Tagbox Display has long been a favorite among event marketers for its ability to fetch and display content from various social media platforms such as Twitter, Facebook, Instagram and 10+ more platforms. This functionality has allowed event organizers to showcase real-time user-generated content (UGC), enhancing attendee engagement and creating a buzz around the event. 

Recognizing the growing popularity and potential of this platfom, Tagbox has decided to elevate it to its brand, Social Walls, with ample new features designed to meet the evolving needs of the market.

Introducing Social Walls – A Platform to Transform Your Event Experience:

Social Walls builds upon the strong foundation of Tagbox Display by introducing advanced features that promise to revolutionize event engagement. One of the most significant additions is AI moderation, a cutting-edge technology that ensures the displayed content is appropriate, relevant, and high-quality. This new feature provides event organizers with greater control, allowing them to focus on creating memorable experiences for audiences.

Neeraj Singal, CEO of Tagbox, shared his vision for the new entity:

Social Walls will continue to offer the core benefits that made Tagbox Display popular, such as seamless integration with major social media platforms and dynamic UGC management. The addition of AI moderation is just the beginning, with more innovative features planned for future releases.

This rebranding signifies Tagbox’s dedication to staying ahead of market trends and providing top-tier solutions to its clients. By separating Social Walls into its own entity, Tagbox aims to streamline its product offerings and deliver more specialized and effective solutions for event marketers.

About Tagbox:

Tagbox is a pioneer in UGC solutions and is dedicated to enhancing marketing through its innovative UGC Solution. With a focus on customer satisfaction and continuous improvement, Tagbox remains at the forefront of the industry, delivering solutions that meet the evolving needs of event organizers and marketers.

The post Tagbox Display is Now Social Walls, A Dedicated Event Engagement Solution appeared first on Taggbox Blog.

No spoilers, but by the end of this blog, you’ll be geared up with everything you need to understand User generated content (UGC) and how you can UGC-fy your brand. We will be covering 

• What is User-generated Content (UGC Meaning)?
• Various types of UGCs, 
• How using UGC in your marketing can benefit your brand and 
• Examples of some brands that have absolutely killed their UGC campaigns. 

So, let’s jump in!

What is User-Generated Content (UGC)?

User-generated content (UGC) is content created by your audience, like photos, videos, reviews, or tweets, that they share online. Think of it as your customers becoming your marketing team, building trust and buzz around your brand.

UGC captures the real experiences, opinions, and creativity of individuals rather than the polished messages crafted by companies. It’s the unfiltered, authentic content that paints a genuine picture of how people interact with products, services, or just about anything they find interesting.

In simpler terms, when you are about to book a hotel and you skip everything and rush to reviews, that is just an example of you wanting to know what other “users” like you think of the place and get an authentic opinion! This is why even your users expect you to use “User-generated content.”

“The next wave of the Web is going to be user generated content.”
John Doerr, Venture Capitalist

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Why is User-Generated Content Important?

In a world saturated with marketing messages, consumers crave authenticity. They’re bombarded with picture-perfect ads and carefully crafted social media posts, making it difficult to discern genuine recommendations.

This is where UGC (User-Generated Content)shines. Imagine scrolling through Instagram and coming across a video tutorial by a regular person using your brand’s new eyeshadow palette. They showcase different techniques, highlight the blendability of the colors, and share their honest thoughts on the product’s performance. This authentic review resonates far more than any traditional advertisement.

UGC builds trust by showcasing real people using and loving your products. It fosters a sense of community as consumers connect over shared experiences and product recommendations. Ultimately, this drives conversions as potential customers are more likely to purchase products endorsed by their peers.

Explore Also – What Is UGC Video

Types of User-Generated Content

User-Generated Content (UGC) comes in various forms, reflecting the diverse ways people express themselves online. Here are some common types of UGC:

1. Social Media Posts
2. Reviews and Ratings
3. Images and Videos
4. Blog Comments
5. Forums and Communities
6. Memes and GIFs
7. Podcast Contributions
8. Contests and Challenges
9. Live Streaming
10. Interactive Content

Understanding these types of UGC helps businesses and individuals tap into the wealth of content created by their audience, fostering engagement and building a sense of community.

“People are more likely to change their mind or behaviors when the result will make them feel better about themselves, and oftentimes that means being part of a larger group.”

Chris Graves, President & Founder, Ogilvy Center for Behavioral Science at Ogilvy

How using UGC will Benefit Your Brand:

Now that you understand what UGC is, let’s talk about why you are actually here. You want to know what User-Generated Content (UGC Meaning) can do for your brand. Let’s dive into how incorporating UGC into your marketing strategy can be a game-changer for you:

1. Building Trust

In a world filled with marketing noise, trust is a rare commodity. UGC (User Generated Content) provides social proof, showcasing that real people endorse and enjoy your products or services. Tagbox’s UGC Suite facilitates the process, ensuring your brand is visible, trustworthy, and a leader in your industry.

2. Maximizing Conversions

When potential customers see real people using and loving your offerings, they’re more likely to convert. Tagbox’s UGC Suite empowers you to seamlessly integrate user-generated content into your marketing strategy, boosting conversions and, of course, sales.

3. Showcasing Uniqueness

Every brand has a story, and UGC allows your users to narrate it in their own words. Tagbox’s customization options enable you to tailor UGC to fit your brand, providing a unique identity that sets you apart from the competition.

4. Fostering Connections

UGC is not just content; it’s a bridge to a thriving user community. Tagbox UGC Suite lets you listen to your audience, respond to their feedback, and create influential content that fosters meaningful connections.

Incorporating UGC into your brand strategy isn’t just a trend; it’s a powerful way to connect with your audience, build credibility, and create a community that actively supports and promotes your brand.

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Explore Now – Top User Generated Content (UGC) Platforms

Some Actionable Tips for Your UGC Campaign

Here are some quick and easy tips to help you connect, engage, and shine with the authentic power of content created by your community. 

1. Clear Guidelines: Provide clear guidelines for users contributing content. Specify themes, formats, and any brand-related requirements to ensure the UGC aligns with your brand image.

2. Engage and Encourage: Actively engage with users who contribute content. Respond to comments, acknowledge submissions, and create a sense of community. Encourage participation through contests, challenges, or giveaways.

3. Consistent Branding: While encouraging creativity, maintain a consistent brand image. Incorporate brand elements into UGC campaigns, ensuring that user-generated content seamlessly fits into your overall branding strategy.

4. Rights Management: Clearly communicate the terms of use for user generated content and obtain proper permissions. Implement an efficient rights management system to avoid legal issues and ensure compliance.

5. Diverse Content Formats: Personalization of a variety of content formats, including images, videos, reviews, and testimonials. Diversifying content keeps your UGC campaigns fresh and appeals to a broader audience.

6. Prominent Display: Showcase user-generated content prominently on your website, social media, and marketing materials. Highlighting UGC reinforces the sense of community and builds trust among potential customers.

7. Strategic Calls-to-Action (CTAs): Incorporate strategic CTAs within UGC campaigns. Guide users on how to participate, whether it’s by using a specific hashtag, submitting content on a dedicated platform, or engaging in a particular way.

8. Monitoring and Moderation: Regularly monitor user-generated content to ensure it aligns with your brand values. Implement moderation tools to filter out inappropriate content and maintain a positive brand image.

9. Incentives and Rewards: Provide incentives for users to contribute content. This could include exclusive access, discounts, or the chance to be featured prominently. Rewarding contributors fosters a sense of appreciation.

10. Data Analysis: Leverage analytics tools to measure the performance of your UGC campaigns. Understand engagement metrics, user demographics, and the impact of UGC on your overall brand visibility.

Remember, the success of UGC lies not just in the quantity of content but in the quality of engagement and the authentic connections it builds with your audience.

How Do You Integrate User-Generated Content Into Your Marketing Strategy?

Gone are the days of solely relying on traditional marketing messages. People seek genuine recommendations and experiences from real users. This is where User Generated Content (UGC) comes into play. “We were initially skeptical about using IGC in our marketing, but we’ve been pleasantly surprised by its reach across socials and how followers have engaged with it. Designer-Carpet.co.uk

UGC encompasses any content users create, including photos, videos, reviews, and social media posts.  The following tips outline how you can harness the power of User-Generated Content to enhance your marketing efforts:

1. Run engaging contests:

Encourage content creation by hosting photo contests with travel-related themes like “Capture Your Dream Adventure” or “Most Unique Local Experience.” Offer exciting travel experiences or merchandise as prizes.

