{"id":32946,"date":"2023-11-10T11:11:35","date_gmt":"2023-11-10T05:41:35","guid":{"rendered":"https:\/\/taggbox.com\/blog\/?p=32946"},"modified":"2024-05-30T14:14:44","modified_gmt":"2024-05-30T08:44:44","slug":"types-of-influencers","status":"publish","type":"post","link":"https:\/\/taggbox.com\/blog\/types-of-influencers\/","title":{"rendered":"26 Types Of Influencers in 2024 You Need to Know"},"content":{"rendered":"\n

“92% of marketers<\/a> believe that influencer marketing is an effective form of marketing.\u201d <\/p>\n\n\n\n

Given that influencer marketing campaigns<\/a> yield twice the return on investment compared to traditional marketing campaigns, it’s not surprising that this strategy garners such widespread support.<\/p>\n\n\n\n

If you’re considering working with various types of influencers, it’s only natural to wrestle with the decision of which influencer to collaborate<\/a> with. In this blog, we will delve into the types of soical media influencers, categorizing them into three distinct groups: those based on follower count, those based on content or niche, and those categorized by occupation or brand affiliation. <\/p>\n\n\n\n

This breakdown will assist you in making an informed choice when selecting the ideal influencer for your brand.<\/p>\n\n\n\n

4 Types of Influencers Based on Followers Count<\/h2>\n\n\n\n

1. Micro-Influencers:<\/h3>\n\n\n\n
\"Micro<\/figure>\n\n\n\n

Recent studies show that micro-influencers generate up to 60% more engagement<\/a> than macro-influencers. They have a very niche audience that is loyal to them and actually enjoys their content, and brands are utilizing this in their favor. <\/p>\n\n\n\n

Micro-influencers are social media stars with typically small but engaged followings, often ranging from 1,000 to 10,000 followers. <\/p>\n\n\n\n

Micro-influencers are known for their niche expertise and high levels of engagement with their audience. They are often seen as authentic and relatable, which makes them effective for marketing to specific target demographics.<\/p>\n\n\n\n

2. Nano-Influencers:<\/h3>\n\n\n\n

These are the most overlooked types of influencers because their potential has not yet been realized. Still, a recent study shows that nano-influencers have a 5% engagement rate<\/a>, beating out even the mega influencers with over one million followers.<\/p>\n\n\n\n

Nano-influencers have the smallest following among influencers, often with less than 1,000 followers. They are usually everyday individuals who have a highly localized or specialized influence. Their tight-knit community trusts them and can provide authentic recommendations and endorsements.<\/p>\n\n\n\n

3. Mid-Tier Influencers:<\/h3>\n\n\n\n
\"Mid-tier<\/figure>\n\n\n\n

Mid-tier influencers typically have follower counts ranging from 10,000 to 100,000 followers. These types of influencers have a larger reach compared to micro and nano-influencers. They often possess a good balance of reach and engagement, making them effective in promoting products and services to a broader audience while maintaining a personal connection with their followers.<\/p>\n\n\n\n

4. Macro-Influencers and Mega-Influencers:<\/h3>\n\n\n\n
\"Macro<\/figure>\n\n\n\n

These are the social media celebs that everyone has heard of or engaged with at least once. Macro-influencers have follower counts in the hundreds of thousands, while mega-influencers often have millions of followers.<\/p>\n\n\n\n

<\/div>\n\n\n\n

These types of social media influencers have a massive reach and are often well-known in their respective industries or even across various domains. They are often celebrities, athletes, or well-established personalities. While they can reach a wide audience, their endorsements may appear less personal and relatable than those of smaller influencers.<\/p>\n\n\n\n

13 Different Types of Social Media Influencers Based on Content<\/h2>\n\n\n\n

1. Beauty Influencers<\/a>:<\/h3>\n\n\n\n
\"Beauty<\/figure>\n\n\n\n