management to obtain content creators’ rights legitimately by acquiring all the legal rights associated with the users’ content. 

With Taggbox Rights Management, you earn full UGC rights with all legal proof that includes users granted permission, timestamp, region, IP address, and content creator’s full consent. 

This not only ensures content creators that their content is used for fair purposes, but it also gives brands complete legal rights to brands to incorporate UGC in their marketing campaign, with no legal hassles. 

Conclusion

To maintain the reputation of your brand and keep happy your legal team members, obtaining legal rights of the users’ created content is the indispensable part of building users’ content-oriented marketing campaigns. 

Disclaimer: Above mentioned content is not considered to be legal advice; it is created for informational purposes.

The post Why Brands Should Focus On Users’ Social Content Legal Rights? appeared first on Taggbox Blog.

This an effort by Facebook to help the creators manage how their content is shared across Facebook and Instagram.

The purpose of this new integration to the Facebook Creator Studio is to ensure the creators and publishers the security of their intellectual property on a large scale and to resolve the privacy concerns of their created content.

To have a better understanding of how this Facebook Rights Manager works and helpful for large content creators and publishers, let’s dive into the blog.

The Privacy-Focused Vision Of Facebook Rights Management Tool

Facebook Rights Management tool manages and protects the content of the creators and publishers having the spectrum of content in their catalog, to have control of when, where, and how their content is used.

This Facebook Rights Manager enables the publishers to protect the rights of their images. Some of the features of this tool are:

• Allows the publishers to upload the library of content that they want to manage and protect. This reference library is for the Rights manager to check for content infringement across Facebook.

• Permits publishers to set specific rules about how the content may be used. These rules depend upon the usability of the content such as the location of the matched content, the percentage of the matched content, etc.

• Track down the matches against the protected content uploaded in the reference library by the publisher, using the image-matching technology.
  On the Right’s Manager dashboard, publishers can determine whether the match falls into the funnel of copyright infringement or can remain published without any legal actions.

• Let publishers create a list of specific profiles and trusted partners that have grants to reuse the protected content without being monitored for copyright infringement.

• Rights Manager API allows the publishers to protect and monitor the reference library at a large scale and provides the volume uploading of content in the reference library.

Also, this Rights management tool requires a Facebook page to access and works best for big brands and influencers that possess large scale content.

But, these prerequisites highlight one of the challenges of this tool, that its functionality does not resonate with the micro-influencers or the individual users using the platform occasionally.

To resolve the copyright issues of such users, the user-generated content (UGC) Rights Management System comes into play.

Growing Role of UGC Rights Management System

The Facebook Rights Manager increases the importance and strengthens the existence of the UGC Rights Management System.

Unlike the Facebook tool, which is intended to protect the privacy of the major content creators, UGC Rights Management Tools are here to safeguard the privacy of even the most seldom users of social media.

There is no doubt that with the advancement of time, brands have acknowledged the power of leveraging UGC for expanding brand awareness, enhancing customer engagement, building customer loyalty, displaying authenticity and reliability, and boosting sales.

But, sometimes these brands take no account of user’s content privacy which stumbles their image into the trap of copyright infringement issues.

To avoid getting into such a legal web, it is crucial to seek consent from the content creators before repurposing it. 

Taggbox encourages the brands to follow the legal procedure before reusing the content of the users.

The procedure follows:

• Ask for permission from the content creators either implicitly or explicitly. 
• Provide them with an acceptable reason for reusing the content.
• Once you have permission, it’s recommended to archive the acceptance for any future complications.
• While repurposing the content, do not forget to show your love to the content creators by acknowledging them with tags and mentions.

UGC is an asset for online brands and marketers. To enjoy the perks and virtues of leveraging UGC, brands should focus on the legal side of reusing the content.

Conclusion

An impactful marketing strategy is not just displaying UGC for brand promotion, but it also includes a rightful and legal way of using UGC.

Facebook Rights Management Tool does not resonate with the UGC rights management in every sphere of the marketing ecosystem, but rather provides the way for reinforcement of its cases.

The post Facebook Rights Management – Growing Importance of UGC Rights appeared first on Taggbox Blog.

You read the reviews of travel freaks to decide on a particular destination and then you will ponder upon the ratings of different travel companies to get your itinerary and tickets confirmed.

But, have you ever thought about why do you even consider these reviews and ratings before every click to plan your journey?

Simple, because they are trustworthy and reliable.

