Event marketers worldwide need help generating engagement and interaction for their events. Creating a buzz and attracting people to an event is difficult, but it’s just step 1 of the journey. Making the event memorable for the attendees is even more essential.

The Social Media Wall emerges within all these struggles to keep the participants engaged, which can exponentially increase interaction at your event.

It is an excellent marketing tool to elevate the experience people have at your events. 

Social media produces 2x more leads than telemarketing, direct mail, or PPC. Therefore, incorporating a social media wall into your strategy can significantly boost your sales. 

Here is a comprehensive guide to incorporating a social media wall for events into your marketing campaign. Let’s get right into it. 

What is A Social Media Wall?

Social media wall is a tool designed to aggregate and display social media content from various platforms, such as Instagram, Twitter, Facebook, YouTube, and more. 

In the context of event marketing, you can collect the content posted by event attendees on social media and display it on large screens to make them feel more included. 

This can bring life to your event, allowing attendees to express their experience and get featured, providing more social proof for you.

How To Create a Social Media Wall For Event

Adding a social wall to your event screen is as easy as breathing. Taggbox is the best social wall tool for collecting and showcasing interactive content at events and engage more attendees. and Check out the steps below to create a Free Social Media Wall for events. 

Step 1: Go to SocialWalls.com and take a free trial if you are a new user. If you are registered, log in to your Social Walls account.

Step 2: Select Your Source. Let’s take the example of Instagram in this case. 

Step 3: Select from the options—hashtags, handles, stories, and more. Let us take Hashtags, for example. 

Step 4: Provide your hashtags, then click on the Next button. 

Customize your feed as per your requirement using the Moderate and Personalize button. 

Step 5: Once you are done with the customization, Click on the Display button to showcase your social media wall on a digital platform ( whether signage or projector) 

Benefits Of Using Social Media Wall In Your Event

Adding a social wall can be a compelling event engagement idea as it has many benefits. Here are some of the most prominent advantages it offers that can make any event memorable:

1. Showcase Digital Impression

Social Media Walls display user-generated content during the event to increase the visual footprint of the audience. This makes the event more appealing and inviting. 

It makes the audience more desirous of posting new photos, experiences, and fun moments using the specified hashtag. People love to get featured on this social wall to get more attention. This makes the event more engaging and interactive.

2. Enhanced audience engagement

By getting displayed on the social media wall, the audience feels more connected with the event. A social wall is the aggregation of all fun experiences that the audience had with the product and during the event.

Showcasing user-generated content encourages the audience to participate in the event with eagerness and craze. This touches the emotions of the audience and makes them feel as if they are special for the brand.

3. Initiate the spark for the event

By engaging the audience of the events through social media wall displaying their content and online feeds, marketers create the buzz around the event. 

It also displays all the event-related information on the digital signage screen which invokes attendees’ desire to engage in the event and also to participate in future events i.e. it creates the list of audience count for the upcoming events as well.

4. Escalate growth and generate revenue

By displaying a social wall in the event, brands earn attention and love from the audience, which is the primary element for the event’s success. This provokes interest in the audience for future events.

With more crowds during the event, brands grow their audience reach and popularity. This in turn helps in the brand’s growth and generates revenue.

5. Collect Feedback 

The top social wall tools allow users to incorporate live polls. Brands can use live polls during open talks to grab the attention of their customers and target audience. Using live polls on social walls is not all about fun. For brands, it is challenging to generate genuine and immediate feedback.

In such a scenario, live polling on social walls can get live opinions of the attendees while they are still in the room. If you compare, you will find its response rate will be much higher than the mail sent the next day of the event. 

6. Real-Time Engagement 

One main advantage of event social walls is the real-time engagement they provide. When brands display live Twitter feeds, instagram reels, or Facebook posts at their event, it helps them create a sense of community.

It also encourages the event attendees to share their experiences via social media. This is what SnapUp is for. Event attendees using the SnapUp feature by Social Wall can directly upload their content related to the event. 

7. Amplify Marketing With UGC 

User-generated content is a goldmine for brands around the world. Using event social wall, brands can seamlessly aggregate content from various sources like Instagram, Facebook, and more, showcasing the brand’s reach on multiple social media platforms. Brands can also allow customers and visitors to react to their posts directly on the wall. 

What Makes Taggbox the Best Social Media Wall for Events

Taggbox is an amazing tool that offers a wide range of features and helps brands create engaging social media walls for events. Here are some of its most intriguing features.

1. Reaction 

With social media wall’ Reaction feature, users can now show appreciation for the content by clicking on the Like button. This simple yet effective feature enhances user engagement and provides feedback to brands. 

2. AI Recommendation

The AI recommendation feature in Social Walls identifies and recommends the most engaging posts for the wall. This includes unique captures perfect for showcasing on social media and keeping visitors engaged.

The AI feature tells the users about potential posts and keeps them in the ‘considerable’ category, helping them quickly spot quality content. Another feature of this AI event social wall is the ability to filter out irrelevant and inappropriate content, maintaining brand value and narration that best serves them. 

3. Personalize Themes

Social Walls offers themes and layouts that users can seamlessly incorporate into their branding and aesthetics. Whether you are a modern or a vintage brand, the AI-powered Social Walls have something in store for the brand, creating a visually appealing experience. Using this feature of social media walls, brands can amplify their brand narrative.

4. Auto Pilot

Auto-pilot is a feature of Social Walls that is part of their moderation tool. Using this, brands can select the trigger they want to perform their action, such as collection, network, hashtags, and more. Brands can also apply their pre-written rule list to their social wall. 

5. Display Studio

Display exciting and creative content, such as images and videos, along with your social media walls to make them look more attractive and exquisite. Add components like a countdown timer, calendar, Logo, etc. This will make your social wall look consistent.

6. SnapUp

Let your attendees directly upload UGC on your social wall with the SnapUp features. Provide them with the QR created through SnapUp, eliminating the need to upload content to social media first. Make the user experience more accessible to encourage more Generated Content. 

7. Customization and Themes

Tagbox allows you to choose from various themes, fonts, background images, layouts, styles, banners, promotional messages, etc., and customize your wall according to your audience sphere. Choose the best theme according to your event aesthetics to give your event social wall the best look.

Social Media Wall Examples to Show the Excellence of Taggbox

Tagbox has been the leading tool for creating a social media wall for events and has repeatedly proven itself. Here are some instances where Tagbox showed why it is the best: 

1. Kansas University Celebrated Commencement with Social Media Wall 

Kansas University hosted a unique commencement ceremony for its recent graduates. The university also focused on a hybrid format, allowing remote students to participate with family and friends. They hosted a hashtag #KCUGrad2022 to display real-time content from various social media platforms, inviting students to upload their happy graduate pictures.

2. Etihad Arena Boosted Engagement With Social Walls 

In October 2021, Etihad Arena hosted an Ultimate Fight Challenge. The brand wanted to amplify its social media presence and overall visibility, so Etihad used Social Walls to capture its attendees’ excitement and zeal.

Social media walls pulled in the social media content designated hashtags #UFC267 and #EtihadArena. They displayed this content on large digital screens and pillar wraps, resulting in 84000 social media interactions and over a thousand UGCs.

3. All About Music

A music industry networking and knowledge sharing conference presented by Youtube in August 2019 in Mumbai. Taggbox Instagram Wall for Events for Youtube MusicTaggbox was used to set up a social media wall at the conference that displayed live hashtag feed using #AllAboutMusic2019.

The social wall displayed user-generated content with unique and fresh real-time updates to gain extended exposure and awareness.

4. Epic Events NY

Epic Events is an event management company that provides visual experiences to enhance social events. It deployed Taggbox Display to boost engagement in the event organized by a corporate company at Times Square, New York.

Taggbox curated all the images taken at the photo booth and displayed it over 12 screens to make the event more exciting.

5. Sunburn Music Festival

Sunburn is the biggest EDM (Electronic Dance Music) festival that takes place in Asia every year.Taggbox provided the social wall for the attendees to connect using social media platforms. The experience was shared by all the attendees using “Share your pics with #SunburnArena” on social media channels.

Taggbox displayed all these experiences on the big screen using live hashtag display and customized the feed to make it look more attractive.

Conclusion

Using an event’s social media walls is one of the best ways to increase the attendees’ interaction at your events. A social media wall with the right features can help the brand increase its conversion rate and visibility. This would also require clever placement throughout the event.

We have mentioned how brands can sign up for Social Walls and utilize them for their events. So, what are you waiting for? Use the tool mentioned, use your social media wall for events you organize in the future, and watch your business grow.

The post Social Media Wall For Events – A Complete Guide 101 appeared first on Taggbox Blog.

Integrating TikTok for event marketing tool can be a great deal for your event’s social media marketing campaign and retrieve exceptional results than any other social media network ever does for your event. 

As per Statista,

More than 850 minutes are spent by the U.S. TikTok users every month.

You cannot afford to avoid TikTok marketing in this social media era; whether you are promoting a product or an event, TikTok is your powerful & go-to weapon to expand your marketing game plan. 

Keep reading to find out how TikTok works for event marketing. Also, you will get useful insights about constructive ways to utilize this quirky social media platform for your event marketing.

Excited much? Let’s begin!

Why Consider TikTok For Event Marketing?

One reasons to choose <strong>TikTok for event marketing</strong> is, it will give you more organic reach than any other social media platform. It is easy to expand visibility on TikTok, booming your event exposure with millions of active users.

Even if you are new to TikTok, you can reach millions of audience in a single shot which cannot be possible with other platforms that requires tons of followers on your account.

TikTok ads your marketing campaign to widespread with millions of audience without any restrictions. You only need the right content and right targeted audience for your campaign. 

The algorithms of other social media platforms (Facebook, Twitter, or Instagram) are not designed to reach more audiences. Social media posts on these platforms only stay on top for an hour, making it hard to reach more audiences.

However, TikTok increases your content shelf life by 90 days, which means you can still receive Instant  Tiktok Auto Likes, comments, shares, and users’ engagement on your old videos when you least expect it.

A year back, TikTok was a wild craze among younger generations. In 2024, TikTok has users from all demographics, making it a perfect platform for marketers to run powerful marketing campaigns.

Hence, if your goal is to maximize reach and drive more engagement with your target audience that too swiftly, TikTok is what you need. 

To utilize TikTok for your event marketing in the best possible way, start creating a powerful content strategy to attract, engage, and increase followers (or say viewers) with your event promotional campaign.

Here you will get how to create a robust TikTok content strategy that will pay enormous results than you can ever contemplate.

Effective Ways To Use TikTok For Event Marketing

Event marketing and TikTok are a perfect combination. Everything can be done on the platform, from ticket selling to aligning new clients for the event. A well-balanced TikTok marketing campaign combines paid and organic marketing.

Look at the list below, which includes all the ways you can use TikTok for event marketing.

1. Make Viral Trends Your Content Inspiration

If your goal is to reach more audiences instantly, participating or making content inspired by viral trends can be your hotbed. Talking about the very popular TikTok trend, the #TumbleweedChallenge got 8000 video uploads and more than 10 million views just after Jimmy Fallon published the favorite videos on his Tonight Show.  

Promoting your event with trends grows the reach of your marketing content and makes it appear more in the feeds of larger audiences. Whether it is a challenge or a popular trend on TikTok if you hit it on time, then it will be a boon to your event marketing campaign.

Make sure to do a thorough research of popular & relevant trends on TikTok and design content for your event marketing campaign accordingly to gain exceptional advantages on TikTok.

Another most important criteria to pay attention to is your TikTok content does not sound too promotional. Innovative, entertaining, and creative content gain more heed instead.

2. Collaborate With Influencers

Like Instagram or any other social media platform, influencer’s marketing works here too for your event promotion and marketing. influencers create a trustworthy word for your business, product, service, or even for your event, making your audience confident enough to believe in what you sell and provide to them.

You can collaborate with the influencers who create similar content or are popular among your target audience. The major advantage of influencer’s marketing is that your event promotions will reach their fanbase that boost your event with millions of audience, maybe in less than an hour.  

Marketing your event with influencers speeds up your event promotional strategy and brings you desired results that you always want with any social media marketing strategy.

3. Run A Hashtag Contest For Your Event 

Hashtag contests are a popular social media marketing strategy, regardless of whether you promote your event on Twitter, Instagram, or TikTok. Running a hashtag campaign entices your audiences to take part and show their creativity through unique content creation. 

Hashtag contests with incentives like discounts on tickets for first 100 uploads, or any other “exclusive offer”, can be a great deal for your event marketing. It will not only encourage your audience to create hashtag posts but it will also rapidly grow the number of ticket sales (which can be a major goal of your event marketing). 

Another impact of hashtag campaigns is that it will create an influential effect on a larger audience, encouraging them to impulsively create content using your event hashtag.

Make sure to design an intriguing hashtag for your event; otherwise,  your hashtag contest may not receive the results you expected.

4. Target The Appropriate Segment Of Audience 

Finding the right set of audience should be your first approach to begin your event marketing on TikTok. The large chunk of the audience, around 41% of TikTok users are between 16-24 years of age. If your target audience lies in this category then no doubt TikTok is a jackpot for your event campaign.

However, after covid, users’ demographics have drastically changed and now TikTok is a community of all major age groups that you would like to run your promotional social media campaigns.

Research for your target audience based on the demographics, locations, and interests. If TikTok is where your audience resides, then no one stops you from making succesful event marketing campaign.

5. Encourage Audience Participation

If this is not your first time promoting your event on social media channels, it means you already have audiences or followers who are acquainted with your event campaigns. You can ask your audience to create event content and post it on TikTok tagging your handle. 

