{"id":27985,"date":"2023-06-07T12:18:56","date_gmt":"2023-06-07T06:48:56","guid":{"rendered":"https:\/\/taggbox.com\/blog\/?p=27985"},"modified":"2024-08-09T16:50:48","modified_gmt":"2024-08-09T11:20:48","slug":"influencer-marketing-examples","status":"publish","type":"post","link":"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/","title":{"rendered":"12 Influencer Marketing Campaign Examples in 2024"},"content":{"rendered":"\n<p>Someone once said, <strong>&#8220;Marketing is no longer about the stuff you make, but about the stories you tell, and influencers are the storytellers who bring brands to life,\u201d <\/strong>we agree!&nbsp;<\/p>\n\n\n\n<p>As the digital landscape evolves, the power of influencers to captivate audiences and shape trends is undeniable. With <strong><a href=\"https:\/\/taggbox.com\/blog\/user-generated-content-facts-and-stats\/\">92%<\/a><\/strong> of consumers trusting influencer recommendations over traditional ads, the potential for success is immense.&nbsp;<\/p>\n\n\n\n<p><strong>Let\u2019s have a look at a few stats:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The profitability of influencer marketing campaigns has been well-established, with remarkable growth in the market. <a href=\"https:\/\/www.qoruz.com\/blog\/how-to-create-a-successful-influencer-marketing-campaign\/#:~:text=As%20per%20statistics%2C%20the%20influencer,a%20brand%20on%20social%20media.\" target=\"_blank\" rel=\"nofollow\">Starting at $1.7 billion in 2016<\/a>, the market experienced substantial expansion, reaching $9.7 billion by 2020.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The upward trajectory continued in 2021, witnessing a significant surge to $13.8 billion, demonstrating consistent growth.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2022, the industry expanded, <a href=\"https:\/\/www.oberlo.com\/statistics\/influencer-marketing-market-size\" target=\"_blank\" rel=\"nofollow\">surpassing an impressive milestone of $16.4 billion<\/a>. These remarkable figures underscore the immense potential and success of <a href=\"https:\/\/taggbox.com\/blog\/influencer-marketing\/\">influencer marketing<\/a> as an invaluable strategy for businesses.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/influencer-marketing-stats#:~:text=89%25%20of%20marketers%20who%20currently,the%20first%20time%20in%202023.\" target=\"_blank\" rel=\"nofollow\">In 2024, 89% of marketers<\/a> already involved in influencer marketing are committed to increasing or maintaining their investment in this strategy.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.grynow.in\/blog\/influencer-marketing-trends.html#:~:text=Indeed%2C%20when%20the%20number%20of,will%20take%202023%20by%20storm.\" target=\"_blank\" rel=\"nofollow\">17% of marketers plan<\/a> to venture into influencer marketing for the first time this year.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button d-block text-center\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/taggbox.com\/demo\/\" style=\"border-radius:5px;background-color:#ff4858\"><strong>Contact Us Today to Amplify Your Brand!<\/strong><\/a><\/div>\n\n\n<\/div>\n\n\n\n<p>That is why, as a brand, learning about successful influencer marketing examples has become crucial.&nbsp;<\/p>\n\n\n\n<p>It helps us discover valuable insights and innovative strategies that drive engagement, brand awareness, and success.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/theinfluencermarketingfactory.com\/how-to-calculate-tiktok-engagement-rate\/\" rel=\"dofollow\" target=\"_blank\"><img decoding=\"async\" width=\"1000\" height=\"621\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/09\/unnamed-1.jpg\" alt=\"TikTok Average Enaggement Rate\" class=\"wp-image-30568\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/09\/unnamed-1.jpg 1000w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/09\/unnamed-1-300x186.jpg 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/09\/unnamed-1-768x477.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-an-influencer-marketing-campaign\"><strong>What Is an Influencer Marketing Campaign?<\/strong><\/h2>\n\n\n\n<p style=\"background-color: #f8f8f8; border: 1px solid #f8f8f8; clear: both; margin-bottom: 18px; overflow: hidden; padding: 13px; box-shadow: #f8f8f8 0px 0px 10px; text-align: center;\"><strong>An influencer marketing campaign is when a brand teams up with popular people on social media, called influencers. These influencers have a lot of loyal followers who trust their opinions. They use their realness, knowledge, and content to promote products or services to their audience. <\/a><\/strong><\/p>\n\n\n\n<p>By partnering with influencers, brands can reach more people, make their brand known, and inspire people to take action. It&#8217;s like having a trusted friend suggest something cool to try, which makes it more relatable and exciting for customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"influencer-marketing-examples-to-inspire-and-get-you-started-with-your-own\"><strong>12 Successful Influencer Marketing Campaign Examples to Inspire You<\/strong><\/h2>\n\n\n\n<p>Influencer marketing has become a <a href=\"https:\/\/profiletree.com\/the-pros-and-cons-of-influencer-marketing\/\" rel=\"dofollow\" target=\"_blank\">popular strategy for brands<\/a> to reach their target audiences through social media. Here are some examples of successful influencer marketing examples. These examples demonstrate the diversity of influencer marketing campaigns and how they can effectively leverage influencers&#8217; reach and credibility to create brand awareness, drive sales, and engage audiences.