So to create a strong bond with the customers and attract them with the authenticity of the services, the Travel Industry leverages UGC and has incorporated it in every step of the booking process.

This blog is a full guide on how you can leverage user-generated content for the travel Industry, by what means can you encourage UGC, and how to manage the authenticity of the content.

So, let’s get started.

Why Leverage UGC For The Travel Content Marketing?

The travel industry is one of the fastest-growing sectors globally. With the high rising competition, it is getting tough for companies to stand still in the market and perform better than the other competitors.

To improve their performance, they need to buckle up their marketing strategies. But the question is; 

What sort of content should they provide to the customers to magnetize them towards their company?

And here comes to rescue the User Generated Content. It is undoubtedly the most powerful content online that will help you brush off your competitors from the market.

User-generated content is any content such as reviews, feedback, photos, videos, blog posts, etc. created by the users of the company which reflects their experiences with the company and its services.

User-generated content for travel brands plays an important role in boosting the authenticity and reliability of the company to a great extent.

It allows travel companies to display the most valuable content to capture the attention of customers and elevate conversion rates like never before.

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78% Millennials trust UGC

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4 Great Examples of UGC in Travel Marketing

Through the lens of real experiences shared by travelers, UGC becomes a compelling storytelling mechanism, influencing potential customers and fostering a sense of community. 

Let’s explore a curated selection of examples that showcase how leading travel brands effectively leverage UGC to enhance their marketing strategies and create engaging narratives that resonate with audiences worldwide.

Hilton Hotels:

• UGC Strategy: Hilton Hotels utilizes user-generated content on social media platforms, encouraging guests to share their experiences and photos during their stay.

• Implementation: Hilton often creates branded hashtags for guests to use when sharing their content on platforms like Instagram and Twitter. For instance, #HiltonStay is a common hashtag used by Hilton guests.
• Benefits: This strategy not only provides Hilton with a wealth of authentic content but also helps build a sense of community among travelers and potential guests who can explore real experiences.

Expedia:

• UGC Strategy: Expedia taps into the power of traveler reviews and ratings to influence potential customers. They prominently display user reviews and ratings on their platform.

• Implementation: Expedia encourages users to write reviews and share their opinions about hotels, flights, and experiences they booked through the platform. This content is then prominently featured on the respective product pages.
• Benefits: By showcasing genuine reviews and ratings, Expedia builds trust with its audience, helping potential customers make more informed decisions about their travel choices.

Airbnb:

• UGC Strategy: Airbnb actively promotes user-generated content by encouraging hosts and guests to share their unique and memorable experiences on social media.

• Implementation: Airbnb uses hashtags like #Airbnb and #AirbnbExperience to curate and aggregate content shared by users. They also feature user stories and photos on their website and marketing materials.
• Benefits: By showcasing diverse and authentic user experiences, Airbnb fosters a sense of belonging and inspires potential users to consider Airbnb for their travel accommodations.

Tourism Queensland:

• UGC Strategy: Tourism Queensland, particularly known for its “Best Job in the World” campaign, leverages user-generated content to promote its destinations.

• Implementation: The campaign involved inviting people to apply for the “Best Job in the World,” which was a position to live on the islands of the Great Barrier Reef, and promoting them through blogs, photos, and videos. This generated a massive amount of user-generated content.
• Benefits: Tourism Queensland successfully turned the campaign into a global phenomenon, generating widespread media coverage and user engagement. The UGC created by the participants served as authentic and compelling promotional material.

These examples demonstrate how various companies in the travel industry leverage user-generated content to enhance their marketing strategies and engage with their audiences effectively.

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Types of UGC That Travel Industry Needs

Now since we know the importance of user-generated content for travel industry at every step of the booking process, let us explore the different types of UGC that can help you attract more customers.

1. Reviews & Feedback

Reviews and feedback are the words of the internet about the quality of the services of a company. Customers are willing to know what the existing or past experienced customers have to say about particular hotels or destinations. Also, destination marketing can play a significant role in improving reviews and feedback for a particular destination.

People have a tendency to ruminate over these reviews and feedback before coming to a final booking decision.

To provide a seamless decision-making experience to the customers, travel companies display the reviews of their real customers on their websites, social media accounts, and other review sites.

Travel companies, airlines, and hotels should separate positive and negative reviews/feedback and should display only the positive ones that reflect the aesthetics of their services.