Your followers’ content reaches a wider audience, significantly their friends and followers which cannot be possible even with your targeting ads. This increases the authentic reach of your event which brings potential engagement to your event marketing over TikTok. In addition, you will also leverage the power of user-generated content or UGC in your Event campaign.

6. Repost Users’ TikTok Videos On Your Channel

Reposting UGC on your TikTok keeps the content fresh on your and your followers’ feed, helping you keep your audience engaged with your event marketing campaign. 

Additionally, reposting enhances your event marketing with authenticity, building rapport, and enticing followers to become part of your event.

7. Try TikTok Paid Ads

If you need to use TikTok for event marketing, it offers various paid ads you can try for your event. 

To start with advertising on TikTok, register your business as a TikTok Business account. This requires some information like your valid email address and a username to verify the legitimacy of your business. Five types of TikTok Paid Ads are available on the platform: 

• TopView helps the brand showcase its videos to its target audience when they enter the TikTok app. It’s usually not the first video when they open the app, but the brands are guaranteed three seconds of attention. 

• Branded hashtags allow brands to initiate various trends and contests by creating unique branded hashtags. With this format, brands can quickly capitalize on paid and organic content, as this will encourage the users to create content for the hashtags. 

•  Brand Takeover is a full-screen ad played when the user enters the TikTok app. By using the full-screen mode, the brands get maximum exposure. Hence it is ideal for getting more attention and reach. 

•  Branded Effects allow brands to create shareable stickers, AR filters, and lenses. It is helpful if the brand is looking for more user-generated content or to spread brand awareness. 

• In-feed ads – appear organically, just as another video user can scroll through on the For You Page. Such videos get more in-app engagement since users can easily interact with such video ads. 

As a TikTok Business account user, you can mix and match all five types of paid ads to align with your event business needs. 

8. Be Authentic

Being authentic on TikTok for event marketing can help businesses to stand out from the crowd.  Here are a few ways to maintain an authentic brand image for your event business on TikTok. 

• Give your potential attendees a behind-the-scenes look at your business. This will help you engage with the attendees, and on top of that, the attendees will be able to see the hard work that goes into successful event management.
  
• Don’t be afraid to show faces. As an event business owner or organizer, hopping on the camera to engage with the attendees before the event is a great way to engage. 

• Discuss your hardships and failures on TikTok with your potential attendees. This helps you add the human touch to the event and the process. 

9. Implement Content Marketing Strategies on TikTok

TikTok is a community-driven platform that accepts all types of content. This is an excellent opportunity for event marketers or business owners to flourish. They can ask their attendees to create content for the event and include it under the said hashtag.  

This UGC can also be shown on a digital display.  As an event business owner, you can also organize contests to create hype around it. 

10. Use the live stream feature

One of the best ways to use TikTok for event marketing is to go Live. TikTok Live is the real-time broadcast that people watch on their app. Live is no different than Facebook Live or Instagram Live. However, you need at least 1000 followers on the platform to use the Live feature. 

When it comes to using TikTok Live features for Event marketing, there are many formats you can utilize. For example, collaborate with the celebrities coming to your event and do a Live questionnaire. Their more extensive following will help you amplify the reach of your event. 

11. Get discovered by your target audience.

TikTok users look for content that’s fun, creative, and genuine. You don’t have to jump on every trend to stay relevant on the platform. Your target attendees are not looking for someone who produces overly content. Create content that resonates with your attendees and attracts them to the event.

To create such content, make it a habit to scroll through your For You Page and try the event-relevant content to stay at the top of your attendees. 

Bonus Tip – Display TikTok Social wall During Events For Better Audience Engagement

Audience engagement during the live event is the major obstacle for event organizers. Thus, they spend significant time researching and building content that keeps their audience engrossed during the event. 

Whether it is the script, presentation, guests, or any other, event organizers try their best to reach their event success. But it can only be achieved if your audience is well-engaged during the event. 

Nonetheless, social media is drifting your audiences’ attention by enticing them to open up their social media apps for more interesting content. This makes your audience distracted and breaks the flow of your overall event. 

How about displaying the social media wall with TikTok videos on digital screens during the event? And why not when your audience wants to engage with TikTok and social media posts?

You can display TikTok’s social media wall to engage your audience in live or virtual events, enhancing the event experience with interactive, engaging, and interesting TikTok feeds. 

Taggbox Display, the best social wall in the industry, offers you an intelligible interface to gather up TikTok videos and display them on the digital screens innovatively and creatively during the event. 

With Taggbox Display, you can display TikTok videos from your handle. As you might have created a plethora of content on TikTok for your event promotions, you can utilize it to display as a social wall during your event.

Moreover, it has various features and functionalities to perform customization with your TikTok walls, adding a more intriguing factor to your event.

Hence, use Taggbox Display to turn your event into a more powerful, engaging, and remarkable experience for your audience, whether it is a live event, virtual event, or hybrid event.

TikTok – A Result-Driven Platform For Event Marketers In 2024 & Beyond

It’s no surprise if we say TikTok is more result-driven when it comes to reaching a more active audience, boosting awareness, and building a connection with your audience. For event marketers and social media enthusiasts, TikTok is a crucial platform for promotional strategy. 

With growing active audiences, TikTok is a profitable platform to derive desired results for your marketing campaigns. 

TikTok is an all-one solution platform to reach a wide audience to keep the target audience engaged with your promotional campaigns. Let’s utilize the potential of TikTok for event marketing campaigns. Boost awareness, ticket sales, and audience engagement with just one platform. 

If you have not yet used TikTok for your event promotions, now is the time to add TikTok to your arsenal. Expand your event marketing with TikTok & more tools to retrieve some exceptional results with the best return on investment.

The post TikTok For Event Marketing: Viral Trend You Need To Follow In 2024 appeared first on Taggbox Blog.

A Hashtag tracking tool will help you track your campaign’s performance on social media channels like Twitter, Instagram, Pinterest and many more. These hashtag research tools help keep up with your competitors and provide a detailed and insightful report on the engagement and reach of your brand through your hashtag campaign. 

Hashtags are beneficial for a brand to increase customer interaction and generate up-to-date content. But there are many questions: What is hashtag analytics? How do you discover trendy hashtags? What are the benefits? The list goes on. 

In this blog, we’ll explore the details further and share the top hashtag tracking tools to help you grow your business with excellent results. 

So, without further ado, let’s begin!

16 Best Paid & Free Hashtag Analytics and Hashtag Tracking Tools

• Tagbox
• Ritetag
• Keyhole
• Hashtagify
• Hashtracking
• Twubs
• Hootsuite Analytics
• Sprout Social
• Talkwalker
• Snapview
• Fedica
• Later
• Brand24
• Engage AI
• TrackMyHashtag
• TweetDeck

What are Hashtag Analytics?

Hashtag analytics is the process of tracking and analyzing the performance of hashtags on social media platforms. This helps measure the success of your hashtag campaigns and reach or understand how hashtags can impact your brand’s image. You can use a hashtag tracking tool to keep your branded hashtags effective as a brand. 

But when it comes to hashtag analytics, you can get valuable insights into your hashtag performance. This is where hashtag analysis tools help you track your social media presence through branded hashtags. Keep reading to learn more about that.

How Do You Discover Trending Hashtags?

As we move ahead, let’s clear the basics: Your brand needs to keep track of trending hashtags. This will help you start your hashtag campaign and reach a wider audience through your content. But the question is, how can you uncover these hidden and impactful hashtags to get closer to your goals? Below, we have mentioned ways to do the same; keep reading.  

Look Around You: 

Start with the basics and look around you. Most social media platforms have built-in hashtag analytics helpers. Start typing a hashtag, and they’ll show you trending and relevant options for your campaign. 

Stay on top of the Competition: 

As mentioned, see what your competitors are doing, which hashtags they use, and track their performance. This can reveal trending topics within your niche, attracting potential customers. 

Follow the Buzz: 

In the fast-paced digital world of social media, influencers from various niches share trending hashtags that help them reach worldwide with their content. You can stay updated by keeping in touch with these content creators. 

Hashtag Tracking Tools: 

One way to get impactful hashtags for your brand and campaigns to succeed is to choose the right hashtag tracking tool, like Tagbox. These tools can find trending hashtags by analyzing real-time conversations. In the section below, we have mentioned some of the best hashtag-tracking tools for 2024. 

Top 16 Paid and Free Hashtag Tracking Tools for 2024

Before proceeding, choose a hashtag tracking tool that aligns best with your budget and goals and helps you grow effectively. Furthermore, it details your hashtag, such as engagement, reach, and impressions from people. 

Find out which tool works best for your brand from the information below.

1. Tagbox

Our social media activities revolve around hashtags, every single individual, as well as brands, are using it to increase user engagement.

Tagbox is the best Hashtag Social Wall tool and social media aggregator that collects user-generated content by using a hashtag. You can display the curated content on a social media wall to motivate users to share more posts on social media using that hashtag.

With Tagbox Analytics, You can get complete insight about your hashtag performance. You can track and monitor impressions, total posts, public and private posts for your hashtag.

The tool also helps in keeping a track of the top influential contributors and at the same time, you can monitor the most active users who are using that hashtag in real-time. It also allows you to track the type of posts (image, video or text), locations of posts and posts by networks.

The tool offers the best features that are highly desired by brands for social media planning.

2. RiteTag

While you are struggling to find an apt hashtag, RiteTag gives quick suggestions for texts and images on desktop and mobile too. If you use Instagram and Pinterest for branding purposes and for community building then you should use this tool.

Using a hashtag is simple but coming up with a specific hashtag is equally difficult as the choice of words affects its reach. The best part about using RiteTag is that it provides real-time feedback and recommendation about a hashtag.

Apart from providing analytics about the hashtag that you are using, RiteTag also gives an idea about other trending and related hashtags.

Price: $49 per month

3. Keyhole

Can you believe that Keyhole measures influencers’ activities across social media? It also helps to improve hashtags’ digital impact and provides customizable reports that are easy to understand. You can also track the number of posts that contain your hashtag within a specific time period, its reach and the number of impressions too.

Keyhole also provides easy access to your timeline which includes the first time when the hashtag was used and its first response. Once you know enough about the user’s response and engagement, you can engage with them directly.

Price: $199 – $999 per month

Number of Hashtag & Keyword trackers: 3 – 22

4. Hashtagify

Hashtagify provides you with a platform where you can search for any hashtag and explore the popularity of it. You can choose an apt hashtag for your brand and set up a campaign. You can also check how your hashtags are performing including the top influencers that are using them on Instagram and Twitter.

The tool also shows the time of the day, when your hashtag is mostly used, along with information about how it performs over time and about top influencers that are using them. It can also help you to find the top ten hashtags related to your brand or event.

The tool also helps to collect the data in one place and download charts of your tacked hashtags.

Price: $29 – $311 per month

5. Hashtracking

The name says it all. Hashtracking is a powerful tool for social media tracking, and it also provides real-time monitoring. It also allows you to choose display names for your hashtags to keep better track of them. You can use this tool to create reports for Twitter hashtag and Instagram hashtag.

It also generates beautiful, detailed analytic reports showing you the activity on each of the hashtags that you’ve entered in. You can easily keep a track of the hashtags for your events and campaigns with Hashtracking.

Price: $50 – $1500 per month

Read Also – Successful Hashtag Campaign Examples

6. Twubs

Twubs gives an opportunity to register your hashtag and create a hashtag chat room. You can also embed the real-time hashtag feed on your website and blog too. You can join the chat room and start a conversation regarding the same. It also has an amazing hashtag directory, so you can search a specific hashtag feed and can join that hashtag chat room.

You can register your hashtag and Twubs provides you with an option to claim it for a trademark challenge.

Price: $199 – $599 per month

Number of hashtag insights: 6

7. Hootsuite Analytics

Hootsuite is a social media analytics tool designed to help businesses grow online. It concentrates your social media accounts (Facebook, Instagram, Twitter, and more) into a single dashboard, saving you the hassle of switching between platforms.

Hootsuite empowers you with its ability to track crucial metrics, providing deep insights into the effectiveness of your social media strategy. Discover how your content resonates, gauge engagement, and pinpoint peak engagement hours for maximum impact.

Hootsuite is a one-stop shop for managing your social media presence and helps you achieve your business goals through effective social media management.

8. Sprout Social

Sprout Social’s Premium Analytics goes beyond metrics to help brands understand the return on investment of their social media marketing.

Premium Analytics also saves you time by filtering out irrelevant data and letting you focus on what matters. Get comparisons, interactive charts, and actionable insights to improve your social media strategy and performance. In short, Sprout Social’s Premium Analytics helps you ditch the fluff and focus on the data that drives actual results.

9. Talkwalker

Talkwalker’s comprehensive solution for hashtag tracking across 10+ social platforms, including Instagram, Facebook, and Twitter. In addition to these social media channels, you can also gain deeper information on websites and blogs to capture the entire conversation.

Gain valuable insights into key metrics like mentions, engagement, reach, and sentiment. No more switching between tools –  manage and analyze your hashtags efficiently, all in one place.

10. Snapview

This powerful tool lets you track the frequency with which specific hashtags are used on various platforms, including Instagram, Reddit, Pinterest, YouTube, and blogs.

With Synapview hashtag tracker, there is no limit to offers and features. It allows you to combine hashtags or exclude ones you’re not interested in, creating in-depth searches. Plus, Synapview integrates seamlessly with Hootsuite so that you can view all your hashtag research data directly from your dashboard for a unified social media experience.