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#google\">Google<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#audible\">Audible<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#daniel-wellington\">Daniel Wellington<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#fiji-water\">FIJI Water<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#gymshark\">Gymshark&#8217;s 66 Day<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#moncler\">Moncler\u2019s <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#nord\">NordVPN<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#haagen-dazs\">H\u00e4agen-Dazs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#playstation\">PlayStation<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#calvin-klein\">Calvin Klein<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#brawl-stars\">Brawl Stars<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#airbnb\">Airbnb<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google\">1. <strong>Google<\/strong> @<strong> thesorrygirls<\/strong><\/h3>\n\n\n\n<p>Google collaborated with two DIY micro-influencers known as <a href=\"https:\/\/www.instagram.com\/thesorrygirls\/?hl=en\" target=\"_blank\" rel=\"nofollow\">@thesorrygirls<\/a> to promote their latest Pixelbook laptop. The Sorry Girls organized an Instagram giveaway where users simply had to like their posts and comment on how they utilize the Pixelbook to enter and potentially win.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"940\" height=\"597\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screen-Shot-2018-08-27-at-14.17.10.png\" alt=\"influencer campaign example\" class=\"wp-image-28028\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screen-Shot-2018-08-27-at-14.17.10.png 940w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screen-Shot-2018-08-27-at-14.17.10-300x191.png 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screen-Shot-2018-08-27-at-14.17.10-768x488.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Influencer name: <\/strong>Thesorrygirls<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Platform: <\/strong>Instagram<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Type:<\/strong> Giveaway<\/li>\n<\/ul>\n\n\n\n<p><strong>Key takeaways:<\/strong> Despite having less than 100,000 followers on Instagram, the Girls&#8217; giveaway post received an outstanding engagement rate of <strong>59.4%<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Surprisingly, posts by Kim Kardashian, who has 107 million followers, tend to generate less engagement compared to a regular banner ad.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>This collaboration with micro-influencers like the Girls demonstrates that working with them can lead to higher engagement rates, challenging the notion that micro-influencers are only suitable for brands with limited budgets.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"audible\">2. <strong>Audible<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Description &amp; Stats:<\/strong> Audible, an Amazon company, offers monthly memberships for audiobooks and podcasts.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Their marketing team often collaborates with celebrities and influencers of various sizes, including micro-influencers.&nbsp;<\/p>\n\n\n\n<p>In a notable Instagram post, photographer Jesse Driftwood (<a href=\"https:\/\/www.instagram.com\/jessedriftwood\/?hl=en\" target=\"_blank\" rel=\"nofollow\">@jessedriftwood<\/a>) shared how he uses Audible to enhance his knowledge in business management and productivity.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Influencer name:<\/strong> Jesse Driftwood<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Platform: <\/strong>Instagram<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Type: <\/strong>Sponsored post<\/li>\n<\/ul>\n\n\n\n<p><strong>Key takeaways: <\/strong>Despite having fewer than 100,000 followers (and possibly even fewer at that time), Audible acknowledged that Driftwood&#8217;s fans were highly loyal and engaged.&nbsp;<\/p>\n\n\n\n<p>His genuine anecdote gave followers the impression of receiving a personal recommendation from a friend.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bc5CctxgGVa\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Bc5CctxgGVa\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener nofollow\">A post shared by Jesse Driftwood (@jessedriftwood)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"daniel-wellington\">3. <strong>Daniel Wellington<\/strong><\/h3>\n\n\n\n<p><strong> <\/strong>Daniel Wellington, a watchmaker, is famous for partnering with fashion and travel influencers.&nbsp;<\/p>\n\n\n\n<p>Surprisingly, the brand also collaborates with CanadianBros (<a href=\"https:\/\/www.instagram.com\/CanadianBros\/?hl=en\" target=\"_blank\" rel=\"nofollow\">@CanadianBros<\/a>), an Instagram account dedicated to two dogs named Jasper and Louie.&nbsp;<\/p>\n\n\n\n<p>Even though dog lovers may seem like something other than the obvious target audience for a watch company, the fact that Daniel Wellington has been featured on this account multiple times suggests that the collaboration is successful.&nbsp;<\/p>\n\n\n\n<p>In one post, Louie adorably looks up at his owner, who happens to be wearing a Daniel Wellington watch.&nbsp;The caption, written from the pup&#8217;s perspective, is consistent with the account&#8217;s other posts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"816\" height=\"598\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_10.jpg\" alt=\"influencer marketing campaign\" class=\"wp-image-28047\" style=\"width:775px;height:568px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_10.jpg 816w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_10-300x220.jpg 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_10-768x563.jpg 768w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Influencer name: <\/strong>CanadianBros<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Platform: <\/strong>Instagram<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Type:<\/strong> Sponsored post<\/li>\n<\/ul>\n\n\n\n<p><strong>Key takeaways:<\/strong> By collaborating with an unexpected partner and embracing the influencer&#8217;s playful caption style, Daniel Wellington successfully tapped into a new audience.