2. Utilize relevant hashtags:

Create a branded hashtag and encourage users to share their travel photos and stories using it. Additionally, leverage popular travel hashtags to gain a wider reach. 

3. Partner with travel influencers:

Collaborate with travel bloggers or social media personalities who resonate with your target audience. They can create engaging content showcasing destinations, activities, or travel products. 

4. Feature user-generated content:

Repost captivating travel photos and videos on your social media channels, tagging the creators. This showcases the beauty of various destinations and the experiences travelers enjoy.

Check this – UGC Ads

Showcase User-Generated Content (UGC) on Your Website

• Display customer reviews and testimonials: Positive feedback from real travelers builds trust and social proof, influencing booking decisions.

• Create a dedicated UGC gallery: Showcase the best user-generated photos and videos on a designated page on your website. You can categorize them by destination, activity type, or travel theme.

• Incorporate UGC into travel blogs: Feature user-generated content alongside informative blog posts about various destinations or travel experiences. This adds a touch of authenticity and allows travelers to see the locations through a different lens.

Think Beyond the Obvious

• Incorporate UGC into email marketing campaigns: Feature user-generated content alongside special offers or highlight travel experiences at various destinations. This personalizes your emails and entices potential customers to book.

• Run social media takeovers: Partner with relevant travel content creators to give them temporary control of your social media accounts. This allows them to share their unique perspective and showcase different travel experiences.

Remember:

1. Always obtain permission: Before featuring any user-generated content, ensure you have the creator’s consent.

2. Maintain brand alignment: While encouraging creativity, ensure the UGC aligns with the overall image and experience you want to portray.

By implementing these strategies, businesses in various sectors can leverage the power of UGC to connect with their audience, showcase their offerings in an authentic light, and ultimately drive engagement and conversions.

Successful User-Generated Content Examples

There are multiple user-generated content examples, but these are some of the best UGC examples.

1. Snickers: Rookie Mistake

Snickers hit the mark with its “Rookie Mistake” UGC campaign, turning everyday blunders into a fun and engaging experience. Here’s why it stands out:

• Weekly Prizes and Engagement: The campaign introduces an element of gamification by offering weekly prizes and encouraging users to participate regularly. This not only boosts engagement but also creates a sense of anticipation.
• Sweepstakes and Exclusive Experiences: By incorporating a “Rookie Mistake Weekly Sweepstakes,” Snickers adds an extra layer of excitement. The grand prize, an exclusive Super Bowl experience, elevates the campaign, offering a unique reward that resonates with football fans.
• Humanizing the Brand: Celebrating “rookie mistakes” humanizes the Snickers brand. It transforms the campaign from a promotional activity into a shared experience, allowing users to laugh at relatable mishaps and connect with the brand on a personal level.
• Social Media Integration: Leveraging platforms like Twitter and Instagram, the campaign extends its reach and creates a space for users to interact. Social media integration amplifies the campaign’s visibility and encourages a broader audience to join the fun.

In essence, Snickers turns lighthearted user mistakes into a strategic and entertaining marketing tool, reinforcing its brand identity as a snack that brings joy and humor to everyday moments.

2. Disney: Disney100 on TikTok

Disney’s venture into UGC with the Disney100 campaign on TikTok showcases the brand’s ability to leverage popular platforms for engagement. Here’s why it’s a success:

• Tapping into Fandom: This campaign celebrates Disney’s century-long legacy, tapping into the deep well of affection and nostalgia fans hold for its characters and stories. By partnering with TikTok, Disney meets its audience where they already gather.
• Interactive Content: The campaign goes beyond passive viewing. Fans actively engage with Disney content by creating their own videos, participating in trivia contests, and collecting “character cards.” This interactivity transforms users from mere spectators to active contributors.
• Building Community: Disney100 fosters a community of TikTok users who share a common love for Disney. It’s a space where fans connect, share their creativity, and bond over shared experiences, reinforcing the sense of belonging to the larger Disney family.
• Capitalizing on Enthusiasm: By allowing fans to participate in the consumption of Disney content on TikTok actively, Disney taps into the enthusiasm of its audience. This not only keeps the brand top of mind but also transforms fans into brand ambassadors.

Disney100 on TikTok is a creative blend of leveraging a popular social platform, fostering user participation, and capitalizing on the inherent enthusiasm that Disney fans bring to the table. It’s a testament to Disney’s adaptability to contemporary trends in digital culture.

These UGC campaigns demonstrate the power of engaging users, creating a sense of community, and leveraging digital platforms to amplify brand experiences.

Check Also – UGC Video Examples

Who Creates User-Generated Content ?

The beauty of UGC lies in its democratic nature.  Anyone can be a UGC creator, making it a powerful tool for brands to connect with a diverse audience. 

Here’s a breakdown of the potential contributors:

Loyal Customers:

These are your biggest advocates, often enthusiastically sharing their positive experiences with your brand through reviews, photos, and social media posts. 

Travel Enthusiasts:

In the travel industry, passionate travelers document their journeys through captivating photos, videos, and blog posts. They share their experiences, recommendations, and insights, potentially influencing the decisions of others. 

Social Media Influencers:

Individuals with established followings on social media platforms can create content specifically about your brand or travel destination in exchange for exposure or compensation. 

Micro-influencers:

These are social media users with a smaller but highly engaged audience. Partnering with micro-influencers can be an effective way to reach a targeted niche and generate authentic content.

Content Creators:

Travel bloggers, photographers, and videographers often create high-quality content showcasing destinations, activities, and travel products. They can be valuable partners in generating engaging UGC.

Remember:

• Not all UGC requires a significant following: Even everyday users sharing their genuine experiences can contribute valuable content.

• Focus on building relationships: Engage with potential UGC creators, respond to comments, and show appreciation for their contributions.

Where Brands Can Use User Generated Content?

Producing UGC alone isn’t enough; brands must maximize their marketing efforts and realize their UGC goals. Further, it is worth noting that by the year 22, social media boasted more than 4.59 billion active users, which is a colossal figure. Therefore, it indicates vast amounts of UGC created. 

Below are a few ways in which brands can do it.

• Embed It On Your Website
• Make It Shoppable
• Display It At Live/Virtual Events
• Integrate It On Digital Signage
• Repost It On Social Handles
• Create Robust Email Campaigns

1. Embed It On Your Website

UGC’s authenticity, uniqueness, diversity, and vibe can alter your website’s impact. It speaks for the brand and enhances user engagement, awareness, and credibility while indirectly improving the website’s ranking in search engine results. You can integrate the Google rank tracking tool to know the real-time performance insights and data. Even 74% of US audiences prefer online reviews before purchasing any item.

However, since social media platforms facilitate boundless content creation, it can be difficult to review each post and select specific ones to embed on the website.

For example, Skull Candy’s creative content marketing strategy centered on creating a visual appeal by showcasing user experiences and ideas. The brand also features customer reviews on its website, and this form of user-generated content is essential to boost conversions.

Reviews given by their customers have existed for a long time on their eCommerce websites, leading to more reviews.

Leveraging UGC-like customer reviews can take your users’ experience to another level regardless of how compelling your brand’s visuals are.

2. Make It Shoppable

By making their content shoppable, brands can enhance users’ experiences by simplifying their purchase journey. 

It has become the need of the hour because buyers are looking out for faster and more efficient processes. By providing them with a two-step check-out, brands stand a chance to amplify their sales.

Further, the emergence of social commerce has motivated people to explore more products they can incorporate into their lives. More than 79% of consumers say “UGC highly impacts their purchasing decisions”.

With user-generated content made shoppable, brands can easily turn users’ points of attraction into sales.

For example, Mum & Daughter, a clothing brand, increased its conversions by 186% and its average order value by 58% through shoppable UGC and shoppable Instagram galleries on its website. 

“UGC is an incredibly effective way for a brand to influence its audience and convert them into buyers.”

Dylan Duke, Founder and CEO at Glewee

3. Display It At Live/Virtual Events

Nothing like user-created content when fetching your audience’s attention in live or virtual events. It encourages people to be participative by creating and posting content on social media posts mentioning the event to get featured on digital screens.

This attracts the audience and keeps them hooked throughout the event while simultaneously working on your reach and brand awareness.

