Social media marketing has time and again proved it’s worth in promoting and marketing small businesses to new levels of success. It is an ever-changing field and it becomes really important for marketers to keep themselves up to date with the latest trends of social media marketing to be ahead in the game.

Here is a guide to help you create the most effective social media marketing strategy by analyzing the latest trends of 2024. Let’s get started.

1. Engagement Is Now More Important Than Ever

As Social Media moves forward in rightfully proving itself as the next marketing stop for all businesses, big or small, driving a potential user engagement on social media about your brand is vital for your business to grow.

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Now when organic reach has become harder than ever, it is really important to understand that engaging, relevant and interesting content is the only key to survival out there in the cut-throat competition.

Algorithms are constantly updated and they become smarter day by day, so there is no shortcut to drive genuine engagement. Encouraging people to like, comment and share your content is not enough anymore.

Here are some tips to drive meaningful engagement through your content on social media platforms-

a). Don’t just keep talking about your brand. Talk about your topic too. Don’t be the big-headed brand that just talks about itself. Rather, let others lead the discussion and join in by providing valuable information regarding the latest trends in the industry. Make your customers the voice of your brand and collect as much User-Generated Content as you can. This presents you as a valuable entity and a useful one too.

b). Share other people’s content too. If someone else has a better solution to a query, don’t be shy to share it on your social feed. This presents you as a brand who are more dedicated to present their customers with a definite solution, whether it comes from you or someone else. This also allows you to keep your content diversified and prevent it from becoming boring. This keeps the customers interested in your brand.

c). Interact with influencers like bloggers and social media influencers. Let your content roll into the feed of these influencers as the more people read your content, the more likely is the engagement. You could offer benefits or freebies to the influencers in return for the collaboration. You could also set a guest posting target which is also a great way to increase social media engagement.

d). Make your customers feel valued and engaged by actively replying on their posts and queries. This also increases their loyalty towards your brand. Use social media listening tools to find who is mentioning your brand and where. Respond accordingly.

2. User-Generated Content – The Ace of All Cards

User-Generated Content is the most authentic and valuable content created directly by the genuine users of the brand. It is the best form of social media marketing as 92 % of people believe in recommendations from friends and family over all forms of advertising.

Now, the popularity of UGC is higher than ever because people post exciting content on social media all the time. So, it is free content for brands waiting to be used.

Word-of-mouth marketing, stories, and images shared by existing customers about your brand on their social media account play an important role in the buying decisions of your potential customers. Incorporating UGC into your social media marketing strategy adds a personal touch to your brand and humanize your brands so that customers relate to that. Many big and small businesses have been using UGC in their marketing tactics to ripe the benefits associated.

UGC is the vital component of the reputation management system of your brand and helps to enhance your brand’s image and hence the trust factor for your business. Customers are smart. They know who is faking it out and who is authentic. UGC helps you establish that authenticity because it provides any potential customer with social proof of your product’s quality given by the people already using it. This gives them the extra push required to convert from an aspiring customer to an existing one.

3. Social Walls – The Ideal Platform to Showcase UGC

A social wall is an aggregator and a display tool for social media feeds. These feeds are extracted from social media platforms like Twitter, Instagram, Facebook, LinkedIn, etc. It enables you to bring everything at one place and interact with people engaged with your content in real-time be it at any event or on your website even.

Social media walls are the new generation superstars of marketing tactics that can skyrocket your business with just a blink. They allow you to showcase user-generated content to a wide audience range at any event or website. 

It is like the wall of fame for the audience at an event where everyone likes to be featured on hence driving the user engagement to an insanely new level.  It is the best tool to accelerate your word of mouth marketing and make your event something that people talk about for days.

Besides events, a social wall embedded on a website is a great idea to drive user engagement, escalate dwell time, increase click-through rates, and conversion rates. Social walls can be created using various means for example hashtags, Instagram-tagged posts, Instagram stories, Facebook albums, Facebook posts, Facebook mentions, Twitter mentions, accounts, etc. Now it’s easier than ever to display live hashtag feeds or any Hashtag Campaign on any type of screen using a social aggregator tool like Taggbox.

See also: What is a Social Wall?

Best UGC Platform

4. Enthusiasm of your loyal customers as an asset

The fact is that no one can advocate for your brand in a way your loyal customers do. They make your brand ubiquitous by spreading awareness about your brand. 

Social media channels provide these loyal customers the perfect platform to become brand ambassadors which helps the brands to gain organic followers.

To get more from these customers, you can as them to share their reviews and feedback on your social profile so that it can be used massively in your marketing campaigns.

Also, to boost their enthusiasm, you can offer them sober discounts and coupon codes which would motivate them to spread the word about your brand on diverse platforms.

5. Vogue of Live Streaming

Almost 80% of the audience prefer live videos to blog posts or social posts. The popularity of live streaming through Facebook and Instagram has given the marketers a key opportunity to explore it in their favor.

Also, live streaming helps you earn the “Authenticity” factor as it helps in building trust and loyalty with the brand. Risks like technical issues may arise so they must be taken care of earlier itself, but even the audience understands that only an authentic content leaves room for genuine mistakes. Live streaming is one of the most effective social media video marketing strategy used by businesses these days!

The upsurge of live streaming indicates the inclination of people towards videos and also the feel of being “part of the moment”. Live Streaming makes that possible. It is more engaging and interactive. They add a new dimension to the personalization of the content. Also, a single click connects you live with a broader audience base.

6. Vertical Videos and Social TV

The most recent developments in the field of social media are social TVs and vertical videos. The most famous one in this category is Instagram TV (IGTV) which allows you to make channels and post longer videos there. Youtube TV and Snap Originals are also the same kinds of social TVs.

It encourages more brands to transform into a broadcaster because as you know pictures and videos speak louder than words. This has established social TVs as a platform to advertise and create customer base just like traditional TVs. with exclusive channels of your interests.

Apart from social TV’s, the newly launched feature of Instagram known as “Instagram Reels” is growing its network rapidly among all the social media users. This small video sharing feature of Instagram is an exciting way to connect with the customers and thereby increasing customer engagement towards the brand,

7. Visual-First Marketing & 360 Degree Images

2022 was all about visuals and so 2024 is expected to be. Be it a live video or a story (vertical videos/ images lasting 24 hours), videos continue to dominate social media and are undoubtedly the next trending visual marketing tactics of 2024.

With Youtube already being a platform for creators to create and post video content for the audience, now social media platforms like Instagram have also started trending and encouraging video contents through IGTV. Having a presence on these platforms can really benefit a social media marketer as it provides immense opportunity and audience base for brand promotion.

Other trending feature of social media these days is the 24 hour Story (video/ image) feature. Stories are easy to create, fun, engaging, spontaneous and authentic. They are literally everywhere. The trend started with Snapchat stories and has spread like a wildfire to Instagram, Facebook, and even Whatsapp. And the best part is that brands can even integrate these Instagram Stories into their website to attract website visitors.

Apart from this, there are many platforms such as Facebook, Vimeo, Youtube endorsing 360-degree images. It is a great tool to drum up the interests and engagement of users on your social media platforms.

Besides using it on social media, 360° images can also be embedded on your website to give an experience of virtual reality to the visitors of your website. 

Hence, it’s high time now that social media marketers understand the effectiveness of visuals in their marketing strategies. The trend has clearly shifted from “text-first” to “visual-first” and that’s how the marketing strategies should be planned now for better results.

8. Social Commerce Will Go Mainstream

One of the most trending social media marketing strategies is Shoppable Feeds. Believe me, there is nothing better than providing your customers the shortcut to shop and that too in their comfort zones.

Be it Shoppable Instagram, Facebook Shop, or Pinterest Buyable pins, it offers the best shopping experience to the customers by allowing them to shop without even leaving the page they are scrolling.

The most effective way of converting customers’ inspiration into sales, this shoppable social media feed curtails the purchase journey of the customers and boosts sales and conversion rates for your brand.

9. Artificial Intelligence And Chatbots

Chatbots have made their way in marketing strategies over the years and have become one of the fastest-growing use cases of AI technology. In the present time, they are capable of catering to customers’ needs by providing initial services to them, enhancing user experience, and automating the work and help.

According to a survey, 47% of respondents buy items from a chatbot. This demographic clearly defines the widespread adoption of chatbots by social media platforms.

These chatbots can be synchronized with various platforms such as Facebook messenger, direct messages on Twitter, WhatsApp Chatbot etc. it will ensure your consistent presence on all your social media platforms.

10. Promotional Posts v/s Storytelling 

Features tell, but benefits sell!

Promotions just convey the features of the products but when you want to sell the products, educating your customers about the entire qualities and usages of the product is necessary.

Therefore, to break the ice, it is important to tell the entire story instead of portraying a single image of it.

With storytelling, you can showcase the relevant information about the product which will invoke the emotions of potential customers. Social media, along with all the inbuilt filters and themes, is a great platform to showcase the story of the product in an exquisite way.

11. Augmented Reality Will Steal The Show

Fast-forward to 2022, one of the most trending marketing technology would be Augmented Reality (AR). Defined as the enhanced and improvised version of the real or physical world, where the real world is incorporated with digital elements and other sensory stimuli.

Some of the Snapchat filters and lenses are probably the best examples of AR we come across in our daily life. 

AR combined with social media is yet to make a spark but continuous efforts will definitely let AR win the game. In fact, you might have heard about Facebook’s AR Studio, designed to make interactive experiences for the Facebook camera.

The best ways in which marketers can use AR in their social media marketing strategy is by incorporating it in their social commerce stores, by creating stunning AR videos to help the customers understand the product, by integrating it with live videos, and much more. 

Summary

So, overall it was a gist of all the trending social media marketing strategies that had started sparkling in the past couple of years and have now grown into a whole wildfire. It is the right time for those who want to employ these tactics to make their marketing strategies more engaging, interactive and fun for their audience.

The post Best Social Media Marketing Strategies You Just Can’t Ignore in 2024 appeared first on Taggbox Blog.

The impact of Instagram Reels is such that everyone wants to put on their best shoes and groove to trendy beats. This has increased the number of user-generated content produced.

Instagram Reels enable greater reach, engagement, and conversions for brands, becoming their secret sauce for viral growth. Looking at the growth potential, we bring you the ultimate UGC guide for Instagram Reels, all power-packed.

What Are Instagram Reels?

Reels are a fun way of creating videos on Instagram. Users record and edit 90-second multi-clip videos with audio, effects, and new creative tools, which can be shared on stories, explore feeds, and the reels tab on a users’ profile.

With a public account, this short format content is made available to a wider Instagram community through ‘Explore’, enabling reach to global audiences.