According to statistics, 95% of travelers consider reviews before booking for a hotel. These reviews not only boost engagement with the customers but also lift the conversion rates of the companies.

2. Ratings

A 5-star or 7-star hotel will offer the best leisure and luxurious services. But have you ever thought about who decides the star rating of these hotels?

Well, it’s the customers who rate these hotels according to their experiences of the services provided.

Be it a hotel, or airlines, it is important for the companies to display these star ratings to the customers. This numerical figure plays a crucial role while booking for their vacation.

3. Visuals

Visuals attract people and infuse them with the liveliness of the image. They can trigger the emotions of the customers and influence their purchase decisions.

Taking this advantage into consideration, hotels, travel agencies enrich their website, social media, and advertisement pages with attractive and compelling visuals.

Images by the customers are the social proof of their quality services which adds to their credibility and makes them a perfect choice for the new customers.

4. Short-Form Videos

Short-form videos, particularly popular on platforms like TikTok and Instagram Reels, offer a dynamic way to capture and share travel experiences. 

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A post shared by T&B Plus3 (@muckin_around_aus)

Brands can initiate campaigns encouraging users to share brief videos showcasing scenic views, activities, or testimonials. Reposting and featuring these videos on official channels not only amplifies their reach but also adds a vibrant and relatable dimension to the brand’s online presence.

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How Travel Brands Can Use The Efficacy of UGC

The most crucial step is to utilize UGC effectively and efficiently to make the most out of it. Here are some interesting ways to use UGC.

1. Display reviews on the website for dignified image

Positive reviews about the hotels, airlines, or travel agencies are just a feast to their owners. They use these reviews to increase the reliability of their services.

These reviews are displayed on the website to make it look more professional and authentic than before. This enhances the image of the specific company and gives it a good position in a market full of competitors.

Many tools like Taggbox Widget can help you embed these reviews on your website and shine with the spark in your marketing sphere.

Also Read: User-Generated Reviews: Why It Is Important For Your Business

2. Legit advertisement with a social media feed wall on the website

With almost 3.6 billion users, social media is rolling over any other marketing channels nowadays. The first thing that people do when they go for a vacation is to upload their exciting images on social media to let others know about their experiences and their fun moments.

These images are a boon for the travel industry. They act as legitimate advertisements for the different sectors of the industry. 

These images are curated and aggregated into a single feed by using a social media aggregator tool which then embeds the feed onto the website.

3. Create an exclusive visual gallery on social media

While uploading the image, people never fail to tag the place on social media. They do this either by mentioning their social media handle or by using dedicated hashtags.

Various sectors of the travel industry use these hashtags to create a compelling and enticing social media feed to display the exclusive content on their social media accounts.

This enhances the looks and design of their social accounts and gives them an opportunity to attract image-addict customers.

4. Create recurring marketing campaigns

With the end of one vacation, there is always the start of another vacation for some other person, and the cycle goes on.

The trend of using the images of one customer to drive new customers keeps ongoing and provides travel companies the opportunity to run the most authentic marketing campaign throughout the season.

Travel companies can even create Hashtag campaigns, by asking customers to upload their fun moments using dedicated hashtags. These curated images can be used to create an exquisite gallery of compelling content.

This cost-effective way of marketing helps companies to promote their services effectively.

5. Design an attractive advertisement with print media

Print media is not a new trend instead it’s the most primitive form of marketing. Whether regular or digital, newspapers are the daily necessity of people nowadays. So, why not advertise your services using print media?

Travel companies can use the visual content generated by the brochure maker app to design attractive brochures and can use it to enhance their marketing strategy and boost their revenues.

6. Run UGC Powered Social Ads

Utilizing UGC in social media ads involves telling compelling stories about travel experiences through visuals and customer testimonials. These ads evoke emotions and connect with the audience on a deeper level. Tailoring UGC-powered social ads to specific demographics or interests enhances relevance and impact, ensuring that the content speaks directly to the target audience.

7. Boost engagement with email marketing

Email marketing is the most civilized and professional form of marketing. To boost engagement with email marketing, travel brands can create authentic emails with enticing user-generated content to increase the click-through rates on their emails and websites.

It will enhance customer interaction with the website and will result in magnified conversion rates and accelerated rates of booking a trip.

But, Can companies repurpose the UGC in the above-discussed ways without the user’s consent?

Let’s find out!

Does Reusing This User-Generated Content Require Permission?