Further, it is difficult to keep the attendees’ curiosity throughout the event. But this becomes convincingly possible with social walls, including user-generated content, customized to appeal to them.

So, can there be a better way to keep your audience entertained? We doubt! 

4. Integrate It On Digital Signage

The digital signage industry is growing at a rapid rate. As a result, more and more businesses, irrespective of their niche, are opening up to installing it on their premise to bridge the communication gap, gain trust and enhance viewers’ attention, engagement, and conversion. 

Amidst the rise in competition, digital signage displays are becoming a powerful strategy to attain a stand-out position in the market. 

Incorporating UGC into digital displays can attract, influence, and inspire the viewers like a charm. Showcasing what your users say about your business can generate excitement and initiate interactions.

5. Repost It On Social Handles

Reposting on social media is a great way to make customers feel valued for their contributions while enhancing credibility and curiosity. 

User-generated content is a key part of social media marketing strategy leveraged by brands like National Geographic, River Island, GoPro, etc.

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However, before using this content in any form, it is essential to give the creator or the owner credit and ask permission. 

Reposting involves legalities, which is non-negotiable as it is considered a violation of IP if practiced avoiding compliance from the content creator. 

For example, Adobe is the brand behind Photoshop, so you expect some eye-popping pictures on Adobe’s feed. And they most definitely deliver in that department, reposting customer photos to foster a sense of community. 

Adobe treats its users more than just data points. For example, the brand complemented its followers in one of its posts, referring to them as Adobe’s ‘creative community.’ Appreciating people for their efforts via a repost will motivate them to create more content.

6. Create Robust Email Campaigns

Email campaigning is a traditional form of marketing that has been part of digital marketing since before computers were invented. Nine out of 10 marketers use email marketing to distribute content organically.

However, all marketers agree on the challenges of moving the receivers’ attention and keeping them engaged with the brand. They can now overcome this fear by leveraging consumer-generated content in their email campaigning.

User-Generated Content (UGC) is not branded; it is created by different individuals adding their individuality to each content, helping brands serve some unique visuals to the email receivers in each email.

User-Generated Content in email marketing helps brands leverage content beyond social media, fulfill the visual appetite of the users, activate abandoned carts, and improve the email engagement rate. Most importantly, creates a two-way interactive flow between the brand and its audience.

Dune London incorporated UGC in their emails featuring their ‘Your Style’ gallery, which saw 55% more click-throughs compared to previous emails not featuring user-created content. This drove a six-hold hike in their revenue.

85% of users are found to be more influenced by UGC than the content made by brands directly.

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What’s the difference between UGC and influencer marketing?

1. Origin of Content:

• UGC: Content is organically created by everyday users, often driven by genuine enthusiasm or a desire to share experiences.

• Influencer Marketing: Content is created through a specific collaboration between a brand and an influencer. Influencers have established followings and often receive compensation (monetary or through products/services) for promoting a brand or product.

2. Level of Control:

• UGC: Brands have limited control over the content created by users. However, they can set guidelines and encourage specific themes through contests or branded hashtags.

• Influencer Marketing: Brands have greater control over the content creation process. Collaborations often involve collaboration on content strategy, messaging, and creative direction.

3. Reach and Audience:

• UGC: Can reach a broad audience depending on the popularity of the online course creation platform and the use of relevant hashtags.

• Influencer Marketing: Targets a specific audience aligned with the influencer’s established following.

4. Cost:

• UGC: Generally less expensive as it relies on organic content creation by users.

• Influencer Marketing: This can be more expensive due to the involvement of established influencers with potentially high fees or product costs.

In essence,

• UGC is a powerful tool for building brand awareness, fostering authenticity, and encouraging user engagement.

• Influencer marketing is effective for targeted reach, leveraging an influencer’s credibility, and potentially driving conversions.

Choosing the right approach:

The ideal strategy often involves a combination of both. Utilize User Generated Content to cultivate a sense of community and organic user advocacy while strategically partnering with relevant influencers to reach targeted audiences and achieve specific marketing goals.

Now It’s Your Call

As you venture into UGC, remember that it’s more than just showcasing your products; it’s about fostering connections and building an authentic brand narrative. 

With the right tools, UGC becomes a powerful tool to transform your brand into a collaborative adventure shaped by the very people it serves. Need our help with your campaign? Taggbox UGC Suite is always here! Book a demo to know how.

Cheers to the endless possibilities that User-Generated Content unlocks!

FAQ

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These communities provide a nurturing and supportive environment where individuals can pursue their athletic goals, grow their skills, and forge meaningful connections. 

Within such communities, the progress made by others can have a profound ripple effect, inspiring and motivating more people to keep pushing forward.

USA Cycling, in its pursuit of continuing to provide the members with motivating stories, turned to Taggbox and showcased user-generated content created by its participants for its various events.

USA Cycling: Get the Full Picture

USA Cycling is the national governing body for the sport of cycling and oversees the disciplines of road, track, mountain bike, cyclocross, gravel, BMX, and esports. USA Cycling’s mission is to grow participation and engagement with the sport of bicycle racing and achieve sustained international success across all cycling disciplines. 

USA Cycling supports cyclists of all levels and abilities, from those just beginning in the sport to international-caliber athletes. The organization identifies, develops, and selects cyclists to represent the United States in international competitions through the support of youth and interscholastic programs, amateur and grassroots bike racing events, athlete development programs, and operational support for cycling clubs, racing teams, and event organizers.

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USA Cycling has a membership of 80,000, sanctions over 2,500 events annually, and is a member of the Union Cycliste Internationale (UCI) and United States Olympic & Paralympic Committee (USOPC). 

Laying Out The Expectations

USA Cycling wanted to inspire and connect with its audience through credible content; speaking of credible content, there’s nothing more authentic than UGC.

USA Cycling wanted to use the content from its members and participants of various cycling events to maximize brand awareness and build trust among its audience.

The client wished to aggregate content from their event hashtags – #TrackNats, #RoadNats, #MTBNats, and #CollNats, as well as their track talent ID program, ‘Search For Speed’, and create compelling feeds from them, ultimately showcasing it on the webpages of these various events.

Exceeding The Expectations

Sports communities thrive on healthy competition. Witnessing athletes break records and display remarkable skills is an excellent motivator for spectators and aspiring athletes alike, and for that reason, shining a deserving spotlight on these events and their participants is crucial. 

USA Cycling has actively hosted various cycling events and wanted to utilize the content generated from these event hashtags in a well-curated manner on different web pages of each event, which not only serves as inspiration but also poses as social proof for the visitors.

With Taggbox’s UGC Suite, USA Cycling was able to manage all the content – including UGC and branded content, effortlessly. The UGC Asset Manager made it easy for USA Cycling to curate hashtag-specific feeds for each event, all on one Taggbox dashboard. 

This enabled the brand to automate the task without having to navigate the tool repeatedly, saving the client considerable time and effort.

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The Outcome

USA Cycling reached a noteworthy milepost with Taggbox’s efficient features that enabled them to create event-specific widgets, with each widget having over 50 posts. This helped USA Cycling to showcase each event with maximum visibility.

Additionally, their event hashtags #MTBNats and #CollNats drove 2.3K and 4.1K website visitors, respectively. Their event, ‘Search For Speed,’ saw a surge and reached 2.5K website visitors. All of its credit goes to Taggbox’s ability to aggregate, curate, and publish compelling content feeds to various marketing touchpoints. 

Exploring Possibilities With Taggbox

Sports events have created an atmosphere of excitement, exhilaration, and community spirit within people. They go beyond mere entertainment and hold a space for endless possibilities of growth and visibility for organizations. 

Taggbox offers a wide range of possibilities for the sports industry, revolutionizing how sports events are experienced and shared. Here are some potential use cases and benefits of Taggbox in the sports industry:

1. Live event engagement: With Taggbox, sports events can engage fans in real time by displaying photos and videos on digital screens within stadiums or on websites. This fosters a sense of community, encourages fan interaction, and enhances the overall event experience.
   
2. Fan-driven campaigns: Taggbox enables the creation of interactive and engaging campaigns that involve fans. Sports organizations can run hashtag campaigns, contests, and polls, encouraging fans to participate and share their experiences. This boosts fan involvement, generates user-generated content (UGC), and creates a buzz around the event or team.
   
3. Sponsorship activation: Taggbox provides opportunities for sports organizations to integrate sponsor branding within social media feeds and UGC displays. This allows sponsors to reach a wider audience and maximize their exposure during events, creating mutually beneficial partnerships.
   
