{"id":27522,"date":"2023-05-17T18:25:09","date_gmt":"2023-05-17T12:55:09","guid":{"rendered":"https:\/\/taggbox.com\/blog\/?p=27522"},"modified":"2024-02-01T11:24:56","modified_gmt":"2024-02-01T05:54:56","slug":"the-leela-ugc-case-study","status":"publish","type":"post","link":"https:\/\/taggbox.com\/blog\/the-leela-ugc-case-study\/","title":{"rendered":"Community Building To Increased Website Engagement: The Leela\u2019s Winning UGC Strategy"},"content":{"rendered":"\n<p>The industry of luxury hospitality has been prevalent since the beginning of time, and it has a lot of competition. In times like today, standing out from the crowd and making yourself shine is crucial. &nbsp;<\/p>\n\n\n\n<p>The Leela has built a community through the<strong> #ExploreWithTheLeela <\/strong>campaign and many other location-specific hashtags for all their 12 properties in cities like Bangalore, Jaipur, Delhi, Mumbai, etc.<\/p>\n\n\n\n<p>By leveraging these hashtags, The Leela has cultivated a loyal community, curated captivating <a href=\"https:\/\/taggbox.com\/blog\/user-generated-content\/\">user-generated content<\/a><strong>, <\/strong>and transformed guests into content creators, proudly displayed on their <a href=\"https:\/\/www.theleela.com\/\" target=\"_blank\" rel=\"nofollow\">website<strong> <\/strong><\/a>with the help of Taggbox!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"letsexploreluxurywiththeleela\">Let\u2019s Explore Luxury with The Leela<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/Screenshot_2-1024x352.png\" alt=\"the Leela Widget Gallery\" class=\"wp-image-27524\" style=\"width:768px;height:264px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/Screenshot_2-1024x352.png 1024w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/Screenshot_2-300x103.png 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/Screenshot_2-768x264.png 768w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/Screenshot_2.png 1339w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Leela has been in the hospitality industry since 1986 and has luxurious properties in many destinations.<\/p>\n\n\n\n<p>They are best known for their<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>award-winning restaurants showcasing culinary masterpieces,<\/li>\n\n\n\n<li>exquisite spa sanctuaries for rejuvenation, and&nbsp;<\/li>\n\n\n\n<li>luxurious accommodations decorated with elegant furnishings,&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"discoveringclientsexpectations\">Discovering Client\u2019s Expectations<\/h2>\n\n\n\n<p>Our client, <a href=\"https:\/\/www.theleela.com\/\" rel=\"nofollow\" target=\"_blank\">The Leela Hotel<\/a>, sought to enhance engagement on their social media platforms, focusing on increasing activity related to their hashtags.&nbsp;<\/p>\n\n\n\n<p>Their objective was to cultivate a dedicated community of followers who could potentially become valuable leads for their business.&nbsp;<\/p>\n\n\n\n<p>To gain insights into their customers&#8217; experiences, they introduced the hashtag <strong>#ExploreWithLeela<\/strong> and many other location-specific hashtags like, <strong>#TheLeelaPalaceJaipur<\/strong>, and <strong>#TheLeelaPalaceNewDelhi <\/strong>for their different properties. This allowed their customers to share reviews, photos, and videos of their memorable moments at The Leela.&nbsp;<\/p>\n\n\n\n<p>The Leela was looking for an organized way to showcase this user-generated content on their website and socials to attract more customers and give their website visitors an authentic experience and review of what they can expect from their properties.<\/p>\n\n\n\n<div class=\"taggboWrap cta_popup_highlight1\">\n<div class=\"titleTagg\">\n<p style=\"font-size: 24px;font-weight:800;\">Harness The Power Of UGC In Hospitality\n<\/p>\n<p>\n<\/p>\n<\/div>\n<div class=\"actions\">\n<button class=\"ugcFromBtn\">Request Demo<\/button>\n<a href=\"https:\/\/app.taggbox.com\/accounts\/register\" class=\"btn-bdr\">Start Free Trial\u2192<\/a>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"taggboxtotherescuehowtheleelatransformedchallengesintoepicwins\">Taggbox to the Rescue: How The Leela Transformed Challenges into Epic Wins!<\/h2>\n\n\n\n<p>With most people checking out user-generated content (UGC) before finalizing their bookings, harnessing UGC&#8217;s power has become essential for brands in hospitality. This is where Taggbox\u2019s <a href=\"https:\/\/taggbox.com\/ugc-suite\/\">UGC Suite<\/a> came into play for The Leela.&nbsp;<\/p>\n\n\n\n<p>It\u2019s an absolute game-changer that lets you <strong>Collect, Manage,&nbsp; Customize, and Publish <\/strong>your UGC on different marketing touchpoints. It also has a feature of <strong>UGC Rights<\/strong> that lets you protect your UGC legally and effortlessly and avoid copyright and GDPR issues.<\/p>\n\n\n\n<p>With Taggbox, The Leela could organize content from 12 different locations into dedicated folders allowing for tailored web pages that delighted the guests.