UGC is the content type that is created by the users in their own comfort zones. But sometimes big brands/companies do not consider the privacy of the users and reuse their generated content for their own promotional activities. This results in legal complications that might ruin the company’s image.

Therefore, companies should adhere to some specific terms and conditions to use user-generated content legally.

It is important for companies to respect the privacy concern of the users and acquire permission from them before advertising their created content.

There are many UGC rights management tools available that can help the travel brands to acquire legal rights from the users for reposting the content.

Best Practices to Encourage UGC For Travel Website and Social Platforms

1. Create an easy, quick, and well designed online survey

To make sure that your surveys are impactful and hit the large audience, use limited questions and add attractive designs to it. Use different layouts like checkboxes, progress bars, MCQs, etc to make it easy for the customers to fill the survey even if they are running out of time.

2. Offer attractive and short scaling style for ratings

Use scaling styles for encouraging the customers to rate your services. The scaling pattern should be easy, and attractive like an innovative slide bar, or emojis. 

3. Bypass Social Logins for Fast Process 

Streamline the content submission process by bypassing social logins. Users often find it cumbersome to log in for surveys or polls. Providing an alternative, such as SnapUp, which allows content submission without any social logins, enhances user convenience. This approach reduces friction, making it more likely for users to contribute content spontaneously.

4. Create a reward system to encourage user participation

Who does not want to be rewarded? Offer an attractive give away or an exclusive reward for those who are participating. Rewards like win points, coins, badges, or discounts can make users feel special and overwhelmed. This results in better engagement of the users leading to more user-generated content for the travel industry.

Explore also – What is Destination Marketing

Suggestions For Better Handling of UGC

1. Display fresh and unique content

Customers rarely rely on reviews that are quite old. To gain customers’ attention, the travel industry should consider displaying fresh and unique content that is up-to-date. 

Taggbox offers a feature of real-time updates which allow these brands to display fresh content every time a customer lands on the website to make a booking.

2. Moderate the content in a decent way

Not every review about your business is positive. Many people give negative feedback and use filthy content to share their views. This content might damage your image in the market.

To stay free from this degraded image, travel brands must ensure that they display only valuable and relevant content.

UGC Moderation feature offered by Taggbox helps the brands to moderate their content effectively simply and easily.

3. Provide the option of classification

It is always a good option to make your customers feel comfortable and easy while searching for their needs.

To achieve this, travel brands must provide customers with the option to classify the content according to price, location, availability, etc. Filtering reviews as per their requirement will make it easy for the customers to find the relevant reviews easily.

Wrapping it up

UGC is the most powerful content online as it displays honest and valuable reviews about the brand, and when it comes to the travel industry, it displays the authenticity of the services provided to the customers. 

So, why not boost up your marketing game by leveraging UGC for travel industry advertisement?

With the above-discussed tips and suggestions, you can surely win the game with UGC and lift your conversion rates like never before.

The post How Travel Industry Can Foster User-Generated Content Marketing appeared first on Taggbox Blog.

In this blog, we will enlighten you with the best ways to get social media rights to post users’ content for marketing purposes. So, let’s begin!

“Associated with seeking permission from the original content creators to repurpose the social media content for a brand’s campaign is termed as Social Media Content Rights Management.”

Let’s first start with understanding basics of Social Media Content Rights!

Social Media Rights- What are They? 

Said to be the hub of user-generated content, social media platforms let users create content and share it with their networks.

But with pros come cons. As the content (images, videos & texts) on social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tumblr, and more accessible to everyone globally, there are more chances of online misuse.

For instance, there are times when brands and users use any content created by a third-party without their permission. This often raises issues like trademark infringement, copyright infringement, which comes under Social Media Laws.

To prevent brands from the legal hassle, Social Media Content Rights Management has been introduced that we’ll discuss later.

Why You Should Repurpose Social Media Content?

Ideal for any sort of content marketing strategy, social media content that is generated by the users is considered to be extremely trustworthy & authentic.

This is why brands utilize this form of content as a part of their marketing strategy to convey a consistent message at every touchpoint.

While by leveraging social media content, brands can improve user-brand interaction, audience engagement, boost brand awareness, build brand trust, increase sales & revenue, and more.

Toyota, Apple, Starbucks, etc. are some great examples of brands that have used social media content to increase social engagement, amplify conversion rates, higher return on investment, etc.