The best trending culture on Instagram is showcased via reels in the explore. But, just like the TikTok For You page, instead of seeing reels only from accounts you follow, there is an influx of aesthetically-pleasing Reels in the section.  

Furthermore, you will also see some reels with a ‘Featured’ label. Instagram chooses these reels to help users discover content that might entertain and inspire them. 

In a nutshell, Instagram Reels is a whole different vibe – it’s less chaotic and more curated. 

In the coming months, the platform is expected to alter the time frame beyond 7 and 30 days, and businesses will also be able to fetch insights on the desktop.

It is extremely important for any business to keep track of their audiences’ behavior, interactions, and engagement to ensure optimum growth.

Explore More – How to Repost a Story on Instagram

How Can You Use Instagram Reels For Your Business?

Reels have opened up a world of opportunities for brands to reach, win attention, and ignite the interest of their target audience. It is fun to interact and build communities by sharing brand stories, snippets of what goes behind the scenes, getting educational, or just appreciating what their users say about them. 

Ready to get to grips with using Instagram Reels for your business? Let’s get started. 

1. Create Authentic Content

When Instagram launched ephemeral content, nobody could have imagined the success it had bagged. They are not just exciting but also captivating, providing brands with a massive opportunity to showcase their human side and connect with users. 

Brands can create authentic reels that resonate with their target audience and help build genuine relationships. 

A few best practices could be to:

• Introduce the people behind your brand
• Showcase behind the scenes
• USP of your brand
• The existing users’ experiences 
• Or just the usage of your product

Unlike other social media marketing content, reels are best leveraged as an indirect path for selling. 

Brand Example: Balmain

Balmain caters to luxury fashion and uses Reels to uniquely showcase the whole other side of the brand.

Contrary to the grid, which is sleek and sophisticated – Reels are a lot more fun and playful, showcasing behind-the-scenes. This content fetches millions of views, credited to authenticity and its potential to engage.

2.  Share Educational Content

Posting educational content is a great place to start with – give your followers tips and tricks on anything you hold expertise in. 

Sharing content that adds to the knowledge of your audience can help in better community building, while the brand can become a go-to voice. 

Brand Example: Buzzfeed Tasty

Buzzfeed Tasty’s sure-fire way of getting noticed is by producing clean reels featuring their signature dishes. 

The content is well conceptualised and educational, makings the views stop and engage with what’s present.

3. Showcase Products 

Instagram Reels can greatly help brands in improving their reach and drive conversions. 

And with Instagram Reels becoming shoppable, businesses stand a chance to showcase products and sell them directly. THIS ONE IS HUGE. Many brands have already started leveraging Shoppable Instagram Reels to increase sales and traffic on the Instagram Shop. By set up an Instagram Shop with Shopify, businesses can seamlessly integrate their product catalog and streamline the shopping experience for their customers.

Creatively showcase your products, and if a shopper gets inspired to purchase them, they can tap on ‘View Products’ to learn more about the product, save for later, or finalize their purchase. To make compelling product reel videos, capture attention with trending music from the Instagram music library or you can download music for free from external sources and add it to your video. As the interactive video with trending music can break the cell to capture attention.

Brand Example: Bershka

Bershka, a clothing retailer company, has recently started using Reels to sell creatively on the platform. 

They were already very artistically and strategically using Instagram Shop and influencer marketing to sell their line of the clothing line. Right from attracting audiences to their products, to having them engaged and providing an immersive purchase experience, Bershka is acing it all.

4. Share User-Generated Content

“Your company’s most valuable asset is how it is known to customers.” – Brain Tracy

Winning user trust, keeping them engaged, and providing an enhanced experience – has become more important than ever. But, the growing digital market competition spoils customers with choices. 

Here, UGC has been of great help to brands.

By repurposing content generated by their users, brands can satisfy the purchase anxiety of the users, showcase products in action, and inspire users to check their brand out.

Brand Example: Lush Cosmetics

Lush Cosmetics has made its brand stand out from the competition by using UGC as an Instagram post.

Recently, apart from just leveraging users’ content, the cosmetics brand has also started using employee-generated content(EGC) on Reels. 

They feature their staff’s skincare routine on the platform which effortlessly showcases the authenticity and value that the brand holds. 

5. Partner With Influencers

Influencer marketing has its moment. It can tap into the impulsive buying decisions of the users effortlessly. 

Influencers’ proven track record helps brands achieve their marketing objectives and might stir up your virality.

While Partnering with Influencers, here are a few pointers you might want to consider:

• Choose an influencer whose niche and aesthetically matches your brand for the content to resonate with the audience.
• It might always be about the number of followers influencers have, micro and nano influencers have greater rates of engagement rates. 
• Providing Influences with content production guidelines can significantly improve the output of Reels.

Read More – How to Repost on Instagram

Analyse The Performance Of Your Instagram Reel 

In an update last year, Instagram made insights for Reels and Live available, helping creators and businesses understand the performance of their content.

For reels, metrics related to the number of plays, saves, likes, shares, and accounts reached will be included for the creator’s convenience. To ensure better reach, you can check the best time to post Instagram reels so that it reaches a wider audience.

In their official rollout of the update, Instagram explained, “We know that understanding more about how content is being distributed is important,” emphasizing a broader picture of the account’s performance.

How Can You Access Instagram’s Insights?

Content analytics is only available to business and creator accounts. To leverage insights provided by the platform, click on the ‘Insights’ button on your account profile page. From here, you can access up to 30 days of analytics for Static Posts, Stories, Reels, IGTVs, & Lives.

To know the performance,

• Go to the Reels tab and open a reel. From here, tap on the three-dot icon in the bottom right-hand corner, and choose ‘Insights.’
• Depending upon the number of days, you can see how your Reel has been performing in detail.

In the coming months, the platform is expected to alter the time frame beyond 7 and 30 days, and businesses will also be able to fetch insights on the desktop.

Any business must keep track of its audiences’ behavior, interactions, and engagement to ensure optimum growth.

Get Inspired By These Leading Brands

1. Adobe

Creativity is the core of Adobe’s brand identity. Hence, most of their Reels and social media content celebrate their users’ creativity.

It is a great example of using UGC in reels to attract, inspire and engage audiences.

Further, with Adobe already being a household name, sharing such content can help build a brand, foster a community, or share messages convincingly. 

Such reels are targeted to celebrate users more than brand promotions. 

2. Redbull

Redbull is one of those brands that have dominated the short format content on Instagram.

To strengthen its social media strategy, the functional beverage brand launched the #RedBullKeepsItReels campaign across various channels to coexist with Instagram’s newest launch. 

Red Bull makes a crackerjack in pushing brand values through a plethora of content that resonates with their audience. It uses Instagram Reels to push `the unique experiences of its users. 

The Future Of Instagram Reels

n particular, short format videos and Instagram Reels took off last year. So many users are jumping on board because of the major spike in community growth that the viral content provides. 

In 2022, we can only expect things to get bigger, better, and more significant as:

1. The Reels Algorithm Will Get More Advanced

The universe of Instagram’s mysterious algorithm shows that it gives less screen time to poor quality and visibly recycled content.

Though the approximate prediction for algorithm changes can be difficult, it might, however, get advanced with more personalization and diversification of the content they serve to users. 

2. Shoppable Instagram Reels

Instagram’s eCommerce features have gone through a major facelift, including the Instagram Shop button, Checkout, and product tagging on Reels.

The ‘Shoppable’ feature can help brands enhance their sales, as they can get into strategic partnerships with influencers or leverage the authentic voices of users to promote their products on reels creatively.

3. Branded Content Tags

The introduction of ‘Branded Content’ tags is a way for the platform to ensure that creators clearly disclose when they create branded content, increasing transparency and making it easier for brands and creators to repurpose compelling and influential content. 

4. Instagram Reels Will Be An Integral Part Of The App

Did you ever notice Instagram has already made Reels the center of their home page? This move is indicative of Instagram adapting to a reels-first approach, focusing more on video content.

Instagram has already started rolling out a full-screen view for Reels on the home feed, similar to what you see while scrolling through TikTok.

Apart from these, it is expected that the platform will roll out enhanced in-app video editing tools and insights. 

How Taggbox Plays Its Role

Taggbox is a user-generated content platform that enables brands to collect, curate and incorporate UGC wherever they want. Instagram Reels, the new hot and happening user-generated content, is also a major part of Taggbox. 

Taggbox users can supercharge their social feeds with trendy Instagram Reels. They can collect the Instagram Reels by checking the “Only Instagram Reels” option and use Hashtags or Handles to fetch the engaging Instagram Reels in their Social Feed. The best part? It comes with the auto-update feature. 

With Taggbox, brands get to explore opportunities to leverage their preferred Instagram Reels across different marketing touchpoints:

• Web Pages
• Email Campaigns
• Social Ads
• Digital Screens
• Events (Hybrid, Virtual, In-person)
• eCommerce Stores

Final Words

Instagram Reels have bolstered the growth of businesses. They can able to connect better with their target audience, enjoy enhanced audience reach and engagement opportunities, and ultimately sell more. 

Video content has caught every social media user’s attention like wildfire. Hence, regardless of the industry you cater to, there is a huge creative sales opportunity waiting for you with Instagram Reels.

Make the most of it while you can!

The post UGC Marketing Guide On Instagram Reels To Curate, Share, Grow appeared first on Taggbox Blog.

The metaverse hype cannot be overlooked – it is all over the place. Estimates are that it will reach a value of $800M by 2024. 

The Metaverse can be defined as a network of 3-D virtual worlds where people can interact, carry out business, and build connections through their ‘avatars’. Think of it as a successor of today’s internet, but in virtual reality. 

Technology titans and gaming giants like – Meta(Facebook), Microsoft, Epic Games, and Roblox are, to name a few that are creating their virtual world.

While still nascent, conducting events in the Metaverse is picking up. Brands across industries are digging to explore their possibilities in the AR, VR, and AI-enabled environment. In a survey of 1000 respondents, 48% said they would join the Metaverse for art and live entertainment, while 44% would participate for bitcoin and NFTs.  

With this in mind, let’s find out more. 

Types Of Metaverse Events In 2024

“I believe the metaverse is the next chapter for the internet,” said Mark Zuckerberg, and digging into the exponential potential of this world, event planners are already placing their bets on it. 

Metaverse gatherings leverage the power of VR to create engaging, social, and inclusive events, which easily attract high-paying sponsors, attendee registration, and ROI. 

Metaverse Concerts/Entertainment Events 

Concerts are immersive. On the Metaverse, participants can create their avatars and get a sense of being present in the venue for real. And like in any live concert, they can interact with each other- groove, laugh, and sing along. 