11. Fedica

Fedica opens the power of hashtags, offering a wealth of social media insights you can’t get from simply tracking them. Imagine a report that details who’s using a hashtag, where it’s being shared, and if related topics are trending. 

Fedica even identifies influencers who are reaching your target audience. Get in-depth analytics like engagement rates, sentiment analysis, and the demographics of those interacting with the hashtag.

12. Later

Do you need help finding the right hashtags for your Instagram posts? Look no further than Later! They analyze how your posts with different hashtags perform, showing which ones get you the most likes, comments, and saves. 

Later, it helps you crack the code to reach more people on Instagram.

13. Brand24

Brand24 is next on our list of top twitter hashtag tracking tools, offering a range of hashtag analytics. Dive deeper and learn more about who talks about your brand online, keep track of the buzz, and check its quality. 

Don’t think of stopping there; go beyond and Pinpoint your industry’s top content creators to make decisions about collaborations. Furthermore, you can stay on the graph, understand your targeted audience’s sentiments (positive, negative, neutral), and make better decisions in the future.

14. Engage AI

Are you having trouble finding the right hashtags for your LinkedIn posts? Engage AI offers free tools to help you dominate social selling. Their website widgets act like dynamic billboards, showcasing LinkedIn’s most popular, searched-for, and up-and-coming hashtags—all updated weekly. This gives you valuable insights into what’s trending and what could potentially reach a wider audience. 

But Engage AI doesn’t stop there. Their Chrome extension delves deeper, allowing you to analyze any specific hashtag you have in mind. With a few clicks, you can see the follower count and estimates for likes and comments your post might receive if you use that hashtag.

15. TrackMyHashtag

Next on our hashtag tracker tool list is TrackMyHashtag, which you can use to see how hashtags are performing on Twitter. This tool tracks any hashtag, keyword, or mention on Twitter, and you can see the results live on a dashboard.

Their Tweet Counter/Hashtag Counter shows how many tweets used a hashtag within a set time frame, including average usage and a timeline.

You can also see hashtag performance in real-time, identify critical influencers using your hashtags, and Measure reach and brand awareness.

16. TweetDeck

As we reach the end of this section, here is the last hashtag analytics tool, which can help you effectively follow multiple hashtags or conversations. Its simple interface makes it easy to see everything at once and quickly join discussions. 

TweetDeck also allows you to schedule tweets, although this is limited to Twitter and cannot be used for other social media platforms. If you manage social media for clients or a team, you can connect your Twitter account to TweetDeck and add multiple accounts.

Important Hashtag Metrics to Track

Like tracking website traffic, analyzing hashtag metrics helps you understand how your hashtags perform. Here are some measurements to keep an eye on:

1. Reach: 

Find out the users who saw your content with your branded hashtag, liked it, and were worthy of engaging with it.  

2. Impressions: 

This metric brings forth the total number of times your content with the hashtag was shown and played by the viewers. 

3. Engagement Rate: 

Calculate the number of users who interacted with your content (likes, comments, shares) and understand the potential of your hashtag. 

4. Audience Demographics: 

Learn the insights about the users who see and engage with your hashtags. You can see age, location, interests, and even follower demographics. 

Tracking these metrics can give you valuable insights into which hashtags are driving results and which ones might need replacing. Not only can you refine your hashtag strategy based on the results given by your hashtag tracking tool, but you can also better maximize your reach and engagement on social media with their help.

The Benefits Of Hashtag Analytics And Tracking

Let’s understand the need for a hashtag-tracking tool. Here’s how hashtag analytics and tracking can take your social media game to another level:

1. Boost Your Reach & Engagement:

With a hashtag tracking tool, you can gain insights into how to get your content seen by more people and start conversations that lead to conversions with your customers.

2. Find Your Target Audience:

Track which hashtags attract your ideal audience and encourage them to participate in campaigns through likes, comments, and shares. This will help you tailor your content to resonate with the right people.

3. Track your Competitors:

See what hashtags your competitors are using and how they perform. Don’t learn from their success, but avoid their mistakes and make your hashtag more result-driven.

4. Content Like a Boss:

Don’t unthinkingly and continuously share content on social media channels; stay active on socials and know which type of content your audience prefers.

5. Build Brand Awareness:

Tracking hashtags lets you see how often your brand is being mentioned, giving you an edge over the numbers and statistics. This helps you build robust brand recognition and establish yourself as a leading brand in your niche.

Conclusion

Hashtags act as small shout-outs to your brand on different social media channels and harnessing them has a lot of benefits. It crucial for a brand to monitor the performance of their hashtag campaign and they need the best hashtag analytics tool to do so.

Now that you know some of the best hashtag-tracking tools in the market, choose the perfect one for your brand. Make your marketing campaign an even bigger success by using the insights you get from the tools mentioned above to make future decisions.

The post Top 16 Hashtag Tracking Tools For Analytics, Tracking And More [2024] appeared first on Taggbox Blog.

Slack is a cloud-based messaging and collaboration platform designed to facilitate communication and teamwork within organizations. It offers a wide range of features and tools to help teams communicate, share information, and collaborate effectively.

As a workplace communication tool, Slack has changed the dynamics of internal communication in a brand. When you embed Slack on a website, it becomes more than a communication channel. We have primarily discussed how and why one should Embed Slack into website.

Introduced to save companies time, Slack eliminates the need to reach every employee personally, send back-and-forth emails, approve meetings for small tasks, and more. This instant messaging system offers communication in two ways: Channels (Group Chat) and Direct Messages (Person-to-person). 

You can also share the documents, images, and comments in a separate loop to keep the internal conversation going. To add a fun element, you can always use emojis. Slack also offers a tagging option to tag the person to reach him or her directly. So, let’s try to understand how to embed Slack on a website.

What Does Embedding Slack on a Website Mean?

Embedding Slack on a website allows a brand to showcase content from Slack on its website. Although Slack is generally perceived as limited to internal communications, it has been used as a marketing tool in the past few years. 

Brands embed Slack channels on their websites and add the latest updates and important information on those channels for everyone to see. This allows brands to keep their visitors updated and engaged on the website, resulting in lower bounce rates. Updating information on Slack and directly showing it to website visitors also saves a lot of time.

That’s it! You can easily Add Slack on the Website for Free!

Tutorial: How to Embed Slack Into The Website

Check Out the video below to better understand how to embed Slack on your website for engagement.

How to Embed Slack on Website Using Tagbox Widget

Taggbox has the best widget for websites that will help you embed Slack on your website easily. To do so, follow the easy steps below. 

Add Slack Channel On Website

Step 1: Create your account on Tagbox.

Step 2: Choose the “Show Social Feed on Web Pages” and Get Started.

Step 3: Go to your email and verify your account.

Step 4: Once your email is verified, you’ll see a screen where you have to choose a platform. Click on “Click Here to See all Networks.”

Step 5:  From all the options visible, choose Slack.

Step 6: Choose whether you want to get content from the “Channel” or “Channel and Keyword.” 

Step 7: Once the option is selected, click on Connect Slack and then “Continue with Slack.” 

Step 8: Once you have connected your Slack, choose the channel where you want to embed the content.

Step 9: Your Slack Channel is added. You will now see the content that you can moderate and customize as per your preference.

Embed Slack Into the Website

Step 1: After moderating and customizing the Slack feed you created, click on Publish.

Step 2: Click “Embed on Webpage”

Choose the website builder on which your website is created and follow the steps given to embed the feed on your website. 

Step-by-Step Guide on How to Embed Slack Channel On Various Website Building Platforms

There are numerous website-building platforms, and your website could’ve been created using either one of them. Hence, here are the steps to embed Salck on a website for different website builders. 

1. Embed Slack On HTML Website

Here’s how to add a Slack channel to HTML, one of the most basic CMS yet developers’ first choice.

• Start with selecting HTML.
• You will get the Embed Code from Taggbox, which you can copy. 
• In this step, you need to go to the webpage’s backend and then paste the embed code where you want to integrate Slack into the website.
• Save the changes, and your website will be ready with a functional Slack Widget.

2. Embed Slack On WordPress Website

• Choose WordPress as your website platform.
• Generate the Website Embed Code from Taggbox, which you can paste on the backend of your webpage to add a Slack Channel on WordPress website. 
• Now, click “(+)Add Block” in the WordPress Editor and select Formatting.
• Choose Custom HTML and then paste the embed code here.
• Lastly, you must click on Publish/Update post, and then you are ready with a Slack channel on the WordPress website. 

3. Add Slack On WIX Website

• Select the WIX.
• Like the aforementioned steps, you must generate the Embed Code from Taggbox. Now paste this embed code on the backend of the webpage of your WIX website where you want to embed the slack channel.
• Click on the “+Add” button and then select More.
• Now, click on HTML iframes in the embed. 
• Paste the embed code in the Code Field here.
• In the end, save the changes.

Display Slack On Squarespace Website

• Select Squarespace and create the Embed Code from Taggbox. 
• Now go to the backend of the webpage on your Squarespace website, where you want to embed the Slack.
• Now click “+ Add/Edit Block “and choose Embed Code from the menu.
• Click on the </> icon in the URL field and then paste the copied embed code here.
• Save the changes in the end.

Integrate Slack On Weebly Website

• Select Weebly.
• Generate the Embed Code from Taggbox and then paste this code into the backend of the webpage of your Weebly website where you want to embed the Slack channel.
• Press on the HTML box and select the Edit Custom HTML option.
• Then, paste the embed code in the box.
• Save the changes you have made.

Integrate Slack Channel On Shopify Website

• Select Shopify
• Create the Embed Code from Tagbox and go to the online store where you wish to embed the Slack Channel on Shopify website. 
• Open its backend and then go to Edit HTML/CSS.
• Select Layout/ Templates/Section where you want to display your Slack feeds.
• Paste the copied code and then save all the changes you have made.

Bonus Read: How To Embed Slack On Google Site?

Some Benefits of Embedding Slack Into Website

Embedding Slack on a website can be a useful strategy for various reasons, depending on your organization’s or website visitors’ specific goals and needs. Here are some common reasons why businesses and website owners choose to embed Slack on their websites:

• Real-time Communication: Slack provides real-time chat and messaging capabilities, making it easier for website visitors to communicate with your team instantly. This can be particularly valuable for providing customer support or engaging with website visitors in real-time.
• Collaboration: If your website is used for collaboration among team members, embedding Slack can facilitate communication and streamline the exchange of information, reducing the need to switch between different applications.
• Community Building: If you have an online community or forum on your website, embedding Slack can create a more interactive and engaging environment. Members can chat with each other, ask questions, and share insights in real-time.
• Customer Support: Embedding Slack on your support page can improve customer service by allowing users to reach out for assistance quickly. It can also facilitate collaboration on support tickets, leading to faster issue resolution.
• Event or Webinar Chat: If you host webinars, virtual events, or live streams on your website, embedding Slack can provide a chatroom for attendees to interact, ask questions, and share feedback during the event.
• Internal Communication: For organizations, embedding Slack on an intranet or internal website can enhance internal communication and collaboration among employees. This is especially useful for remote or distributed teams.
• Integration with Other Tools: Slack integrates with numerous third-party applications and services. Embedding Slack on your website can help consolidate various workflows and allow users to access these integrations more easily.

Summing Up!

Embedding Slack on a website presents a multifaceted solution for enhancing communication, collaboration, and engagement. By seamlessly integrating Slack channels into web platforms, businesses can facilitate real-time interactions, streamline workflows, and foster stronger connections with visitors and team members alike. 

The benefits are vast, from providing instant customer support to nurturing online communities and facilitating internal communication. Simple steps outlined for embedding Slack across various website-building platforms make the process accessible to all. 

Ultimately, embracing Slack integration offers a dynamic means of enriching user experiences, driving engagement, and propelling organizational productivity into the digital age.

The post How To Embed Slack On Website? [2024 Guide] appeared first on Taggbox Blog.

Did you know tweets that include hashtags have a 55% higher chance of getting retweeted?

Hashtags started as a way to search for various content on Twitter and have outgrown their usage. Marketers run hashtag campaigns to motivate their audience to use primary hashtags, and hence increase their reach. They are mostly used to make more people aware of a brand and increase overall engagement.

It is next to impossible to keep track of hashtags used for a campaign, manually. This is where hashtag tracking tools come into play. These tools can help you monitor and evaluate the performance of your Twitter hashtag campaign.

Let’s dive deep into these tools and why they are important.

11 Best Twitter Hashtag Tracking And Analytics Tools [2024]

What is X (Twitter) Hashtag Analytics?

Twitter Hashtag Analysis is a strategic approach that utilizes hashtag tracking tools to monitor and manage the performance of hashtags. This practice is an integral part of successful brand campaign strategies. Hashtags are responsible for multiple purposes such as categorizing content, amplifying tweets, elevating brand visibility, etc.

Tools to embed Twitter feeds on websites offer insights into popular hashtags, empowering users to enhance engagement and interactions. It is then combined with free hashtag tracking to reveal trending topics and user activities.

This helps in understanding audience preferences which can be used in the future while creating marketing strategies. The gathered information provides decisions for the optimization of content reach, exposure, and overall awareness on Twitter.

How To Do Hashtag Analytics?