Know When To Get Rights for Social Media Content

With social media content, there comes a couple of questions that brands should ask themselves. For instance:

• Is it okay to use social media content?
• When to get permission to use social media content and from whom?
• Will they use the content for profit purposes? etc.

Well, social media content can’t be freely used by anyone, especially when a brand plans to use that content for advertising or commercial purposes.

All thanks to tools that have helped brands to get social media rights from the content creators to retain the legal rights to their content.

Speaking of social media content, every social network makes users sign an agreement. In this agreement, it is mentioned that the particular social network and its partners have the license/authority to make public display or sharing of content, but under certain restrictions. 

However, under the protection of Terms of Services (TOS), most social media networks don’t allow the brand to leverage social media content for advertisement or money-making from it.

So, brands should better seek permission from the original creator of the particular content to avoid legal hassles such as content copyright infringement, etc.

Ways to Get Social Media Rights For Content

There are two major ways through which a brand can get legal permission to repurpose social media content. Both of them are mentioned below!

1. Implicit Consent – Hashtag Campaigns

As the name suggests, Implicit Consent or Implied Consent is the traditional way of directly generating content from users.

In this process, brands encourage users to use a specific hashtag to create and share users’ content related to their products & services.

Also, the users are told in advance that their content might be featured on the brand’s website or social media networks.

In this way, users already know the brand’s implicit intention of repurposing their content.

Therefore, if the customers are participating in the hashtag campaigns on social media willingly, that means they agree to the terms and conditions of the brand.

The world’s largest “#StarbucksDate: a day for all those singles to mingle” which was introduced by Starbucks is one of the best examples of Implicit Consent. 

The campaign was initiated on February 13, 2015, by the brand to celebrate both romantic as well as platonic connections. 

In this campaign, customers were invited to join the World’s Largest Starbucks Date at Starbucks locations all across the globe.

If simply put, in implicit consent, participants understand that their content will be shared for a brand’s marketing purpose.

And therefore a brand doesn’t need to ask for access to show user-generated content on any other platform.

2. Explicit Consent – Ask for Permission

This case is completely the opposite of Implicit Consent. If utilized properly, the user-generated content can do wonders for a brand.

Unlike the campaign-driven implicit consent, Explicit Consent is referred to as seeking permission from original content creators for their content through messages, or third-party tools.

Said to be more authentic than campaign-driven content, explicit consent increases the demand for social media content rights even more but brands have to put a little extra effort to gather content.

To make the users accept the terms & conditions of Explicit Consent, brands need to apply a few tips while connecting with users;

• Repurpose reason should be clear: Make sure your user knows how you are planning to repurpose the content you’re requesting rights for.

• Maintain a friendly tone: Instead of being formal, try to sound more authentic by maintaining a friendly tone. Start with thanking the person who you’re requesting rights for in advance as well as be ready to answer their spontaneous questions.

• Choose a unique hashtag: Get your audience’s attention by choosing a specific yet unique hashtag.

• Create multiple message templates: Don’t use the same message template to reach the users. Instead have multiple message templates with variations.

• Use an official public account: Use your brand’s official account to reach out to the users as it seems more trustworthy.

This way you can spread your intentions to the users regarding their content and therefore get access to their social media content.

Best Solution for Social Media Rights Management – TAGGBOX

Taggbox – UGC Rights Management is a product from Taggbox a UGC platform that helps you collect, curate, share & track content rights requests and repurposes the approved user-generated content.

The features offered in Rights Management by Taggbox are mentioned-below!

1. Custom Branding: Taggbox Rights Management allows brands to build social proof by letting them upload their brand logo and content file.

Also, it offers a trustworthy & reliable option of creating a personalized social media rights request option as well as personalized social media content T&C attachment for each user.

2. Download Approved Media: It allows you to download approved images for your individual use.

3. Legal Log Maintenance: Once you generate the users’ rights request you have the power to track its status.

For eg., whether your content rights request has been approved, pending, or rejected, you can find it out in the Moderation Panel.

Takeaway

Leverage the mind-blowing benefits that come with Media Rights Management including improving brand image, build strong brand-user relationships, boost audience engagement, and others as well.

One thing that you need to keep in mind is that you can’t get the users’ content Rights by following unfair practices. 

Hope you have found this useful. In case of any query feel free to contact us.

The post Social Media Content Rights – Understanding Best Ways to Repurpose Users’ Social Content appeared first on Taggbox Blog.

User-generated content lately has been quite popular among the brands as it is proving to be a stallion among the competitive marketing race.