Organizers can also add an AI chatbot for website as a guide or assistant to guide, greet or interact with the attendees alongside fun and engaging 3D objects that enhance the feeling of shared experiences. To make the chatbot assistants more engaging and personalized, organizers can train ChatGPT on custom data, allowing it to better understand and interact with attendees.

Also, allowing the attendees to move around freely, building connections with others.

Be it musicals, stand-up comedy gigs, open mics, or any workshop, the Metaverse is well-equipped to enhance ticket sales and attendees’ experiences. 

Marshmello’s in-game concert in Fortnite was virtually attended by 10 million people, making it the game’s most significant event ever. 

Pro Tip:

Create an event exclusive hashtag, aggregate all the content created by attendees and fans using the hashtag, and showcase it in real-time on a social wall. 

It inspires people attending the event to create more content, accentuating the overall engagement.

Case Study: Parookaville Boosts Engagement With Live Social Wall For Music Events

Metaverse Gaming Events 

Although video games have been engaging audiences for decades altogether, significant advancements have been made in preparations for the Metaverse, catering to the 3.2 billion video gamers worldwide. Being a lifelike world, audiences can create their virtual avatars and curate setup within the Metaverse, allowing them to have a presence similar to what they have in reality but with greater flexibility.

Instead of simply streaming games or watching someone play, imagine being able to join the game and interact with gamers on an equal footing. While on the organizer’s front, metaverse gaming events unleash incredible earning opportunities. 

 Roblox players spent $652 million on the site’s virtual currency.

Bring all the gaming drama on the social wall to boost the audience’s engagement further. Add additional elements like a countdown, clock, and leader scorecards and capitalize on the gamers’ spirits. 

Metaverse Trade Shows 

Connect your exhibitors with buyers worldwide in an immersive metaverse trade show. You can reach out to audiences on any device, attract their attention, drive lead generation, and build the sales pipeline stages. 

Be it food, car, property, technology, or any other trade show, organizers can – 

• create stunning 3D designs
• Using 3D modeling software
• customize and make virtual booths branded
• enable live chat tools to boost networking
• embed an online shop to drive conversions
• add gamification like trivia, scavenger hunts, etc., to keep the attendees hooked 
• Stream live video in 3D 
• Presell 3D floor plans

The best part about conducting a trade show in the Metaverse is co-presence. Attendees create their virtual avatars and create networking opportunities with others. Research suggests this instils a sense of inclusion and a user’s feeling of co-presence. 

Pro Tip:

Exhibitors can take the audience engagement to another level and gather exponential reach with trade show social walls. 

Platforms like Taggbox Display allow brands to feature various content on the social wall – ranging from branded content, videos, HTML code, QR codes, and sponsors’ content. A mix of content evokes emotions and skyrockets the ROI of the event. 

Metaverse Graduation Ceremonies 

Host an unforgettable virtual graduation ceremony that allows your constituents to interact, network, and celebrate together without getting fatigued. 

Platforms like MootUp access lifelike avatars for users to communicate 1:1 via video conferencing, chat, and video calls, unlocking an immersive experience for the students, teachers, and parents attending the graduation ceremony. 

Further, Metaverse being social facilitates “watercooler moments” where attendees can take five with others and get informal as they’d in a real scenario. This creates a celebratory environment and lets everyone enjoy their big day. 

Here, deploying a social wall can add to the ‘moment in a lifetime’ of the students, as you can capture all the content created by the constituents and embed it on your website later. Any better way to recognize your graduates? We bet not!

Case Study: UAE University Integrates Social Wall With Its Virtual Graduation Ceremony

Metaverse Award Functions

Organizing award functions in the Metaverse is undeniable one of its best use cases. Primarily because of the scalability that it provides. Event organizers need not have to book large spaces to accommodate the guest list. They need a 3D model where all the glitz and glamour can suffice. 

Attendees can create their avatars, chat with others, take pictures leveraging photo booths, and move freely, building connections. 

Organizers can enable live Q&A and chat sessions, platform integrations, and polls to maximize audience engagement and attention. 

Pro Tip: 

Social walls for award ceremonies are one of the most engaging tools in the Metaverse. The attendees will create content using the exclusive award hashtag, which can be showcased on the social wall alongside the nominations and sponsors’ content. 

Further, you can also share snippets of categories, memes, etc., to escalate audience engagement and create a real-life event. 

Metaverse Job Fairs 

Conducting job fairs in the Metaverse is the perfect way to find and recruit ideal candidates for your job openings. 

Employers can access a larger candidate pool, screen the top ones and engage with them. Corporations can also provide training, leveraging the interactive powers that a 3D environment unlocks. 

Set up a customizable exhibit booth where you can share job boards with current vacancies per your company’s specific location such as jobs in Houston, New York, Australia, Asia or other parts of the world all in one place. You can also upload company profiles and videos, interact privately, and include fun elements and/ or interactive 3D objects.

A 2020 study found that representing workers with an avatar on a leaderboard escalated helping behaviors and increased motivation among workers that had previously not been seen.

Metaverse Product Launch 

The product launch anticipation is for real. Brands can capitalize on it in the Metaverse because, with innovation and creativity, the sky’s the limit. 

Inside Roblox’s virtual world, a digital-only Gucci bag sold for $4,100, which is more than the bag’s value in the real world, 

Businesses can showcase live or pre-recorded demos of your product, upload walkthroughs, tutorials, and testimonials, and let your attendees place orders directly on the website. 

Pro Tip:

Apart from featuring what your attendees share on their social profiles, you can include features of your latest addition, what people in superior official order are sharing, celebrity posts, and visuals of products. 

This can seamlessly entice the audiences’ attention and cash on the metaverse boom. 

MootUp x Taggbox Display – The Revolutionary Partnership 

MootUp is the world’s first 3D virtual events and meeting solution platform, powered by Hyperspace – a metaverse for business platforms. 

With MootUp, organizations are vested with the ability to host meetings, events, and community gatherings, in an immersive 3D environment. The platform can be accessed across devices without the dependability of VR headsets and app downloads. 

Further, integrations with 2D apps and communication tools like Zoom, Hopin, Teams, and Slack are also available to B2C consumers.

The major advantages of using MootUp are:

• Scalability: Reach 10,000+ users across all devices, including major VR/AR headsets. 
• Audience Engagement: Driving audience engagement – a key aspect of events that accentuates MootUp’s promising 3D features and elements.
• Accessibility: Brands can leverage MootUp directly in the browser, phones, tablets, and computers, including VR/AR devices.
• Immersive Environments: A 3D, avatar-driven setup and 1B+ style combinations, and lifelike gestures boost audience interactions and engagement.
• Fully Customizable: Choose from a wide variety of layout options, add branding or bring your 3D models. 

Taggbox Display, on the other hand, is a leading platform for social walls. Brands can create, customize and publish content from multiple social platforms on screens of any size, any time, at any place. 

With Taggbox Display, brands can have complete control over the content, credit to its powerful moderation and customization functionalities. Brands can filter out what content is most suitable for their audience and add custom templates, backgrounds, colours, etc., to enhance the look and feel of the social wall. 

Global businesses like Facebook, Etihad Arena, Oppo, Marvel Bros, and Accenture are a few of the ten thousand the platform has served. 

Other features offered are:

• Detailed audience insights to track the social wall’s performance;
• In-built Studio to creatively play different content with the social wall;
• Highlight sponsors’ content to effectively promote sponsors & maximize revenue;
• Gain additional content with SnapUp, eliminating social media;
• Ensure audience engagement with real-time content updates.

What Can You Expect From This Partnership?

Simply put, brands can conduct various events in the Metaverse and enhance their engagement by setting up a social wall within a 3D environment/ venue. 

The Metaverse provides an opportunity for enterprises to reboot the balance of hybrid, virtual and live events and reclaim the spontaneity, interactivity, and excitement they bring along. An addition of a social wall can reshape the immersive experiences that the event has the potential to create. 

A new digital era is here, and this partnership can help you make the most of it in terms of revenue, audience experience, and growth. 

The post What Are Metaverse Events?- Ideas And Best Practice appeared first on Taggbox Blog.

In addition to this, it is also essential that your category or web pages hit the right strings for potential users to make positive buying decisions. 

From increasing brand awareness to building users’ trust, and boosting sales, marketers are empowered to segregate their acquired user-generated content into different buckets, with the Tag-based widget feature.

Read the blog to learn more about our promising roll-out.

What Is a Tag-based Widget?

Tag-based widget is an advanced moderation feature that supports showcasing specific content from your social widget, simply by assigning tags to each post. The free website widgets showcase visual UGC and social media posts relevant to the brand’s product category on the web pages.

The feature being backed by AI suggests the maximum possible tags for every post. Thus, saving your time. Further, you can either; filter posts based on tags or manually add tags and then filter out the content to publish on your web pages. 

Imagine you’re a holistic D2C fashion brand, seeking to fetch content featuring ‘handbags’ only. Using the Tag-based feature, you can Identify posts with handbags, using tags, curate them into one place, and display them on your ‘handbags’ sub-category/category page.

This will work as an inspiration for potential customers, help them know the look and feel of the product in real-life, and make smarter purchase decisions. While increasing lead generation and sales for your brand.

What Makes Tag-based Widget a Stand-out Feature?

Using the tag-based widget, you can easily capitalize on prospects’ inspiration. Stats suggest that placing user-generated content directly on product pages can improve conversions by up to 64%. 

1. Showcase Only Relevant Content

Getting your product in front of the right audience at the right time is essential. The tag enables you to showcase only relevant content to the website visitors. Hence, magnifying the impact that the featured content generates on potential users’ minds. 

For example, if a prospect looking out for handbags lands upon your category page featuring users’ experience with the brand’s handbags, tapping into impulsive buying wouldn’t be daunting anymore!

Users fancy relevancy and personalized experiences more than any marketing tactic. The tag feature by Taggbox Widget allows you to deliver just what they seek. 

2. Advance Moderation/Content Filtration

Brands can filter out content based on tags. The powerful AI fetches content-based tags automatically, which can be further filtered out either manually or on the basis of tags. 

Authentic visual content is the viral content marketing and advertising strategy brands are looking out for. Moreso because, marketers leading goals are ROI and user engagement for which they need dynamic content, credits to the tag-based feature that they can maximize on it. 

Pro Tip: When you are time-efficient and have the ability to manage your content library, your productivity increases.

3. Create Inspiration Galleries

Inspiration galleries charm the attention of the buyers. Largely because they are always looking for inspiration for products that they can include in their lives. 

Additionally, a tag-based widget supports product imagination backed by authentic visuals, which helps in augmenting conversations substantially. 

