{"id":35909,"date":"2024-03-01T11:45:52","date_gmt":"2024-03-01T06:15:52","guid":{"rendered":"https:\/\/taggbox.com\/blog\/?p=35909"},"modified":"2024-03-18T12:46:42","modified_gmt":"2024-03-18T07:16:42","slug":"how-to-embed-video-in-email-campaigns","status":"publish","type":"post","link":"https:\/\/taggbox.com\/blog\/how-to-embed-video-in-email-campaigns\/","title":{"rendered":"How to Embed Video in Email Campaigns?"},"content":{"rendered":"\n

Making marketing emails as visually appealing and attention-grabbing as possible is a powerful strategy for brands to attract more customers. One of the most effective ways to make an email more engaging is to embed video in email<\/strong>. Adding videos not only makes the email more interesting but also allows you to provide more information about the brand.<\/p>\n\n\n\n

Adding videos to an email can be a tricky thing as it must go with the overall theme of the mail. A brand must know how to embed a video in an email <\/strong>effectively to ensure the best results and maximum conversions.<\/p>\n\n\n\n

Come along as we dive a bit deeper into the process of having an embedded video in an email <\/strong>for better email marketing<\/a>. We have outlined the importance of using videos in email campaigns and the advantages associated with it. We have also listed down the steps required for doing the same.<\/p>\n\n\n\n

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What Does it Mean to Embed a Video in Email?<\/h2>\n\n\n\n

It is a simple yet effective strategy brands use during email marketing. Embedding video in email allows the receiver to play a video without leaving the email. This allows a brand to explain rather complex concepts if described in the text.<\/p>\n\n\n\n

Why Should You Use Videos in Email Campaigns?<\/h2>\n\n\n\n

One might wonder what is the need for adding video to email<\/a> and what benefits it offers. Apart from making the email attractive, videos have various other advantages that a brand can enjoy if they are embedded strategically. <\/p>\n\n\n

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Here are some of the major reasons why you should know how to embed videos in emails.<\/p>\n\n\n\n

1. Increase Open and Click-Through Rates<\/h3>\n\n\n\n

Videos are a perfect way to get the attention of the person reading an email. Using plain text or static images that look attractive might not be as engaging as a video can be. Just using the word \u201cVideo\u201d in the subject can make the reader curious. It increases the chances of them opening the mail by 19%.<\/a><\/p>\n\n\n\n

The chances of a user clicking on the links in a mail increase by 300% <\/a>if it has videos embedded. This also means more traffic, increasing your SEO rank<\/a> on search results as well.<\/p>\n\n\n\n

2. Boost Engagement and Shareability<\/h3>\n\n\n\n

Visual elements of a video and its interactive content can make the entire mail highly engaging. The email can become more interesting when the reader sees eye-catching graphics, perfectly used colors, and useful information..<\/p>\n\n\n\n

Videos also have the power to engage users for a longer period which is also one of its notable advantages. When a user spends more time on the email, they are more likely to go through the entire content. This means they will at least understand everything you have to offer. Even if they are not interested in taking any action at the time, they might remember it for the future.<\/p>\n\n\n\n

3. Improve Communication of Complex Ideas<\/h3>\n\n\n\n

There is some useful information that might be too complex to be explained in words. Some concepts of your brand might be a trick for the user to understand and require visual examples. This is where adding videos to marketing emails can help.<\/p>\n\n\n\n

Videos are capable of providing better explanations of things that might be difficult to explain in words. They allow you to make the content more informative without using too many words and lose the interest of the reader.<\/p>\n\n\n\n

Adding a visual touch to a marketing email makes it stay in the recipient\u2019s mind for a longer period of time This is why embedding videos in an email is a core part of inbound marketing.<\/p>\n\n\n\n

4. Enhance Storytelling and Brand Messaging<\/h3>\n\n\n\n

Videos allow a brand to be better at storytelling and creating a better picture in the mind of the reader. You can include video testimonials of previous customers to show exactly how satisfied they are with the services you offer. Watching such impactful social proof<\/a> will encourage the customer to choose your brand for their needs.<\/p>\n\n\n\n

Videos give an opportunity to the brands to show content to form deeper connections by inciting just the correct emotion. With better storytelling through adding video to emails, you can establish a good brand identity and foster better relations. <\/p>\n\n\n\n

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People Also Search For: <\/em><\/strong>How to Embed YouTube Videos on Websites for Free?<\/em><\/strong><\/a><\/p>\n<\/blockquote>\n\n\n\n

Different Ways To Embed Video in an Email (+3 Methods)<\/h2>\n\n\n\n

Now that we understand the benefits of a brand knowing how to <\/strong>embed videos<\/strong><\/a> in emails<\/strong>, let’s understand how it’s done. There are various ways in which you can choose to display the video you have embedded in your email.<\/p>\n\n\n\n

Following are the methods to add them in all such ways. We have covered 3 Methods to make embedding easy for you!<\/p>\n\n\n\n

Method 1: Embed Video in Email Using Tagbox<\/a><\/p>\n\n\n\n

Method 2: Add a GIF and a call-to-action (CTA)<\/a><\/p>\n\n\n\n

Method 3: Use a Static Image With a ‘Play’ Button<\/a><\/p>\n\n\n\n

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Note: <\/em><\/strong>Most of the methods used for embedding videos to an e-mail require the user to redirect on another webpage. However, with Tagbox, they can watch the complete video while staying on the same page and not leave an email.<\/em><\/p>\n<\/blockquote>\n\n\n\n