Although user-generated content is most important for brands now more than ever and it is abundantly available on social media platforms freely yet brands can’t access & leverage it freely.

Why so? As they don’t have the legal rights to employ it.

Let us explain in detail what is UGC rights management? Why does your brand need it? And its importance as the perfect UGC solution and much more.

What is User-Generated Content Rights Management?

UGC rights or user-generated content rights management is a software that brands and marketers use to collect user-generated content from possible platforms and send a request to original content owners to gain rights and download approved media to make it an essential part of their marketing campaign.

With UGC Rights Management marketers collect valuable UGC that they find perfect for their brand’s promotion or want to use to repost on their social media accounts or create effective advertisements with user-generated content.

So, with UGC Rights Management, you are just simply requesting the content owner to grant you permission to use their content for your brand marketing purposes.

A users’ piece of content is also considered as the property (or intellectual property) of the creator and therefore, if you want to own someone’s property, you would need to get their permission.

User-Generated Content Rights Management provides you a solution that offers you platform to get UGC legal rights from your content creator directly in a most professional and legitimate manner.

Content Rights Management: Why Brands Need It?

Nowadays, we see there are immense content privacy, copyright infringement, and security issues that the users face. Brands get slammed with lawsuits for using someone’s copyrighted content.

1. Content Security

As we discussed that content is the owned property of the creator and using it without their permission is an attack on their rights & property.

Using content without permission has led to many brands facing the heat of it and incurring a loss of millions through legal action.

Content rights management ensures that you acquire the valuable UGC from the users through a proper channel and the legally binding way that gives content security to both the brand & the users.

2. Open-Access To User-Generated Content

User-generated content is the most important content for any brand’s marketing purposes as it is the most authentic, influential, trustworthy, and reliable source of information about a brand & its products.

Having knowledge about the importance of user-generated content for your brand so it is essential that you have a proper content rights management system in place.

The User-Generated Content rights management system will ensure hassle-free user-generated content acquisition that is valuable to your brand.

3. Brand Reputation Management

Brand reputation management is a huge deal nowadays as reputation affects the brand’s success & growth heavily so indulging in unfair practices to curate and leverage UGC might cause irreparable damage to the brand. Adopting a least privilege approach ensures that only authorized personnel have access to sensitive UGC, thereby reducing the risk of misuse and maintaining the brand’s integrity.

Whereas content rights management helps you acquire content through a fair & simple system that helps in maintaining a clean & reputable brand image.

The upliftment in the brand image can also help in driving leads and increasing customer loyalty & acquisition.

4. Brand-User Relationship Building

Probably one of the most important things for the brands – Customer loyalty & relationship. You can build relationships with users and ensure customer loyalty through UGC rights.

Users have created content with their knowledge, expertise, and experiences so if you are leveraging that content then it is essential to acknowledge their hard work & effort.

Content rights management helps you in acknowledging that and building a reliable and transparent relationship with your users.

5. Create Organic Brand Influencers

You might be wondering how you can create organic brand influencers through the UGC rights management tool?

Well! As you reach out to the content creators who have created valuable content about your brand so you can acquire the content rights and encourage them to create more such content.

Having such loyal brand influencers will help in organic word of mouth promotion of your brand to new untapped demographics and build brand trust.

That’s where the role of UGC Rights management tools like Taggbox comes into the picture.

Taggbox’s Rights management ensures that as a brand, you accumulate, customize, and repurpose users’ content rightfully within the legal boundaries by getting the consent from content creators to do so.

Opportunities With User-Generated Content Rights Management

Seeing how getting rights to user-generated content opens up a plethora of opportunities for your brand to achieve marketing success and brand growth. 

1. Embed UGC Feeds On Website 

Once you have gained the rights, you can use the user-generated content on your website using Taggbox widget. 

Taggbox widget will help you create beautiful and engaging UGC galleries and feeds for your website that you can embed to build trust among the users or share customer reviews as feeds on the website. 

Having UGC on a website will help in building social proof and improving your website’s performance and returns. 

2. Publish Shoppable UGC Galleries 

What can be better than generating revenue from your earned user-generated content and you can do that with Taggbox commerce.

With Taggbox commerce, you can convert the approved & owned UGC posts into shoppable posts by tagging products and making shoppable UGC galleries. 

Once you have made your UGC shoppable, it will help you increase your conversions as UGC is highly trustworthy, authentic, reliable, and influential for users.