For example, if you cater to the hospitality industry, and you have hotels at multiple locations. Say U.K, France, Netherlands. You can create location-based widgets and embed them on specific pages to awe-inspire the visitors’ attention. 

4. Build Trust and Engagement

People want to know the real experiences of people and depend on the voices they relate with. By creating a tag-based widget, you can easily showcase credible and attractive content generated on social media channels to the visitors of your website. 

The social proof generated assists in building trust and encourages them to know more about your products/services offered. Not to mention the bandwagon effect generated. 

Moreover, when visitors spend more time on your website, bounce rate decreases and dwell time improves. 

5. Increase Conversations

Being relatable and relevant is conversions’ hot salsa sauce. Stats suggest that 62% of the consumers are more likely to click on content that features customer photos rather than an image created by the brand. 

Today’s consumers seek information before making purchase-related investments. By showcasing them exact information or use cases of your products or services, you can win big!

6. Tag-based Data-tracking

Showcase more of what your users enjoy the most. With Taggbox Widget you can derive tag-based analytics, learn about your top-performing posts and maximize on them. 

Additionally, on learning which posts are your users getting most engaged to, you can promote it further on marketing touchpoints (social and digital) to derive greater benefits from it.

How Can You Leverage Taggbox Widget’s Tag Feature?

Follow these steps to integrate tag-based widget easily on your website. 

1. Create your FREE Taggbox Widget account or sign in to an existing account.

2. Click on ‘My Widgets‘ from the sidebar; you will see all your existing widgets(if any).

4. Now, if you have existing widgets, jump to the 6th step and learn more about enabling this feature. But, if you are a new user, follow the below steps.

Here, click on add feeds, choose your source platform, and enter your connection type – hashtag, handle, etc.

5. Click on the ‘Create Feed‘ button and complete the authentication process. You will get the feeds in your account.

6. Next, the posts in the feed will have tags auto-generated through AI. You can filter out tags or add tags manually. Learn more below:

• In the moderation panel, you will see a tag icon using which you can add tags. (Say, restaurants for an example here.)
• Next, manually filter out the posts with ‘Restaurants,’ which you want to showcase on your web pages.
•  Click on the publish button.

7. You will be redirected to the marketing touchpoints pop-up. Here, choose ‘Tag-based Widget.‘

8. Next, choose your preferred CMS platform. Enter the product category tag(restaurants) created earlier > Click on generate code > Copy-paste the generated code to the backend of your website.

That’s about it! A simple, seamless process to enable Tag-based widgets on your web pages.

Over To You

Authenticity speaks to customers. They care about hearing more diverse voices – those they can relate to and like to engage with.

From what it seems like; relatability and an active omnichannel marketing approach are going to be a colossal force in driving customer attention and conversion, moving forward. Taggbox Widget’s tag-based feature is designed to cater to specificity, hence, enhanced audience targeting, lead generation, conversion, and ROI.

Signup today and get your hands on the most aww-mazing feature. We’ve placed our bets on!

The post Feature Update: Tag-based Widget To Promote Relevant Content On Web Pages appeared first on Taggbox Blog.

AIMA is a thought leadership platform that associates various stakeholders for constructive dialogue on the way forward for the Indian economy and the well-rounded development of the nation. Each year it organizes the national conclave on topical themes; this year’s being – ‘A New Thrust: Reimagine, Reform, Redesign, Rebuild’. 

The conclave was conducted in a hybird setup where showcasing a social wall to boost audience engagement and attention made a rational choice.

About AIMA’s Leadership Conclave 

AIMA organises the National Leadership Conclave to address leading national concerns which marks in attendance eminent speakers including ministers, CEOs, and thought leaders from different spheres of life, who share their views with participants through interactive sessions. 

This year the conclave addressed crucial macroeconomics issues with a propulsion to reimagine, reform and rebuild for the changing world. It was attended by more than 1,50,000 virtual attendees and over 400 management delegats in-person. 

Being a flagship event, fetching audience’s attention and keeping them hooked during the course of the event was non-negotiable. 

The Conference’s Ultimate Goal

They wanted to showcase social interactions happening amongst the attendees and stakeholders, and inspire them to further share their views and experience around the proceedings of the conference. In essence, this was important as a majority of their attendees were attending the event virtually.

Being a leader in management development, AIMA already is looked upon by entrepreneurs, students, and delegates for information exchange. But the national conclave provides an opportunity to listen to the best minds in the country and get insights from top leaders across industries who share their success stories, top business strategies and much more. 

Thus, the organisers aspired to maximize and showcase live updates of the conference and experiences shared on social media with both their live and virtual audience. This is where Taggbox Display’s Social Wall solution came to the rescue. 

What Did They Achieve With Taggbox Display Social Wall?

Every post mentioning AIMA was instantly featured on the social media wall, which helped in accelerating interactions and garner greater audience participation.

Further, credits to detailed analytics provided that deriving measurable results about audience engagement and what subject intrigued them the most, became possible.

The highlight was to recognise the presence and contributions of the sponsors’ and eminent speakers by displaying the content generated by them.

How Can You Leverage Taggbox Display In Conferences? 

Leading brands have been leveraging Taggbox Display social wall to improve attendees’ engagement during their event. Here’s what makes it stand out and dependable:

1. QR Code Scanner 

Set up a QR code scanner around the sitting arrangement or on the screens, allowing the attendees to share content directly on the social wall. This, apart from stimulating content generation, also helps in improving the reach and event awareness. 

Further, thanks to tthe tools convenience that you can choose which posts you’d want to feature on the social wall. Infact, all of these aggregated posts can also make great post-event marketing material. 

2. Create Unique Hashtags

Hashtags are for sheer audience participation. Days before organising an event, create an event exclusive hashtag, which enable those at the event to connect to one another, share their thoughts, experiences, and continue to network after the event. 

Depending upon your conference’s purpose, you can come up with a hashtag and run promotions of it on social media to boost its awareness amongst attendees and speakers. Additionally, hashtag feeds largely feature attendee-generated content which helps foster anticipation. 

3. Leverage Studio to Gamify Event Experience

Taggbox Display Studio is a fascinating feature which empowers organisers to showcase a variety of content on the social wall. Bring apps, visuals, files and other kinds of content together in a customised format to generate unparalleled impact. 

Studio is a comprehensive feature aimed at boosting audience engagement, information acquisition, and seamless communication amongst the attendees. You can choose to showcase the agenda of your conference alongside authentic attendees’ content and maybe some quotes(amongst other things). 

The possibilities are endless with Taggbox Display Studio. 

4. Effectively Promote Sponsors

Sponsors are the core of every event. So, it becomes essential for you to also promote their brand on your event. Leveraging social wall, you can choose to either feature their brand’s content or have a dedicated space to efficiently market about their brand. 

It further creates sponsorship opportunities and builds a credible brand-sponsor relationship. 

5. Showcase Upadtes in Real-time

The best part about using a social wall in events is showcasing real-time updates. Attendees are inspired to create content, which builds social proof of audience’s engagement. 

Taggbox Display collects content from more than 18 social platforms, which can be moderated and customised depending upon the requirement of the conference, and presented in a social wall. This content being fresh and impactful can alter the impact the conference generates on the attendees’ minds.

Why Leading Brands Are Choosing Taggbox Display Social Wall?

• Supports all kinds of event formats (virtual, hybrid, live)
• Enable ‘Studio’ to showcase a variety of contnet
• Simplify interactions to inspire more UGC
• Smart moderation & responsive theme design
• Detailed analytics to enhance performance
• Boost internal communication with Slack & Workplace
• Real-time Updates

Take a 14 days free trial to explore more and skyrocket audience engagement in your next event, regardless of it’s type!

The post Explore How AIMA Accelarated Their Annual Conclave With Taggbox Display appeared first on Taggbox Blog.

Irrespective of the niche you cater to, showcasing a social wall is your best chance to stand-out from the competition.

Read the blog to know the best ways to use a social wall to enhance your business’s performance.

1. Social Wall Examples For Hospitality Industry

Guest experience is the KPI to stand out from the competition, win customers and retain them. Here, showcasing a social wall can play a leading role. As it can make authentic user-generated content visible, engage your visitors, and augment bookings using a social wall. 

Hotels, restaurants, agencies, and travel portals can easily set up a social wall, collect awe-inspiring content generated on social media channels, and sky rocket their reach. Here are some ways in which you can.

# Event Social Wall

Leverage a social wall to attract the attention of your guests during the events. Be it corporate, entertainment, staff, or themed parties at your hotel or restaurant.

Displaying a social wall will keep you connected with your attendees, help you collect authentic content while also promoting your business.

# Embed It On Your Website

Keep your website up-to-date by embedding a social wall and effectively lure the attention of your audience. Before making bookings for vacations, people want to know the experience of past visitors.

Incorporating a social wall can help you showcase authentic content posted on social media by your visitors, which will inspire your prospects to also leverage your services.

# Display It In The Premises

Display the social wall anywhere on the premises to enhance engagement and the visiting travellers’ experience.

Town halls, museums, hotels, restaurants, and others catering in the hospitality industry leverage social walls to inform, engage, connect, and encourage people to share content on social media that speaks for them.

You can display this social wall at: the reception, lobby area, auditorium, or in the corridors to attract the audience’s attention and keep them hooked.

Also Read: Powerful Hotel Digital Signage Ideas That You Must Use In 2024

2. Social Wall Examples For Healthcare Industry 

Social media and healthcare is a compelling combination. It helps in building connections with the patients, healthcare professionals, and audience at large.

You can easily convey information related to the general well-being of the public, guidelines of the facility, briefs of the caregivers and other information related to the hospital.

# Hospital Reception Social Wall

Setting up a social Wall in the reception area can substantially improve how people perceive your healthcare facility. As the first time visitors will be skeptical about the kind of services provided and results derived. 

Here, displaying what people are saying about you can easily win patients’ trust and engagement while reducing their skepticism and fear about treatment.

# Lobby Social Wall

When it comes to the healthcare industry, motivation and having a light environment is essential. Showcasing a social wall in the lobby is the perfect place to authentically promote your business.

You can display a variety of brand, employee and user-generated content that boasts success stories, work environment, and healthcare facilities and treatments provided. This can raise patiences, and workstaff’s spirits and make them feel valued for their contribution. 

# Events Social Wall

Use a social wall to engage participants during wellness events, whether it’s charity, fundraising or general health awareness events, or conferences for particular health issues. A social wall can phenomenally motivate people to post, which will, in turn, help you spark conversions and raise awareness.

Also Read: Hospital Digital Signage: How & Where to Use Digital Signage for Hospitals

3. Social Wall Examples For Retail Industry

93% of consumers are influenced by visual UGC and reviews while making purchase decisions.