&nbsp;<\/p>\n\n\n\n<p>Interestingly, the company decided to work with an account with a more serious aesthetic than most other pet influencers.&nbsp;Sometimes, stepping outside of your comfort zone is necessary to reach a new niche.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fiji-water\">4. <strong>FIJI Water<\/strong><\/h3>\n\n\n\n<p>Bodyworewhat offers users access to at-home workout videos for just $35.&nbsp;<\/p>\n\n\n\n<p>These videos feature Danielle Bernstein (<a href=\"https:\/\/www.instagram.com\/weworewhat\/?hl=en\" target=\"_blank\" rel=\"nofollow\">@weworewhat<\/a>) and trainer Eric Johnson.&nbsp;When Bernstein shared her fitness journey with Bodyworewhat, she also included photos with FIJI water bottles, aligning with her own brand.&nbsp;<\/p>\n\n\n\n<p>In dedicated posts, she promoted FIJI by emphasizing the importance of staying hydrated and offering a discount code for home delivery.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BVR80nhA8Hz\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BVR80nhA8Hz\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener nofollow\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BVR80nhA8Hz\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener nofollow\">A post shared by \ud835\udc9f\ud835\udcb6\ud835\udcc3\ud835\udcbe\ud835\udc52\ud835\udcc1\ud835\udcc1\ud835\udc52 \ud835\udc35\ud835\udc52\ud835\udcc7\ud835\udcc3\ud835\udcc8\ud835\udcc9\ud835\udc52\ud835\udcbe\ud835\udcc3 (@weworewhat)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Influencer name:<\/strong> Danielle Bernstein (Weworewhat) and Eric Johnson<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Platform: <\/strong>Instagram<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Type: <\/strong>Sponsored post<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gymshark\">5. <strong>Gymshark&#8217;s 66 Days: Change Your Life Challenge<\/strong><\/h3>\n\n\n\n<p>Gymshark initiated the <strong><a href=\"https:\/\/www.instagram.com\/explore\/tags\/gymshark66\/?hl=en\" target=\"_blank\" rel=\"nofollow\">#Gymshark66<\/a><\/strong> campaign, challenging individuals to transform their lives by adopting positive habits.&nbsp;<\/p>\n\n\n\n<p>The concept was rooted in the belief that it takes 66 days to establish a habit. The brand encouraged people to develop new habits that would benefit them and shared their fitness journey using the #Gymshark99 hashtag.&nbsp;<\/p>\n\n\n\n<p>By fostering a supportive community, Gymshark aimed to motivate individuals and offered guidance through their Gymshark Training App.&nbsp;<\/p>\n\n\n\n<p>They collaborated with fitness influencers and created the &#8220;Stories of the 66&#8221; video series to kickstart the campaign. The results were impressive, with over 240 million video views and more than 750k posts using the hashtag.<\/p>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@gymshark\/video\/7071323229197061382\" data-video-id=\"7071323229197061382\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@gymshark\" href=\"https:\/\/www.tiktok.com\/@gymshark?refer=embed\" rel=\"noopener nofollow\">@gymshark<\/a> Her: He\u2019s probably out cheating on me. Him with the boys: \ud83d\udc80\ud83d\udc80\ud83d\udc80 @The Johnson Brothers <a title=\"gymshark\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gymshark?refer=embed\" rel=\"noopener nofollow\">#Gymshark<\/a> <a title=\"gymtok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gymtok?refer=embed\" rel=\"noopener nofollow\">#GymTok<\/a> <a title=\"gymbro\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gymbro?refer=embed\" rel=\"noopener nofollow\">#GymBro<\/a> <a target=\"_blank\" title=\"\u266c original sound - Gymshark\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7071323205046815494?refer=embed\" rel=\"noopener nofollow\">\u266c original sound &#8211; Gymshark<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p><strong>Key takeaways:<\/strong> Gymshark successfully raised brand awareness while subtly promoting its app and products by engaging users in a practical challenge.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"moncler\">6. <strong>Moncler\u2019s #MonclerBubbleUp Campaign<\/strong><\/h3>\n\n\n\n<p>Italian luxury fashion brand Moncler successfully captured the attention of Gen Z through their #MonclerBubbleUp campaign on TikTok.&nbsp;<\/p>\n\n\n\n<p>By partnering with popular <a href=\"https:\/\/taggbox.com\/blog\/tiktok-marketing\/\">TikTok<\/a> stars like Charli D&#8217;Amelio and Bella Porch, the campaign garnered an impressive 7.6 billion views!&nbsp;<\/p>\n\n\n\n<p>Participants were encouraged to wrap themselves in anything resembling Moncler items, accompanied by the songs &#8220;Bubble&#8221; by 24 Hours and Ty Dolla $ign.&nbsp;The challenge culminated in showcasing the iconic Moncler bubble coat for the complete look.<\/p>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@bellapoarch\/video\/6905508654422772998\" data-video-id=\"6905508654422772998\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@bellapoarch\" href=\"https:\/\/www.tiktok.com\/@bellapoarch?refer=embed\" rel=\"noopener nofollow\">@bellapoarch<\/a> I joined the <a title=\"monclerbubbleup\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/monclerbubbleup?refer=embed\" rel=\"noopener nofollow\">#MonclerBubbleUp<\/a> challenge \ud83d\udcad\ud83d\udda4 Are you ready to bubble up? @moncler <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener nofollow\">#ad<\/a> <a target=\"_blank\" title=\"\u266c Bubble (feat Ty Dolla $ign) - 24hrs\" href=\"https:\/\/www.tiktok.com\/music\/Bubble-feat-Ty-Dolla-ign-6904835620837787649?refer=embed\" rel=\"noopener nofollow\">\u266c Bubble (feat Ty Dolla $ign) &#8211; 24hrs<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Influencer name: <\/strong>Charlie D\u2019Amelio and Bella Porch<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Platform:<\/strong> TikTok<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Type: <\/strong>Sponsored posts<\/li>\n<\/ul>\n\n\n\n<p><strong>Key takeaways: <\/strong>Moncler, a brand previously unfamiliar to Gen Z, gained significant fame and promoted its products through an engaging challenge. Many people eagerly participated because their favorite influencers were involved. This showcases the remarkable impact of influencer marketing.