4. Athlete and team promotion: Taggbox helps sports organizations highlight their athletes and teams by showcasing their social media updates, interviews, and behind-the-scenes content. This promotes fan engagement, increases visibility for athletes, and strengthens the bond between fans and their favorite sports personalities.
   
5. Brand building and fan loyalty: By leveraging Taggbox, sports organizations can build their brand and foster fan loyalty. Engaging fans through UGC, social media interactions, and immersive experiences creates a sense of belonging and emotional connection to the team or event, ultimately building a loyal fan base.

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The post USA Cycling Gains Momentum With Taggbox Hashtag-Powered UGC Wall appeared first on Taggbox Blog.

It is important for brands to focus on what the customers are looking for and demanding from brands & businesses.

Do you know what builds customer trust with your brand? The answer is reviews and recommendations from real and existing customers, and employing social proof marketing strategies. About 92% of customers trust the reviews and recommendations people share, rather than advertisements.

People believe what other people are saying. As more than ninety percent of people ask for real customer reviews and recommendations, it becomes highly essential for brands to focus on displaying user-generated content on websites and any other platform. 

As you get this fact and learn the importance of sharing reviews and recommendations, there are so many important facts and stats, such as those related to recruiters SaaS that you should focus on and build your marketing strategy accordingly. 

Check out the below-given facts and stats related to UGC. It will give you a better brief about the importance of user-generated content and why it is helpful to your brand. 

UGC Is Invaluable For Marketers

86% of companies incorporated UGC in their marketing strategy as it is effective content brief that helps build trust and authenticity of your brand & business. 

As customers do not buy any product before getting a hundred percent satisfaction, marketers need to focus on what makes customers satisfied and builds trust among them. 

In this growing competition, marketers are running out of time, and spending a lot of hours on traditional marketing will not yield results. 

Thus, user generated content is an invaluable and indispensable tool that helps marketers to connect with their customers. 

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UGC Builds Trust With Brand

The authenticity of the content is where your customers start building trust with your brand. 92% of customers are looking for reviews and recommendations from existing customers. 

87% of brands are using UGC to share authentic content with their customers. 

About 72% of brands believe UGC helps them engage customers and build brand trust, which results in a good connection with their customers.

Customers Believe More On UGC

90% of consumers find user-generated content useful and believe what existing customers say about the brands rather than flashing ads and promotional emails.

It is found that 64% of consumers seek reviews about products before making a checkout.  

About 50% of customers want brands to tell them the type of content customers to share on social media and other digital platforms. 

UGC Increases Engagement In Advertisement

90% of brands say that using Facebook feeds in the ads increases the click-through rate. Customers feel more connected with the ads as they contain content from real users. 

For example, Toyota noticed a 440% increase in Facebook advertising engagement with UGC compared to non-UGC ads. 

Customers Ask For Real Customer Reviews

70% of customers trust real people’s reviews before they make a purchase decision. If the customer reviews are shown on the website, it increases conversion by 41% rate.

Customers feel confident when they check five to seven reviews to get relevant information about the product.

About 74% conversion rate increased on the product when used UGC.

Brands Are Focusing On User-Generated Content

Some brands have already started to focus on UGC content; about 16% of brands have created an effective UGC marketing strategy. 

Not only this, 86% of companies have understood the importance of UGC and use it to engage with their potential customers. 

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UGC Increase Customer Engagement

When brands share relevant user-generated content over social media, website, or any other digital platform, about 28% higher customer engagement has been noticed as compared with the brand’s professionally created content.   

As your customers are demanding more user-generated content, embedding it on your website or other platform increases your customer engagement. 

UGC Is Cost-Efficient

Companies and brands spend $72,000 yearly on average in creating quality and professional content, but it is not effective, and brands are still facing trust issues. In contrast, user-generated content can be created at a much lower cost. 

About four times higher CTR is noticed with UGC and dropped in the CPC than average Google and other ads.

UGC Increase Return Visitors

Brands that use UGC on their website find a 20% increase in the number of returning visitors. The surprising fact is that these websites have noticed a 90% increase in the total time spent by visitors on websites with UGC than ever before. 

Moreover, when brands share UGC on twitter, see a 20% increase in the new visitors from Twitter instead of organic searches.

Customers Discover More New Products with UGC

When customers share their experience with products and services on social media, they share it with millions of social media users. Thus, 48% of customers say that they find new products through UGC or social media feeds. 

It is a great opportunity for brands and businesses to focus on more UGC content and target your prospective customers so that they discover your products and services. 

UGC Increase Click-Through-Rate

When UGC is used as call-to-action and encourages people to click on your ads, with UGC 5 time increase in the click-through-rate is noticed. 

Most of the customers like to click on ads that look authentic and trustworthy instead of clickbait. 

UGC Increase CTR On Email

Email marketing is an effective way to connect with the target or interested audience. Still, if the content does not seem authentic, they will not click on the email. 

Thus, with user-generated content, it is noticed that about 73% of CTR is increased on the brand’s email and brings more conversions.

UGC Humanize Promotional Content

Customers find more connected with the user-generated content as the real people share it. UGC makes content more humanized, which promotional content by brands cannot do.

Customers want more authentic content from the brands; thus, user-generated content helps create more real and trustworthy content that customers can connect to. 

48% of professional marketers believe that UGC helped them create more authentic and humanized promotional content than they create. 

Boost Your Brand Presence by 76%

Consult with an UGC Expert

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UGC Increase Conversion Rate

It is a well-known fact that user-generated content attracts visitors and engages them with the content. People crave to see customer-created content before making purchasing decisions.

This means there are higher chances that people click on the buy button after reading user-generated content. About a 29% increase in the conversion rate is noticed on online purchases with user-generated content on website page products. 

84% of millennials claim that the user-generated content influences them to buy products and services on the website instead of sites that don’t use UGC. 

The conversion rate is 50% with the UGC content featured on the website pages than those that don’t have any UGC.

Gen Z Interacts More With UGC

About 35% of Gen Z believe that UGC will be more credible in the next few years than brands’ content. 

It is noticed that 12% of engagement will increase through mobile to check more UGC in the next 3 to 5 years. 

Gen Z is also encouraged to buy products and services the influencers share with authentic UGC rather than the brand’s content. 

Millennials Share More UGC

Millennials are active users on social media and make more purchases than any other online consumers. They also contribute 70% to the UGC over the internet. 

30% of the millennials spend on social media to watch UGC content in the form of text, images, videos, etc. 

Millennials also believe that user-generated content is interesting and 35% more indelible than text or media shared by brands. 

A survey found that only 1% of millennials find brand advertisements compelling and trustworthy to click.

UGC And Visual Marketing Have High Impact

Visual user-generated content has a higher impact on people, and they spend more time watching them.

About 45% of people like to watch YouTube and Facebook videos to check reviews and recommendations instead of promotional videos created by the brands.

It is found that there is a 28% increase in customer engagement when user-generated content and official product videos merge. 

Take More With UGC

As of now you have to come to know different facts and statistics about user-generated content, it shows how much your UGC is important for your brand and business. 

Harnessing the power of UGC for your brand can create a great opportunity. You should use these facts and stats to generate high-quality UGC content so that you can interact with your customers in the way they want. 

Stay Ahead from Competitors with UGC

68% More Impactful than Branded Content

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The post User-Generated Content(UGC) Stats And Facts – 2024 appeared first on Taggbox Blog.

Given the rise of virtual events, there has been an emergence in the digital tools & technologies providing creative & intelligible solutions to make the virtual events scalable, accessible, & engaging.

The integration of social media with virtual events is one such unique & interactive solution to bring the superpowers of social media to your events (as they have been doing so with live offline events)

Virtual Events X Social Media

The integration of social media with virtual events is not about promoting or executing your event on social media. Instead, it’s the other way round. 

A virtual event tool like Taggbox offers you the opportunity to curate the most valuable & relevant content from different social media platforms around your event or brand into a social media feed. 

This social media feed (or social media wall) can then be integrated with your live streaming sessions, website streams, virtual event feed, or any other digital event with a display screen or device. 

See How Taggbox Integrates Social Media With Virtual Events

With social media integration into your virtual events, you can avail many benefits & scalability opportunities. We have listed some of them below. 

Why Taggbox Virtual Events

1. Widen Your Audience Reach & Brand Awareness

Firstly, as you integrate social media profiles & content in your virtual event, it expands your audience reach to new demographics across different social media platforms.