Grab attention from your potential customers, build trust, and boost sales by showcasing a social media wall in-stores, malls, and Digital-Out-Of-Home(DOOH) advertising. 

When shoppers come across real people sharing real experiences of your product, they will get motivated to also try the product out. Thus, enhancing sales. 

By setting up a social wall, you can easily tap into users’ instincts and capitalize on their impulses.

# In-store Social Wall

Over 40% of shoppers say that digital displays can influence what they buy because relevant information is displayed close to the point of purchase. 

Use a social wall to display transparent content and awe-inspire shoppers’ intent to buy. Further, you can also easily build brand-user relationship and ultimately win customer loyalty. 

# Digital-Out-Of-Home Social Wall

Digital-out-of-home is the revolution of outdoor marketing. It is an interactive and attractive format of advertising which is empowered by digital channels and displayed in environments accessible to the public.

When you a social wall on the DOOH, you can monitor, track, modify, manage, and display content at your discretion and in real-time.

85% of consumers find visual UGC more influential than brand photos and videos. With the growing demand by the audience for faster and more personalized content accessible on the go, digital OOH advertising along with UGC fits right in the picture.

# Retail Event Social Wall

Use a social wall to entice visitors during events happening at your retail store. Be it special events or sales opening season – a social wall can help you connect with your customers, seamlessly collect original, raw content and effectively spread the word about your retail brand.

Also Read: Benefits & Ideas Of Digital Signage That Enhance Customer Experiences At Retail Stores

4. Social Wall Examples For Education 

When it comes to education institutes, you want to offer the best to your students so that they have a memorable school life experience. The social wall on digital signage is the perfect tool to make it happen.

When you leverage a social wall on your school’s digital signage, you get to offer crucial information to your students in the most engaging and eye-catching way so that there are no communication barriers between you and your students.

The idea is to socialize your school infrastructure and boost student engagement resulting in improved student participation, performance, and active involvement in school activities.

# Social Wall for Student Gatherings

In many schools, students gather every morning to share weekly updates. While students find it tedious, leveraging social walls would lighten up the gathering and make it more engaging for them.

You can showcase your institutes’ social media feed and keep the students updated.

# Social Wall For Playground

The playground is the space where students join in to do fun group activities. Why not add the element of social media to enhance their experience?

Schools keep organizing events for students, but these events often lack student participation.

Show past event pictures to your students via the social media wall on the playground’s digital signage to inspire students, create excitement, and increase the number of participation.

# Corridor Social Wall

Your Educational Institution’s staff and students spend most of their time in the corridors. Setting up a digital display here and showcasing the social wall can effectively lure their attention and keep them entertained.

This becomes all the more effective when events are held on the premises of the institution.

What constituents post on social media can directly be displayed on the digital screens, which can ultimately enhance interactions and the scale of excitement of the entire event.

Also Read: Virtual Graduation Ceremony Ideas 2024

5. Social Wall Examples For Corporates

For corporations to flourish, having a smooth conversation is key. Displaying a social wall can ease this area of concern, as it can effectively convey crucial information and keep the customers and employees connected while boosting reach and impact.

You can showcase content generated by your employees and users, the badges won, CSR and business projects undertaken – to win trust and engagement while motivating the workforce to perform better.

# Social Wall For Website Embed

Create a social wall and display it on your website to intrigue the interest of your visitors. Having a social media website feed helps your clients know of the latest updates of your business, while also adding powerful social proof.

A social media website feed helps your clients keep their website updated with content they already create for their social media channels. It also adds powerful social proof by displaying customer UGC that will help boost conversions.

# Social Wall For Office Premises

You can display a social wall anywhere at your office premises(meeting rooms, staff cabins, reception areas, canteen, etc. to show content shared by customers and employees to win trust and promote company culture.

Mix company updates, funny posts, news, and motivate visitors to share their social media visits. All aggregated with a company hashtag.

# Social Wall For Corporate Events

Use a social wall to attract attendees’ attention during industry-related events, whether it’s a trade fair or a conference, an investment summit or a small business expo, a social wall will be an excellent motivator for people to post, which will help you promote your brand and attract customers.

Also Read: Virtual Conference Ideas 2024: Tips and Best Practices

6. Social Wall Examples For Sports & Fitness Industry

Sport is a shared feeling! Irrespective of its type, the emotional intensity is at its limit. There are rounds of cheer, laughter and joy among sport fanatics, be it while watching the game live or virtual platforms. 

Social media, perhaps, becomes the place to showcase collective effervescence!

As an organiser, you’d sure want to capitalize on this compassion of audiences? Social media wall makes for the ideal choice in this scenario. You can effectively showcase all the content generated on social media channels, appreciate sponsor efforts, enhance audience engagement by entertaining the fans, and build social proof. 

While on the fitness front, you can motivate fitness enthusiasts to do more and do well to achieve set targets like their peers is the perfect example of social proof. 

# Gym Social Wall

Any fitness center needs ways to keep the visitors’ spirit to workout at an all time high. A social wall can cast a spell of motivation effortlessly here!

When people see their peers doing well and achieving their respective fitness goals, they will get pumped to also do the same.

Further, leveraging a social wall can effectively help in building credibility and brand awareness, as the content is created by real and familiar people, sharing real experiences.

# Stadium Social Wall

Stadiums already boast crazy energy! By displaying a social wall, you can capitalize on this energy and make the most of your crowd’s excitement. They will also be motivated to create and share content on social media using the game’s hashtag to get featured on the digital screen.

Also Read: Discover The Live Social Wall For Sports Events

7. Social Wall Examples For Automobile Industry 

Automobile industry is gradually coming to realise the value of storytelling. The need to create moments of disruption by igniting discussions amongst the social media users is becoming the go-to. 

Users share their experiences on social media, to discuss, know, and present their experiences authentically. Leveraging this content on a digital screen via a social wall can ignite interactions and increase the awareness of your new/existing product. 

# Auto Show Social Wall

Automobile exhibitions are highly anticipated events among auto enthusiasts and anyone who has a fascination for fast, fancy and tricked-out cars. 

When prospective buyers attend an auto show, more than half of them are influenced by the experience that they get during their subsequent purchases. Here, leveraging the social wall can further add to their experience as social media interactions are engaging and exciting. 

# Social Wall For Product Launch

Setting up a social wall at the time of product launch is a great way to get the attendees excited. As a part of their pre-launch marketing strategy, automobile brands launch social media campaigns to attract audience’s attention, and engagement via hashtag campaigns, contests and giveaways. 

Users and fans get inspired to create content mentioning the requirements. This authentic, compelling, and engaging content can be displayed at the event via a social wall to enhance users’ experience and enthusiasm.

# Social Wall For Showrooms

Another powerful way of sharing users’ views, excitement and voices is by displaying a social wall in automobile show another powerful way of sharing users’ views, excitement and voices are by displaying a social wall in automobile showrooms.

Prospects visit showrooms with buying intentions. When they come across user-generated content speaking of the product they’d like to invest in, their zeal to purchase gets amplified. In addition to having their attention kept intact while the formalities are done. Thus, boosting conversions by effectively tapping into the purchase quest. 

Also Read: Hybrid Trade Shows: Best Practices, Ideas, and Tools

8. Social Wall Examples For Religious Institutions

Many religious institutions, especially churches have turned to social walls to create a space for their community to stay connected in an online environment.

It might seem impossible to achieve at first but with its implication, congregations can take up in their efforts to modernize the way they communicate, engage the spiritual circle, curtail their overhead expenditure, and amplify the experience of their visitors. 

By displaying a social wall, you can easily grow your community with a multi-generational audience, keep them up-to-date, and support your community in unprecedented times. 

# Social Wall For Physical Displays

You can stream the divine office prayers live on social media channels and showcase the same on screens set up in the premises of the church. This will help the worshippers who weren’t able to attend the prayer. 

Further, you can showcase social media posts shared by the visitors on the social wall set up anywhere to foster a sense of community and reach out to a wider set of people while encouraging them to also be a part of the association. 

# Social Wall For Website Embed

You can embed the social wall on your church’s website to make congregations feel connected and create a sense of community outside the place of worship.

Integrating social wall on the website also increases your potential reach, making more congregates aware about the church and convincingly bringing them together in volunteering activities, bible study activities and worship altogether. 

# Social Wall For Virtual Displays

Set up a social wall for virtual displays and achieve boundless participation of the worshippers. If you have Sunday service and any community event taking place virtually, then a virtual social wall can keep the audience engaged, appreciate volunteers and contributors for their contribution and inspire people into posting content related to worshipping and the church.

Also Read: Church Digital Signage. Here’s Why you Need it

9. Social Wall Examples For Event Industry

Effectively promote your event, boost ticket sales, foster a sense of community, and engage attendees with an event social wall. Irrespective of your event being conducted on a small or large scale, showcasing a social media wall can easily attract the attention of attendees, and boost interactions among them.

# Private Events

Private events like conferences, parties, seminars, etc., can also be taken to an escalated level by using a social wall. 

Attendees love clicking pictures and sharing them on social media with their peers, by collecting this content and showcasing it on social media, you can easily enhance their excitement and take the scale of your event to the next level. 

# Public Events

Public events(live/hybrid/virtual) can be made more interactive and engaging by showcasing a social media wall updated in real-time.

Social wall being an engagement tool can help you in making your event truly memorable. You can collect and customize your wall and align it with the aesthetics of your event/brand theme while reaching out to maximum audience almost effortlessly.

 Let’s Call It A Wrap!

Social wall is becoming that quintessential marketing weapon that brands are using to excite their audience, maximise engagement, create brand awareness and maximise sales. 

This blog has widely covered industries that are predominantly using a social wall and if you cater to any one of them, how can you do it too. 

Taggbox display, being one of the best platforms to curate and display social media wall can be your best bet to maximise the growth of your business. To know more, feel free to check and reach out to us.

The post Social Wall Examples Across Industries appeared first on Taggbox Blog.

Whether you want to plan your virtual event in reaction to the modern challenges or as an attempt to grow the organization’s digital footprint, having a plan to keep your audience engaged will be non-negotiable moving forward.

A well-to-do virtual fundraising event indeed comes in many shapes and sizes. To figure out a virtual mold that fits perfectly with your fundraising aspirations and community-building targets, read through until it’s a wrap.

Virtual Fundraising For Non-profits: A Run-Through 

Virtual fundraising events create an opportunity for the NGOs to interact and engage with their donors and solicit online donations. They can cater to every kind of cause and fundraising goals initiated by the NGOs. 

These events are effective because they are highly flexible not only for non-profits but also for the community. Additionally, they are easy to conduct, are comparatively lower in operational costs, and boundlessly fetch the audience’s participation.

