{"id":3946,"date":"2019-06-11T17:20:41","date_gmt":"2019-06-11T11:50:41","guid":{"rendered":"https:\/\/taggbox.com\/blog\/?p=3946"},"modified":"2023-07-20T16:24:08","modified_gmt":"2023-07-20T10:54:08","slug":"social-proof-on-website","status":"publish","type":"post","link":"https:\/\/taggbox.com\/blog\/social-proof-on-website\/","title":{"rendered":"Social Proof: Why Embedding Them On Your Website Is a Great Idea!"},"content":{"rendered":"\n
Social Proof is the art of driving conversions. As a concept, it is as old as marketing. As far as digital marketing is concerned, the skills of employing social proof as an aesthetic element of your marketing strategy can be very beneficial for your brand\/business in attracting potential leads and thus growing your business.<\/p>\n\n\n
This advertisement above is a good example of how social proof can be used to showcase user satisfaction and trust in your brand. Sprinkling customer testimonials and reviews all over your advertisement allows you to create a great first and a long-lasting impression.<\/p>\n\n\n\n
In a nutshell, when you provide evidence from your customers itself about the quality of your products and services, then that evidence is your social proof. So, basically social proof is a form of informational social influence marketing technique.<\/p>\n\n\n\n
Social Proof is actually a social phenomenon, majorly a psychological one, based on the fact that people conform to other people\u2019s opinions and feedback under the assumption that those actions reflective of the socially accepted notions and behaviour. This phenomenon is a major driver behind people making any decision, including the purchasing decision. <\/p>\n\n\n\n
Marketers use social proof to ease up the minds of worried users and customers which finally results in customers making the purchase decision in your favor, thereby optimizing your conversion rates. In fact, 70% of online customers refer to product reviews before making any purchase.<\/p>\n\n\n\n
People are highly influenced by the decisions and habits of their fellow mates. Researches show that consumers make their purchase decisions based more on emotions rather than logic. Social proof reinforces the trust of people in the brand and drives their purchase decision in your favor.<\/p>\n\n\n
If you\u2019re a business website then embedding real-time social media feeds<\/a> is a great way to showcase social proof on your website. Adding social proof provides your audience with the reassurance that guides them throughout their engagement<\/a> journey on your website thus helping them make an informed decision and driving them to the point of becoming a potential customer\/client.<\/p>\n\n\n\n The basic goal behind showcasing social proof on your website or in your advertisement is showing people that other people are happily using your products and services and so should you. And this trick actually works!<\/p>\n\n\n\n If done right, embedding social proof on your website can help you boost your conversion rates<\/a> and sales. It builds trust and reassures your users that they are making the right purchase. Discovering and sharing social proof for your brand can help you maximize your brand\u2019s overall influence and multiply its discovery rate.<\/p>\n\n\n\n Social Proof can be displayed in different ways on your website. Here are the different types of social proof that you can embed on your website. Come, let\u2019s have a look at those.<\/p>\n\n\n\n User-generated reviews and ratings<\/a> are probably the most powerful form of social proof that you can present to your website visitors using the reviews widget<\/a> as your authenticity card. These are the opinion of your genuine users and hence your aspiring customers resonate more with these user-generated reviews\/ratings.<\/p>\n\n\n\nTypes Of Social Proof That You Can Embed On Your Website<\/h2>\n\n\n\n
1. Ratings\/ Reviews<\/h3>\n\n\n\n