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Suggest &#8211; <a href=\"https:\/\/taggbox.com\/blog\/tiktok-user-generated-content\/\">The Complete Brand Guide to TikTok User-Generated Content<\/a><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-nordvpn\"><strong>7. NordVPN<\/strong><\/h3>\n\n\n\n<p>NordVPN, a virtual private network, heavily relies on influencer marketing on YouTube, with 85.3% of their social traffic coming from the platform. For their YouTube campaign, NordVPN focused on partnering with macro-influencers, securing some of the biggest names as their brand ambassadors.<\/p>\n\n\n\n<p>In one example, <a href=\"https:\/\/www.youtube.com\/c\/hellomayuko\" target=\"_blank\" rel=\"nofollow\">Mayuko Inoue<\/a>, known for her technology-focused content with empathy and compassion, seamlessly incorporated NordVPN into her video, showcasing a day in her life.<\/p>\n\n\n\n<p>NordVPN ran exclusive &#8220;limited time offer&#8221; campaigns, providing a direct purchase link in the influencer&#8217;s video description. Influencers crafted engaging narratives around the brand, creating story-like dilemmas and boosting audience engagement.<\/p>\n\n\n\n<p>Through sponsoring 598 videos, NordVPN garnered 5.7 million likes and 91.5 million views and reached a massive audience of 2.2 billion.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"539\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_11-1024x539.jpg\" alt=\"nord influencer marketing campaign examples\" class=\"wp-image-28053\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_11-1024x539.jpg 1024w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_11-300x158.jpg 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_11-768x404.jpg 768w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_11-1536x808.jpg 1536w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_11.jpg 1599w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Influencer name: <\/strong>Mayuko Inoue, Pewdiepie, and various other macro-influencers&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Platform: <\/strong>YouTube<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Type: <\/strong>Sponsored posts and Brand ambassadors<\/li>\n<\/ul>\n\n\n\n<p><strong>Key takeaways: <\/strong>Allow influencers to talk about your brand in their own natural and spontaneous way.&nbsp;When providing campaign guidelines, give them creative freedom to avoid sounding like a scripted advertisement. Using simple and natural language helps maintain authenticity and makes the brand messaging more relatable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"haagen-dazs\">8. <strong>H\u00e4agen-Dazs<\/strong><\/h3>\n\n\n\n<p>H\u00e4agen-Dazs partnered with local influencers in New York City to emphasize the importance of ice cream during summer.&nbsp;The campaign featured H\u00e4agen-Dazs <a href=\"https:\/\/www.dontpayfull.com\/explore\/glossary\/bogo\" rel=\"dofollow\" target=\"_blank\">BOGO promotions<\/a> and sampling events at Duane Reade and Walgreens stores.&nbsp;<\/p>\n\n\n\n<p>The campaign celebrated the city&#8217;s open container laws with the theme &#8220;H\u00e4agen-Dazs Open Container&#8221; and the hashtag #HDOpenContainer.&nbsp;<\/p>\n\n\n\n<p>Influencers like Kendall Kremer hosted rooftop ice cream parties, while Katelyn Calautti shared a sponsored blog on hosting summer parties with H\u00e4agen-Dazs.&nbsp;<\/p>\n\n\n\n<p>The campaign included an Instagram challenge and targeted audiences through various social media platforms.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"936\" height=\"600\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_12.jpg\" alt=\"H\u00e4agen-Dazs examples of influencer marketing\" class=\"wp-image-28056\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_12.jpg 936w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_12-300x192.jpg 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_12-768x492.jpg 768w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Influencer name: <\/strong>Kendall Kremer and Katelyn Calautti<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Platform: <\/strong>Instagram<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Type: <\/strong>Hosting events, content collaboration<\/li>\n<\/ul>\n\n\n\n<p><strong>Key takeaways: <\/strong>To ensure the success of your campaign, focus on targeting the most relevant audience for maximum participation.&nbsp;In this case, it was crucial to collaborate with local influencers who had a following in New York.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Must Read &#8211; <strong><a href=\"https:\/\/taggbox.com\/blog\/instagram-user-generated-content\/\">How to Use User-Generated Content on Instagram<\/a><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"playstation\">9. <strong>PlayStation<\/strong><\/h3>\n\n\n\n<p>PlayStation partnered with gaming influencers to promote its new virtual reality headsets in Canada.&nbsp;<\/p>\n\n\n\n<p>By collaborating with macro, micro, and nano influencers, the campaign aimed to engage a wide range of audiences. Influencers posted content featuring the VR headset, tagging <a href=\"https:\/\/www.instagram.com\/playstationca\/\" target=\"_blank\" rel=\"nofollow\">@PlayStationCA<\/a>, and using specific hashtags.