However, it is worth noting here, that advanced technology and compelling user-engagement strategies are essential to keep the audiences attentive and interactive throughout the event.

To know what all can be the best practices, keep reading. 

Ideas That Can Engage Audiences’ In A Virtual Fundraising Event

Conducting the fundraising campaign virtually opens up a whole new world of opportunities for non-profit organizations to better engage their audiences and gather support. Virtual fundraisers that are time-bound can easily immerse the audience in a plethora of activities. 

Interestingly, the overall revenue generated by non-profits increased by 23% over the past year, from 15% for online fundraising events. The reason for this can be attributed to the different tactics that the organizers adapted to. 

Explore the top 10 ideas that you can incorporate to amp up your virtual fundraising event.

1. Run Open Mics

Quarantine has helped many people discover their hidden talents and love for art. Fundraisers can take advantage of this by hosting an open mic allowing people to share their knack with others. 

Attendees via a ticket can narrate stories, recite poetry, or maybe share a TED Talk, which can be used further for the event’s cause. Conducting an open mic is interactive and awe-inspiring and a great way to attract more people to participate and donate, indeed.

Furthermore, don’t overlook the use of ticketing software for nonprofits to ensure a seamless sales process and to facilitate the analysis of results afterward.

2. Conduct A Roundtable

The best part about community-building activities like a series of Q&A and roundtables is that they can easily adapt to the virtual sphere. 

You can invite industry leads, celebrities, authorities, board members, activists, etc., to promote discussions around your cause and raise awareness. Active minds look up to knowing what people holding influence and superiority have to say about societal concerns and their upliftment.

 An insightful conversation would prompt attendees to support and make a contribution to the cause. 

3. Play Games

Playing online games is a great way to bring people together, facilitate healthy competition and gather support for your mission simply by giving them something to be excited about. 

You can choose to host online gaming tournaments with timeless video games or bring back the era of board games, like chess and scrabble. Charge an entry fee into the tournament, set up a scoreboard, and display the list of rules, competitors, and rewards that the winners will be entitled to. 

This will excite more participation from the audience and keep their spirits at an all-time high, thus boosting your virtual fundraising efforts. 

4. Display A Social Wall

There cannot be any better time than now to leverage the power of social media. Your presence on media platforms can do more than you can fathom to the virtual fundraising event.

Promote your campaign on social media via an exclusive hashtag, seeking participation and support from your audience. The hashtag campaign would further inspire people to create content, reinforcing the cause. In addition, UGC generated across different social media channels can be aggregated and put to effective use via social walls. 

Promising social wall platform, Taggbox Display, enables you to grab the attention of your guests seamlessly by providing them with authentic and alluring content. 

It helps you collect UGC generated via multiple sources and filter it out to make it most relevant to the cause. 

Wait, it doesn’t end here! You can also enhance the look and feel of your social wall by using vivid themes and backgrounds and turn it aesthetically pleasing for your viewers. 

A social wall is not just engaging and informative but also credible and induces the people’s reliability in the cause. 

Also Read: Oxfam’s Noble Initiative With Taggbox: Turkey & Syria Earthquake Disaster Relief

5. Set Up A Virtual Concert

Audience engagement is a subset of concerts, for they are entertaining and ring a bell in the hearts of the attendees when they reminisce about it.
Gathering engagement is no big deal in live concerts. But, with virtual events having the limelight, it might get overwhelming. 

So, organize the concert keeping in mind the audience’s entertainment. For example, book a band or a singer to inspire the attendance of masses.

Such events do not only gather impulse but also a wider reach as excited attendees spread the word about it with their friends and family.

6. Organize Workshops

It is always a great idea to share expertise and knowledge with your community. Of course, subjects that directly relate to your mission can be your best bet. But, in this respect, you can also consider other educational and artistic workshops like teaching a foreign language, conducting a craft workshop, cooking class, or something similar. 

It will make it easier for you to engage the audience by giving them an experience that they will remember while potentially improving your fund generation process. 

7. Virtual Movie Nights

A virtual movie night is another amazing way to keep your virtual fundraising audience entertained and ignite a spark in them.

To successfully conduct it, leverage platforms that allow an aligned watch time for everyone. 

While choosing the genre and movie to watch, opt for the one closest to your cause, maybe a documentary, and add an entry ticket to support your fundraiser. 

Watching together is fun and fosters a sense of belonging to each other, which might be a contributing factor to a better virtual fundraising event for your NGO. 

8. Live Webinar

Doing a live webinar isn’t a bad idea when trying to raise the targeted amount of funds. People today are actively looking out for ways in which they can level up their knowledge. Coupling their quest with social upliftment can be an influential way to gather attention and participation. 

With some R&D in place, you can know the trending and most sought-after genre and topics to choose for the webinar.

Alternatively, you can host the live webinar around your social cause, which will also help the audience have a deeper understanding of the communal fundraiser they contribute to. 

The biggest advantage of conducting a live webinar is its interaction-boosting capabilities. Interconnectivity is important for NGOs as it enables the community-building process, which further has advantages of its own.  

9. Virtual Marathon Or Bootcamp

Bootcamps or marathons have been quite a go-to for fundraisers because these events tend to receive maximum participation and hence, contributions.

Brands must try adapting a traditional walkathon/marathon or boot camp to take place virtually! By leveraging a centralized virtual event software, brands can launch a peer-to-peer variant of the fundraising campaign. 

Plan an engaging schedule of challenges that need to be included and place such activities that can be undertaken remotely. The participants can maintain a log of their activities in the campaign center, which will help generate donations along the way. 

Let’s take Hill Country Ride for AIDS(HCRA), the iconic 20-year-old on-the-ground fundraising event from Texas, for instance. For the year 2020, they took the ride virtually to generate funds for the local health organizations isn’t disrupted. 

The peer-to-peer virtual event was spread over 12 weeks which enabled HCRA to raise over $430,000. 

What made this possible was the use of- mission messaging, an interactive visual gallery, differential participant tools, and showcasing their sponsors digitally on the fundraising site. 

10. Online Contests/Competitions

Conducting a social media contest for your supporters is a low-stress method of boosting engagement around the clock. 

Build a contest or competition around the cause of the fundraising event and give the attendees some award incentives. Think of a dedicated hashtag to enable tracking of entries and fixate a deadline. 

For example, you can ask your followers across social media platforms to share the most creative photograph ever clicked by them by tagging the NGO and using the exclusive hashtag. In addition to this, you can ask them to also spread the word about the virtual collection drive. 

This will help you in reaching out to the masses and ease out the fund collection process. 

How Can You Plan And Host A Virtual Fundraiser?

A. Know the pros and cons

Before youtake a leap into organizing a virtual fundraising event for your non-profit organization, evaluate the pros and cons of it. 

Sure, a virtual fundraising event is more cost-effective than an in-person event; it provides greater flexibility and can have people in attendance across the globe. But, all of this and more depends upon the prevailing circumstances of your NPO. 

Hence, analyze the scale you would want your virtual fundraising event to be held at before you run wild.

B. Decide upon your budget and target

Draft your budget and your way around it. Pre-determining engagement goals and aspirational revenue can help you have a successful fundraising event.

Know what audience you want to reach out to and the medium that can help you do so, the timeframe for which the event will be held, and the activities that would be undertaken to fetch audience attention? 
Having an outline is a smart and effective strategy to ensure the performance of your virtual event.

C. Choose the right platform.

The virtual platform will be the central place where your fundraising event would run so, choose wisely!

Speaking of features, you can lookout for a cloud-based design, flexibility, and customizations, secure payment getaways, powerful data collection, and hassle-free tools for registrations. 

Do your research and opt for the top virtual event platform to be the deal-maker for your virtual fundraising event. 

D. Gather your team

Being a one-person army is not the kind of approach you want to have while conducting virtual fundraising events. Instead, assemble your team and split out the tasks to have a simplified process. 

For example, you can divide people to have them look after; the promotional aspect of the event, sponsorships, research and development, technological requirements, etc. 

E. Promote and launch your virtual fundraiser

To land upon a big launch of the virtual fundraiser, heavily promote your campaigns as it is the only beneficial thing for you in the long run. 

Leverage your presence on social media by aggressively posting content on the feed and stories, sign up for an ambassador or an influencer who can effortlessly promote your event, send emails, and ask more and more people to participate.

Also Read: Strategies To Boost Social Media Marketing For Nonprofit Organizations

F. Analyze the performance of your event

Raising funds in an act of trust. The trust that people lay in your NPO, hence, to satisfy them about their contribution, send them emails of appreciation. 

If someone went out of the way to contribute, then make sure that you express your gratitude by mentioning them and the people who made your virtual event successful on your social media. 

It would not only make them feel well-thought-of but also would encourage them to participate in further events.

Wrapping Up

In the future, virtual fundraising events will be an important part of the strategies formulated by non-profits. Whether they temporarily replace in-person events or be a part of modern, hybrid engagement opportunities, virtual strategies give organizations an unmatched level of flexibility.  

But, don’t just stop here. Devise your best plan with us today!

The post Virtual Fundraising Event Ideas 2024[New] appeared first on Taggbox Blog.

Passing on tips and recommendations has been the age-old practice that still holds a lot of prominence. Customers look up to knowing the product’s usability and reliability from the people they either know or feel familiar with.

By incorporating reviews given by users, prospects can understand the brand comprehensively, and the rate at which latter engages their target consumers with relevant and authentic content is also escalated. 

Interestingly, 93% of consumers read online reviews before buying a product, which makes leveraging them in marketing strategies essential. Keen to know the ways? Keep reading. 

Top 8 Ways To Incorporate Reviews In Your Marketing Campaigns

Customer reviews in your marketing campaign can make your brand come across as authentic and reliable. By incorporating them in your marketing strategy alongside other content, you can easily acquire and retain customers. Leverage these best 8 ways.

1. Using Reviews On Key WebPages

According to a survey conducted in 2020, 76% of the users trust online reviews as much as recommendations from friends and family. The same study reveals that, on average, a consumer reads at least 10 reviews before trusting a business. 

This behaviour of consumers is indicative of them wanting to know and learn from existing users’ experiences before having their trust laid into any brand.

So, how is it that you can leverage social proof to create and deliver gripping customer experiences? By showcasing what your brand’s users have to say on your key web pages. 

Build credibility easily by showcasing existing users’ experiences on your homepage and other pages having high traffic. When visitors land upon them, your brand will come across as transparent, and they will be encouraged to it out.

Also Read – How To Add Google Reviews On Website

2. In Search Engine Advertisements

If you think search engines rank you based on how well your pages are optimized, you need to rethink!

As they also take into consideration what your users have to say about you. 