Hashtag analytics involve multiple approaches to monitor the performance of hashtags on social media platforms like Twitter. Here are some of the basic pointers one must consider while analyzing Twitter hashtags:

1. Selection of Hashtags:  Brands must choose the hashtags they want to analyze based on the Twitter hashtag campaign.
2. Use of Analytics Tools: Utilization of specialized hashtag analytics tools specifically designed for hashtag analysis can be an effective approach. Popular tools include TagBox, All Hashtag, Brand Mention, TrackMyHashtag, etc.
3. Tracking Metrics: Monitoring key metrics such as reach, impressions, engagement, and user interactions helps a brand evaluate the growth of hashtags.
4. Content Performance: Brands should assess how well the content with specific hashtags performs in terms of likes, shares, retweets, and comments.
5. Trending Topics: Identifying trending topics related to the hashtags to stay informed about current conversations helps create content with more engagement probability.
6. Competitor Analysis: Brands should analyze how competitors are using hashtags and understand their strategies. 
7. Hashtag Reach: Determining the reach of hashtags by assessing how widely they are being used and shared is always beneficial.
8. Sentiment Analysis: Sentiment analysis is an effective method to understand the overall sentiment associated with specific hashtags.
9. Reporting and Optimization: Brands can generate reports based on the gathered data for future Twitter marketing strategies. They can also optimize hashtag usage based on the insights gained to improve content reach and engagement.

Why There is a Need For X (Twitter) Hashtag Analytics Tool?

Twitter hashtag analytics can showcase highlights of what topics are trending among the users. They analyze how these hashtags are responding to newsworthy activities, monitoring user activities, insights into what consumers are sharing, etc. 

You can identify the key hashtags that users are using along with the performance of your brand hashtags. With hashtag Analytics tools, a brand can drive user engagement, leading to a wider reach, awareness, exposure, and diverse valuable benefits.

Combined with social media aggregators, hashtag tracking tools can significantly contribute to brand growth in terms of marketing.

How Can You Identify The Best Hashtags Using Hashtag Analytics?

Hashtag analytics is crucial for any brand or business looking to harness the power of social media to reach a wider audience. With the help of advanced tracking tools, you can get a deep understanding of how your hashtags perform. This information can be used to optimize your strategy for maximum impact.

So how exactly do hashtag analytics help you identify the best hashtags for your brand or campaign? Well, it all starts with data.

• By analyzing metrics like engagement rates, reach, and impressions, you can identify the hashtags that resonate with your audience.
• With hashtag analytics, you can track the performance of each hashtag in real-time.
• You can also analyze the demographics of the users engaging with your hashtags and use that information for refined targeting.
• Another benefit of Twitter hashtag analytics is monitoring and tracking your competitors. By analyzing their hashtag usage, you can gain valuable insights into their strategy and identify improvement opportunities in your campaigns.
• Hashtag analytics provide a wealth of data to help you make decisions about your social media strategy and drive results.
• With the right tools, you can identify the best hashtags for your campaigns and stay ahead of the competition.

What Hashtags You Should Track?

When it comes to tracking hashtags on Twitter, there are a few different categories you’ll want to pay attention to. Each category serves a unique purpose in helping you stay on top of the conversation and engage with your audience.

Let’s take a close look at each one of these:

1. Branded Hashtags

Branded hashtags are a powerful way to build brand awareness and promote your products or services on social media. 

By creating a unique hashtag specific to your brand, you can encourage your followers to join the conversation and share their experiences. 

When tracking branded hashtags, look for patterns in usage and engagement, and use that information to refine your messaging.

2. Event Hashtags

Event hashtags are a must-have for any live event, conference, or trade show.

Creating a unique hashtag for your event can encourage attendees to share their experiences and connect on social media.

Checking usage and engagement while analyzing hashtag performance is always a beneficial approach. This information can be used to gauge your event’s success and identify improvement areas.

3. Campaign Hashtags

Campaign hashtags are designed to promote a specific marketing campaign or initiative. 

Whether launching a new product or raising awareness, a campaign hashtag can help amplify your message and encourage user participation. 

4. Content Hashtags

Content hashtags categorize your content and make it easier for users to discover. 

Whether you’re sharing blog posts, infographics, or other types of content, adding relevant hashtags can help you reach a wider audience and drive more engagement. 

When tracking content hashtags, look for patterns in usage and engagement, and use that information to refine your content strategy and attract more followers.

5. Trending Hashtags

Trending hashtags are the most popular hashtags on Twitter at any given moment. By keeping an eye on trending hashtags, you can stay up-to-date on the latest news and join the conversation. 

When tracking trending hashtags, look for opportunities to join the conversation in an authentic and relevant way to your brand.

Top 11 Free Hashtag Tracking Tools in 2024

1. Tagbox

Tagbox is a Twitter feed aggregator tool that fetches content from various social media platforms via hashtags.

It helps you to generate enormous audience participation for your hashtag campaigns on Twitter by displaying live hashtag Twitter feeds. It motivates users to post more content on Twitter using your hashtag hence generating audience engagement.

You can display live Twitter feeds on your website, display user-generated content, and engage your audience. With Tagbox you don’t have to worry about managing content rights from Twitter users as it takes care of the same. Tagbox enables you to create a real-time Twitter Widget.

Benefits

The Tagbox Widget lets you have access to complete insights regarding the performance of your Twitter hashtag campaign. You can track and monitor total impressions, total posts, post type, post network, most active users, sentiment statistics, and much more.

It also allows you to track the post locations and the most influential contributors of the posts.

Unique Value

Tagbox offers Twitter hashtag tracking and analytics features that are desirable by marketers for planning a marketing campaign.

It comes with flexible pricing plans and allows you to have various hashtag insights depending on the nature of your plan.

2. All Hashtag

Launched in 2015, All Hashtag is a simple and free website with the sole purpose of making your Twitter hashtag journey simple. It offers various features from creating a hashtag to measuring its performance online. It lets you generate, create, and analyze hashtags for your Twitter posts.

Benefits

All Hashtag comes with 4 inbuilt tools to help you choose the best hashtags for Twitter and measure their performance. These tools are – Hashtag Generator, Creator, and Analytics.

Unique Value

All Hashtags are free, simple, and easy to use. You can start by entering a keyword and it’ll show the relevant hashtags that you can use in your content.

3. BrandMentions

BrandMentions is a web social listening tool. It was launched after understanding the incapacity to monitor brands and their competitors accurately. It was launched in 2015 when no tool in the market would send updates about brands. 

Benefits:

With BrandMentions you can discover and engage with users and relevant influencers offering larger exposure to your brand.

You also get to understand your audience better and curate customer-centric products that not only meet but exceed their expectations. Being aware of how your brand is perceived by your audience gives you an edge over your competitors. 

Unique Value:

BrandMentions is a platform where you can monitor everything being said about your brand on the internet. You get real-time alerts straight to your inbox, every time your name is mentioned.

This platform also helps in analyzing your competitors and helps you learn, adapt, and finally flourish more than your competitors. 

4. Tweet Binder

Tweet Binder is an amazing tool and complete suite that analyzes hashtags and links conversations with them.

It helps you to enhance the social reach of your marketing efforts and expand your follower base on Twitter. It helps you bind hashtags into similar groups according to your set criteria.

Benefits

Tweet Binder lets you track Twitter hashtags in real time, analyze hashtags, and export Excel reports. It also allows you to tap into historical data to get complete stats for your hashtag campaign.

Unique Value

Tweet Binder gives you complete access to Twitter data. Tweet Binder also gives you the power to curate your content. It helps you give real value to your content. It provides information like top hashtags, which hashtag got the most reach, etc.

5. Tweet Reach

Tweet Reach was born in the spring of 2009 with the simple idea of tracking Twitter reach.

It allows its users to get a report of recent Twitter activity. Tweet Reach has expanded its horizons to in-depth social media analytics allowing users to have reports for other platforms as well.

Benefits

Tweet Reach comes with features like Twitter Archive Search and Twitter Analytics. It lets you measure all the social activities on Twitter hashtags, topics, profiles, and competitors.

The full-fidelity data access of Tweet Reach gives you full coverage of the hashtags on Twitter and other platforms.

It lets you track posts in real-time and download Twitter hashtag analytics reports as PDFs.

Unique Value

Tweet Reach lets you monitor posts across Twitter and other social media platforms at a really low price.

It displays results and reports on reach, performance, and engagement in an eye-catching chart form and digestible reports.

6. Social Searcher

Social Searcher is a free social media search engine that allows you to search for social media content dynamically. It also provides deep Twitter hashtag analytics data.

Users can search for publicly posted content on Twitter and other social media platforms without even logging in. It allows its free users to save their searches and even set up email alerts.

It lets you explore top hashtags on Twitter that engage your potential audience.

Benefits

Social Searcher comes with social media monitoring features that can be used specifically for Twitter hashtag monitoring.

Features like saving Twitter mentions history, exporting data, API integration, advanced Twitter hashtag analytics, immediate email notifications, and many more. With its powerful analytics feature, users can have insights into the customers’ behavioral triggers.

Unique Value

Social Searcher comes with the Sentiment Analysis feature that lets you understand the feelings of the customer about your brand. 

This gives you an opportunity to distill the negative feedback and react proactively to reduce the overall viral effect.

It also lets you explore Twitter mentions of your brand. With this feature, you can know about the people talking about your brand on Twitter.

7. Agora Pulse

AgoraPulse is a robust and complete social media management arsenal. It helps marketers to collaborate their social content dynamically across various social media platforms like Twitter.

Benefits

AgoraPulse empowers brands by improving their social listening ability allowing them to own and grow their brand presence on Twitter.

It lets you benchmark your competitors, reach Inbox Zero, and manage every post, message, and comment as they come. With this Twitter Aggregator, you can gain fans and databases using its Twitter management tools.

Unique Value

AgoraPulse is a great tool for monitoring Twitter hashtags and managing interactions with people on Twitter using specific hashtags.

It also highlights the posts which have used your hashtag in their posts and messages. It is a great tool for brands with heavy tweet volume.

8. TrackMyHashtag

This platform uses an artificial intelligence-based self-learning tool that helps in hashtag tracking. You can measure and analyze new as well as historical data.

This platform provides real-time hashtag tracking, finding key influencers who are relevant to your brand. This eventually helps with complete hashtag analysis by monitoring the competitor’s marketing strategies and primary hashtags. 

Benefits:

TrackMyHashtag allows real-time hashtag tracking on Twitter. You can track every hashtag without missing a single one. You get an easy-to-use analytics dashboard and hashtag campaigns. 

Measure the impressions, engagement, and reach of the required hashtags, and analyze the weekly hashtag pattern, retweets, top URLs, etc. 

Unique Value:

The Twitter hashtag tracker gives insights that are derived from raw Twitter data to help users conduct research. This helps in building a marketing strategy and predicting future events.

You get a list of all Tweets relating to your mention, keywords, hashtags, top influencers, client source, and tweet timeline. You can visit their website to understand their unique value better. 

9. Ritetag

Ritetag is a powerful tool that helps you optimize your hashtag strategy for maximum visibility and engagement. 

With Ritetag, you can seamlessly find the best hashtags for your content based on real-time data about their popularity. 

You can also track the performance of your hashtags over time and get recommendations for new hashtags to try.

Benefits:

With Ritetag your integration process becomes seamless on multiple platforms such as Instagram and Twitter. Other than these benefits, it is user-friendly, and it has a hashtag suggestion feature at amazing pricing. 

Discover the trending hashtags, check out their reach, and get access to their statistics. Instant feedback and tag sets are some other services this tool provides its users.

Unique value:

Ritetag offers you a free 7-day trial. Other than that its users can also monthly and yearly plans to use its amazing features such as seamless integration. These features help you make informed decisions in the future.

10. Hashtags.org

Hashtags.org is a comprehensive tool for tracking and analyzing hashtag usage on Twitter. 

With Hashtags.org, you can track the performance of specific hashtags over time, and get insights into their popularity. 

You can also set up alerts for specific hashtags and get real-time data on their usage and engagement.

Benefits:

As a user of Hashtag.org, you can get information about hashtags and find useful hashtags that are trending. Not only this, but you can also discover hashtags according to genre depending on the business, tech, and much more. 

The other functions Hashtag.org gives its consumers are simple analytics based on sample data.

Unique Value:

The unique value that Hashtag.org offers is that it also enables users access to the latest and trending news. You can also learn how to use hashtags and how you can make your hashtags successful.

11. Trendsmap

Trendsmap is a powerful tool for tracking and analyzing Twitter trends globally. With Trendsmap, you can see the most popular hashtags and keywords used in different locations worldwide. You can also get insights into what’s trending in your industry or niche.

You can also track the performance of specific hashtags over time and get insights into their reach and engagement.

Benefits:

Trendsmap offers real-time news, impact tracking, and geographic visualization features to its customers. Another benefit this tool enables is access to trending Twitter topics by using your geographical location by combining Twitter API.

With this tool, you can interact better with your community and gain visibility. You can also stay trendy and updated with its alerts feature.

Unique Values:

This is an interactive map with detailed gallery views. Trendsmap shares detailed account analytics to track activity over time and check progress. This tool can help you fulfill your social media marketing needs.

You can choose any of these products as per your requirements. It is better to choose tools that provide additional features apart from just providing hashtag analytics. These features might involve embedding live Twitter feeds on websites, content curation, personalization, etc.

Wrapping Up!

Twitter Hashtag tracking and analytics are an important part of any social media marketing strategy, especially when it is Twitter-oriented.

It lets you know how often people are talking about your brand on Twitter. This helps you to measure audience engagement with your brand. The Twitter hashtag tracking and analytics tools mentioned above help you to successfully track a successful Twitter hashtag campaign.

The post 11 X (Twitter) Hashtag Analytics & Tracking Tools in 2024 appeared first on Taggbox Blog.

Whether you’re a solopreneur or part of a bustling startup, these tools are here to save the day and make your life easier.