&nbsp;<\/p>\n\n\n\n<p>The campaign showcased the fun and relatable experiences of gamers with PlayStation products.<\/p>\n\n\n\n<p>Influencers shared photos and videos of their VR experiences, showcasing the fun and excitement. For example, Karl Conrad shared his custom PlayStation and VR setup, mentioning the PlayStation sponsorship and providing a link to the official VR site page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"819\" height=\"602\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_13.jpg\" alt=\"PlayStation influencer marketing examples\" class=\"wp-image-28057\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_13.jpg 819w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_13-300x221.jpg 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_13-768x565.jpg 768w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Influencer name: <\/strong>Karl Conrad&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Platform:<\/strong> Instagram and YouTube<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Type: <\/strong>Sponsored posts<\/li>\n<\/ul>\n\n\n\n<p><strong>Key takeaways: <\/strong>Instead of simply sharing product pictures, encourage your influencers to genuinely enjoy your product and showcase the brand in a fun and positive manner.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"calvin-klein\">10. <strong>Calvin Klein<\/strong><\/h3>\n\n\n\n<p>Calvin Klein, a pioneer in influencer marketing, collaborated with Justin Bieber for the <a href=\"https:\/\/www.instagram.com\/explore\/tags\/mycalvins\/\" target=\"_blank\" rel=\"nofollow\">#MyCalvins<\/a> campaign.&nbsp;<\/p>\n\n\n\n<p>The campaign launched through a YouTube video with over 10 million views, encouraged self-expression using the hashtag #MyCalvins.&nbsp;Celebrities like Kendall Jenner and Shawn Mendes also joined in.&nbsp;<\/p>\n\n\n\n<p>The brand recognized and showcased the best <a href=\"https:\/\/taggbox.com\/blog\/build-user-generated-content-website\/\">user-generated content on a micro website<\/a>.&nbsp;<\/p>\n\n\n\n<p>The campaign resulted in significant growth on Facebook, Instagram, and Twitter, with millions of posts using #MyCalvins, generating authentic word-of-mouth.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bt9X-m5ni6d\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Bt9X-m5ni6d\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener nofollow\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Bt9X-m5ni6d\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener nofollow\">A post shared by Shawn Mendes (@shawnmendes)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Influencer names: <\/strong>Kendall Jenner, Justin Bieber, Shawn Mendes, and various other celebs.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Platform: <\/strong>Instagram<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Type: <\/strong>Celebrity collaboration and <a href=\"https:\/\/taggbox.com\/blog\/user-generated-content\/\">user-generated content<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Key takeaways: <\/strong>Engage your audience creatively and encourage their participation in your <a href=\"https:\/\/taggbox.com\/blog\/ugc-campaign\/\">UGC campaign<\/a>, rather than relying solely on celebrity and influencer collaborations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brawl-stars\">11. <strong>Brawl Stars<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/supercell\/\" target=\"_blank\" rel=\"nofollow\">Supercell<\/a>, a mobile games developer, maximized influencer marketing for the launch of Brawl Stars.&nbsp;<\/p>\n\n\n\n<p>Collaborating with 10 YouTube mobile influencers aimed to boost pre-launch registrations.&nbsp;<\/p>\n\n\n\n<p>Brawl Stars sparked curiosity by sharing a mysterious image, generating social media buzz, memes, and the hashtag #DontKillBrawlStars.&nbsp;<\/p>\n\n\n\n<p>The game&#8217;s global release was announced with a YouTube video reaching 4 million views. Pre-launch gameplay live streams featured micro-influencers already fans of Supercell&#8217;s games.&nbsp;<\/p>\n\n\n\n<p>Over 100 <a href=\"https:\/\/taggbox.com\/blog\/ugc-creator\/\">UGC content creators<\/a> attended the official launch, amplifying the event and driving significant engagement.&nbsp;<\/p>\n\n\n\n<p>The campaign achieved 5 million pre-registration sign-ups in 8 hours, propelling Brawl Stars to the top-grossing app in 32 countries, earning $10 million+ in its debut week.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"473\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/pmg-supercell-brawl-stars-mena-cases-web-1024x473.webp\" alt=\" influencer marketing campaign\" class=\"wp-image-28058\" style=\"width:730px;height:337px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/pmg-supercell-brawl-stars-mena-cases-web-1024x473.webp 1024w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/pmg-supercell-brawl-stars-mena-cases-web-300x138.webp 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/pmg-supercell-brawl-stars-mena-cases-web-768x354.webp 768w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/pmg-supercell-brawl-stars-mena-cases-web.webp 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Influencer name: <\/strong>Various influencers<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Platform: <\/strong>YouTube<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Type: <\/strong>Influencer collaboration<\/li>\n<\/ul>\n\n\n\n<p><strong>Key takeaways: <\/strong>Collaborating with a diverse group of relevant influencers simultaneously to maximize your reach and create buzz.&nbsp;<\/p>\n\n\n\n<p>This approach ensures your product reaches a larger audience, increasing its visibility and generating hype.&nbsp;Before partnering with an influencer, carefully analyze their profile, including their followers&#8217; demographics and engagement rate.