By displaying reviews, you can help your visitors know of your values, and they will be able to judge better if you are meeting users’ expectations. Additionally, by showcasing customer reviews updated in real-time, you can earn Google Seller Ratings and improve your search engine visibility. 

These pieces of information provide shallow yet intriguing insights into your products to consumers performing a search, which further prompts them to know more about you. 

This process helps you stand out from your competitors and build trust in the funnel before users even take action. 

3. On Social Media Channels

Reposting reviews by your existing customers is mainstream yet timeless way of incorporating them into your marketing strategy. 

54% of the social browsers use social media platforms to research products. Here, showcasing what your existing customers say about you can be a turning point in grabbing their attention and trust. 

Interestingly, 1 out of 4 social media users follows brands on the platforms, making it essential to showcase customer reviews on the brand’s active channels. Further, social media is increasingly becoming a place where shoppers end up impulsively buying products. Hence, sharing validations given by users can ease your efforts of building credibility and conversions. 

Having your audience engage with other consumers can be a huge marketing win and turn an undecided visitor into a loyal, paying customer.

4. Incorporate In Email Marketing

Email is an indisputable channel of marketing. For every $1 spent on email marketing, the expected average return is $42. Probably why 9 out of 10 marketers use email marketing to distribute content organically. 

But, for your emails to perform, adding a personal touch is the most important thing, which brand-generated content can no more provide. 

Here, including reviews, feedback, and user testimonials is the best option available, as it can build credibility and boost click-through rate and conversions. 

5. Digital Displays

While it is true that every brick and mortar shop has also made its presence online, the charm and impact of offline marketing cannot be given a back seat. 

Digital displays have given a new face to the traditional method of offline marketing. They easily attract the audience’s attention, keep them hooked and convey a wide variety of information all at once. 

Businesses across industries leverage digital display to their advantage and multiply their reach by showcasing authentic and compelling content like user reviews alongside other forms of user and brand-generated content.

Further, by placing relevant content at the point of sale, the chances of upselling are amplified. Shoppers can get inspired by looking at the reviews to add more products before checking out. 

6. In Social Ads

92% of the users trust authentic user-generated content more than traditional ads. People look up to users and their experiences to find inspiration for products that they can introduce in their lives. 

Leveraging customer reviews in social ads can prove to be an influential ally in your social media marketing strategy as it humanizes brands and becomes a reliable source of information for potential customers. 

Research shows that ads based on UGC get four times better click-through rates and a 50% drop in the CPC. 

Additionally, by incorporating user reviews in your social ads, you can easily reach out to your potential customers, attract their attention and inspire them to know more about your brand. UGC coupled with professional content in ads can boost brand engagement by 28% on average. 

Brand Example:

Toyota took up UGC to power Facebook ads for their annual ‘Feeling The Street’ campaign. Over six weeks, the campaign displayed the best of UGC that its followers were sharing on Instagram and got more than 1.2 million likes, comments, and shares. While operating in the same budget, they could still achieve a 440% increase year over year in ad engagement.

7. Incorporate In Print Media

Reputation management is becoming critical for businesses. Here, marketing the reviews given by users in your press releases makes a lot of sense. 

User-generated reviews provide clear insights about your brand to potential users. By incorporating them in your print media marketing campaign, you can make your brand come across as authentic and reliable. 

Though print media has more or less become an overshadowed form of advertising, it still holds symbolic significance, depending upon your target audience. Marketing your brand with stock or brand-generated visuals might not charm the audience anymore. 31% of consumers say advertisements that feature UGC are better remembered than traditional ads without it.

Now, if you’re wondering how to include users’ reviews in your press release, here are tips to help.

Use In Quotes

In place of adding promotional content for your product or service, you can add reviews given by your customer, adding more credibility and power to your statement. 

Issue As Background Material

If you have long editorials, which provide comprehensive information about your product, you could put a section of reviews in the background. This would ignite the interest of your readers and would make them want to know more about you.

8. Video Marketing

While user reviews are worth their weight in gold, not leveraging these testimonials in your marketing campaign can turn them little in value. 

To ensure that your reviews get the attention they deserve, incorporate them in eye-catching and engaging video content. The fact that the audience better perceives moving visuals can turn an undecided shopper into a dedicated buyer. 

If you have access to visual reviews given by your users, incorporate them in your video marketing campaigns to reach out better, win prospects’ attention, engagement and trust easily with high chances of conversions.

Furthermore, videos with user-generated content can create 3x more reliability, as people perceive them better and get inspired by the existing users’ experience.

How Can Taggbox Help You?

Taggbox is one of the leading platforms that has served more than 10,000 leading brands to accelerate their marking efforts by leveraging the power of users’ voices. 

The impact of this potent strategy is coming to the spotlight, and approximately 72% consider UGC as path-breaking to engage with their extensive and evolving consumers. 

The premium suite of products offered is designed to provide enterprise-level UGC solutions for all marketing touchpoints. With Taggbox, you can aggregate users’ content(testimonials, feedback, and reviews) shared across different social media platforms, customize it as required, and promote it on diverse marketing channels to amplify the brand’s growth.

The platform also provides its users with detailed analytics to track growth and tweak tactics wherever needed.

Let’s Call It A Wrap!

These are some promising ways to leverage customer reviews in your marketing strategy. But, to achieve more, you can use them in case studies, sale processes, landing pages and advertising methods, etc.

Remember that if you narrate to people that your brand is the best in the market, it won’t compel them to reach their pockets. But if your users do the same, it will build trust, amplify customer engagement and boost your brand credibility.

If you’ve not used customer reviews in your marketing strategies yet, it’s your chance to attract visitors by showcasing your credibility to improve conversions, click-through rates, sales and revenue.

Be creative – go for the change. And if you need more, You got us!

The post 8 Ways To Incorporate Reviews In Your Marketing Campaigns appeared first on Taggbox Blog.

According to stats, 81% of people use Instagram to research products and services, while 50% visit the website to buy the product or service after coming across it on the platform. 

These figures indicate the scale of impact that Instagram Shops have on the performance of the eCommerce businesses. 

So, bring the shoppable Instagram feed on Magento with the best social shopping platform – Taggshop. 

This integration can potentially aid in reaching out to the target audience, enhance product discoverability, and better connect with people who love to shop. So make your way to the end of the blog to have a comprehensive understanding.

Why Add Shoppable Instagram Feed on Magento?

Instagram is creating kinship between companies and customers as it has become this catalyst for customer engagement and an instrument for digital commerce success. 

Users of the platform find their inspiration, discover products, and make purchases, thanks to the platform’s powerful social proof. 

Further, the visuals uploaded on the platform are aesthetically pleasing and can easily captivate the attention of the spectators. When coupled with the shoppability feature, it can immensely impact the selling figures of eCommerce brands. 

This is why they are leveraging the influence of Instagram on their eCommerce website, and you must too. So read ahead to figure out you can add an Instagram shop on Magento ecommerce store.

How Can You Add Shoppable Instagram Feed On Magento?

To be able to bring a Shoppable Instagram Feed on Magento eCommerce website by using Taggbox Commerce, follow these steps:

Step 1: Start by signing up for your free Taggbox Commerce account or Log into your existing one

Step 2: From the left panel, choose Shoppable Galleries

Step 3: Any previously created shoppable gallery will appear, but if you haven’t, add a new shoppable gallery and click on the edit button

Step 4: Next, a pop-up to choose your preferred source network will occur. Here, choose Instagram

Step 5: Now, choose your feed type from the available options-hashtag, handle, mention, etc., and tap on the ‘create feed’ or ‘connect to Instagram’ button.

Step 6: Complete the authorization process to collect feeds generated on Instagram 

After successfully collecting posts from Instagram to your Taggbox account, it is now time to make them shoppable!

Step 7: From the left panel, click on the ‘product catalog’ option and choose: ‘add products’

Step 8: Choose the course of action to upload products:

• Import Product List: To upload products using Magento
• Add product: To add products individually, one-by-one

After you’re done choosing the option and adding the list of products, you can manage/edit/delete/view products from this section

Step 9: Next, choose the ‘tag products’ option from the sidebar, and all your posts from Instagram to be made shoppable will crop up 

Step 10: Now, click on the ‘tag products’ button under any post, a pop-up will appear

Step 11: Search the product you want to add the tag to and click on the product to tag it to the post. 

You can follow the same steps to all the posts in your shoppable Instagram feed for Magento to make them shoppable. 

Once done, head over to customize your shoppable Instagram gallery using the Design and Filter section in the sidebar.

Step 12: Now, to publish your Shoppable Instagram feed on the Magento website, tap on the ‘publish’ button at the left bottom

Step 13: Next, choose Magento from the given options of CMS platforms, and you will come across the steps to do in your store. 

Step 14: Copy the given ‘publish code’ and log in to your Magento account

Step 15: Direct to the ‘storefront’ section and click on ‘webpages.’ You will see all your web pages appear

Step 16: Now, tap on the ‘edit menu of the page where you want to add the shoppable Instagram feed

Step 17: Click on the HTML button in the Page Content Section and paste the copied code. 

Step 18: Lastly, click on update, and thereupon ‘save and edit’ button

Well, that is about it. You have finally added a shoppable Instagram feed on your Magento website.

What Can You Expect From Taggshop?

Capitalizing on shopper’s attraction and inspiration can drive massive sales for the eCommerce brands, which is exactly what Taggshop provides for!

It is a social commerce platform that turns brand and user-generated content on social media platforms into shoppable galleries which can then be embedded into the eCommerce website or online store of the brands. 

By leveraging Taggshop, piloting on-site conversions, social proof, and user engagement becomes incredibly effective. Brands can create shoppable UGC galleries, social shopping feeds, shoppable Instagram feed, visual shops, product page galleries, lookbooks, etc., to inspire, inform, and instantly gratify users on their purchases. 

Well, this is just the tip of the iceberg! There is a lot more the platform brings forth, but if you found this promising, you know Taggbox Commerce makes an ideal choice of platform to embed Instagram shop feed on your Magento website in a matter of minutes. 

Benefits of Adding Shoppable Instagram Feed On Magento

Compromising your commerce experience by having a restrictive approach might not be the practice you want to cater to. However, by integrating a shoppable Instagram feed on Magento, you can derive a lot more benefits than you fathom. Read to find out, what all?

Showcase Real Content Created By Real Users

90% of the consumers trust UGC while making their buying decision. Through shoppable galleries integrated on your Magento website, you can showcase users’ content generated on Instagram. This builds trust, ignites the imagination of the visitors, and influences their buying decision.

Further, featuring shoppable UGC with product tags can boost your conversion rates, as the consumers can better relate to it. In figures, eCommerce brands saw a 30% increase in conversions by including content generated by the users in shoppers’ buying journeys.