More and more people get to know about your events and that will increase your event exposure and brand awareness to untapped prospects leading to maximum event participation. 

2. More Powerful Hashtag Campaigns

Curate the most interesting content from social media platforms around your event hashtags or brand hashtags into a feed and display it along with your streaming. 

You can even fetch hashtag posts in real-time during the live virtual event automatically with the social media feeds to keep it fresh, unique, & engaging. 

3. Build Trust & Credibility

Social media is a hub of user-generated content and you might have a hub of valuable UGC around your brand or event that you can curate & display to showcase authenticity, credibility, and positive word of mouth. 

Displaying UGC like customer reviews or user experiences or user visuals etc. will help in building trustworthiness & brand credibility that can lead to greater engagement & profitable outcomes. 

4. Real-Time Interaction & Engagement 

The biggest challenge in virtual events is driving real-time audience engagement effectively and social media integration can do that perfectly for your event. 

By integrating a real-time automatically updated social media feed to your virtual event, it will allow the users to participate like live events, share their opinions & ideas, ask questions to the speakers, interact with panel, share their thoughts & feedback, and much more, 

Even social media users who aren’t attending the event can share their questions & posts to register their engagement. 

Ideal Uses of Taggbox Virtual Events

Digital Corporate Conferences & Webinars

Let social media feeds show you the latest industry news & trends, experts’ opinions, audience perspective, & more to enhance your corporate knowledge & magnify your conference possibilities for better outcomes. 

Even connect with your stakeholders & audiences in real-time with social media feeds for better networking & information sharing. 

Virtual Fairs & Exhibitions

There’s nothing like social media for digital promotions & connecting with the audiences. So, integrating social media will attract more audiences & engagement. 

You can interact with them in real-time, share your promotional information, allow the audience to ask questions, collect their instant feedback & reviews, & even capture leads. 

Convocation Ceremonies & Educational Events

Don’t let the external challenges hamper your educational events & activities; instead, deliver more exciting, entertaining, & engaging events than before. 

Display your student-generated content across your institution’s digital channels through social feeds or display social media walls in digital events like convocation ceremonies, community events, keynote sessions. 

This is where social media feeds will help you share student experiences, insights from faculties, integrated knowledge-sharing, real-time interactions with speakers, & more. 

Virtual Concerts & Entertainment Events

Social media & entertainment events are related closely where social media is a go-to promotion channel for such events while audiences share their experiences on it. 

Integration of social media walls in such virtual concerts & events will allow maximum audience participation & engagement. People can connect with artists & performers, show their support, share their instant experiences, etc. 

Social media feeds with virtual streams can showcase pre-event & during the event buzz from social media to audiences. 

Live Streaming & AMA Sessions

Do you also face challenges with user engagement & participation in your live streaming sessions? Social media feeds with live streaming might just solve this challenge perfectly. 

You can ask users to share their questions, posts, opinions, etc. using your event hashtag on social media before or during the event, and use social media feeds to display this social content in real-time with your live stream. 

You can create contests, gamify event experiences, rewards active audiences, and much more to boost engagement & have an interactive session with social media feeds. 

Also Read: Real Time Social Media Ticker With Live Streaming

Wrapping It Up

Social media is an integral part of any event’s lifecycle and the strategies we have presented would make you integrate social media walls in your next virtual events. 

Virtual events might still be an emerging trend for many industries but it will become the new normal in the coming time. These solutions are futuristic & would help you build a strong presence in the virtual events ecosystem. 

Social media integration with virtual events will help you magnify your digital efforts leading to maximum growth, exposure, engagement & success. 

The post Introducing ‘Taggbox Virtual Events’ appeared first on Taggbox Blog.

With 500 million active daily users, Instagram presents a humungous opportunity of growth to businesses, big or small. A dedicated Instagram strategy helps businesses to go a long way thereby expanding the overall client base for your business.

Embedding an Instagram content on your business website is one such strategy that might help you to present constant social proof to the visitors of your website. Now there might be many ways you may embed Instagram feed on website.

This article will guide you on how to embed Instagram website Widget. So, let’s get started!

Taggbox Instagram Widget For Website

With terms like “Embed”, “Widget”, etc., the whole process might seem a little bit too technical, but actually, it is not!

Embedding Instagram Feed on your website using a social media feed widget is relatively simpler than you might be hyping it all about. It can be divided into four simple steps-

Step-1: Create Instagram Feed with Taggbox Widget.

Step-2: Apply Widget Theme

Step-3: Generate The Widget Embed Code From Taggbox Widget

Step-4: Embed the feed widget on your website

So, let’s learn how to embed a widget of Instagram post on your website step by step.

Create Instagram Post Widget With Taggbox

In order to create your own widget, follow these really simple steps and you will find yourself with a beautiful Instagram feed widget. 

Step-1: Create an account with Taggbox Free Website Widget. Login to your account. You will land on the dashboard.

Step-2: Click on “Add Social Feeds” to add social feeds on widget. 

Step-3: A “Pick A Source” dialogue box appears. Choose Instagram as your Feed Source. 

Note: Taggbox gives you the option to aggregate feeds from both Standard Instagram Account and Instagram Business Account. According to the updated Instagram API Policy, now you cannot fetch posts on the basis of hashtag and location through a Standard Instagram Account. To do so, you need to have an Instagram Business Account. Here, we are choosing the Instagram Business Account.

Step-4: A Create Instagram Feed box will appear. Select a source from Hashtag(#), Handle(@), Mention, Reels, Stories etc and create an Instagram connection by clicking on Create Feed.

Step-5: A Continue With Facebook box will appear. Click on it and provide your login credentials to connect your Instagram Account.

Great! You have successfully aggregated Instagram posts and they will soon appear in the Widget Editor. 

You can customize the look and feel of the Instagram feed widget using the Personalize panel in the Widget Editor. You can also curate your aggregated Instagram posts to only allow the best quality content to be displayed on your social wall using the Moderation panel in the Widget Editor.

Apply Widget Theme

Now, this is the easiest and the most fun step of the whole process. Once you have aggregated your own Instagram feeds in the Widget Editor, follow these easy steps to apply Widget theme.

Step-1: Click on the Design > Themes in the left column of the Widget Editor.

Step-2: From the Themes, choose the Widget Theme.

Step-3: Click on Apply Theme.

Step-4: You will see the Widget of Instagram aggregated content in your Widget Editor very soon.

And that’s it! You have successfully created an widget. Now all you need to do is embed it on your website. So, let’s jump on to the next step of embedding Instagram feed widget on the website.

Also Read – Embed Instagram Slider Widget On Website

Generate The Embed Code From Taggbox Widget

Now, in order to embed an Instagram post widget on your website, first of all, you need to generate embed code from our powerful Instagram aggregator – Taggbox. Follow these simple steps to know how to generate embed Code from Taggbox.

Step-1: Having created the Widget for Instagram feed in your Widget Editor, click on the Publish button.

Step-2: Select Your Website Building Platform from the dialogue box that appears. ( e.g.- Let’s Choose HTML.)

Step-3: Set the Width, Height, and Height Type as per your requirement and click on get code

Step-3: Copy the generated code to clipboard.

This is the desired Embed Code we were aspiring to generate from Taggbox. Once generated, this embed code can be copied and pasted at the backend of any webpage thereby allowing you to embed the Widget on your website.

Embed Instagram Post On Your Website

There are many website building platforms which users employ to create their websites. Let’s learn how to embed Instagram Feed Widget on some major website building platforms.

Embed On HTML Website

HTML is one of the most basic and preferred platforms for creating websites. It is a developer’s forte. In order to embed the Instagram HTML Widget on the website, follow these basic simple steps-

Step-1: Select HTML as your website building platform.

Step-2: Generate the embed code from Taggbox (Already explained). Copy the embed code to clipboard.

Step-3: Now, go to the backend of the webpage where you want to embed the widget. 

Step-4: Paste the copied code in the body section where you want to embed the Widget and save the changes. (If you are not a technical expert, you may ask your developer to do the same.)

Great! You have successfully embedded the Widget on your website.

Embed On WordPress Website

WordPress is one of the most popular website building platforms around the world serving most of the major websites of big and small brands all around the world. It comes with amazing customization features and plugins, both free and paid.

Follow these humble steps to embed the Instagram Widget On WordPress website

Step-1: Select WordPress as your website building platform.