From project management wizards to social media superheroes, we have the game-changers that will transform how you work. Let’s unleash the full potential of your business together. 

What are SaaS Tools?

You might be wondering, “What the heck are SAAS tools anyway?” Well, think of them as your digital Swiss Army knife for business. They’re like those nifty gadgets that can do a little bit of everything, making your life easier and your work more efficient.

Picture this: You’re running your business, hustling like a champ. But there’s so much to handle – managing projects, collaborating with your team, crunching numbers, etc. It’s like trying to juggle flaming torches while riding a unicycle. Yeah, it can get crazy.

That’s where SAAS tools like Recruiting CRM Software swoop in to save the day. They’re like your secret weapon, packed with all the right features to simplify your work and boost your productivity. 

From cloud-based project management and task management software that keeps everyone on the same page to email marketing tools that help you connect with your customers, SAAS tools have got your back.

And here’s the best part: SAAS tools are designed with you in mind. They’re built to be user-friendly, intuitive, and fun to use. 

A big plus of using SaaS tools is that they’re already configured to be secure and compliant. Many use cutting-edge security standards like CSPM to ensure the cloud infrastructure where their applications store data is secured from potential cyber threats.

Next-level Efficiency: Unveiling the Best SAAS Tools for 2024

Get ready to supercharge your business in 2024 with the best SAAS tools out there! 

For User Generated Content – Tagbox

Tagbox is a powerful SAAS tool that helps you harness the power of user-generated content (UGC) to boost your brand’s visibility and authenticity. 

With Tagbox, you can collect, curate, and showcase UGC from your customers across various social media platforms. 

By incorporating real-life experiences and testimonials, you can create a sense of trust and engagement among your audience. 

Tagbox offers advanced features like automated content moderation, rights management, and customizable display options, making it a must-have tool for businesses looking to leverage the power of UGC in their marketing strategies.

Tagshop – Shoppable Content

Transform your social media content into a dynamic, interactive shopping experience with Tagshop. 

This SAAS design tools allows you to tag your products directly in your social media posts, making it easy for your followers to discover and purchase items. 

With Tagshop, you can create seamless shopping experiences, increase conversions, improve mobile app retention, and drive revenue. 

Whether you’re an e-commerce store, a fashion influencer, or a lifestyle brand, Tagshop empowers you to turn engaging content into tangible business results.

Leadpages – For Landing Page Creation

Creating stunning and high-converting landing pages has always been challenging with Leadpages. 

This SAAS tool provides a user-friendly interface and a wide range of customizable templates, allowing you to design landing pages that capture attention and drive action. 

Whether launching a new product, running a promotional campaign, or capturing leads, Leadpages offers features like A/B testing, lead capture forms, and integration with email marketing platforms. 

With Leadpages, you can optimize conversion rates and maximize your marketing efforts.

Trello – For Project Management SaaS Tool

Trello is a popular project management SAAS tool that simplifies collaboration and organization. 

With its intuitive interface and flexible card-based system, Trello allows you to create boards, lists, and cards to track tasks, assign responsibilities, and monitor progress. 

Whether you’re managing a small team or working on individual projects, Trello keeps everyone on the same page and ensures transparency and efficiency. 

With features like due dates, checklists, file attachments, and real-time updates, Trello empowers you to stay organized, meet deadlines, and achieve project success.

Teamly – Remote Team Management and Collaboration Software

Teamly is a specialized software tool focused on enhancing the efficiency and productivity of remote teams.

Teamly offers an integrated suite of features designed for streamlined remote work management. Its capabilities encompass real-time chat, Kanban-style task organization, screen capture for clear communication, and comprehensive time tracking, all combined in a cloud-based interface.

This time-tracking software is particularly effective for businesses with distributed teams. It provides a centralized platform for managing tasks, projects, and team collaboration. Teamly is adaptable across various industries, offering customized solutions to the unique challenges of remote team management.

Teamly stands out for its ability to facilitate efficient remote workflows, ensuring teams remain cohesive and projects are executed effectively, regardless of geographical distances.

Pointerpro – Assessment and Reporting Tool: Ask, Assess, Advice

Pointerpro is a unique assessment tool that automatically generates personalized reports. Create questionnaires for prospects or clients and build advice reports with personalized feedback. 

Pointerpro is probably one of the most complete assessment platforms out there. It has a:

• Questionnaire Builder
• Dashboard Builder
• Report Builder
• Distribution Portal

You can create assessments, surveys, and quizzes with the Questionnaire Builder. This interface has templates, widgets, smart outcomes with formulas, and different question types.

The Report Builder enables you to create individual, aggregated and team PDF reports, depending on your use case. Thanks to the drag-and-drop Report Builder with a large variety of widgets, you can offer personalized advice without putting in manual effort for every advisory meeting or report.

Pointerpro even allows you to build an entire business model with their tool. With the DistributR plan, you can monetize your ready-made assessments and reports by selling them to clients.

HubSpot – Manage All Customer Relationships

HubSpot CRM is a comprehensive SAAS tool designed to help businesses manage customer relationships effectively.

It offers a centralized platform to store and organize customer information, track interactions, and nurture leads. 

With HubSpot CRM, you can streamline your sales processes, automate tasks, and gain valuable insights into your customer journey. 

Whether you’re a small business or a growing enterprise, HubSpot CRM provides the tools and analytics to build strong customer relationships and drive sales growth.

Shape  Software – All-in-one CRM Tool

Shape Software is a powerful all-in-one CRM, sales, and marketing automation software for businesses. The software offers tools to capture leads and send follow-ups.

Its cloud-based software helps you grow your company with tools that streamline workflow, supercharge employee productivity, and automate everyday tasks.

Shape Software is a CRM that suits legal, real estate, insurance, education, HVAC and construction businesses. It also functions particularly well as a mortgage CRM. It’s features are custom-tailored to solve your unique industry challenges.

Mailchimp – Email Marketing Software

Mailchimp is a popular SAAS tool that simplifies email marketing for businesses of all sizes. 

It offers a user-friendly interface, drag-and-drop email builder, and automation features to create and send engaging email campaigns. 

With Mailchimp, you can segment your audience, personalize content, and track campaign performance. 

Whether you’re sending newsletters, product updates, or promotional offers, Mailchimp provides the tools to connect with your subscribers, drive engagement, and grow your business.

Hootsuite – Social Media Scheduler

Hootsuite is a comprehensive SAAS tool for managing your social media presence. 

It allows you to schedule posts, engage with your audience, and analyze performance across multiple social media platforms. 

With Hootsuite, you can save time by managing all your social media accounts from one dashboard, monitoring mentions and hashtags, and gaining insights through analytics. 

Whether a small business or a social media agency, Hootsuite empowers you to streamline your social media efforts, increase brand visibility, and drive engagement.

Refrens – Accounting Software

Refrens is business operating software trusted by over 150,000 users, including freelancers, agencies, consultants, and others, in 178 countries.

It comprises leading cloud-based accounting software, streamlining invoicing and expense tracking, and providing insightful financial reports (like balance sheets, P&L statements, GSTR, etc.) for businesses of all sizes.

Refrens Sales CRM effortlessly streamlines sales pipeline management. It offers customizable lead capture forms, swiftly imports leads from various sources, and provides visual insights for informed decisions. Its seamless integrations with WhatsApp and Email, auto-reminders for communications, and features like one-click quotation generation and effective follow-up management accelerate deal closures.

Canva – Best Content Creation Tool

Canva is a popular SAAS tool that empowers businesses to create stunning visual content without the need for graphic design skills. 

It offers various customizable templates for social media posts, presentations, infographics, and more. 

With the Canva drag-and-drop interface and extensive images, fonts, and graphics library, you can easily create eye-catching visuals to enhance your marketing materials. 

Whether you need to design social media posts, business cards, or marketing collateral, Canva makes it simple and enjoyable.

iSmartRecruit – for smart recruitment

iSmartRecruit offers recruitment automation software that leverages AI to deliver an Applicant Tracking System (ATS) and Candidate/Client Relationship Management Software (CRMS).

This solution is designed to significantly enhance the efficiency of recruiters, HR teams, and staffing agencies by streamlining their recruitment workflows and eliminating the need for manual and repetitive tasks.

By integrating user-friendly functionalities and AI-enhanced tools, the software simplifies the hiring procedure, resulting in considerable time and cost savings throughout the recruitment journey. Below are the main features provided by the software:

Key features:

• Recruitment Marketing
•  Effective Client/Candidate Relationship Management
•  Advance Database Search
•  Auto-pilot Workflows
•  Highly Customisable
•  AI-Powered Profile & Job Matching
•  Analytics & Reporting

Delightchat: Customer Support & WhatsApp Marketing 

DelightChat is an omnichannel customer service and marketing SaaS platform tailored for e-commerce brands using WhatsApp for business, Instagram, Facebook, and other modern channels. It allows you to manage customer support and automate marketing across multiple platforms from one unified dashboard.

With DelightChat, you can reply to customers and manage conversations across channels. You can also automate messaging on channels including WhatsApp business with multiple accounts, Email, Facebook comments, Messenger, Instagram DMs, and Live Chat. This saves you time switching between platforms and ensures no customer query persists.

Zendesk – Advance Customer Support

Zendesk is a leading SAAS tool for customer support and help desk software. 

It provides a centralized platform to manage customer inquiries, support tickets, and live chat interactions. 

With Zendesk, you can efficiently track and resolve customer issues, automate responses, and provide a seamless support experience, even without getting a full-blown call center solution.

Whether you’re a small support team or a global enterprise, Zendesk Plans offers scalable solutions to enhance customer satisfaction and streamline your support processes.

Brandwatch – Social Listening Tool

Brandwatch is a powerful SAAS tool that helps businesses monitor and analyze conversations happening across social media platforms. 

With its advanced social listening capabilities, you can gain valuable insights into consumer sentiments, industry trends, and competitor activities. 

Brandwatch allows you to track mentions of your brand, identify influencers, and uncover opportunities to engage with your target audience. 

By harnessing the power of social listening, you can make data-driven decisions, enhance your marketing strategies, and strengthen your brand’s reputation in the digital landscape.

For Customer Feedback – SurveyMonkey

SurveyMonkey is a popular SaaS funding tool that simplifies collecting and analyzing customer feedback. 

It offers various survey templates and customization options, allowing you to create engaging and insightful surveys. 

With SurveyMonkey, you can gather feedback on customer satisfaction, product preferences, and overall brand experience.

The tool provides robust analytics and reporting features, enabling you to uncover actionable insights and make data-backed improvements to your products and services.

NAKIVO – For Data Backup and Recovery

NAKIVO Backup & Replication is a cutting-edge SaaS tool designed to empower businesses with robust data protection capabilities. 

The NAKIVO solution is tailored for Managed Service Providers (MSPs) and offers seamless and scalable backup, replication, and disaster recovery services. 

With the MSP Backup solution from NAKIVO, you can effortlessly safeguard your customers’ critical data, applications, and virtual machines across diverse environments, ensuring business continuity and minimal downtime. 

The solution’s user-friendly interface, automated scheduling, and secure cloud storage options make it an indispensable asset for MSPs looking to provide their clients with efficient, reliable, and comprehensive data protection services.

BIGContacts- For Contact Management 

BIGContacts is a premier contact management software for small businesses with a straightforward interface and powerful automation capabilities. 

This SaaS solution redefines contact management with detailed information views, custom fields, task management, and drip email marketing campaigns.

You can stay organized by categorizing your contacts into segmented lists based on various parameters such as relationship status, industry, role, etc.

Whether you’re handling significant numbers of clients, sales leads, or service users, BIGContacts supplies the tools to enhance productivity, nurture relationships, and boost your business growth.

Iris by Qureos – For Recruitment Automation

Iris is a recruitment intelligence platform that automates the sourcing, shortlisting, and outreach to candidates in just 24 seconds. It helps recruiters and hiring managers discover profiles and match them with relevant candidates.

Iris generates customized job descriptions to attract the right talent. It also takes care of the outreach by sending hyper personalized messages to shortlisted candidates.

Key Features:

• Applicant Tracking System (ATS)
• Multilingual Capabilities (20+ Languages)
• Access to 100+ Job Boards
• Customized Job Descriptions
• Personalized Outreach and Follow-Ups
• Adaptability and Smart Learning Capabilities

Dorik – No-code Website Building Software

Dorik is a popular SaaS tool for creating professional business and personal websites without any coding headaches. With Dorik AI, you can create a website by writing a prompt explaining the website type and your requirements, and the AI will handle the rest.

It also offers an AI text generator to write your website copy and an AI image generator to generate the required visuals for your website.

On the other hand, Dorik has 100+ customizable pre-made templates you can use and edit with its user-friendly drag-and-drop builder to build your website. This option is for those who want a more hands-on experience.

Wrapping Up!

As we wrap up our exploration of the best SAAS tools in 2024, it’s clear that these software solutions are game-changers for businesses of all sizes and industries. 

Whether you’re a marketer, entrepreneur, or small business owner, these tools offer many benefits that can streamline your operations, boost productivity, and drive growth.

From harnessing the power of user-generated content with Tagbox to creating shoppable experiences with Tagshop, these tools empower you to connect with your audience meaningfully. 

With Leadpages, you can design stunning landing pages that captivate and convert, while Trello keeps your projects organized and on track. In addition to these tools, a password manager can significantly enhance your security by safely storing and managing your passwords.

But the journey doesn’t end here. UX for SaaS-based products is constantly evolving, with new tools and innovations emerging to meet businesses’ ever-changing needs.