&nbsp;<\/p>\n\n\n\n<p>This analysis helps you make informed decisions and select the right influencers to promote your brand effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"airbnb\">12. <strong>Airbnb<\/strong><\/h3>\n\n\n\n<p>Airbnb&#8217;s international growth is partly due to local Influencer Marketing campaigns. For example 2016, their London team created a townhouse where visitors could experience local culture.&nbsp;<\/p>\n\n\n\n<p>They collaborated with 25 local influencers who promoted the event on social media. The campaign attracted 1,400 guests in four days and reached millions online.<\/p>\n\n\n\n<p>The &#8220;<strong>Live There<\/strong>&#8221; campaign by Airbnb aims to redefine travel and highlight its unique value. It includes social media activations and TV and digital ads and leverages user-generated content with the hashtag <strong><a href=\"https:\/\/www.instagram.com\/explore\/tags\/livethere\/\" target=\"_blank\" rel=\"nofollow\">#LiveThere<\/a><\/strong>.&nbsp;<\/p>\n\n\n\n<p>By working with local content creators and embracing user-generated content, Airbnb has expanded its reach globally, no longer limited to the United States.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"937\" height=\"604\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_14.jpg\" alt=\"airbnb influencer campaign \" class=\"wp-image-28059\" style=\"width:779px;height:502px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_14.jpg 937w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_14-300x193.jpg 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_14-768x495.jpg 768w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Influencer name: <\/strong>Various local creators<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Platform: <\/strong>Various social media platforms<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Type: <\/strong>User-generated content and sponsored posts<\/li>\n<\/ul>\n\n\n\n<p><strong>Key takeaways: <\/strong>Airbnb collaborated with local influencers, providing authentic experiences showcasing destinations&#8217; real side.&nbsp;<\/p>\n\n\n\n<p>The campaign leveraged user-generated content through the #LiveThere hashtag.&nbsp;A multi-channel approach, including social media, TV, and print, ensured broad exposure.&nbsp;<\/p>\n\n\n\n<p>The campaign&#8217;s impact was evident in increased purchase intent, indicating effective communication of Airbnb&#8217;s unique value to travelers.&nbsp;Localized <a href=\"https:\/\/taggbox.com\/blog\/destination-marketing\/\">destination marketing<\/a>, authenticity, user engagement, and a comprehensive approach contributed to the campaign&#8217;s success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"different-types-of-influencer-marketing-campaigns\"><strong>Types of Influencer Marketing Campaigns<\/strong><\/h2>\n\n\n\n<p>Influencers are incredibly creative when it comes to making content for social media. As a result, there are different types of influencer marketing campaigns out there. These campaigns can be grouped into a few main categories. Here are some examples of the different <a href=\"https:\/\/taggbox.com\/blog\/types-of-influencers\/\">types of influencer marketing<\/a> campaigns:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#giveaways\">Giveaways &amp; Sweepstakes<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#affiliate\">Affiliate Influencer Campaign<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#events\">Contests and Events Activations<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#sponsored\">Sponsored Posts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#ambassador\">Brand Ambassador Programs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#social-media-takeovers\">Social Media Takeovers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#product-collaborations\">Product Collaborations<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"giveaways\">1. <strong>Giveaways &amp; Sweepstakes<\/strong><\/h3>\n\n\n\n<p>These are like fun digital competitions <a href=\"https:\/\/taggbox.com\/blog\/influencer-collaboration\/\">where influencers Collab<\/a> with brands to offer freebies or exclusive prizes to their followers. It&#8217;s a win-win situation: the influencer gets to engage their audience, while the brand gains exposure and potential new customers just remember to <a href=\"https:\/\/blog.brandmovers.com\/top-legal-guidelines-to-know-for-hosting-sweepstakes-contests-and-other-promotions\" rel=\"dofollow\" target=\"_blank\">implement it correctly<\/a>.<\/p>\n\n\n\n<p>Brands like <strong>Starbucks<\/strong> and <strong>Louis Vuitton<\/strong> are very active when it comes to giveaways!<\/p>\n\n\n\n<figure class=\"wp-block-video\" style=\"width: 70%;margin: 15px auto;\"><video autoplay controls src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/347217169_555393023342221_6040213014504180575_n.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"affiliate\">2. <strong>Affiliate Influencer Campaign<\/strong><\/h3>\n\n\n\n<p>It&#8217;s like a partnership where the influencer <a rel=\"dofollow\" href=\"https:\/\/www.osiaffiliate.com\/marketing\/get-paid-to-promote-products\/\" target=\"_blank\">promotes the brand\u2019s products<\/a> and earns a share of the profit when their followers make a purchase.<\/p>\n\n\n\n<p>In this type of campaign, influencers earn a commission for every sale they generate through unique <a rel=\"dofollow\" href=\"https:\/\/referral-factory.com\/learn\/how-to-create-a-referral-link-a-step-by-step-guide\/\" target=\"_blank\">referral links<\/a> or discount codes.