{"id":32256,"date":"2023-10-25T18:27:18","date_gmt":"2023-10-25T12:57:18","guid":{"rendered":"https:\/\/taggbox.com\/blog\/?p=32256"},"modified":"2024-04-09T16:44:14","modified_gmt":"2024-04-09T11:14:14","slug":"google-reviews","status":"publish","type":"post","link":"https:\/\/taggbox.com\/blog\/google-reviews\/","title":{"rendered":"Google Reviews: A Complete Guide for 2024"},"content":{"rendered":"\n

Google Reviews is a feature introduced by Google that allows people to share their experience of using a product or a service. <\/strong><\/p>\n\n\n\n

Other users can see these reviews when they search for relevant businesses or products and make decisions accordingly. <\/p>\n\n\n\n

Apart from that, more reviews on Google also impact the Local SEO of a brand<\/em><\/strong>. <\/p>\n\n\n\n

Google has over 8.5 billion searches every day<\/a>, making it important for the brands to rank better. <\/p>\n\n\n\n

Therefore, we have created a complete guide of using Google reviews which includes its definition in detail, the way it works, how important it is, etc. <\/p>\n\n\n\n

What are Google Reviews?<\/h2>\n\n\n\n

In terms of businesses, it is a platform that allows companies to collect the reviews and feedback of the customers. <\/p>\n\n\n\n

Apart from building a heavy social proof,<\/a> Google also pushes business that are associated with it to do better work so that they get better reviews and eventually rank higher.<\/p>\n\n\n\n

Hence, business have started to encourage their customers to give a good review<\/strong> when they are sure that the customer had a great experience.  <\/p>\n\n\n\n

With over 95% of customers checking reviews<\/strong> before buying a product or booking a service, having good Google Reviews displayed on the business websites<\/strong> has become even more crucial for companies. <\/p>\n\n\n\n

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Collect and Display Google Reviews on Website\n<\/p>\n

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What is Google Rating?<\/h2>\n\n\n\n

Google star rating is a feature where Google allows users to rate the experience they had after using a service or visiting a place.<\/mark> <\/strong><\/p>\n\n\n\n

The customers can rate their experience out of 5 stars, with 5 stars being the highest rating. <\/p>\n\n\n\n

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These ratings have a huge impact on the customer\u2019s perception of the service. Around 48% of the customers don\u2019t even consider an option with less than 4 stars. <\/p>\n\n\n\n

Hence, these ratings can serve as reliable social proof making them a vital element for increasing the conversion rate of the brand.<\/p>\n\n\n\n

The overall Google Rating is calculated with an algorithm considering factors such as the total number of views, the review sentiment, and how relevant the reviews are to the business.<\/strong><\/p>\n\n\n

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Difference Between Google Reviews and Google Ratings<\/h3>\n\n\n\n

Following are some of the key differences between Google Reviews and Ratings<\/a> that a business must understand.<\/p>\n\n\n\n

Google Reviews<\/strong><\/th>Google Rating<\/strong>s<\/th><\/tr><\/thead>
Google allows a customer to rate a business without adding a review.<\/td>Google ratings are numerical scores that a customer can give to a business. The score is given between 1 and 5 with 1 being the least and 5 being the highest.<\/td><\/tr>
Google Review is defined as detailed feedback from the customer that includes their experience using the services of a brand.<\/td>It is the 6th highest factor<\/a> affecting the Local SEO of a business as per SEO experts.<\/td><\/tr>
With every 10 new reviews earned on Google, the overall conversion on the business increases by <\/strong>2.8%.<\/a><\/td>With an increase of 1 full star in Google star rating, the conversion on the business increases by 44%.<\/a><\/td><\/tr>
When a business timely responds to 75% of their customer reviews, there is an increase in conversion by 12.3%.<\/a><\/td>The business does not have an option of responding only to Google ratings.<\/td><\/tr>
Google does not allow a customer to leave a review without rating a business.<\/td>Google allows a customer to rate a business without adding review.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

What is Review Gating?<\/h2>\n\n\n\n

Review gating<\/a> is a phenomenon that generally occurs when brands focus on catering to satisfied customers only. This causes the reviews to skew more positively. <\/strong><\/p>\n\n\n\n

Businesses often opt for these practices as it does not seem wrong at first.<\/p>\n\n\n\n

There are several ways one can use to implement these practices and one of the most common ones is the 2- email sequence.<\/strong><\/p>\n\n\n\n

In the 2- email sequence, the company sends the first email to ask how the customer felt about the services offered to them. The second email is sent as per the following scenarios.<\/p>\n\n\n\n