It’s an exciting time to be a part of this community of forward-thinking individuals who embrace technology to propel their success.

So, stay curious, keep exploring, and never hesitate to experiment with the latest SAAS tools that come your way.

Remember, behind every successful business, a tool helps them achieve their goals and connect with their customers in extraordinary ways.

The post Power Up Your Business: Discover the Best SAAS Tools for 2024 appeared first on Taggbox Blog.

UGC is increasingly becoming the prime choice of marketers for their campaigns as it hugely influences how people engage with and perceive a brand. More than 86% of companies today use user-generated content as a marketing strategy.  

The ultimate impact of UGC is on revenue generation and business growth. Brands have witnessed organically magnified conversion rates that no other marketing strategy could bring.

Keep reading to find out all the benefits of User Generated Content.

What Is User-Generated Content?

You may be wondering, “What is user-generated content?” So, it is any form of content created by a consumer and shared on various digital platforms. UGC has ideas, feedback, questions, or opinions about user experiences. 

UGC is unique and rich for marketers and brands, as it is the most trustworthy, reliable, and authentic form of content available on digital media. It is a consumer behavior to seek for real-life experiences of their peers before investing in something online, and UGC serves their needs. 

Many UGC platforms like Taggbox enable brands to aggregate and publish inspiring user-generated content across various marketing channels and build UGC campaigns to grow brand trust, engagement, and sales.

The benefits of user generated content highlight its importance and value for the audiences. We have highlighted some of the benefits of UGC marketers receive while leveraging it for brand marketing.

Top 11 Benefits Of User Generated Content

Here are the 11 Benefits of UGC that will walk you through everything UGC can drive for your brand, helping you stand out in the competition.

1. Authenticity is a Necessity
2. Highly Trustworthy & Reliable
3. UGC Is Memorable
4. Easy & Efficient Access to Valuable Content
5. Feedback and Improvements
6. UGC Is Cost-Effective And Unique
7. Tremendous Audience Engagement
8. Diverse Perspectives
9. SEO Benefits
10. Emotional Connections
11. UGC Drives Conversions

#1. Authenticity is a Necessity

The prime benefits of User Generated Content is that it is created by real people based on their real-life experiences with brands and their products, making the content trustworthy for peer consumers. 

Brands usually hire professional photographers and models to create content, spending enormous capital. But the priceless UGC has turned out to be more unique and result-driven than any other content. 

90% of consumers say authenticity is important when deciding which brands they like and support. Authenticity helps make the users trust the source from which the content is shared. It makes the marketing campaigns more relevant to the people, making them impactful. You can utilize an AI content generator to craft impactful and authentic content, outperforming traditional creation methods.

#2. Highly Trustworthy & Reliable

People trust other people’s words over the brands’ marketing messages. The fact that 9 out of 10 people make an online purchase decision based on the recommendations of other users is a validation of the initial statement. 

Therefore, one of the most promising benefits of user generated content is that it is a highly trustworthy and reliable form of content. UGC drives consumers’ real life experiences, unlike brand generated content, which is driven by the brand’s marketing and commercial objectives. 

It is the utmost reason people trust the reviews of existing customers over the product descriptions in the eCommerce spectrum.

Leverage the Benefits of UGC for Your Brand

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#3. UGC Is Memorable

31% of consumers say UGC advertisements are more memorable than traditional ads without it. The digital world has shifted towards relatability. Marketers want brands to stay in potential customers’ memories for longer, and that cannot happen with zero-sized and air-brushed model pictures clicked by professional photographers. 

Hence, user-generated content has resulted in memorable experiences for consumers, as they see their peers in brands’ advertising campaigns and find them relatable. 

Imagine your potential customer scrolling through social media with advertising campaigns and different content types. What do you think will make them stop? The same old brand-created content by brands or created by a familiar face. You already know the answer. That’s what makes UGC more impactful and memorable.

#4. Easy & Efficient Access to Valuable Content

For marketers and brands, creating unique content that is engaging and captivating is always a challenge, as the interests, likes, and preferences of digital audiences are dynamic and vivid. Access to valuable UGC ensures the limitless flow of content.

UGC is for many marketing campaigns. You can embed it on your website widgets to engage the visitors, increase dwell time, and decrease the bounce rate, enhancing website vibrancy. Display it on the social wall during various events to keep the attendees hooked. Create shoppable galleries for your eCommerce website to boost conversions. 

The users’ content is readily available with easy curation that requires minimum to no labor and capital investment, making it one of the most prominent advantages of user-generated content. It saves a lot of time in content creation and maximizes returns on investment.

#5. Feedback and Improvements

It serves as a wellspring of feedback and improvement insights. Customers openly share their opinions, suggestions, and concerns, offering valuable real-world perspectives. 

This unfiltered input highlights pain points, unveils hidden opportunities, and guides product enhancements. UGC is a direct line to understanding user needs, helping brands adapt and innovate based on actual user experiences. By listening to and acting upon this feedback, companies can refine their offerings, enhance user satisfaction, and ultimately drive iterative progress.

#6. UGC Is Cost-Effective And Unique

 87% of brands use UGC for authentic (and free) content. That’s because you will find all kinds of people on the internet, and their ways of perceiving and expressing are unique, so you can never have similar content coming from different sources. Moreover, people love to reflect their creativity in every content they create.

When you choose UGC as your significant content type, you present to your audience something unique each time you post, so they will always have something new to engage with each time they come across your marketing channels.

You no longer have to spend time, labor, or capital on brainstorming and creating new content for your audience. Simply invest in a UGC platform that will aggregate rich content your consumers create, ready to use for marketing purposes.

Power Up Your Marketing Campaigns with UGC

Get 29% higher web conversions

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#7. Tremendous Audience Engagement

Since we know UGC is more trustworthy and authentic than any other content, it is understandable that people will engage more with UGC comparatively. The images and videos users share get way more likes, shares, and comments than branded content. Consumers, on average, spend 5.4 hours per day with user-generated content.

One of the vital advantages of user generated content is that it brings a diversity of topics, humanized elements, empathetic attributes, and customers’ involvement with a brand, leading to higher engagement. 

Existing customers are motivated to engage as they get a chance to feature in branded marketing and an opportunity of two-way communication leading to gratification and customer loyalty.

#8. Diverse Perspectives

UGC brings together many different points of view. Customers from different backgrounds and experiences share their stories, showcasing unique applications and enriching narratives. This mix of perspectives helps more people connect with the content and also shows creative ways to use products. Including these different viewpoints makes brands seem more welcoming and relatable, creating a sense of community.

By incorporating these varied perspectives, brands can create a more inclusive and relatable image, fostering a sense of community and engagement.

#9. SEO Benefits

UGC enhances a website’s visibility on search engines. When individuals incorporate everyday words into their UGC, it aligns content better with what people search for. This alignment catches the attention of search engines, resulting in a higher ranking for the website.

Moreover, UGC is frequently shared, increasing the website’s significance in the eyes of search engines. This collaboration between users and search engines simplifies online discovery of the website, drawing in more visitors.

#10. Emotional Connections

Consumer generated content (CGC) weaves emotional connections between brands and consumers. When users share their authentic experiences, it elicits empathy and relatability.

Personal stories, reviews, and testimonials resonate deeper, capturing genuine emotions and journeys. This emotional resonance fosters trust and loyalty, transforming passive consumers into engaged brand advocates. 

By leveraging UGC, brands tap into the power of shared human experiences, creating lasting connections that transcend transactional relationships.

#11. UGC Drives Conversions

The best benefits of UGC is that all marketers and brands look for conversions. With all the advantages mentioned above, it is evident that having positive reviews and ratings for a brand will lead consumers toward conversions.

User-generated content (UGC) is a huge influencer on consumers’ online shopping behavior. That is why online reviews and excellent customer experience are essential in digital media. When included in an online purchase path, UGC increases conversions by 10%.

Users have become brand advocates in recent times, so what users say about a brand will impact the revenue generation and success of that business. Visual UGC helps potential customers to understand the existing customers’ experience, in which they make their own purchase decisions.

Conclusion

With these benefits of UGC, you can understand how highly advantageous the user-generated content is. Although it requires extensive management and strategy to leverage UGC effectively, marketers identify it as the future of content marketing.

Taggbox, as a UGC platform, provides complete solutions from collecting & curating UGC, managing UGC rights, designing marketing campaigns, and execution, along with active customer support. 

Taggbox makes it effortless for brands to leverage UGC and drive results toward the ultimate marketing and business growth.

Power Up Your Marketing Campaigns with UGC

87% of brands are already using UGC

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The post Benefits of User Generated Content appeared first on Taggbox Blog.

If you are a marketing professional, you already know that Twitter is one of the leading social media platforms that helps brands start conversations and reach wider audiences.

Thanks to Twitter’s popularity, displaying a live Twitter feed can help businesses engage their audience, reach more people, and boost brand visibility. But how do you collect and display a Twitter feed in real-time? 

This blog will discuss how to fetch Twitter’s live feed. You’ll learn how to display live Twitter feeds on websites and events and where to flaunt your Twitter live feeds. 

So, without further delay, let’s begin by understanding the basics: What is a Twitter Feed?

What is Live Twitter Feed

A live Twitter feed is a real-time stream of tweets from Twitter that is displayed on a screen or digital display in a public setting. This feed can be curated to display tweets that are relevant to a particular event, hashtag, or topic. 

By displaying live Twitter feeds, event organizers can create an engaging and interactive experience for their audience. 

The audience can see what other attendees are tweeting about the event, and can also participate in the conversation by tweeting their own thoughts and comments using the event hashtag. 

Live Twitter feeds can be a powerful tool for creating buzz, increasing engagement, and amplifying the reach of an event.

Ways To Display Live Twitter Feeds

Now that we have learned what Twitter feeds are, let’s understand How to display Twitter on TV. 

You can showcase your Twitter feed on TV, websites, jumbotrons, and other platforms. Here’s how to display live Twitter feeds on digital screens and websites using the Tagbox tool.

1. How To Display Live Twitter Feed On A Digital Screen

In this section, we have mentioned the steps to display Twitter feeds on digital screen.

1. Take a 14-day free trial and sign in Tagbox. 

2. Choose “Create Social Wall.”

3. Click on “Start now” to move ahead. 

4. Now, on the strip below, tap “Click here” to go to the SocialWalls 2.0 dashboard, the newly launched AI-powered Twitter Wall. 

5. In this step, choose your social media network, “Twitter.” 

6. Next, pick your desired content curation source from hashtags, handles, mentions, and advanced. Click on Create Feed.  

7. You will now have your feed on the screen. 

8. Use features like Personalize and moderation to make your Twitter live feed look more visually appealing. You can keep your feed public or private, screen out posts from specific handles, and much more. 

9. Explore apps and take your Twitter wall display to the next level. 

10. Use apps like SnapUp and ask people to share their content by scanning the QR code on the screen and keeping the display authentic. 

11. Finally, click “Display” and choose select your desired display screen. Take the given code and paste it on your digital signage screen.  

Your wall is ready, and now you can sit back to reap its benefits.

2. How To Display Live Twitter Feed On The Website

To display a Live Twitter Feed On Website, follow these simple steps:

1. Sign in to SocialWalls after taking a 14-day free trial. 

2. Select the “Show social feed on webpages” option.

3. In the next step, choose your desired social media network and then select the source of your feed. Your feed is ready!

4. After exploring apps and transforming your wall, go to “Publish” and select “Embed on Webpage”. 

5. Lastly, select from the given options and copy the embed code to display your live Twitter feed on your website. 

You’ve successfully embedded a live Twitter feed on your website.

How to Display Live Twitter Feed Using Twitter Walls

Twitter- “the little blue bird”, is amongst the most famous social media networking platforms with millions of active users. It is one of the most captivating and interactive social media platforms and is best known for generating leads.

This engaging social platform comes with no surprise involving great tactics for marketing your brand. You can even keep your attendees engaged by displaying a live Twitter feed for an event with big-screen displays and signage.

But the question that comes up is “How to display the Twitter feeds on-screen at events?” and, this blog is exactly the solution to this trending question. So let’s make headway and get started with brushing up on the concept of the Twitter wall.

Twitter Wall- The Cluster Of Engaging Tweets

A Twitter wall is a social media wall that displays the live tweets of the event attendees on the digital screen via the exclusive hashtag. This makes the Twitter wall worthy to use for brand promotions and marketing.

Twitter hashtag live feed displayed by Twitter Wall are the opinions and experiences of the guests about the event. And the best part is that you can display live tweets on screen and digital signage in complete real-time using a “Twitter Wall“!

Make a note here, a Twitter wall is different from a Social wall. The former acquires content/feeds from the platform Twitter only whereas a Social Media Wall pulls content from varied social media channels such as Facebook, Instagram, Twitter, Pinterest, Flickr, and YouTube, etc

Recently Garnier L’Oreal organized a product launch event and placed a Twitter Wall to display the Twitter live feed on-screen in their event to generate a good conversation about the brand through the online and offline audience. As a result, they got great responses from the audience and it was a huge success for their Product Launch.

Taggbox Display allows you to collect user-generated content from Twitter, say live Twitter feeds by your customers or audience, and display live tweets on screen with amazing themes and layouts! 

Also, with Taggbox Display, you have the right to moderate content before it goes live on the Twitter wall. It allows you to filter objectionable or offensive content out and display only that content for community viewing that you approve.

Strategies to Incorporate Live Twitter Feed for Events

No doubt users get fascinated when their tweets are displayed on big screens during an event. Besides, a Twitter wall is an incredible platform to showcase the best user-generated content.