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"680\" height=\"680\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/FW1m_B8XkAAE0hW.jpg\" alt=\"examples influencer campaign\" class=\"wp-image-28003\" style=\"width:446px;height:446px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/FW1m_B8XkAAE0hW.jpg 680w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/FW1m_B8XkAAE0hW-300x300.jpg 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/FW1m_B8XkAAE0hW-150x150.jpg 150w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"events\">3. <strong>Contests and Events Activations<\/strong><\/h3>\n\n\n\n<p>Brands and influencers come together to organize exciting contests or special events that get their followers involved.&nbsp;<\/p>\n\n\n\n<p>It could be anything from photo challenges to live-streamed experiences, <a rel=\"dofollow\" href=\"https:\/\/ecomgrowth.fr\/podcast-ecommerce\/\" target=\"_blank\">ecommerce podcast<\/a> and even IRL events, creating buzz and building a sense of community.<\/p>\n\n\n\n<p>Brands like <strong>Google, Maybelline, and Loreal <\/strong>host various brand events throughout the year, where they invite influencers to participate in these events.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_7-1024x551.jpg\" alt=\"examples of influencer campaign\" class=\"wp-image-28004\" style=\"width:779px;height:418px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_7-1024x551.jpg 1024w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_7-300x161.jpg 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_7-768x413.jpg 768w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_7.jpg 1039w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>The influencers capture and upload the event&#8217;s behind-the-scenes and other exciting happenings, and their followers get to catch glimpses of these events through their stories and other posts. This is a great way to help brands spread awareness about their products.&nbsp;For IRL events, having QR Codes with well-defined CTAs placed at several places will ensure brands can leverage the benefit of organizing the event at such a scale. Using <a href=\"https:\/\/www.beaconstac.com\/qr-code-generator\" rel=\"dofollow\" target=\"_blank\">Beaconstac&#8217;s QR Code generator<\/a>, brands can easily create secure QR Codes in bulk.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sponsored\">4. <strong>Sponsored Posts<\/strong><\/h3>\n\n\n\n<p>Influencers create content around a brand&#8217;s product or service and share it with their audience. These posts are often marked as sponsored or #ad so followers know it&#8217;s a collaboration.&nbsp;<\/p>\n\n\n\n<p>It&#8217;s a way for the brand to leverage the influencer&#8217;s reach and credibility to promote their offerings.<\/p>\n\n\n\n<p>An example of this could be the very famous collaboration between our Insta queen and celebrity influencer Kylie Jenner and Glow drink!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"820\" height=\"1024\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/3_0-820x1024.webp\" alt=\"glow drink influencer marketing example\" class=\"wp-image-28005\" style=\"width:461px;height:576px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/3_0-820x1024.webp 820w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/3_0-240x300.webp 240w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/3_0-768x960.webp 768w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/3_0.webp 970w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"ambassador\">5. <strong>Brand Ambassador Programs<\/strong><\/h3>\n\n\n\n<p>Brands team up with influencers who become trusted ambassadors, consistently promoting their products and building solid connections with their audience.<\/p>\n\n\n\n<p>Having a popular brand ambassador can be very beneficial for the brand as they bring high visibility and exposure.&nbsp;<\/p>\n\n\n\n<p>A very recent and talked about <a href=\"https:\/\/taggbox.com\/blog\/tiktok-campaign-examples\/\">example can be TikTok influencer<\/a> Charlie D\u2019amelio becoming the brand ambassador of Dunkin Donuts.&nbsp;<\/p>\n\n\n\n<p>Charlie was always open about how much she loved Dunkin, and the brand did not take much time before offering her to become their brand ambassador.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/5e5026c4fee23d461e4d8f74.webp\" alt=\"examples influencer marketing campaign \" class=\"wp-image-28007\" style=\"width:636px;height:477px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/5e5026c4fee23d461e4d8f74.webp 700w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/5e5026c4fee23d461e4d8f74-300x225.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"social-media-takeovers\">6. <strong>Social Media Takeovers<\/strong><\/h3>\n\n\n\n<p>This is when an influencer temporarily takes control of a brand&#8217;s social media account.&nbsp;<\/p>\n\n\n\n<p>They create and share content, giving their unique perspective and engaging with the brand&#8217;s audience in a fresh and exciting way.<\/p>\n\n\n\n<p>It&#8217;s a clever way to actively engage the audience and connect them with the brand&#8217;s content. Involving influencers and followers creates an interactive experience that keeps everyone excited and invested in the brand.&nbsp;<\/p>\n\n\n\n<p>Author Dr. Shauna Shapiro assumed control of the wellness brand Goop&#8217;s account to impart a meditation session, aimed at transforming negativity into positivity amidst these unpredictable times.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"720\" height=\"638\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screen-Shot-2020-03-23-at-8.09.09-PM-720x638-1.png\" alt=\"examples influencer marketing\" class=\"wp-image-28019\" style=\"width:555px;height:492px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screen-Shot-2020-03-23-at-8.09.09-PM-720x638-1.png 720w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screen-Shot-2020-03-23-at-8.09.09-PM-720x638-1-300x266.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"product-collaborations\"><strong>7. Product Collaborations<\/strong><\/h3>\n\n\n\n<p>Brands collaborate with influencers to co-create and launch special edition products or collections.