Step-2: Generate the Website Embed Code from Taggbox. (Already Explained).

Step-3: Open the page in your WordPress backend where you want to embed the Instagram hashtag feeds.

Step-4: Select “(+)Add Block” in the top left corner of the WordPress Editor.

Step-5: Here, click on Formatting and then choose Custom HTML.

Step-6: Paste the copied code in the editor.

Step-7: Click on Publish/Update post and You’re done.

Embed On WIX Website

WIX is a cloud-based website creating a platform which is really easy to use. Any non-technical person with basic computer knowledge can create a website on WIX.

In order to embed Instagram Widget on WIX Website, follow these straightforward steps-

Step-1: Select WIX as your website building platform.

Step-2: Generate the Embed Code from Taggbox. (Already Explained)

Step-3: On your WIX website, navigate to the page where you wish to embed it.

Step-4: In the WIX Editor backend of that webpage, click on “+Add” Button.

Step-5: Click on More and Select HTML iframes from the embed. Here, paste the embed code in the Code Field.

Step-6: Click on Apply to save the changes.

Embed On Squarespace Website

Squarespace is the website building platform for the creatives. It comes with amazing customization options that help you create beautiful websites within a matter of a few hours.

In order to embed Instagram feed Widget on Squarespace website, follow these easy steps- 

Step-1: Select Squarespace as your website building platform.

Step-2: Generate the Embed Code from Taggbox. (Already Explained)

Step-3: On your Squarespace website, navigate to the page where you wish to embed the Widget.

Step-4: In the backend of the webpage, click on  “+ Add/Edit Block“.

Step-5: Select Embed Code from the menu.

Step-6: Click on the </> icon in the URL field.

Step-7: Paste the copied code and click on Apply and save the changes.

Embed On Weebly Website

Weebly is a free website building platform. It comes with the simple drag and drop interface which makes it fun to use.

In order to add Instagram Feed Widget on Weebly website, follow the below-given steps-

Step-1: Select Weebly as your website building platform.

Step-2: Generate the Embed Code from Taggbox. (Already Explained)

Step-3: On your Weebly website, navigate to the page where you wish to embed the Widget.

Step-4: Select “Embed Code” from the Navigation bar in the left and drop it on the position on the webpage where you want to embed the Widget.

Step-5: Now, click on HTML box and Edit Custom HTML option.

Step-6: Here, paste the copied code in the box and publish your changes.

Embed On Shopify Website

Shopify is the website building platform you go to when you wish to create an online e-commerce website. It lets you sell products online across multiple platforms and social media.

In order to Add Instagram feed widget on the Shopify website, just proceed as directed-

Step-1: Select Shopify as your website building platform.

Step-2: Generate the Embed Code from Taggbox. (Already Explained)

Step-3: On your Shopify website, navigate to the online store where you want to embed the Widget.

Step-4: Go to Edit HTML/CSS option on the top right of the page.

Step-5: Select Layout/ Templates/Section (E.g. For Homepage – Index.liquid) where you want to display your Instagram Social Hub.

Step-6: Paste the copied code and click on Save.

Conclusion

So, this was a complete guide on how easily you can embed Instagram feed on your website. Wasn’t that easy?

So, what are you still waiting for? Hop on to the amazing ride of embedding widget of Instagram feed on your website and enhancing your website visitors’ overall user experience.

Also Read – Embed Instagram Stories On Website

The post How To Embed Instagram Feed Widget On Website appeared first on Taggbox Blog.

That’s one thing, but no one can forget the good old offline marketing days when driving audiences to your stores was just one billboard away. Well, now the world has come in full circles with digital signage, bridging offline marketing to online conversions.

Digital signage has enabled brands to repurpose their online marketing campaigns and make them more visible to the offline audience in a more attention-grabbing way. So much that repurposing content using digital signage has become a significant marketing strategy.

What Is Repurposing Content?

Repurposing content is the idea to reuse your existing content across different audience touchpoints. This improves the content’s reach and scale up the profits they bring in. 

You can also call it content recycling. As the efforts you put into content creation don’t get wasted, and the benefits keep adding up as you keep recycling the content.

You get to extend the lifespan of your content, reach new audiences, get the true value out of your content, and much more. 

But how does repurposing content for digital signage work? Here are some ideas for you to repurpose content using digital signage.

Ideas To Repurpose Content Using Digital Signage

Here are some unique and interesting ideas for repurposing content for digital signage that can be incorporated by any brand and reach better heights of content marketing.

1. Display Social Media Content

Use digital signage to display your social media content. You can use the Social media wall by Taggbox Display. This enables you to aggregate your preferred social media content, moderate and customize it as per your requirements. 

It is a great strategy to make your social media content more visible and accessible to your offline audience. It helps you to improve your social media following and presence. 

When your prospects come across the Social wall on digital signage, they would visit your social media accounts. And if they like your content, they would follow you and share the content with their friends and family. Hence improving its overall reach and engagement.

2. Increase Website Visibility

If your website is your focal to leverage marketing growth, this is the perfect opportunity for you. The Studio by Taggbox Display lets users showcase any website on digital signage by simply adding its URL. You can do the same for yours to increase its visibility. 

If your digital screen has the touch feature, you can offer your audience a live website experience. They can scroll through the webpage and engage with your website content. 

Not just that, you can add a QR code with the help of Taggbox Display’s Studio to your digital display. The audience can scan it on their smartphone to open your website and continue to engage with it.

3. Showcase Visual UGC & Customer Testimonials

Let’s say you are a brand that receives customer reviews, testimonials, or visual user-generated content. Your customers or audience share their experience with your brand, product, or services. Here we bring you the perfect strategy to monetize this content.

Taggbox Display social wall comes with an aggregator that fetches all the customer reviews or visual UGC available on the internet. You can use the advanced moderation feature to filter out irrelevant content and customize the visuals. And showcase your customers’ real-life experiences as you want. 

If you are a commerce store, you can showcase your product pictures and customer reviews to the Display with Studio. It will inspire your prospects, build trust and help you boost your conversions.

4. Create Multimedia Slideshows

The best part about digital signage is that it is dynamic. You get the liberty to display any content you want. The Studio by Taggbox Display enables you to create multimedia slideshows for presentations. You can beautifully showcase the kind of content you want and schedule the content for days and months. 

It calls for an excellent opportunity to offer season-specific marketing to your customers by repurposing the online content. Let’s say it is the holiday season. And we know how you have to keep changing the decorations. Starting from Halloween to Thanksgiving, Christmas, New year and the list goes on.

Save yourself from holiday hassle and list the content for all the holidays on your digital screens that you have already created for your online audience. Enjoy the vibrant experience as an audience as the content changes as per your schedule.

5. Amplify Your Video Channel’s Reach

If you create content on video platforms YouTube or Vimeo, Digital Signage is the ideal tool to repurpose your video content and increase its visibility. 

The Taggbox Display Studio makes it easier for you by simply adding the video’s link to your Studio dashboard, and it will appear on the digital signage at your premises.

This idea adds more value to the efforts you have put into creating the video content. It helps you captivate your audience and entertain them with engaging videos.

Benefits Of Repurposing The Marketing Content

According to a survey by Curata, only a third of leading marketers said that they have a systematic process to reuse or repurpose content. 56% said repurposing was sporadic, with 2% not repurposing content at all. Imagine the amount of content getting wasted!

Well, that’s because brands don’t know the power content repurposing holds. If you are also wondering why you must repurpose your existing content on an offline channel like digital signage, we have some promising benefits for you.

1. Get The True Value Of Your Content

If you think that once you have clicked the published button for your online content, your job is done, then you are mistaken. Simply putting your content out there to your online audience does not extract its actual value. That’s because content creation takes a lot of time and capital.

When you repurpose the content on an offline channel like digital signage and make it visible to your audience, that’s when you extract its actual value. You get to attract your potential audience, engage them and generate leads, all with a tool as simple as digital signage.

2. Reach New Audiences 

When it comes to online marketing, you have a finite set of target audiences that you plan to reach. But when you repurpose your content on an offline channel like digital signage, you get to reformat your content and make it visible to a fresh set of audiences. 

Digital signage is eye-catching, and it catches each person’s attention to whoever comes across it. So, you get to target more prospects who engage with your content when they see it on digital signage and generate more leads.