Display tweets on screen and it will tender you with a lot more than just being a display at the time of the event.

Incorporating a live Twitter feed for events using diverse strategies and making it work in multiple ways will prompt a wide exposure to the company. Thus we have stated some of the strategies that you can integrate into events by using live Twitter feeds and acquire its benefits-

Generate a unique and interesting hashtag: Give your attendees a purpose to use this hashtag in their tweets and also share their opinions, experience, and view on the event. This will generate thousands or more tweets on Twitter and who knows, it could become trending too.

Produce a buzz in the event by organizing a question and answer session which as a result will help to intensify the user engagement. Also, you can conduct discussions, and quizzes, and ask the attendees to post these moments on their Twitter feed.

Generate a good social presence by sharing these live tweets during the events on big display screens. It will let your users recognize that you value their presence. As a result, it will support developing your brand loyalty.

Make use of real-time and live Twitter feed by displaying it over the big screens during the event and creating a good brand image.

Post announcements on your Twitter feed prior to the event. This will let your followers know about the event and also will increase your event exposure on a wider scale.

Where Can You Display tweets on screen?

Twitter walls display powerful visual stimulation by displaying real-time Twitter feeds. It not only boosts user engagement but also comes up with brand exposure.

Twitter being the most powerful and famous social media platform keeps your audience engaged during an event. Thus, Twitter walls are valuable for several occasions. Here’s the list where you can use your Twitter wall to display tweets on screen-

1. Event & Conferences

Displaying user-generated content through interactive Twitter Walls is a great way to stimulate interactions and online sharing about your event.

It stirs a buzz about the event and boosts audience engagement and participation. It helps to wow your audience, spread the social buzz about the event, and maximize your branding opportunities.

Live Twitter feed for events is a treat for event planners as it increases engagement and audience participation really easily. Display Twitter feed in the conference and boost the attendee experience with real-time authentic content!

2. Education

Create an engaging and participative environment by entertaining students, parents, teachers, and tour guides with the school/university activities by displaying live Twitter feeds on the Twitter Wall installed at the

• campus
• library
• stadiums
• auditoriums
• and canteens

Display important announcements and give a guide to your campus amenities.

3. Concerts & Festivals

Give your fans an experience of a lifetime and allow them to participate more in your concerts, music festivals, product launches, and others by displaying the real-time Twitter feed on a beautiful digital display.

Allow your fans to share their experiences on Twitter using your dedicated hashtag and display tweets on screen for events. This will make your audience more interested in the event.

4. Government Events

Use the power of social media to spread awareness about a social cause, initiate discussions, and share ideas. Engage the audience from all over the nation to participate in your political discussions with the help of a live Twitter Wall.

Allow people to give their opinion on the matter of discussion by tweeting about it using your dedicated hashtag. Display tweets on screen and keep your users engaged.

5. Hospitality Industry

Displaying a live Twitter feed on a screen in a hotel or restaurant is really a cool idea to go with.

6. Office Displays

Displaying a scrolling Twitter feed in your office lobby helps you show all the positive reviews about your brand/business to your aspiring customers and clients.

Also, it helps to maintain a healthy, positive, and competitive environment in the office premises. Stimulate interactions and effective strategy management by displaying customer feedback.

7. Virtual Events and Live Conferences

Taggbox Display also serves great as a virtual event tool and lets you integrate social media content with your live streaming and virtual events.

Taggbox social media Ticker for live stream sessions provides you the opportunity to integrate social media content, live updates, user interactions, etc. into your live streaming video feed.

You can aggregate & display content from various social media platforms like Instagram, Facebook, Twitter, Google reviews, etc. The social media feed integration makes your live stream more engaging, interactive, & scalable.

Apart from these live Twitter feeds can be displayed in

• Trade Shows
• Clinics and Hospitals
• In-Store Displays
• (DOOH) Display Out Of Home Advertisements
• Product Launches
• Weddings
• Birthday Parties and much more

8. Sports Event

Consider screening Real-Time Twitter feeds at sports events to enhance fans’ experience. One popular way to do this is by flaunting content on sports social wall displays like jumbotrons, DOOH ads, and concourse screens throughout the event. 

This allows fans to see real-time reactions, updates, and fan interactions. Run tweets, photos, and videos. Additionally, ask your event attendees to share their content and get a chance to be featured on the screens through scanning QR codes. Not only that, but these displays enable you to start polls or quizzes as well. 

Overall, displaying tweets at sports events can create a more engaging and interactive experience for fans, enhancing the atmosphere.

Must-Have Features Of An Engaging Live Twitter Wall For Events

Create a really interesting Twitter wall with a scrolling Twitter feed by using Taggbox Display. It presents amazing benefits such as live tweet walls, live Twitter feed for events or real-time Twitter feed, etc.

Listed below are some of the other amazing features of an interactive live Tweet wall. Let’s have a look-

1. Highly Compatible

A live Twitter hashtag feed may be used in different types of events, concerts, product launches, office displays, university displays, etc. Each venue has its own specific requirements of display dimensions and display screen types.

Hence a good Twitter Wall must be compatible with different screen sizes and types. It must fit any screen type from small smartphone screens to TV screens, jumbotrons, and others.

2. Displays Real-Time Content

The main essence of a Twitter live feed lies in the content it is displaying on the screen. Hence, it has to be that good! What’s better than a real-time user-generated Twitter feed being displayed on the Twitter Wall.

The audience participation level at any event is highly escalated by the display of real-time Twitter feed published online using the event hashtag by the event attendees sharing their experiences at the event.

This also helps to enhance the overall event ROI. Use Taggbox to display tweets at events for a real-time Twitter feed with amazing customization and moderation options!

3. Mobile-Friendly

Given the role mobile phones play in our lifestyle, a great Twitter Wall will always be mobile-friendly such that you can control all the operations of your live Twitter feed through a smart mobile phone.

It is one of the most important features of any Twitter Wall that eases up the way you function your Twitter Wall. It helps you approve Live tweets to be displayed on the Twitter Wall using your mobile phones.

4. Customizable

An outstanding Twitter live feed will allow you to customize your display and Live tweets according to the look and feel you want to provide your Twitter Wall.

You get a plethora of beautiful themes and layout options to design your Twitter Wall and present it in the most attractive way to your audience.

5. Powerful Moderation

Not everything that the users post on Twitter using your dedicated hashtags is good enough to display an entire crowd of the audience at your event. A fine Twitter Wall vendor realizes that.

Hence, a good Twitter feed display comes with a powerful moderation feature that helps you filter out irrelevant content and displays only the aptest and best quality content on your live tweet feed. After all, your content quality defines your brand image.

6. Robust Analytics Panel

Once you have set up a Twitter Wall and started displaying the amazing real-time Twitter feed on it, now it’s time to analyze the performance of your live tweets feed and how well it is boosting the audience engagement!

The robust Analytics Panel helps you generate reports and dive deep into the performance statistics of your Twitter feed. It helps you provide a direction to your Twitter marketing strategy in order to gain from the enhanced audience engagement.

7. Adds Instagram Feeds Too

A dynamic Twitter live feed will also give you the option to aggregate feeds from other social media platforms like Instagram along with your Twitter content. This helps you add vibrancy and color to your overall content being displayed on the live tweet feed.

Not just that, there are so many other great features that a good Twitter feed display like Taggbox accompanies along with, e.g.- Content Play, Custom Posts, Profanity Filter, Hashtag Highlighter, Banners, Tickers, Full-Screen Announcements, etc.

All these features are added functionalities in your marketing arsenal that help you draft the most effective social media marketing strategy for your brand.

8. AI Recommendations

The central aspect of displaying a real-time Twitter Feed on screens at your events is to get brand awareness and achieve goals that revolve around how and what you showcase. This is where AI-powered SocialWalls come into play. This tool offers:

Image Recognition :

AI identifies content by categorizing images as Recommended for most suitable posts, Considerable for content that requires moderation before display, and Not Recommended for irrelevant content. 

Autopilot :

Manage your curated social media content effortlessly with auto-pilot. It lets you define the rules or triggers while automatically keeping your social wall fresh and professional.

Visual Search :

Analyzes post content and recommends relevant tags for captions, optimizing your posts for better reach and discoverability.

Smart Curation :

Time: Showcase posts based on time, allowing you to display content from specific dates or periods. 

Recommendation: Get your content analyzed and get recommendations from AI for the most engaging and relevant content for display.

You can also use auto-shuffle to display images by shuffling and selecting posts from your selected Real-Time Twitter Feed to display on the screens.

Image Duplicacy Detector :

Keeps your social walls fresh by quickly finding and removing repeated posts, ensuring an exciting Twitter feed for your attendees.

9. Studio

Connect with your audience by displaying real-time social media posts from different platforms. Arrange them based on relevance and customize the layout and design to match your display preferences.

This premium feature elevates your social wall engagement. It enables you to manage your display and add quotes, countdowns, clocks, or calendars. 

Select which wall to display and gather more content from files or social media channels.

10. SnapUp

The SnapUp feature helps you encourage attendees to share their photos and feedback by gamifying your display through QR or URLs without needing social media. Furthermore, run live polls and quizzes and build connections with your audience.

As you look for the right tool that aligns perfectly with your brand, ensure that it helps you collect authentic UGC directly from your customers without needing social media channels.  

User-generated content is your most influential tool, helping viewers take positive action. 

As a brand, showcasing your buyer’s words and visuals on your website or at events can help you significantly increase the dwell time of your visitors and add them to your customer base.

11. Live Tweeting During Events

During the OnePlus6T launch back in 2018, it utilized Twitter with seven handles to boost expectations and stream it live over New York City and all over the world.

OnePlus started managing ticket sales a month before the launch event. To invite people it used a video website card to get their tickets and also it would be live-streamed for all those who can’t attend it in person.

Fans were liking the announcement tweet and could demand a reminder when the #OnePlus6T event stream started.

OnePlus attained success in capturing the attention of the clients for its brand in an in-depth competitive outlook for its #OnePlus6T launch. It, as a result, drives more conversation and video views.

OnePlus’ results have revealed why Twitter has become the go-to platform for fruitful debuts.

Conclusion

As we conclude this blog, we can agree on one thing: incorporating a live Twitter feed can help your brand significantly increase its visibility, engage better with its audience, and build a trustworthy brand image. 

You can showcase your live Twitter feed at events, offices, work conferences, and parties to showcase your customer conversations. 

While implementing this strategy, choose a tool that can help you collect and curate content from social media channels and enhance your audience’s experience. 

Live Twitter feeds on your marketing fronts, such as events, emails, and websites, can spread the word about your brand, get people talking, and make events fun for attendees.

So what are you waiting for? Get started today!

The post Display Live Twitter Feed On Events, Websites, Conferences & More appeared first on Taggbox Blog.

These professionals share firsthand accounts of how this tool has completely revolutionized their work processes.

As you delve into these stories, an immediate connection forms. These managers’ challenges resonate with your own, and you yearn for the same solutions. 

This, my friend, is the sheer power of user-generated content (UGC)—put, content crafted by users who have developed a genuine affection for your brand.

Types of UGC for B2B:

1. Testimonials and reviews
2. Case studies and success stories
3. Social media posts and mentions
4. Employee-generated content
5. User-created blog posts and articles
6. Videos and images showcasing product use

Why is UGC effective for B2B?

User-generated content (UGC) is particularly effective for B2B marketing due to several key reasons:

1. Builds Trust and Credibility through Peer Validation:

When professionals share their experiences with a B2B product or service, it adds a layer of authenticity. Peers’ validation fosters trust, a critical element in B2B relationships.

2. Showcases Real-World Applications and Results:

UGC goes beyond theoretical promises. It provides tangible examples of how a B2B solution has been applied in real-world scenarios, showcasing its effectiveness and potential benefits.

3. Humanizes the Brand and Fosters Community:

B2B interactions often involve complex transactions between businesses. UGC humanizes the brand by putting faces and stories behind the products or services, fostering a sense of community among users.

4. Creates Authentic and Relatable Content:

Authenticity resonates in the B2B space. UGC allows businesses to share genuine experiences and perspectives, creating content relatable to other professionals facing similar challenges.

5. Drives Engagement and Brand Advocacy:

UGC invites active participation from users. When businesses encourage their customers to share their experiences, it boosts engagement and creates a brand community of advocates who willingly promote and vouch for the brand.

6. Offers Social Proof and Competitive Advantage:

Positive UGC serves as social proof of a B2B brand’s capabilities. Prospective clients are likelier to trust a brand with a proven track record, giving businesses a competitive advantage in the market.

In summary, UGC injects a human touch into the often formal and transactional world of B2B. It builds trust, provides real-world examples, fosters a sense of community, creates authentic content, encourages engagement, and offers social proof—all contributing to a more compelling and effective B2B marketing strategy.

Get the Perfect UGC Platform for Your Brand

Collect, Curate and Publish UGC from One-Dashboard

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Considerations for UGC in Your B2B:

Considerations for implementing User-Generated Content (UGC) in the B2B space are crucial to ensure that the content aligns with business objectives and maintains high professionalism. Here are key considerations:

Focus on Value and Expertise over Entertainment:

Content should prioritize delivering value and showcasing expertise. While engagement is essential, the emphasis should be on providing valuable insights, industry knowledge, and solutions rather than entertaining content.

Maintain Professionalism and Brand Alignment:

UGC should align with the professional tone of B2B relationships. The content must maintain a level of professionalism that complements the brand identity. User-generated content should enhance, not detract from, the business’s overall image.