&nbsp;<\/p>\n\n\n\n<p>The influencer&#8217;s creativity and personal touch infuse the brand&#8217;s offerings with their unique style, appealing to their dedicated fan base.<\/p>\n\n\n\n<p>Here we can talk about the celebrity influencer Sofia Vergara and Foster Grant collab.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Sofia Vergara X Foster Grant<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Foster Grant worked on a new line of products which was crafted by our beloved Colombian, Sofia Vergara, and as expected, fans fell in love with it as soon as it launched.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"930\" height=\"448\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_8.jpg\" alt=\"influencer marketing campaign example\" class=\"wp-image-28020\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_8.jpg 930w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_8-300x145.jpg 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_8-768x370.jpg 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/figure><\/div>\n\n\n<p>These different influencer marketing campaigns offer brands versatile ways to connect with their target audience, drive engagement, and generate buzz around their products or services. It&#8217;s a dynamic and ever-evolving field that harnesses the power of influencers to create authentic connections and memorable experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"influencer-marketing-examples-to-inspire-and-get-you-started-with-your-own\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"crush-your-next-organic-influencer-marketing-campaign-effortlessly\"><strong>Crush Your Next Organic Influencer Marketing Campaign Effortlessly!<\/strong><\/h2>\n\n\n\n<p>When planning your next influencer marketing examples, finding the right <a href=\"https:\/\/taggbox.com\/organic-influencer\/\">organic influencers<\/a> to partner with is crucial.&nbsp;<\/p>\n\n\n\n<p>These are influencers who genuinely align with your brand values and have built a loyal and engaged following. Unlike influencers who may have purchased fake followers, organic influencers bring authenticity and credibility to your campaign.&nbsp;<\/p>\n\n\n\n<p>They have higher engagement rates and can connect with their audience on a deeper level.&nbsp;<\/p>\n\n\n\n<p>To ensure the success of your campaign, Taggbox helps brands to discover and collaborate with the perfect organic influencers for your brand and helps them to <a href=\"https:\/\/taggbox.com\/blog\/repurpose-influencer-generated-content\/\">repurpose Influencer-generated<\/a> and user generated content (UGC) on various marketing touch points, such as your website, socials, etc.<\/p>\n\n\n\n<p>By leveraging the influence of these authentic voices, you can nail your next campaign and achieve impactful results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Someone once said, &#8220;Marketing is no longer about the stuff you make, but about the stories you tell, and influencers are the storytellers who bring brands to life,\u201d we agree!&nbsp; As the digital landscape evolves, the power of influencers to captivate audiences and shape trends is undeniable. With 92% of consumers trusting influencer recommendations over [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":27986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[816],"tags":[],"class_list":["post-27985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 Influencer Marketing Campaign Examples in 2024<\/title>\n<meta name=\"description\" content=\"List of 12 influencer marketing campaign examples. Gain insights into creative campaigns that have driven brand awareness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Influencer Marketing Campaign Examples in 2024\" \/>\n<meta property=\"og:description\" content=\"List of 12 influencer marketing campaign examples. Gain insights into creative campaigns that have driven brand awareness.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Taggbox Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/taggboxSocial\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-07T06:48:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-09T11:20:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Influencer-marketing-campaign.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"641\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Adrija Milan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@taggboxsocial\" \/>\n<meta name=\"twitter:site\" content=\"@taggboxsocial\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrija Milan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/\"},\"author\":{\"name\":\"Adrija Milan\",\"@id\":\"https:\/\/taggbox.com\/blog\/#\/schema\/person\/201aa151194578ca5aef2024d0b187e4\"},\"headline\":\"12 Influencer Marketing Campaign Examples in 2024\",\"datePublished\":\"2023-06-07T06:48:56+00:00\",\"dateModified\":\"2024-08-09T11:20:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/\"},\"wordCount\":3086,\"publisher\":{\"@id\":\"https:\/\/taggbox.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Influencer-marketing-campaign.png\",\"articleSection\":[\"Influencer Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/\",\"url\":\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/\",\"name\":\"12 Influencer Marketing Campaign Examples in 2024\",\"isPartOf\":{\"@id\":\"https:\/\/taggbox.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/taggbox.com\/blog\/influencer-marketing-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/06\/Influencer-marketing-campaign.png\",\"datePublished\":\"2023-06-07T06:48:56+00:00\",\"dateModified\":\"2024-08-09T11:20:48+00:00\",\"description\":\"List of 12 influencer marketing campaign examples. 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