&nbsp;<\/p>\n\n\n\n<p>The Leela has also leveraged the <strong>collaborator<\/strong> feature of Taggbox, allowing multiple team members to manage a single account. They curated and showcased only top-tier content, delivering a refreshing and sensational experience to their audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"theleelassuccess\">The Leela\u2019s Success<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/the_leela-\u2013-1-1024x438.png\" alt=\"The Leela Testimonial\" class=\"wp-image-27523\" style=\"width:768px;height:329px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/the_leela-\u2013-1-1024x438.png 1024w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/the_leela-\u2013-1-300x128.png 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/the_leela-\u2013-1-768x328.png 768w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/the_leela-\u2013-1.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Taggbox worked its magic for The Leela, resulting in a collection of more than <strong>1,00,000 user-generated content pieces<\/strong> on their oh-so-fancy branded hashtags from all of the digital space, and that&#8217;s not all! Taggbox also helped The Leela generate a whopping <strong>15 million impressions<\/strong>, skyrocketing The Leela&#8217;s brand awareness.&nbsp;<\/p>\n\n\n\n<p>With Taggbox, The Leela collected up to <strong>80,000 posts<\/strong> from social media platforms, creating a digital feast for the eyes.&nbsp;<\/p>\n\n\n\n<p>With the help of Taggbox&#8217;s analytics and moderation features, only the best content graced The Leela&#8217;s screens, providing an authentic and captivating experience for their guests.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"689\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/the_leela_in2-1024x689.png\" alt=\"Client Experience With Taggbox\" class=\"wp-image-27525\" style=\"width:512px;height:345px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/the_leela_in2-1024x689.png 1024w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/the_leela_in2-300x202.png 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/the_leela_in2-768x517.png 768w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/the_leela_in2.png 1133w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"elevatehospitalitywithtaggbox\">Elevate Hospitality with Taggbox!<\/h2>\n\n\n\n<p>Here&#8217;s how hospitality brands get to ignite a world of limitless possibilities with Taggbox:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Taggbox aggregates social media content for hotels and resorts, showcasing positive guest experiences, reviews, and photos. This builds social proof, attracts customers, and boosts brand trust.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It helps moderate and filter hotel social media content, ensuring a high-quality display and enhancing the guest experience.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Taggbox also allows hotels and resorts to customize their social media walls and feeds to match their brand&#8217;s visual identity. This creates a seamless and engaging guest experience by aligning with their brand aesthetics.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It facilitates hashtag campaigns and contests for hotels and resorts, increasing brand visibility and engaging guests through user-generated content (UGC).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It provides analytics and insights for social media walls and feeds. It tracks engagement metrics, user activity, and guest preferences, enabling data-driven decisions to enhance guest satisfaction.<\/li>\n<\/ul>\n\n\n\n<div class=\"taggboCTA cta_popup_highlight2\" style=\"background-image: url(https:\/\/taggbox.com\/blog\/wp-content\/themes\/taggbox\/images\/cta-image\/cta_back1.png);\">\n    <div class=\"d-flex\">\n        <div class=\"titleTagg\">\n            <div class=\"h2\">Harness The Power Of UGC In Hospitality<\/div>\n            <div class=\"actions\">\n                <button class=\"ugcFromBtn\">Let&#8217;s Talk<\/button>\n            <\/div>\n<\/div>\n        <div class=\"titleTaggImg\">\n            <img decoding=\"async\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/themes\/taggbox\/images\/cta-image\/cta_image1.png\" height=\"314px\" width=\"310px\" alt=\"Free Trial\">\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The industry of luxury hospitality has been prevalent since the beginning of time, and it has a lot of competition. In times like today, standing out from the crowd and making yourself shine is crucial. &nbsp; The Leela has built a community through the #ExploreWithTheLeela campaign and many other location-specific hashtags for all their 12 [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":27526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230,348],"tags":[],"class_list":["post-27522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-user-generated-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taggbox Transforms The Leela With Powerful UGC Solutions<\/title>\n<meta name=\"description\" content=\"With Taggbox, The Leela could organize content from 12 different locations into dedicated location-based widgets allowing for tailored web 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