Tap Into Impulsive Buying Behavior 

The content generated on Instagram has a not-so-unique way of making the viewers feel that they need the featured product, which is one of the top reasons why social sales have picked up big-time in the last couple of years. 

Embedding Instagram Shop on Magento eCommerce, brands can appropriately place products with users’ visuals, build social proof, and allow users to buy them effortlessly. Thus, tapping into impulsive buying.

Moreover, providing for a seamless shopping experience can instigate close to 50% of the buyers to close an impulsive purchase, successfully turning inspiration into action. 

Enhance Visitor’s Engagement & Experience

Customers are comparatively spending a lot less time shopping for products from an offline store. They majorly depend on the information provided by the brand or its already-existing users to decide whether or not to invest in the brand. 

By bringing Shoppable Instagram to your Magento website, you can better attract the visitors’ attention and create an impact that lasts for a long time. As studies suggest that visuals are processed 60,000x faster than texts, making it a crucial point for brands to enhance the shoppers’ experience while effectively maximizing the point of awareness. 

It’s A Wrap

Instagram shoppable feed is a trending and futuristic way of generating more sales and revenue for eCommerce brands across different CMS platforms. As it directly connects with the shopping instinct of the buyers. 

With this blog, brands operating from Magento commerce can integrate the Instagram shoppable posts on their website to drive trust, sales, and engagement by leveraging Taggshop.

So, what is the wait still for? Take a plunge with your eCommerce performance by creating an awe-inspiring Shoppable Instagram feed for your Magento website now!

The post How To Add Shoppable Instagram Feed On Magento Website appeared first on Taggbox Blog.

Virtual events came to light, and the businesses took every effort to make them effective. While both: in-person and virtual events had their advantages, it was still difficult to bridge the gap of impact generation. Thus, making it evident that the role of live events will always be substantial in any powerful event program. 

This gave rise to a whole different concept of hybrid events, which combines both live and virtual event experiences and will be an essential part of the ‘new normal.’ The audiences of both worlds are brought together in real-time, facilitating networking and participation opportunities boundlessly. The best part about hybrid events is the immersive experience that it provides by reducing the differences between virtual and physical events.

According to statistics,

73% of the event planners are expecting hybrid events to gain more populace moving ahead.

Research by Etc.Venues

Deliver The Best Of Two Worlds Using Social Media

Social media channels are becoming the center of promotions. Businesses across industries are using the influence of social platforms to popularize their presence and to expose themselves to a broader audience.

Hybrid event organizers can leverage social media to conduct pre, ongoing, and post-promotional activities and gather enhanced event awareness, audience attraction, greater engagement, and conversion rates while better marketing their sponsors’ business. 

Other than that, interactions, community building, and a customer-first approach: are important aspects for any event to get successful. Using social networks can provide for it effectively.

37% of event planners report that social media exposure is a key metric of the success of any event. 

State of the Event Industry Report: First Quarter 2021

Moreover, the fact that hybrid events are a blend of the physical and virtual audiences, the role of social media platforms gets amplified. To know more about optimally leveraging it, make your way through these top ideas.

Best Practices To Market Your Hybrid Event Through Social Media

1. Design An Exclusive Hashtag

Hashtags are omnipresent. They are the best weapon in your arsenal for marketing your event on social media. But to be able to generate an impressive response, create a hashtag that is unique, easy to remember, and relatable. 

You can create a common hashtag for both your virtual and live attendees and prompt them to produce and share content on their social media handles, which can further be displayed on the event’s screen. This also can be a great way to combat the communication gap between the two audiences, which further leads to an interactive event. 

Alternatively, you can also create different hashtags for both your audiences. The virtual event attendees can use the hashtag created for them and create content using it.

2. Upload Event Teasers

We sure know, teasers are for creating hype and giving a glimpse into what to expect moving further. Upload teasers on social media platforms to introduce your audience to the kind of event they can expect to attend.

Show off your guest of honor, list of entertainers, speakers, etc., to move the attention of your audience and achieve better ticket sales. 

Take film teasers for example; it makes people want to watch the entire movie, and they are tempted to share their thrill with their friends and family-ending up in a houseful. You can generate a similar response for your event by uploading event teasers.

3. Display Social Wall On Both Event Venues

Using a social wall, you can collect content from various social media platforms and connect your live and virtual audience.

Leverage the power of social media before, after, and during your event by implementing a social media wall. For instance, you can display a social wall on your registration or web pages before the event, on the digital screens during the event, and on your website post the event.

Taggbox Display can help you aggregate content from hashtags, profiles, and pages to curate the content that you want to display in your hybrid event, choosing from 15+ social media platforms to aggregate content from.

The most significant benefit of using the social media wall for hybrid events is that it increases audience engagement, gives your event global exposure, boosts revenue with sponsored posts on your wall, and increases ticket sales for your next event.

4. Create & Promote Event Instagram Filter

If you are using Instagram for business, then you probably already know how effective IG stories are when it comes to engaging with audiences. According to stats, in 2019 more than 500M accounts engaged with Instagram Stories daily(Statista). 

Using Instagram’s custom AR filters you can stay ahead of the curve and increase your event’s awareness amongst the platform users. Incorporate your brand’s logo, any event-linked background, etc.

Further, getting creative with AR camera effects is an exciting way to communicate with your audience.

Users can use your built AR filters and post stories on their social media handles, thus, helping you in a wider reach.

5. Collaborate With Influencers On Social Media

According to the stats by Launchmetrics, 28.1% of marketers preferred using influencer marketing as a part of their hybrid event promotion strategy.

With innumerable events taking place, it is easy for people to overlook yours. Influencers come in handy here, as they can potentially create a pre-event buzz for your brand. But, for this collaboration to yield results, targeting and collaborating with influencers that cater to your niche is important. 

Micro-influencers, here, need a special mention because they have greater credibility amongst their followers. Partnering with them can enhance the engagement rate and further boost the number of ticket sales.

6. Provide A Sneak-Peek With Stories

The best part about social media event promotion? People love to know what’s going on behind the curtain. It ignites the prospective attendees’ interest and keeps them looking forward to the event.

Share behind-the-scenes visuals of your venue, speakers, sponsors, among other arrangements. Additionally, you can use the countdown sticker on Instagram Stories and let the viewers subscribe to receive a notification to get notified when the clock runs out. 

This is a great tactic to boost conversions or to remind people about early bird registrations.

7. Run Paid Promotion To Get Early Birds

Early bird discount taps into your audience’s sense of urgency. So, if you have people on the fence about whether or not they would want to attend your event, then an early bird registration might be the right nudge for them.

To reach out to more people and get them excited about early-bird discounts, run paid promotions on social media. Further, you can also showcase details of your keynote performers, give a sneak peek of the guest list. 

Social media promotions are a great way to enhance your targeting, gain access to mobile users and boost awareness of your hybrid event.

8. Conduct A Post-Event Survey

If you wish to amplify your game moving forward, it is important to ask people what they thought of the event. Here, considering the experience of the presenters, organizers, and volunteers is also essential.

Get creative with the format of the online survey to be able to receive a colossal response from virtual and physical event attendees. Alternatively, you can use the polling option provided by Instagram, which is an easy way to generate responses from people.

Repurpose reviews given by the people as a post-event promotional strategy on social media and other marketing touchpoints, using Taggbox Widget. Your attendees’ experience is your holy grail to fetch more attendance in your next event while creating a better brand image in the viewers’ minds.

The Benefits Of Promoting Hybrid Events On Social Media

1. Expands Participation And Engagement

Audience engagement is a key element in hybrid events, as you do not want your audience to solely be spectators.  Having your audience actively participating helps in shaping interactions in real-time.

By promoting your event on social media via hashtags, stories, teasers, discounts, etc., you can win the interest of your audience, increase your event’s awareness and create opportunities for audience involvement. 

Further, hybrid events offer a significant advantage as they allow all participants to communicate with each other, opening up a multi-directional flow of ideas and information. Here, again, social media can play an important role as it works as a channel of communication during, before, and after the events.

2. Provides For Detailed Insights

Social media platforms provide meaningful insights into the hybrid event marketing campaigns undertaken by the brands, and when it comes to events, insights play an important role. 

Using insights, you can determine your KPI, keep track of your audience’s behavior during the event and make changes as needed.

For instance, when a speaker is performing and the number of tweets goes up, you know that it is working well for you. But, if the number falls down because a PPT is displayed, you know what to eliminate. You can then adjust the schedule for your next hybrid event, depending upon the kind of response generated.

Apart from the insights provided by social media, you can also use Taggbox Display to analyze the performance of your social wall. The tool tracks the behavior of the audience and provides insightful details, using which you can alter your approach.

3. Fosters Community Building 

One of the best advantages of promoting hybrid events on social media is community building. It helps global audiences to reach out to you and each other.

Strategies like running a hashtag campaign, showcasing a social media wall post-event, and collaborating with influencers; ignite interactions between the organizers, performers as well as physical and virtual attendees.

Organizers can leverage the dynamics of shared connections in their next event and easily gather more participation and sales. Further, social media promotions can also help in shaping the image of your brand while reaching out to more people organically via word-of-mouth marketing.

Case Study- Parookaville-A Worldwide Recognized Music Event Used Taggbox Display Social Wall At Their Hybrid Event

Parookaville is Germany’s biggest EDM music festival. Music lovers from all over the world flock over the place to attend the event. Last year, they conducted the music festival in a hybrid setup. As they couldn’t have missed on their global fans.

They created two hashtags for their physical and virtual events #parookavile2020 #dreamscannotbecancelled, respectively. Both the audiences posted content using the hashtag relevant to them and by using Taggbox Display they were able to showcase this content on the social wall.

The social wall boosted the engagement of the event and generated interactions by highlighting the audience experience.

Taggbox Display Social Wall offers the best solution: collecting, curating, moderating, and displaying user-generated content on a social wall.

It aggregates content from all social media platforms, customizes it as required, and makes it relevant to the brand, and enables showcasing the content on screens of all kinds.

Must Read: Discover The Live Social Wall For Sports Events

Over To You

Hybrid events are gaining immense popularity as it provides for an immersive experience without any geographical restrictions. But, for them to be successful, having a robust social media strategy in place is essential. 

Promote your events on social media platforms to increase ticket sales, foster a sense of community, and engage with your global attendees.

70% of the companies look up to social media for events as extremely important while 54% of the event organizers use it for post-event promotions. 

It is now time to leverage the influence of social media for your next hybrid event using these ideas. For any further assistance, we are all ears!

The post Hybrid Event Marketing Guide 2024 appeared first on Taggbox Blog.