One such marketing purpose is to run a UGC hashtag contest. Keep reading to know more.<\/p>\n\n\n\n
What Is A UGC Hashtag Contest?<\/h2>\n\n\n\n
Giveaways have always been a common strategy to increase brand awareness and the number of followers. A UGC contest is also a giveaway. The add-on is that businesses ask their followers to post on social media using their branded or any other specific hashtag.<\/p>\n\n\n\n
In exchange, they offer the winning contestant a prize in the form of a giveaway. The user\u2019s content can be a photo or a video. Each time someone posts anything using the branded hashtag, the UGC tool<\/a> collects the post, and the user becomes a contestant to win the giveaway prize. <\/p>\n\n\n A winner is chosen randomly, or by criteria decided by the brand, like the number of votes or likes their post had, or whether they followed the guidelines correctly.<\/p>\n\n\n\n It also opens an opportunity for a collab. Two or more brands often collab to run hashtag contests to introduce their audience to each other. You can put this as a rule that the contestant must be following both brands; you can gain more followers that way.<\/p>\n\n\n\n With so many hashtags on social media, it is important to have a background check before even starting the hashtag contest. You must make sure your hashtag is unique so that you\u2019re not violating any trademarks. Our suggestion would be to create a branded hashtag to bring uniqueness.<\/p>\n\n\n Another thing to keep in mind is to make the hashtag memorable and easy to remember. It should be eye-catching for the customers so that when they use it, they don\u2019t make any spelling errors. UGC platforms only collect content with the correct hashtag.<\/p>\n\n\n\n The biggest reason behind any failed contest, and not just a user-generated content contest, has to be the unclear contest guidelines. Brands run contests without explaining the rules to the followers, which often leaves them confused and lost.<\/p>\n\n\n\n Always make sure that you share the contest guidelines before it begins. The contestants will know what they are getting into and can prepare priorly. When your followers see that just by following some easy steps, they can win the contest and some amazing prizes, it encourages them to participate. Hence, more participants.<\/p>\n\n\n\n You have chosen a unique hashtag and set up the guidelines for the contest. Now, what about the prize? Why should your followers do as you say? Because they have an eye upon the prize, and the prize must be good enough for them to show dedication towards the entire contest.<\/p>\n\n\n\n Choose a prize that is unique and trending. It can also be one of your products, or if you are a business that only provides services, you can give away discount coupons<\/a> or collab with another brand that sells products. But it should be something that even you would want to win. Otherwise, there would not be any sense of organizing the whole contest.<\/p>\n\n\n\n Even after following all the steps we mentioned above, you might not be sure whether you will get the ROI as expected. To be assured, it is crucial to promote the UGC hashtag prior.<\/p>\n\n\n\n![\"hashtag](\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2021\/04\/Lays-Hashtag-1.png\")
<\/figure><\/div>\n\n\nHow To Run A Successful UGC Hashtag Contest?<\/h2>\n\n\n\n
#1 Create Branded And Memorable Hashtag<\/h3>\n\n\n\n
![\"how](\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2021\/04\/ShareACoke.jpg\")
<\/figure><\/div>\n\n\n#2 Clear Guidelines Before The Contest<\/h3>\n\n\n\n
#3 Choose A Prize Worth The Efforts<\/h3>\n\n\n\n
#4 Promote The UGC Contest<\/h3>\n\n\n\n