3. Display UGC Campaigns

Once your UGC rights are approved, you can leverage that user-generated content in your outdoor digital advertising campaigns and event marketing efforts as well. 

Using the Taggbox Signage or Taggbox Events solutions, you can leverage it to create powerful UGC campaigns that help in attracting the audience, engaging them, and driving them towards conversions. 

Besides, these signage & event solutions can even help you generate more UGC for your brand through gamification & hashtag campaigns thereby resulting in more organic promotion & valuable UGC hub creation

4. Social & Email Advertising

Social media advertising or email advertising is extremely crucial in generating traffic and leads for the brand so they need to be reliable, authentic, and valuable for the users.

What’s better than including UGC in your email marketing campaigns or social ads. As UGC will allow you to highlight authentic brand images that would attract the users to engage.

This will also help in generating more click through rates for your ads and more email open rate & CTR as well.

Taggbox – Best Content Rights Management For Reputed Brands

Taggbox Rights Management is a product from Taggbox that helps you manage your content rights and avail of all the aforementioned benefits. 

Taggbox provides you with the option to create a trustful and reliable branded request message that can be customized for all users, add hashtags, deliver personalized UGC T&C attachments, etc. 

It will help the users to trust the credibility of your UGC Rights request, leading to more approvals and a higher success rate.

1. Curate Valuable UGC

Discover and curate user-generated content from diverse social platforms in your Taggbox feed. It is the initial step toward your UGC Rights management.

• Once you have curated the UGC for your feed, Go to the moderation section of your Taggbox account to access the UGC Rights management feature. 

• Select the posts you want to get rights for. Once selected tap on the “Get Rights” button on the top menu bar. You will be redirected to the UGC requests page, here click on the Google Chrome “Get Extension” button.

2. Generate UGC Rights Requests

In the Moderation panel, you will have the option of creating and customizing your UGC Rights request for multiple posts in one go, that you want to ask for permission. 

• Once the extension is downloaded, you will then move on to the editor page. 
• Refresh the page, in the moderation option, select the posts you wish to get rights to, and click on the “Get Rights” button.

It will help the users to trust the credibility of your User Rights request, leading to more approvals and a higher success rate.

3. Share and Track UGC Requests

Send the already created User Rights requests to the content creators to seek their approval. Follow the easy and quick steps mentioned below.

• On the “UGC Request” page, you will have the option to connect the account, choose the account from which you wish to send the request, and enter particular relevant hashtags if any. 
• Edit the comment or go with the Taggbox’s pre-written message, and tap the “Get UGC Rights” button on the bottom right corner. 
• Your request will be sent as a comment on all the posts you wish to use. 
• The original user will be required to reply to the comment. It is mandatory for them to mention the brand and the hashtag to approve the request. 

You can click on the status to check whether the request was approved or rejected. Once the comment is posted, the status shows pending, if the request is approved within 30 days Taggbox notifies you, however, if the 30-day timeline is over, the request is considered rejected and is informed as well. 

Enjoy repurposing their content legally and effortlessly with the Taggbox UGC Rights Management feature.

Suggested Read – How to Get UGC Rights With Taggbox? (Step-by-step guide)

4. Repurpose The Approved UGC

Once your requests get approved by the content creators, you will now have the liberty to repurpose that content for your brand’s campaigns.

The rightful access to the user-generated content will empower you to make users’ content a crucial element of your brand campaigns. It will immensely enhance brand image, brand-user relationship, community building, engagement, and most importantly, financial benefits.

One of the important things to keep in mind is that, as you have received the right to repurpose user-generated content, that does not mean you can leverage it for unfair practices.

Bonus Advantage

We provide you with the option to download the content of the approved UGC posts, which ensures your brand, the extended repurposing opportunities.

You can download the approved UGC and repurpose it in your print media campaigns, advertisements, and much more depending upon the terms & conditions that users have approved.

Closing Statement…

As the influence of user-generated content marketing is developing day by day, the rightful access to the all-powerful user-generated content will help you empower your brand at all fronts in a marketplace.

Taggbox provides a comprehensive solution to the User-Generated Content rights management attribute that lets your brand to have a hassle-free experience of collecting, customizing, and repurposing the UGC.

Start your 14 days free trial with Taggbox Rights Management and acquire UGC rights to repurpose it legally and professionally.

The post Marketers Guide to UGC Rights Management – Acquire UGC Legally appeared first on Taggbox Blog.