3. Increases The Lifespan Of Your Content

The internet algorithm works so that you have to create new content to keep your brand visibility intact with your audiences. When you create new content, the older one loses its value. Not to mention how you have to offer something fresh each time to keep up with the trends. 

Well, when you repurpose your content with Digital Signage, you never lose its value to begin with. You add more voice to your content when you bring it to an offline forum where more people engage with the content, increasing the lifespan of your content like never before.

Final Word

Taggbox Display is a comprehensive platform that offers prime solutions to users with the help of which they can effectively leverage online content on offline channels. 

While users can repurpose their social media content on digital signage with the Taggbox Display Social Wall, they get to leverage other content like web pages, files, multimedia, and more with the Studio by Taggbox Display.

All in all, with the premium suite of services provided by Taggbox Display, you get to create liberating visuals on digital signage, add more value to your content, increase its lifespan, and give it a greater purpose.

The post Repurpose Online Content For Offline Marketing Using Digital Signage appeared first on Taggbox Blog.

This feature gives your audience freedom over their visual user review and feedback. It also eliminates any social media hindrances and simply allows users to share authentic content. 

Give your consumers a secure platform to contribute their experience and images of your business to gain their trust.

Tagbox, the most promising UGC platform, strives to maximize users’ experience by providing omnichannel content marketing solutions. 

SnapUp is just that!

Continue reading to find out what it is and why you need it at all.

What is SnapUp?

The SnapUp feature by Tagbox allows users of a brand to directly share/upload their visuals featuring products/services, reviews, and ratings about the brand instantly through any marketing channel.

Well before you mistake it just for a button, there’s more in store! Keep reading. 

• You can customize the ‘SnapUp’ as per your requirement to be embedded on the website. Users can either click on the button or visit the form by scanning the QR code.
• Simply copy and paste the URL anywhere you wish. Users with the link will be redirected to an uploader form. 
• Send out captivating messages and a link to your users to get their reviews seamlessly using WhatsApp or text message. 
• Roll out email campaigns requesting reviews through a simple link in your emails or add a QR code.

Taking full advantage of this feature is not limited to the above-mentioned use cases, you can also mold this feature to showcase on any other marketing channel as well depending on your requirements. 

How does SnapUp benefit your brand?

UGC is helping brands cut through the clutter and make an impact that helps brands stand out from the competition. With SnapUp, you can easily escalate your social and private campaigns, amongst other benefits. 

Know What Your Users’ Seek

Your customers and employees are your best advocates. Therefore, it is important to understand and place their experiences in the spotlight while making changes as required. 

The visuals, feedback, and opinions shared by them can make a huge difference in how prospects perceive your brand. Further, marketing strategies can be crafted based on what users seek from your products/services. 

With SnapUp, users can directly share content that can help them understand customer reactions, emotions, and satisfaction levels.

Create A UGC Hub

User-generated content is the most credible, genuine, and authentic form of content. Consumers find UGC to be 9.8x more powerful than content generated by influencers while making a purchase decision. 

By leveraging SnapUp, you can collect positive reviews and curate the most valuable, real, and unadulterated UGC generated in any form directly by the users. This hub of content can be repurposed in the brand’s marketing strategies. 

Build-up Your Private Campaigns

Irrespective of whether your users are on social media channels or not; you can easily escalate your campaigns with SnapUp. 

Your audience can upload content directly on your website, which can be customized and moderated before display. This comes across as an activity to the users, igniting their inspiration to create content and get featured on the website. 

Leverage Content Without Any Rights Issue

When users share content on social media, they are the owners of it, and brands cannot repurpose it without getting content rights from the creators. 

But, with SnapUp, you can add UGC rights permission in the terms and conditions to get implied content rights when users upload their visual and textual content. 

How Can You Leverage Tagbox Widget’s SnapUp Feature?

Follow this step-by-step guide to learn everything about using the SnapUp in your Tagbox Widget account.

1. Create your free Tagbox Widget account or sign in to an existing account.

2. You will reach the dashboard section of the Tagbox Widget.

3. Now, you need to click on the Add feeds option. A small pop-up window will appear. You need to click on the ‘SnapUp’ option.

4. The SnapUp form settings page will appear, where you can edit the form per your requirements.

Note: You can also choose to either display a link, QR Code, or button. For your website, email campaigns, WhatsApp, hashtag campaigns, etc. However, the SnapUp link would be a good choice for your SMS marketing. 

5. Now it’s time to customize the form and moderate the content as per your preferences. Once you are satisfied with the presence of your form, you will be set to begin the embedding process.

1. Upload logo: An image can be attached here to be displayed in the SnapUp button. You can add your company logo here.
2. Title: It is the heading that will appear on the form.
3. Subheading: It is a detailed description of what your users can expect in the form.
4. Other edits: You can change the background color, image, etc., add a Thankyou message, and choose the content category. 

6. Once you are done with the details mentioned above and apply the settings, you can move to the publishing options. 

SnapUp Publishing Options

With SnapUp, you can take full advantage of the following use cases: 

• Link: You can simply copy and paste the URL provided anywhere you wish. Use this link option for social sharing and improving conversions. 

• Web pages: Embed the SnapUp button on your web pages. Edit the background color, button text, font color, font family, font weight, and font size before adding this button on any web page. 

• Hashtag Campaigns: Guide and inform your customers about the ongoing hashtag campaign and collect UGC by copying the message and sharing the form link on any platform like Facebook, Twitter, Linkedin, Instagram, and email. 

How Does SnapUp Work?

1. Users click on the ‘SnapUp’ button, link, or scan the QR code. 

2. A form will open where they can add an image and choose to write either a caption or review & rating

3. Once done, then they click on ‘Next’ and enter their ‘Username & Email’

4. Now, they click on the ‘Submit’ button, and UGC is submitted to their  Tagbox Widget account.

5. Go to “Moderation” in your Tagbox Widget account and find the submitted posts in the ‘Private’ section.

6. Make the posts public that you want to show in your widget.

Over To You

Bring your customers’ voices to the spotlight and build brand trust, engagement, and powerful user connections. With this guide on Tagbox Widget’s all-new SnapUp, you can easily let your users upload visual content, reviews, and ratings on any marketing touchpoint. 

It is about time to get started already and leverage your brand’s best advocates’ potential in store for you.

The post [Product Update]Tagbox Widget’s All-new Feature: SnapUp appeared first on Taggbox Blog.

Walking back in 2006 when Facebook and Twitter became available for users across the globe, connecting to long-lost friends, sharing ideas, and enjoying networking opportunities grew like wildfire! The introduction of various other platforms like Instagram, Reddit, Pinterest, Snapchat, & TikTok, amongst others, brought something new and also added to the users’ experience. 

While even cornerstones know them, there are other platforms like VKontakte(ВКонтакте), the Russian Facebook, which though are popular, but still aren’t under the popular-eye. 

VKontakte, or VK- as popularly known, is one of the most popular social networking sites among Eastern European users, particularly in Russia. And now you can embed VK feeds on website using Taggbox! To know more about it, keep reading. 

The Most Used European Social Network

On VK, you can update your status, direct message people, share what you like, and follow other users, groups, and pages. In fact, just like Facebook, you can also search people by their names, email addresses and add them too to your network. Well, the platform also closely resembles Facebook. 

While you might have never come across VKontakte, but there are 400M registered users, out of which 90M are active daily users, making it the largest European social network. 

Why Is VKontakte Essential For Your Brand?

If you want to expand your marketing footprint to Eastern European states, then VKontakte is the platform for you. Global brands like Coca-Cola, Adidas, H&M, etc., already have their marketing efforts directed towards attaining the attention of this audience. 

VK: the Facebook of Russia enjoys the number one place in the ranking of social media networks in the country, with nearly half a billion monthly publications as of October 2020. An active presence on the platform can enhance your brand’s reach, lead generation, and conversions. 

The best part is its search algorithm. VK collects in-depth user particulars, using which brands can easily narrow down their target group when posting ads on the platform.

Further, if you already have a set audience base, then cashing on what your audience is posting about your brand is your best bet to gain the trust of the potential audience, keeping them hooked to your website and boosting sales.

How Can You Fetch Posts From VK?

Your website is the first thing people check out; going out of the way to create an impression that lasts in the visitors’ minds definitely, is your target area.

Here, embedding social feeds makes for a great option! And when you know the number of users Vkontakte has, you do not want to miss out on some serious user action. So, if you have been looking out to fetch posts from the platform, Taggbox Website Widget got your back. 