Prioritize the Quality and Relevance of Content:

Quality matters more than quantity in B2B UGC. Emphasize the importance of relevant and high-quality content that addresses the specific needs and challenges of the target audience. UGC should contribute meaningfully to the conversation within the industry.

Address Legal and Copyright Issues:

B2B UGC often involves sharing content created by professionals or businesses. Ensure that there’s a clear understanding of legal and copyright considerations. Obtain proper permissions and clearly communicate how user-generated content will be used, respecting intellectual property rights.

By adhering to these considerations, businesses can effectively harness the power of User-Generated Content in the B2B space, creating a valuable and professional environment for collaboration and engagement.

Collect Premium UGC Content for Your Brand

Manage all UGC from One-Dashboard

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Implementing UGC in B2B Marketing:

Implementing User-Generated Content (UGC) in B2B marketing involves a strategic approach to developing, activating, and engaging with the content. Here’s a breakdown of the key steps:

1. Developing a UGC Strategy:

Define Your Goals and Target Audience:

Clearly articulate what you aim to achieve with your UGC campaign. Whether building trust, increasing engagement, or showcasing real-world applications, align your goals with your target audience’s needs.

Choose the Right UGC Platforms and Channels:

Identify platforms and channels where your target audience is most active. This could include social media, industry forums, or specialized platforms relevant to your business.

Create Compelling Prompts and Incentives:

Encourage participation by crafting prompts that resonate with your audience. Consider offering incentives such as exclusive access, discounts, or recognition to motivate users to contribute.

Establish Moderation and Approval Processes:

Implement moderation to ensure the content aligns with your brand values and guidelines. Define clear approval processes to maintain quality and relevance.

Activating UGC across channels:

Social Media:

Leverage social media platforms to amplify UGC. Encourage users to mention your brand, use specific hashtags, and participate in user-generated campaigns. Actively monitor and engage with the content shared by your audience.

Website:

Showcase UGC prominently on your website. Feature testimonials, case studies, and user-created content to provide social proof and build credibility. Ensure that the content aligns with the professional tone of your B2B brand.

Email Marketing:

Infuse user stories and feedback into your email campaigns. Craft personalized messages that highlight the impact of your products or services on real businesses. This adds a human touch to your email communication.

Blog Content:

Collaborate with influencers to create informative blog posts and interviews. This diversifies your B2B blog strategy and brings valuable insights from industry professionals to your audience.

Paid Advertising:

Enhance your ads with visuals and quotes sourced from users. UGC in advertising adds authenticity and resonates with potential clients. It can significantly impact the effectiveness of your paid campaigns.

Engaging with UGC creators:

Respond to Comments and Questions Promptly:

Actively engage with users who comment or ask questions about your UGC. Respond promptly to demonstrate that you value and appreciate their contributions.

Show Appreciation and Recognition:

Acknowledge and show gratitude for the efforts of UGC creators. Recognize their contributions publicly, fostering a positive relationship and encouraging further engagement.

Offer Exclusive Benefits and Rewards:

Provide special benefits or rewards for active contributors. This could include exclusive access to events, early product releases, or discounts as a token of appreciation.

Partner with Influential Users and Community Leaders:

Identify influential users and community leaders within your audience. Collaborate with them to expand your reach and enhance your brand’s authority within the industry.

By systematically implementing these steps, businesses can leverage the power of User-Generated Content in B2B marketing, creating an engaging and authentic connection with their audience.

Conclusion:

In conclusion, the era of B2B marketing is evolving, and UGC stands at the forefront as a dynamic force that transcends traditional approaches. 

It’s not just about products and services; it’s about the stories, experiences, and authenticity shared by the professional community. 

Embrace UGC as more than a strategy—it’s a journey towards building meaningful connections, fostering trust, and solidifying your brand’s position as a trusted authority in the B2B space. 

As you navigate this transformative landscape, let the power of User-Generated Content be your guide, propelling your brand towards new heights of success.

The post How B2B Brands Can Leverage UGC for Marketing appeared first on Taggbox Blog.

Brands have shaped their marketing strategy and have flipped their old and traditional advertising methods into the new-age technique. They have changed the way of penetrating the sphere of customers.

Brands have tremendously evolved their marketing trends. But the question that arises is WHY?

Recent marketing trends have proved to be an asset for marketers and have emerged as a transformative tool to turn inspirations and recommendations into a purchases.

One such trend that helped brands skyrocket their business is utilizing different types of User-Generated Content. It helps the brands to let a new customer empathize with the experiences of other customers.

Before advancing, let us first brush up our knowledge with the basic definition of user-generated content.

What is User-Generated Content?

Nowadays, brands aspire to catch the attention of customers in a more advanced and smarter way. To achieve this, they have traversed through new approaches.

Content marketing is one of the most preferred approaches to making a hit. But are social media enthusiasts keen to read lengthy blogs and long branded advertisements?

Not!

Then what type of content do brands prefer? 

Here comes to spotlight the UGC marketing. It is the content of the user, for the user. Simply defined, UGC is the unbiased content created and published by the users, fans, followers, and influencers of the brands that showcase their experiences with the brand products.

User-generated content has superseded other marketing trends over the years and rolled down into the advertising feeds of brands and big companies.

There are different types of user-generated content. So, It is any type of content i.e., images, videos, reviews, feedback, blogs, social media posts, etc. produced and shared by the trusted users of brands.

Why Do Brands Use UGC?

Brands use different types of user-generated content as UGC is the most authentic and reliable content on the internet and helps the brands to make headway towards growth and sales.

Here we are listing some of the advantageous and profitable reasons for utilizing UGC over branded content.

• Let your customers speak for you.
• Provides the brand with the base of legitimate advertising.
• Intensifies the trust towards the brand and its products.
• Builds a robust brand-user relationship.
• UGC helps in humanizing the brand.
• It is the most crucial component of the Word-Of-Mouth marketing strategy.
• Creates an essence of reliability and credibility.
• Increases the authenticity of the brand.
• Drives conversions and sales.

User-generated content helps brands cater to the growing needs of customers. Brands should know how to turn UGC into a profitable scheme, and the different types of user-generated content(UGC) used to polish the marketing strategy.

Types Of User-Generated Content

There are various sources to extract user-generated content. Many dynamic platforms provide the brand with a massive UGC stack that can be employed for advertisement purposes. So, here we have listed the most important types of user-generated content. 

UGC is of three types i.e. text, images, and videos. But here in this blog, we have bifurcated UGC in a more deciphered form.

1. Content from Social Media
2. Reviews and Testimonials
3. Video Content
4. Blog Post
5. Hashtag Campaigns
6. Case Study
7. Content Collected in Surveys
8. Zero-Party Data

1.  Content from Social Media

With almost 45% of the world’s population using social media activities daily, it would be no surprise to say that social media content matters. 

When it comes to products, brands tell, but UGC sells. When people see any content on social media that is posted by someone they know or by a genuine user, they tend to get influenced by that content.

People randomly post on social media about their lifestyles infused with brands and accessories and their experiences with hotels and restaurants. Such posts eventually become UGC for the brands, which can be used strategically to gain a large volume of customers.

Social media platforms such as Instagram, Facebook, Twitter, and YouTube help brands generate content from customers. This content helps the brands to unfold the layers of the market and boost audience engagement.

Simply crafted, any user content promoting your brand on social media is UGC for the brand.

2. Reviews and Testimonials

The other popular type of user-generated content is customer ratings and reviews. Customer reviews are the internet’s word-of-mouth. They help other customers to know about the brand even before they visit the store.

They are accountable statements by the users that acknowledge the authenticity of the brands. 

It is a perfect way to make great customer experiences visible. According to statistics, 92% of online shoppers incorporate reviews in their purchase decisions. With such a colossal figure, you cannot afford its absence in your e-commerce store. 

Reviews help your brand to spread through the thick and thin marketing layers.

Whether a third-party review such as a Google review, Facebook review, Yelp review, Trustpilot review, etc. or direct reviews on a website, it is the most organic form of feedback that can help brands grow globally and encourage audience interactions. 

The Review system gives customers a space to express their appraisals and opinions and let other customers know about your brand and products. It can also provide brands with room for improvement.

3. Video Content

Content such as Instagram videos and YouTube videos are the primary sources of UGC videos when it comes to videos. You would be amazed to know that YouTube has 2 billion unique users every month, and Instagram has 2.4 billion active users every month. With so much popularity worldwide, these platforms have become one of the best sources to generate UGC.

YouTube does not provide content for marketing purposes, but it creates a sense of authenticity and reliability for the brand with its influencer marketing.

Imagine you are browsing a YouTube channel, and you see a brand being endorsed by authentic customers through a small video. Does this catch your attention? I guess YES. 

Through videos, they can tell you about the branded products, especially the unboxing videos showcasing all the inside products and how well they work for them. Such videos are enough to create a sense of desire in the customer.

Similarly, Instagram videos mainly comprise short videos posted by real customers on Instagram with the tag of the brand. Brands can repost the stories as UGC to engage more audiences and generate valid promotions.

4. Blog Post

Being a blogger is trending nowadays. Social media channels like Instagram and Facebook are loaded with bloggers, with a high percentage of Fashion blogs.

Imagine your fashion brand being promoted on social media by some bloggers, along with videos and posts. It would be no surprise that your brand will get fame and a good name.

Bloggers often display products with their ‘how to use’ tutorials and videos, strategically curated by a content strategist, on how to transform your look. Such content acts as a UGC for the brand and gives your brand recognition among large-scale audiences.

Any content uploaded by a blog writer related to the brand is the UGC that can help the brand increase followers and drive sales.

5. Hashtag Campaigns

Have you ever heard of the #ShareACoke campaign or #IceBucketChallenge? One of the most famous hashtag campaigns we have witnessed yet. 

Hashtag campaigns are simply promotional events in which the content posted by the audiences using the specific hashtag is used by the brands to display their products and their reliability. 

Brands create hashtag campaigns to boost their interaction with their audiences. It is a perfect tool to display UGC during the event or to make the event successful. 

They are word-of-mouth campaigns where customers can voice their opinions and experiences with the brands which can be displayed globally to enhance audience reach and achieve the desired success.

6. Case Study

A case study is a detailed qualitative and quantitative study of a particular product or subject like the person, event, brand, etc. 

When the customer writes his reviews in a detailed form explaining the pros and cons of the product/service, brands can use the content to land new customers.

This content is the User-generated content for the brand that helps the brand showcase its products in a versatile and dynamic form. Brands can utilize this on their website to share the opinions of other genuine customers to influence potential customers.

The case study is the formal way of brand promotion on the digital work front. This way, brands can enhance audience engagement on a website and can increase their audience reach.

7. Content Collected in Surveys

Surveys are the general views or descriptions related to some specific feature or product to construct a working plan.

Brands opt for surveys before launching a new product/service in the market. The customer’s views help the brands know the needs of the market in a better way. 

Using the information gained by the surveys, brands can cater to the needs of the customers build a better understanding with the users, and enhance their brand image and value.

Also, brands can use surveys such as UGC to display the content in the form of graphs, infographics, and statistics on websites to invite and appeal to more customers.

8. Zero-Party Data

Zero-party data is information that customers intentionally and proactively share with a business. It’s all about what they tell you directly, rather than what you infer from their behavior or activities. Think of it as a conversation where the customer is choosing to offer insights into their preferences, needs, and desires.

Here are some key things to know about zero-party data:

• It’s active, not passive: Customers make a conscious decision to share this data, either through surveys, quizzes, wishlists, loyalty programs, or any other opt-in method.
• It’s explicit, not implicit: This data clearly expresses the customer’s thoughts and feelings, unlike first-party data which needs interpretation from their actions.
• It’s highly accurate: Coming directly from the source, zero-party data is generally more reliable than data inferred from behavior.
• It’s privacy-friendly: Customers control what they share, making it compliant with data privacy regulations.
• It’s valuable for personalization: With deep insights into customer preferences, businesses can tailor their offerings and interactions for a more satisfying experience.

Bonus Tip:- You can collect all data via QR code or link using SnapUp

Here are some examples of zero-party data:

• Answering questions on a product quiz
• Completing a customer satisfaction survey
• Sharing clothing sizes and styles in a wishlist
• Providing information about upcoming travel plans or gift preferences in a loyalty program form.

While the reach of zero-party data may be smaller than first-party data, the quality and depth of information it provides make it incredibly valuable for businesses looking to create personalized experiences and build stronger relationships with their customers.

Tagbox – The #1 UGC Platform

Tagbox is a leading UGC platform that helps brands & businesses collect and curate UGC from over 20 social media and digital platforms in the forms of images, videos, texts, reviews, testimonials, etc. 

The platform also allows brands to customize the collected User-generated content, moderate it, get content rights from the users, make UGC shoppable with product tagging, and create unique UGC campaigns. 

Beyond this, Tagbox also provides you the option to publish your UGC campaigns across different channels like websites, eCommerce stores, events, signages, social ads, social media, emails, and more. 

The platform provides complete UGC marketing & campaign solutions along with exceptional scalability features. Your UGC campaigns with Tagbox will help you build brand trust, grow brand awareness, boost user engagement, get more traffic, and increase conversions. 

Wrapping it up

User-generated content is the best form of content marketing and pays you back with a good scale revenue. Users consider this content to know about the authenticity and credibility of the brand. And most importantly, its cost-effective i.e. low investment and high ROI.

It’s time to generate UGC for your brand using different strategies and display it to boost your marketing sphere’s performance.

The post 8 Best Types of User-Generated Content appeared first on Taggbox Blog.