You can aggregate content generated from Vkontakte via three sources:

• Hashtags
• My Profile Posts
• Community

Embed VK Feeds On Your Website In These 4 Simple Steps

Follow these simple steps to be able to aggregate content from the platform using Taggbox’s no-code method.

Step 1: Add Feeds with Taggbox Widget

Step 2: Connect VK with your Taggbox Account

Step 3: Generate VK feed embed code

Step 4: Embed Vkontakte feed on your website

Step 1: Create/Add Feeds With Taggbox Widget

1. Start by signing up or logging into your Taggbox account

2. Next, click on ‘Add Social Feeds.’

3. Choose VKontakte as your preferred social media network

4. Select your source – hashtags, my profile posts, community and click on the ‘Create Feed’ option

Note: You’d need to authorize your VK account to be able to fetch posts from your profile. (Read more below)

Step 2: Connect VKontakte With Your Taggbox Account

If your chosen source is ‘My Profile,’ then by clicking on ‘Create Feed,’ you will be redirected to VK for a secure connection, complete the required information to connect successfully. 

Step 3: Generate VKontakte Feed Embed Code

Once all your posts are aggregated, moderated, and customized from the selected platform, follow the below steps to get the VK embed code, using which you will be able to embed VK feeds or posts on the website.

1. After your feed is ready, click on the publish button on the widget editor screen.

2. Next, select “Embed On Webpage” and then choose the website building platform depending upon your requirement (HTML, WordPress, Wix, Shopify, Weebly, Squarespace, etc.)

3. Adjust the height & width of your widget and copy the generated code. 

Step 4: Embed Vkontakte On Website

Next, to embed VKontakte feeds on your website, follow these steps:

1. Start by logging in to your website and going to the page’s editing section, where you wish to embed VK feeds widget. 

2. Paste the copied VKontakte widget embed code to your webpage and apply the changes.

Congratulations, you’ve successfully embedded VK feed widget on your website. 

Wasn’t that a cakewalk, literally?

Some Added Bonus Of Using Taggbox Widget

• Customize the VKontakte feed with themes, colors, styles, fonts, designs, etc.
• Advanced moderation options to filter the content and make it appropriate for display 
• Get updates in real-time and keep your widget fresh, unique, and engaging for the audience.
• Measure the performance of your widget with detailed analytics provided and make changes as is required to enhance its performance
• Hassle-free integration and seamless compatibility to multiple websites CMS platforms
• Avail yourself with multiple marketing features like custom posts, banners, announcements, CTAs, and more. 

Let’s Call It A Wrap!

By embedding VK feeds on any website, You get a chance to appreciate your audience beyond the social media platform and be thankful to them for their contributions. 

So, if you didn’t even know of the platform or had an audience but didn’t know what more you could do with your marketing, hope this blog gave you new insights to capitalize on!

The post Embed VKontakte Feeds On Website | The Ultimate Guide appeared first on Taggbox Blog.

Keeping all that in mind, we have brought to you some of the freshly brewed feature additions to Taggbox that can enhance your UGC journey. 

So, pave the way for our product updates and make sure that you don’t miss out on anything new!

Taggshop:

1. TruSense: A Smart AI-Powered Assistant

Taggshop introduces the smart AI assistant TruSense. With TruSense, Taggshop users no longer have to go through intense content reviewing in the moderation panel as the AI filters the UGC with Post Tags or keywords, making content curation seamless.

Not just that, the TruSense AI also identifies the products from the abundant UGC you have collected, making it easy for you to identify their products in the UGC and tag them with product tags. Know More

2. On-site Visual UGC, Reviews, & Rating Uploads

The new addition by Taggshop is the on-site visual UGC, reviews, and rating upload feature. This feature is for users who wish to share their experience with a brand in the form of visual UGC, reviews, or ratings directly on the brand’s online store. 

As an eCommerce brand, this feature will help you with social listening. Understand your customers’ emotions better, encourage more user-generated content, instantly leverage UGC on your website, get pre-approved content rights, and more.

Read Full Story

3. Smart Product Page Galleries For Online Stores

Taggshop brings you the Product Page Galleries that allows you to embed shoppable UGC galleries on the product pages of your ecommerce store. 

Now, you can offer visual user-generated content or social media posts on the product pages to visually appeal to the visitors, build trust & credibility and maximize the conversion rate. Read Full Story

Taggbox Widget:

1. The SnapUp by Taggbox Widget

The SnapUp is a new feature added by Taggbox Widget. It expands the possibilities for brands to collect UGC from their audiences beyond social media. The brand’s audience can now upload UGC-like visuals, reviews, ratings, or their real-life experience directly on the website without any social media platform required.

As a website owner, this feature opens many possibilities for you. You get to create a hub of UGC on your website, create private campaigns, and target the audience who are not on social media or who want to keep their privacy intact. Read Full Story

2. Revamp Your Website With The All-new TikTok Widget

If you wish to create engaging website experiences, instill social proof, boost conversions with user-generated TikTok videos, or enhance your web pages. You can now make it all happen with Taggbox Widget’s recent product update that offers seamless integration of TikTok videos on websites directly from your TikTok account. Read Full Story

3. Gracefully Showcase Your Social Feeds With The Story Theme Widgets

Taggbox Widget introduces the all-new Story Theme, a refreshing and trendy way to display your social feeds as a Story that attracts & engages your website visitors. Now effortlessly collect, curate & embed your content & exhibit it uniquely with the new Story Theme to accelerate your website & brand performance. Read Full Story

4. Create Powerful Email Campaigns With UGC & Improve Email Click-through Rates

Taggbox Widget now offers you the feature to enhance your email campaigns with the most authentic and transparent content, UGC. Now, fulfill the visual appetite of your email receivers with unique visuals, activate the abandoned carts, celebrate customers’ efforts beyond social media, build a sense of community, and boost the ultimate email engagement rate. Read Full Story

5. Leverage Hashtag Campaigns Beyond Social Media & Maximize The Benefits

Taggbox Widget now makes it easy for brands to create and publish hashtag campaigns across diverse digital touchpoints. The idea is to magnify your hashtag campaign’s reach by increasing content’s visibility, provide a vibrant audience experience with unique UGC, build a community of brand advocates, and make it seamless to track and quantify the content. Read Full Story

Taggbox Display:

1. The Much-Awaited SnapUp for Events

This new feature by Taggbox Display allows the brand audiences to upload UGC directly on the Social Wall without connecting to their social media accounts. The SnapUp makes things much quicker and easier for both brands and audiences. 

While the audiences can scan the QR code or open the UGC upload page on their devices with a URL and directly upload the content, the brands no longer have to acquire the UGC rights as they can add a T&C link on the UGC upload page. Read Full Story

2. Taggbox Display Partners With Raydiant, Digital Signage Platforms

Taggbox Display collaborated with the digital signage platform- Raydiant to help marketers extend their reach with audience engagement leading to better conversions. This partnership enables users of the Raydiant digital signage platform to display Taggbox Display social wall on their digital screens. Now users can seamlessly enhance brand reach, build social proof, and run robust hashtag campaigns. Read Full Story

3. Taggbox Display Join Hands With GEVME, Virtual Events Platform

Taggbox Display partners with GEVME, a virtual event platform. This collaboration is the ultimate solution for the future of events. Now, users can integrate the Taggbox Display Social Wall into their virtual events to increase the overall audience engagement, create conversation opportunities that break the ice among the attendees, and have the liberty to showcase dynamic content on a single display. Read Full Story

4. New Studio Apps That Unlock New Display Possibilities For Users

If you have used our all-new Studio, you already know how it has enabled brands to captivate the audience by displaying diverse content through apps, files, visuals, and more with the Social wall. 

Taggbox Display Studio has introduced new apps like Quote, Noticeboard, Clock, Calendar, Countdown timer, and Multimedia content like videos, photos, HTML, links, etc., to make sure that you leave no stone unturned into mesmerizing your audience. Read Full Story

Final Word

So! These were some of the most recent product updates by Taggbox that will empower brands’ user-generated content marketing strategies. 

The goal is to help businesses accelerate their marketing efforts with inspiring user-generated content across customer touchpoints like emails, websites, online stores, events, and much more!

Go on, explore everything new Taggbox brings to you. Until then, see you next time!

The post What’s New With Taggbox: Product Updates appeared first on Taggbox Blog.